Dipsol Of America

What Dipsol Of America does

Dipsol Of America, Inc. is a metal finishing chemicals supplier headquartered in Livonia, Michigan, with a secondary office in Irapuato, Mexico. The company develops, manufactures, and supplies surface treatment chemistries used in industrial coating and plating operations, organized across eight product lines: pretreatment, zinc processes, zinc alloy processes, electroless nickel (under its registered NiSol trademark), hexavalent chromates, trivalent conversion coatings, topcoats, and miscellaneous supporting chemistries. The underlying technology is rooted in electrochemical and chemical plating processes for corrosion protection, wear resistance, and surface functionalization of metal components.

The company sells primarily to Tier 1 suppliers and OEMs in the automotive, aerospace, electronics, heavy machinery, and motorcycle industries, and has accumulated approvals from more than 23 named OEMs including Ford, GM, Stellantis, Toyota, Honda, BMW, VW, Boeing, Bell Helicopter, UTC Aerospace Systems, Sony, Panasonic, Canon, Motorola, Nintendo, Denso, Delphi, Parker Hannifin, and several Japanese Tier 1s. The business model is anchored on technical-service sales: chemistry is qualified into specific OEM part specifications, after which recurring consumption by the OEM's supply chain generates ongoing consumable revenue, supplemented by a distribution partnership with METALAST and direct technical support.

Certifications to ISO 9001:2015 (valid through 2027) and ISO/IEC 17025:2017 position the firm as a quality-controlled specialty chemical supplier with in-house testing capability. The portfolio deliberately straddles hexavalent chromate (legacy, for approved applications) and trivalent conversion coatings (forward-looking), giving the company regulatory optionality as global restrictions on hexavalent chromium tighten.

Name

Dipsol Of America

Legal name

Dipsol Of America, Inc.

Website

https://dipsolamerica.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Dipsol Of America is a Michigan-based specialty chemical supplier that develops and sells metal finishing chemistries — including pretreatment, zinc, zinc alloy, electroless nickel (NiSol), and trivalent conversion coatings — to Tier 1 suppliers and OEMs in automotive, aerospace, electronics, heavy machinery, and motorcycle manufacturing.

Ownership category

akta.pro rank

Product category

Industrial Metal Finishing Chemicals

NAICS

Chemical Manufacturing (325), Other Chemical Product and Preparation Manufacturing (3259), Other Basic Inorganic Chemical Manufacturing (325180)

SIC

Chemicals & Allied Products (2800), Miscellaneous Chemical Products (2890), Industrial Inorganic Chemicals (2810)

akta.pro primary industry

Electroplating & Metallization Chemicals (Cu/Ni/Au plating, additives) (IMAEAKAK)

akta.pro secondary industry

Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Metal finishing chemicals
• Electroplating processes
• Electroless nickel plating
• Zinc alloy coatings
• Trivalent chromate conversion

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Metal Finishing Chemical Products: Sale of proprietary metal finishing chemical products including pretreatment products, zinc and zinc alloy plating processes, electroless nickel, chromates (hexavalent and trivalent), and topcoats. Products are sold directly to industrial customers who apply them in their own plating operations.
2. Technical Support Services: Technical support services including solution analysis, troubleshooting, applied R&D, process testing, customer training, and onsite support. Lab supports multiple languages (English, Spanish, Japanese, Arabic, German).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Dipsol of America manufactures and sells proprietary metal finishing chemical products including pretreatment cleaners, zinc and zinc alloy electroplating processes, electroless nickel systems, hexavalent and trivalent chromate conversion coatings, and topcoats. The company supplies these chemical formulations along with multilingual technical support, applied R&D, and process testing services to industrial platers serving the automotive, aerospace, electronics, heavy machinery, and motorcycle sectors.

Product overview

Dipsol of America is a metal finishing technology company that provides a comprehensive portfolio of surface treatment products and processes for the Automotive and Aerospace industries. The product portfolio consists of eight main product lines: Pretreatment Products (alkaline and acid cleaners for surface preparation), Zinc Processes (alkaline and acid zinc electroplating), Zinc Alloy Processes (zinc-nickel, zinc-iron, and tin-zinc alloys), NiSol Electroless Nickel Systems (low, mid, and high phosphorus varieties), Chromates-Hexavalent (traditional chromium conversion coatings), Trivalent Conversion Coatings (environmentally compliant chromium-free alternatives), Topcoats (sealants and inorganic sealers), and Miscellaneous Products (auxiliary chemicals including rust inhibitors, phosphate coatings, and process aids). These products work together as a complete metal finishing system from surface preparation through final corrosion protection.

Differentiator

Problem solved

Functional benefit

Brands

• NiSol: Electroless nickel systems product line including NiSol 500 (5-8% Low-Mid Phosphorus), NiSol 800 (7-10% Mid Phosphorus), and NiSol 1100 (10-13% High Phosphorus).

Products and services

• Pretreatment Products Chemical pretreatment products including alkaline cleaners, acid cleaners, electrocleaners, and aluminum-specific cleaners used to prepare metal surfaces for downstream plating operations in industrial finishing facilities.
• Zinc Processes
• Zinc Alloy Processes
• NiSol Electroless Nickel Systems
• Chromates-Hexavalent
• Trivalent Conversion Coatings
• Topcoats
• Miscellaneous Products

Quantifiable outcome

• Up to 1000+ hours salt spray resistance to white corrosion (ZT-444 trivalent chromate on zinc)
• +3 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• METALASTcoreChannel Partner/ Reseller/ Distributor · 9 January 2012METALAST and Dipsol of America formed a distribution partnership in January 2012, expanding distribution channels for Dipsol's metal finishing chemical products through METALAST's established network.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Others

• Quaker Houghton: Large industrial process-fluids and metal-treatment chemistry company; adjacent to Dipsol in metal surface processing but centered on metalworking fluids rather than electroplating.

Direct peers

• Columbia Chemical: US-based manufacturer of plating chemicals, brighteners and additives for zinc and zinc-alloy electroplating, competing directly with Dipsol among North American platers.
• Uyemura International: Specialist in electroless nickel and electronic plating chemistries, directly overlapping Dipsol's NiSol electroless nickel systems and electronics-sector focus.
• Pavco Inc. US supplier of zinc, zinc-nickel and trivalent passivate plating processes for automotive and industrial finishing, a close North American competitor to Dipsol.
• Coventya (Element Solutions): Specialty developer of zinc, zinc-alloy and passivation/chromate plating chemistries for automotive corrosion protection, directly comparable to Dipsol's product portfolio and customer base.
• SurTec (Freudenberg): Provider of surface-treatment and functional plating chemistries including passivation and zinc-alloy systems for automotive applications, closely aligned with Dipsol's offering.

Broad incumbents

• MacDermid Enthone (Element Solutions): Major supplier of industrial and electronic metal-finishing chemistries including plating and surface treatment, competing directly in Dipsol's core electroplating chemical space.
• Chemetall (BASF Surface Treatment): Global provider of surface pretreatment and conversion-coating chemicals for automotive and aerospace metal parts, overlapping Dipsol's pretreatment and chromate lines.
• Atotech (MKS Instruments): Global leader in electroplating and surface-finishing chemistry supplying zinc, zinc-nickel and electroless nickel processes to automotive and electronics OEMs — the same product categories and end-markets as Dipsol, at far greater scale.

Regional players

• Okuno Chemical Industries: Japanese surface-finishing and plating-chemicals maker serving automotive and electronics OEMs; comparable product set but primarily serving Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dipsolofamerica

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dipsol Of America