Saastal Marketing
Saastal Marketing (Saastal Tourismus AG) is the Swiss destination management organization for the Saastal valley, operating the saas-fee.ch booking and information platform, the SaastalCard guest card system, and integrated ski, activity, and accommodation services for international alpine tourists.
- Company typePrivate
- Founded1925
- HeadquartersSaas-fee, Switzerland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Saastal Marketing does
Saastal Marketing, the operating brand of Saastal Tourismus AG, is the regional destination management organization for the Saastal valley in the canton of Valais, Switzerland, founded in 1925 and celebrating its 100th anniversary in 2025. The organization — legal entity Saastal Tourismus AG, registered in Switzerland as an Aktiengesellschaft — is owned in a mixed structure involving the four valley municipalities (Saas-Fee, Saas-Grund, Saas-Almagell, Saas-Balen) and adjacent operating companies including Saastal Bergbahnen AG and Bergbahnen Hohsaas AG. The wholly-owned subsidiary Saas-Fee/Saastal Webshop GmbH operates the central digital platform saas-fee.ch.
The core technology stack is a tourism destination platform integrating the Deskline booking engine by feratel media technologies AG for accommodation, transport, ski passes, and experience reservations, with an integrated SaastalCard guest loyalty system granting free cable car and PostAuto access plus discounts on roughly 30 partner offerings. The digital surface includes a tri-lingual (German/English/French) information and booking portal, a dedicated tour operator portal, and a media corner for press distribution. Standard web analytics (Google Analytics, Microsoft Clarity, Hotjar, Google Tag Manager, Facebook Pixel, DoubleClick) support digital marketing, and a SmartTrails integration underpins the WHAM!Walk interactive discovery trail. A VR glacier experience (VirtuAllalin) operates at Mittelallalin.
Revenue is generated through a hybrid model: tourist tax (Kurtaxe), SaastalCard-linked booking commissions, ski pass and cable car ticket sales, pay-as-you-go activity pricing (e.g., zip lines from CHF 34–165 per person, gorge tours from CHF 80–380 per tour, night sledging CHF 6–22 per ticket), subscription-style long-term apartment rentals (CHF 850–1,850 monthly), and packaged deals. Customer segments span outdoor sports enthusiasts, families, wellness travelers, corporate and MICE groups, tour operators, and long-term renters. Record winter 2024/25 delivered approximately 550,000 ski pass first entries. Swisstainable Level I (Committed), Energiestadt Gold, and UNWTO membership form the certification stack.
Saastal Marketing firmographics
Firmographics- Name
- Saastal Marketing
- Legal name
- Saastal Tourismus AG
- Website
- https://saas-fee.ch
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Saastal Marketing (Saastal Tourismus AG) is the Swiss destination management organization for the Saastal valley, operating the saas-fee.ch booking and information platform, the SaastalCard guest card system, and integrated ski, activity, and accommodation services for international alpine tourists.
- Ownership category
- akta.pro rank
Saastal Marketing industry classification
Industry- Product category
- Alpine Tourism Destination Management
- NAICS
- Convention and Visitors Bureaus (561591), Skiing Facilities (713920), Tour Operators (561520)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)
- akta.pro secondary industries
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Mountain & Ski Luxury Resorts (THAGACAB), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)
Keywords
Where Saastal Marketing is headquartered
LocationHeadquarters
- HQ city
- Saas-fee
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Saastal Marketing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Zip Lines Winter Activity |
| Unit Pricing | Pay-as-you-go | Gorge Alpine/ Alpine Canyon Activities |
| Unit Pricing | Pay-as-you-go | Night Sledging Activities |
| Unit Pricing | Pay-as-you-go | Winter Climbing via Ferrata |
| Unit Pricing | Pay-as-you-go | Kians Adventureland Winter |
| Subscription | Monthly | Long-term Rental Accommodations |
Distribution channels6 records
Marketing channels9 records
Saastal Marketing product offering
Product offeringCore offering
Saastal Marketing (legally Saastal Tourismus AG) operates the destination management platform for the Saas-Fee/Saastal alpine region in the canton of Valais, Switzerland, covering the four municipalities of Saas-Fee, Saas-Grund, Saas-Almagell, and Saas-Balen. Its core offering is the saas-fee.ch online platform providing information, accommodation and activity booking, the SaastalCard guest card program that grants free mountain cable cars and PostAuto access to overnight visitors, ski pass sales, bundled package deals, MICE/corporate event services, and an interactive experience portfolio including the WHAM!Walk themed trail and VirtuAllalin VR glacier experience.
Product overview
Saastal Tourismus AG operates a destination marketing platform centered on the saas-fee.ch website, which serves as the primary digital hub for the Saas-Fee/Saastal alpine tourism region. The offering consists of a unified booking and information platform (Adventure Shop) integrated with the SaastalCard guest loyalty program, supplemented by dedicated portals for tour operators, MICE clients, and media. The product portfolio spans ski passes (WinterCARD), experience packages, an experience map, and a media corner for editorial resources. All services are managed under the Saastal Tourismus AG umbrella, with the website operated by Saas-Fee/Saastal Webshop GmbH.
