GILDE Gruppe

What GILDE Gruppe does

GILDE Gruppe is a privately held German diversified group (Verbund) headquartered in Bocholt and operating across four divisions: wholesale trade in gift articles, home accessories and small furniture for specialized retail; hospitality through the Macrander Hotels business and conference hotel brand; IT and logistics services via GILDE Logistik and GIT net GmbH (Enterprise Content Management consulting and system integration); and real estate development, rental and property management through GILDE Immobilien in Bocholt, Düsseldorf and Dresden. The wholesale division — the group's primary activity — is organized as a multi-brand portfolio of eight sub-brands (Gildehandwerk, Dreamlight/Traumlicht, Casablanca Design, Fink Living, Haku Möbel, Flower and Style, Basic Trade, and Rayford) plus a Shop-Konzepte retail solutions arm and the Deutsche Import Gesellschaft import services subsidiary, marketed together with exclusive products and in-house developments.

The group is legally organized as GILDE HANDWERK Macrander GmbH & Co. KG, wholly owned under a family ownership structure with general partner GILDE GmbH and three managing directors: Hamid Yazdtchi, Maximilian Macrander and Alexander Yazdtchi. No external venture capital, private equity or public market investment is indicated. The company employs 501–1,000 people and operates trade fair presence across Germany, Austria and France, supported by a dedicated Außendienst (field sales) network recruited for territories including Baden-Württemberg, Austria (Tirol, Vorarlberg) and France (Région Centre Nord, Rhône-Alpes), with the Basic-Trade.com B2B storefront providing an online ordering channel.

Revenue mechanics are diversified across wholesale license/transaction revenue from B2B retail customers, transactional revenue from hotel operations, professional services revenue from ECM consulting, and transactional revenue from real estate rentals and management. The company is GDPR/DSGVO-compliant and operates under EU WEEE and VerpackG packaging registrations. Customer concentration is spread across small and medium-sized specialized retailers in Germany and Europe, business and conference hotel guests, and commercial and residential tenants — with no major single-customer dependency.

Name

GILDE Gruppe

Legal name

GILDE HANDWERK Macrander GmbH & Co. KG

Website

https://gildegruppe.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GILDE Gruppe is a privately held German family-owned conglomerate headquartered in Bocholt, operating diversified businesses in wholesale gift articles and home accessories, business and conference hotels, IT and logistics services, and real estate development and rental.

Ownership category

akta.pro rank

Headquarters

HQ city

Bocholt

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Wholesale Trade: Group of wholesale companies for gift articles, home accessories and furniture serving national and international specialized retail. Brands include Gildehandwerk, Dreamlight/Traumlicht, Casablanca Design, Fink Living, Haku Möbel, Flower and Style, Basic Trade, and Rayford.
2. Hotel & Hospitality Services: Business and conference hotels operating under Macrander Hotels brand. Broad range of hospitality services based on many years of experience.
3. IT & Logistics Services: IT consulting and system integration for ECM solutions and infrastructures. Process optimization with IT support for commerce, industry and service sectors.
4. Real Estate Services: Real estate development, new construction, rental of commercial properties and apartments, property management for commercial and residential properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

GILDE Gruppe is a diversified group operating wholesale of gift articles, home accessories and small furniture for specialized retail under multiple sub-brands (Gilde Handwerk, Dreamlight/Traumlicht, Casablanca Design, FINK Living, Haku Möbel, Flower & Style, Basic Trade, Rayford). In addition, the group operates business and conference hotels under Macrander Hotels, delivers Enterprise Content Management (ECM) consulting and system integration together with logistics services via GIT net GmbH and GILDE Logistik, and runs real estate development, rental and management through GILDE Immobilien in Bocholt, Düsseldorf and Dresden.

Product overview

GILDE Gruppe is a diversified group of companies operating across four main divisions: Wholesale (Handel), Hotel, IT & Logistics, and Real Estate. The wholesale division comprises multiple sub-brands including GILDE HANDWERK, Dreamlight, Casablanca Design, FINK Living (with FINK STUDIO sub-brand), Haku Möbel, Flower & Style, Basic Trade, and Rayford, all serving the gift articles and living accessories market. The hotel division operates Macrander Hotels for business and conference hospitality. The IT & Logistics division provides Enterprise Content Management consulting and system integration services. The Real Estate division (GILDE Immobilien) handles property development, rental and management in Bocholt, Düsseldorf and Dresden. Additional services include logistics, import trade, and shop concept solutions.

Differentiator

Problem solved

Functional benefit

Brands

• FINK STUDIO: High-end barware brand with bold colors and exceptional designs, targeting new audiences who appreciate variety and statement pieces.

