R-Cure Medical

What R-Cure Medical does

R-Cure Medical (אר-קיור מדיקל בע"מ) is a private Israeli medical device distributor and clinical service operator headquartered in Shoham, Israel. Founded in 2010 with 11-50 employees, the company markets and distributes advanced wound care technologies, pressure ulcer prevention surfaces, and rehabilitation/mobility equipment. Its core technology stack is a hybrid medical management system combining VT-200 negative pressure wound therapy, NATROX topical oxygen therapy, EKARE digital wound management, Kent Imaging's SnapshotNIR tissue oxygenation imaging (including the KD205 model added in October 2025), MATRIDERM biological skin substitutes, ACTIVHEAL wound dressings, and AirSteril air purification. Pressure-redistribution products span dynamic air mattresses (DUAL, REVO, ENTRIX, True Source, MEDEX CARE), reactive mattresses (REPOSE, Custom Care, ULTRAMAX), visco-elastic foams, and therapeutic cushions.

The company is the exclusive Israeli distributor for KARMA MEDICAL wheelchairs (including the award-winning ERGO LITE) and an authorized distributor for Kent Imaging. It also operates +NewGel silicone scar treatment and the Merpa Lephareach (מרפא לפצע) home-based wound clinic service. R-Cure generates revenue through multi-channel B2B medical equipment sales: direct field sales to every Israeli hospital, fulfillment of a competitive national tender won to supply all four Israeli health funds (Clalit, Maccabi, Meuhedet, Leumit) following the April 1, 2024 reform, authorized supply to the Israel Ministry of Defense Rehabilitation Division for IDF veterans, direct sales to private individuals via showroom visits by appointment, and monthly dynamic mattress rentals with a rent-to-own option. The company is ISO 9001:2015, ISO 27001:2013, and ISO 27799:2008 certified, and is approved by the Israel Ministry of Health. Roy Moritz is Founder, CEO, and Managing Director.

Name

R-Cure Medical

Legal name

אר-קיור מדיקל בע"מ

Website

https://rcure.co.il

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

R-Cure Medical is a private Israeli distributor founded in 2010 that markets advanced wound care technologies, pressure ulcer prevention mattresses, and rehabilitation/mobility equipment to all Israeli hospitals, the four national health funds, the Ministry of Defense, and private individuals across Israel.

Ownership category

akta.pro rank

Product category

Medical Device Distribution & Wound Care

NAICS

Medical Equipment and Supplies Manufacturing (3391), Health Care and Social Assistance (62)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Services-Health Services (8000), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Wound Care & Ulcer Management (HLAKACAN)

akta.pro secondary industries

Wound Care & Diabetic Foot Infection (HLAKAGAK), Home-Based Wound Care & Ostomy Nursing (HLADAFAH), Complex Wound Care SNFs (HLADADAJ)

Keywords

• Wound care products
• Pressure ulcer prevention
• Rehabilitation equipment
• Medical device distribution
• Mobility aids

Headquarters

HQ city

Hosen

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Equipment Sales: Sale of medical equipment including mattresses, cushions, wound dressings, wheelchairs, and rehabilitation equipment to hospitals, healthcare organizations, and individuals.
2. Health Fund Contracts: Supply of rehabilitation and mobility products to all health funds (Clalit, Maccabi, Meuhedet, Leumit) following competitive tender win. National coverage service.
3. Ministry of Defense Supply: Authorized supplier to IDF veterans and Ministry of Defense rehabilitation services.
4. Equipment Rental: Rental services for dynamic mattresses and other medical equipment for short or long periods, allowing home hospitalization instead of institutional care.
5. Professional Services: Home nursing and doctor services for wound treatment through 'Meref LePeSch' (Wound Clinic) service with national coverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

R-Cure Medical markets and distributes a hybrid medical management system in Israel combining advanced wound care technologies, pressure ulcer prevention surfaces, and rehabilitation/mobility equipment. The portfolio includes negative pressure wound therapy devices, topical oxygen therapy, digital wound management software, near-infrared tissue imaging, advanced wound dressings, dynamic and reactive mattresses, therapeutic cushions, wheelchairs, bathing equipment, and scar treatment products. The company supplies hospitals, health funds, government agencies, and private individuals, and offers home wound-treatment services and equipment rentals.