Differentiator
Problem solved
Functional benefit
Products and services
- SaastalCard
- Ski Passes
- WHAM!Walk
- VirtuAllalin
- Package Deals (Pauschalen)
- MICE Services
- Guided Adventure Experiences
- Long-term Rental Accommodations
Quantifiable outcome
- Record winter 2024/25 with approximately 550,000 ski pass first entries despite challenging summer 2024 weather
- +2 more outcomes
Companies that use Saastal Marketing
Customer profileSegments6 records
Ideal customer profiles6 records
Saastal Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Saastal Marketing partnerships and signals
Strategic signalRecent moves7 records
Expansion highlights8 records
Saastal Marketing competitors and assessment
Company assessmentDirect peers
- Zermatt Tourism / Zermatt Matterhorn: Swiss Alpine destination marketing organization for Zermatt, offering premium ski and mountaineering experiences including the Matterhorn. Direct competitor for high-alpine luxury visitors and tour operators; comparable DMO structure with integrated ski, lodging, and activity booking.
- Laax (Weisse Arena Gruppe): Swiss Alpine resort operator combining destination marketing, lift operations, and accommodation. Comparable integrated model with similar focus on year-round experiences, digital engagement (Laax app), and target youth/snowboard segments.
- Jungfrau Region Tourismus: Interlaken-based DMO covering Grindelwald, Wengen, and Mürren in the Bernese Oberland. Comparable as a Swiss regional DMO marketing premium alpine experiences including the Jungfraujoch, with similar integrated booking and accommodation networks.
- Verbier Tourism: Destination management organization for Verbier in the Valais region of Switzerland. Comparable as a Valais-region DMO marketing premium ski and summer experiences, competing with Saas-Fee for the same international clientele.
- Davos Klosters Mountains: DMO and mountain operations for the Davos Klosters region in Graubünden. Comparable Swiss multi-mountain destination with similar integrated ski pass, accommodation, and activity booking structure, and overlapping international guest segments.
- Crans-Montana Tourism & Congress: DMO for Crans-Montana in the Valais region, offering comparable year-round ski and summer experiences including golf and wine tourism. Direct peer given shared Valais geography and overlapping ski/summer product offering.
- Lenzerheide Marketing und Support AG: DMO for Lenzerheide-Valbella in Graubünden, operating ski lifts, marketing, and event hosting. Comparable mid-size Swiss ski destination organization with similar integrated destination marketing and lift operator structure.
- Engadin St. Moritz Tourismus AG: DMO for the Engadin St. Moritz region, one of Switzerland's most established luxury Alpine destinations. Comparable as a premium Swiss ski destination with extensive cable car operations, ski school, and high-end lodging network.
Broad incumbents
- SkiStar AB: Nordic multi-resort ski operator and destination marketer running Alpine and Scandinavian resorts. Comparable at a portfolio level for ski pass sales, lodging packaging, and digital-first customer engagement, though at much larger scale and different geography.
Others
- Feratel media technologies AG: Austrian technology provider of the Deskline booking platform used by Saastal Tourismus AG. Comparable as the underlying infrastructure partner powering destination booking; relevant for understanding the technology stack rather than as a direct competitor.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Saastal Marketing social profiles
Digital presenceSaastal Marketing compliance and trust
Trust signalCompliance3 records
Saastal Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saastal Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Saastal Marketing subsidiaries and ownership
Company hierarchySubsidiaries3 records
Saastal Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saastal Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saastal Marketing
What does Saastal Marketing do?
Saastal Marketing (legally Saastal Tourismus AG) operates the destination management platform for the Saas-Fee/Saastal alpine region in the canton of Valais, Switzerland, covering the four municipalities of Saas-Fee, Saas-Grund, Saas-Almagell, and Saas-Balen. Its core offering is the saas-fee.ch online platform providing information, accommodation and activity booking, the SaastalCard guest card program that grants free mountain cable cars and PostAuto access to overnight visitors, ski pass sales, bundled package deals, MICE/corporate event services, and an interactive experience portfolio including the WHAM!Walk themed trail and VirtuAllalin VR glacier experience.
Is Saastal Marketing a public or private company?
Saastal Marketing is a private company. It is classified as corporate owned and is currently operating.
When was Saastal Marketing founded?
Saastal Marketing was founded in 1925. It employs 101 to 250 people.
Where is Saastal Marketing based?
Saastal Marketing is headquartered in Saas-fee, Switzerland, in the Europe region.
Who are Saastal Marketing's main competitors?
Direct peers on record are Zermatt Tourism / Zermatt Matterhorn, Laax (Weisse Arena Gruppe), Jungfrau Region Tourismus, Verbier Tourism, Davos Klosters Mountains, Crans-Montana Tourism & Congress, Lenzerheide Marketing und Support AG and Engadin St. Moritz Tourismus AG. SkiStar AB is listed as a broad incumbent. Feratel media technologies AG is listed as an others.
Does Saastal Marketing have an API?
No public API is recorded for Saastal Marketing.
What industry is Saastal Marketing in?
Saastal Marketing's product category is Alpine Tourism Destination Management. Its primary akta.pro industry code is THAAAAAK, Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities), with a secondary code of THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its NAICS code is 561591 and its SIC code is 7990.