Products and services

• Gilde Handwerk wholesale collection Core wholesale collection of gift articles, living accessories and small furniture serving national and international specialized retail from the German headquarters in Bocholt, including exclusive products and in-house developments.
• Dreamlight (Traumlicht) lighting and living accessories Wholesale lighting products and living accessories brand distributed to specialized retail, sold via the Gilde Handwerk group.
• Casablanca Design gift and living collection Design-focused wholesale brand offering gift articles and living accessories for specialized retail.
• FINK Living premium living and gift collection Premium wholesale brand for stylish living accessories, furniture and gift ideas with elegant silver finish, traditionally crafted, distributed to specialized retail.
• FINK STUDIO barware line High-end barware sub-brand launched in 2024 under FINK Living, offering bold colors and extraordinary designs targeting new customer segments who appreciate variety and statement pieces.
• Haku Möbel small furniture collection Wholesale furniture brand offering small furniture pieces distributed to specialized retail through the Gilde Handwerk group.
• Flower & Style floral and gift collection Wholesale brand for floral and style-themed gift articles and living accessories distributed to specialized retail.
• Basic Trade wholesale assortment Wholesale brand for basic gift articles distributed to specialized retail, also operating the Basic-Trade.com B2B online ordering platform.
• Rayford gift and living assortment Wholesale brand for gift articles and living accessories distributed to specialized retail.
• Macrander Hotels business and conference hospitality Business and conference hotel operations under the 'The Art Of Hospitality' motto, focused on quality, customer and guest orientation for sustainable hospitality success.
• Enterprise Content Management (ECM) consulting and system integration Consulting and system integration services for ECM solutions and IT infrastructures, helping companies capture, manage and provide documents and content effectively, with experience from projects in commerce, industry and the service sector via GIT net GmbH.
• GILDE Logistik logistics services Logistics services including organization optimization and service orientation supporting the group's wholesale and trading operations.
• GILDE Immobilien real estate services Real estate services covering new construction, development of real estate projects, rental of commercial properties and apartments, and management of commercial and residential real estate in Bocholt, Düsseldorf and Dresden.
• Shop-Konzepte retail solutions Shop concepts and retail solutions services supporting retail customers within the Gilde Handwerk group's specialized retail network.
• Deutsche Import Gesellschaft import services Import services supporting the group's international trade operations for gift articles, home accessories and furniture.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Räder: German wholesale manufacturer and distributor of gift articles, home accessories, and decorative items sold through specialized retail across Europe. Räder operates in the same wholesale category as GILDE Handwerk with overlapping product lines and a comparable SMB retail customer base.
• Wenko-Wenselaar GmbH & Co. KG: German family-owned company specializing in wholesale and retail of home accessories, bathroom, kitchen, and lifestyle products. Comparable to GILDE Gruppe as a similarly sized, multi-category European home accessories wholesaler with a brand-portfolio-driven GTM.
• Koziol » GmbH: German design manufacturer of household, gift, and lifestyle accessories sold wholesale to European retail. Directly comparable to GILDE's Casablanca Design and Fink Living sub-brands in the design-gift wholesale segment.
• Butlers GmbH & Co. KG: German home accessories retailer and wholesaler offering gift articles, furniture, and decorative items. Closely aligned with GILDE's wholesale business in product mix and target customer, though operating both retail stores and wholesale channels.
• Lambert GmbH: German wholesaler of design-oriented home accessories, gift articles, and lifestyle products supplied to specialty retail. Comparable to GILDE's design-focused sub-brands (Casablanca Design, Fink Living) with overlapping customer and product positioning.
• DocuWare GmbH: German provider of document management and Enterprise Content Management (ECM) software and consulting services. Directly comparable to GILDE's GIT net GmbH in product (ECM solutions), customer profile (commercial / industrial), and IT services business model.
• ELO Digital Office GmbH: German ECM and digital office software company providing content management solutions and consulting to enterprise and mid-market clients. Comparable to GIT net's ECM consulting and system integration offering within GILDE's IT & Logistics division.

Broad incumbents

• Maritim Hotelgesellschaft mbH: German hotel chain operating business and conference hotels nationwide. Comparable to GILDE's Macrander Hotels division in segment (business/conference hotels) and German operating geography, though at a larger, multi-property scale.
• Steigenberger Hotels GmbH: Established German hotel group with a focus on business, conference, and city hotels. Provides a comparable German business-and-conference hotel benchmark for GILDE's Macrander Hotels operation, though at a materially larger scale and broader international footprint.

Others

• Vonovia SE: Largest German residential real estate company managing and developing a portfolio across German cities including Düsseldorf and Dresden. Provides a market benchmark for the rental, development, and management activities carried out by GILDE Immobilien, though at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gilde.group
• LinkedInlinkedin.com/company/gilde-gruppe

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GILDE Gruppe