Product overview

R-Cure Medical offers a comprehensive hybrid medical management system combining advanced technologies for diagnosis, treatment, and prevention of hard-to-healing wounds, infection prevention, and rehabilitation/mobility products. The portfolio includes: Dynamic and reactive air mattresses (DUAL, REVO, ENTRIX, REPOSE) and visco-elastic foam mattresses for pressure ulcer prevention; therapeutic cushions (STABIL AIR, STARLOCK, EQUALIZER); advanced wound dressings (ACTIVHEAL series, L-MESITRAN, OCTENILIN); wound treatment technologies including NATROX oxygen therapy, VT-200 negative pressure therapy, EKARE digital wound management, SnapshotNIR imaging, and MATRIDERM skin substitutes; rehabilitation equipment including ERGO LITE wheelchairs and bathing aids; and +NewGel scar treatment products. The company also offers rental services for dynamic mattresses and home treatment services.

Differentiator

Problem solved

Functional benefit

Brands

• מרפא לפצע (Merpa Lephareach): Wound treatment service providing expert nursing and doctor services for difficult-to-heal wounds with nationwide home treatment.
• +NewGel

Products and services

• VT-200 Negative Pressure Wound Therapy Negative pressure wound therapy technology used for the treatment of hard-to-heal wounds, cleaning wound secretions, encouraging granulation tissue formation, and filling created cavities. Targeted at hospitals, clinics, and home wound care patients.
• NATROX Topical Oxygen Therapy Mobile, wearable system providing continuous 24/7 topical oxygen delivery to the wound bed, particularly effective for wounds suffering from poor oxygen supply due to vascular diseases.
• EKARE Digital Wound Management System Digital system for documentation, precise measurement, and management of treatment progress for difficult-to-heal wounds. Provides standardized wound imaging and tracking for healthcare professionals.
• SnapshotNIR (KD205) Tissue Oxygenation Imaging Advanced near-infrared medical imaging technology that instantly diagnoses tissue oxygenation levels, enabling better wound treatment decisions. Distributed in Israel by R-Cure Medical under authorization from Kent Imaging.
• MATRIDERM Biological Skin Substitute Biological skin substitute indicated for the treatment of severe skin injuries such as burns and complex wounds requiring dermal reconstruction.
• R-SHAKE Nutritional Supplement Nutritional supplement with unique composition designed to enrich food with calories and protein to support healing in pressure ulcer treatment.
• GRANUDACYN Wound Cleansing and Irrigation Solution Wound irrigation and cleansing solution designed for cleaning and moistening chronic and acute wounds, supporting wound bed preparation.
• +NewGel Silicone Scar Treatment Series 100% medical silicone scar treatment products including gel and sheets designed to flatten, smooth, and reduce both new and old scars.
• Dynamic Air Mattresses (DUAL, REVO, ENTRIX, True Source, MEDEX CARE) Active dynamic air mattresses with alternating air cells simulating position changes for the prevention and treatment of pressure ulcers up to grade 4, used in hospitals and home care.
• Reactive Mattresses (REPOSE, Custom Care, ULTRAMAX) Self-adjusting reactive mattresses providing pressure redistribution and comfort for patients with lower-grade pressure ulcers.
• Visco-Elastic Foam Mattresses (Memo Foam Plus, Community Plus, Premium Bariatric) Advanced foam mattresses for medium-risk patients and low-grade pressure ulcers providing pressure redistribution for prevention and treatment.
• Therapeutic Cushions (STABIL AIR, STARLOCK, EZ-DISH, EQUALIZER, Geo-Matt PRT) Pressure-redistributing cushions for wheelchair users that prevent pressure injuries during sitting, suitable for various risk levels.
• Dynamic Mattress Rental Service Rental service for dynamic mattresses for short or long periods, with delivery, installation, and pickup included. Enables home hospitalization for pressure ulcer patients, with rental payments offsetable against eventual purchase.
• ACTIVHEAL Series Advanced Wound Dressings Advanced wound dressings including AQUAFIBER EXTRA AG, SILICONE FOAM, PHMB, and SURGICAL AG variants designed for various wound types and exudate levels.
• L-MESITRAN Medical Honey Dressings Medical honey-based wound dressings and ointments containing 40% medical honey combined with vitamins C and E for wound healing support.
• OCTENILIN Wound Irrigation Solution and Gel Wound irrigation solution and gel for wound cleansing and debridement based on Octenidine HCL, used for chronic and acute wounds.
• KARMA MEDICAL Wheelchairs (ERGO LITE, ERGO LITE 2, Flexx, VIP, Agile, eFlexx) Advanced rehabilitation and mobility wheelchairs including lightweight, active, tilt-in-space, and powered models distributed exclusively in Israel under the KARMA MEDICAL brand. The ERGO LITE was recognized as Product of the Year in Europe in 2020.
• Bathing and Transfer Equipment (TA180, S180E, T90, T70, T80, T40, Sara Stedy) Standing aids, patient lifts, transfer benches, and bathing chairs designed for mobility-impaired individuals in home and institutional care settings.
• AirSteril Air Purification System Air purification and sterilization system designed to eliminate pathogens, bacteria, viruses, and odors in enclosed medical and care environments.
• Merpa Lephareach (Meref LePeSch) Wound Treatment Home Service Professional home treatment service providing expert nursing and doctor services for difficult-to-heal wounds with nationwide coverage in Israel, delivered under the Merpa Lephareach (מרפא לפצע) sub-brand.

Quantifiable outcome

• Prevention costs 10 times less than treatment of pressure ulcers

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Kent ImagingcoreChannel Partner/ Reseller/ Distributor · 20 October 2025R-Cure Medical authorized as distributor to bring updated SnapshotNIR KD205 device to commercial market in Israel. The device measures tissue oxygenation and viability, particularly used in breast reconstruction surgery and wound care.
• KARMA MEDICALcoreChannel Partner/ Reseller/ DistributorExclusive Israeli distributor for KARMA MEDICAL products, recognized as one of the world's leading companies in unique and groundbreaking wheelchair technology. KARMA wheelchairs have won prestigious international design awards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mölnlycke Health Care: Global wound care leader (Mepilex, Avance NPWT) whose products overlap heavily with R-Cure's advanced wound dressings and negative pressure therapy portfolio. R-Cure serves as a channel for some of these categories in Israel, making Mölnlycke both a principal and a strategic comparable.
• Smith+Nephew: Multinational advanced wound management and orthopedics company with PICO single-use NPWT, ALLEVYN dressings and REPLICARE portfolio. Comparable as a global incumbent whose technologies compete with R-Cure's distributed VT-200 NPWT and ACTIVHEAL dressing lines.
• ConvaTec: Wound care, ostomy and continence specialist with AQUACEL, Foam Lite and Avelle NPWT systems directly overlapping R-Cure's advanced wound care and skin substitute offerings. Operates as both potential competitor and global benchmark for hybrid wound management.
• Coloplast: Danish wound care and ostomy specialist (Biatain, Triact) with comparable dressing and skin substitute portfolios. Relevant peer given overlap with R-Cure's MATRIDERM/ACTIVHEAL distributed lines and similar focus on chronic wound patients.
• Hillrom (Baxter International): Multinational medtech with P500 therapy surfaces, AccuTec NPWT, and Welch Allyn diagnostics overlapping R-Cure's mattress, NPWT and imaging portfolio. Sets the competitive ceiling for hospital-channel wound care and pressure injury prevention.

Direct peers

• Arjo: Swedish manufacturer of pressure injury prevention surfaces (Auralis, AtmosAir), therapeutic mattresses, and patient handling equipment — direct product overlap with R-Cure's dynamic and reactive mattress portfolio (DUAL, REPO, ENTRIX, REPOSE).
• Permobil: Power and manual wheelchair manufacturer with similar mobility product portfolio to KARMA Medical (which R-Cure distributes). Comparable end users, clinical use cases, and reimbursement-driven sales motion.
• Invacare: Manufacturer of wheelchairs, pressure-relief mattresses and home medical equipment with portfolio overlap to R-Cure's mobility and pressure ulcer prevention lines. Same hospital, rehab, and home-care channels.
• Sunrise Medical: Global wheelchair and mobility manufacturer (Quickie, Zippie) directly comparable to KARMA Medical, whose products R-Cure distributes. Same product category, customer base, and rehab channel.

Others

• Kent Imaging: Canadian manufacturer of SnapshotNIR tissue oxygenation imaging — R-Cure is Kent Imaging's authorized distributor in Israel. Partner/principal relationship rather than competitor, but operationally intertwined via the 2025 KD205 distribution authorization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/rcuremedical
• Facebookfacebook.com/RCureMedical
• LinkedInlinkedin.com/company/r-cure-medical-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R-Cure Medical