Arenal Perfumerías, SL
Arenal Perfumerías is a privately held Spanish omnichannel retailer selling cosmetics, fragrances, skincare, hair care, and parapharmacy products through arenal.com and physical stores. It serves general beauty, luxury, budget, men's, and family consumer segments across Spain with 700+ brands.
- Company typePrivate
- Founded1976
- HeadquartersLugo, Spain
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Arenal Perfumerías, SL does
Arenal Perfumerías, S.L.U. is a privately held Spanish omnichannel retailer of beauty and personal care products operating under the Arenal Perfumerías / Arenal brand. The company runs a Magento-based e-commerce storefront at arenal.com alongside physical retail locations throughout Spain, generating revenue through one-time retail transactions rather than subscriptions. Its catalog spans eleven primary categories — perfumes and fragrances, makeup, facial and body cosmetics, hair care, parapharmacy (including hygiene, nutrition, and sexual wellness), sun care, home, hygiene, ecological/natural beauty, men's grooming, and gift sets — covering more than 700 brands from luxury houses (L'Oréal, Estée Lauder, Lancôme, Yves Saint Laurent, Chanel, Dior) to mass-market labels (Maybelline, NIVEA), and including trend-led lines such as Korean cosmetics and natural/ecological products.
The business reaches consumers through a multi-channel marketing stack: organic social on Facebook, Instagram, YouTube, and TikTok; email/newsletter promotions (including a €3 new-subscriber discount); SEO; and seasonal shopping-event campaigns such as Black Friday and Cyber Monday. Customer service operates Monday through Friday, 09:00–18:00. Five customer personas are addressed — general beauty enthusiasts, luxury beauty consumers, budget-conscious shoppers, male consumers, and families — using horizontal segmentation rather than enterprise or contract-based customer relationships. The technology stack is conventional web commerce (Magento) with Google Analytics and Google Tag Manager for analytics and tracking; no proprietary AI/ML, integrations, mobile app, API, or patents are disclosed, and there are no documented funding rounds, M&A activity, leadership changes, or third-party partnerships.
The company is a single-member Spanish limited liability company (Sociedad Limitada Unipersonal) with no disclosed parent, institutional investors, or subsidiaries. Operating status is active, and the stated scale signal is "thousands of daily customers," with no revenue, headcount, or growth metrics publicly disclosed in the available data.
Arenal Perfumerías, SL firmographics
Firmographics- Name
- Arenal Perfumerías, SL
- Legal name
- Arenal Perfumerías, S.L.U.
- Website
- https://arenal.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Arenal Perfumerías is a privately held Spanish omnichannel retailer selling cosmetics, fragrances, skincare, hair care, and parapharmacy products through arenal.com and physical stores. It serves general beauty, luxury, budget, men's, and family consumer segments across Spain with 700+ brands.
- Ownership category
- akta.pro rank
Arenal Perfumerías, SL industry classification
Industry- Product category
- Beauty & Personal Care Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Variety Stores with Pharmacy / Health & Beauty Focus (CRAGAJAL)
- akta.pro secondary industry
- Eau de Cologne & Light Fragrances (CRABADAD)
Keywords
Where Arenal Perfumerías, SL is headquartered
LocationHeadquarters
- HQ city
- Lugo
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Arenal Perfumerías, SL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce Retail Sales: Direct retail sales of cosmetics, fragrances, makeup, haircare, and personal care products through their online platform arenal.com. Customers purchase products at listed prices with various promotional discounts available. The company generates revenue through one-time transaction sales.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Arenal Perfumerías, SL product offering
Product offeringCore offering
Arenal Perfumerías retails perfumes, makeup, skincare, haircare, parapharmacy, sun care, personal hygiene, men's grooming, ecological, and home products through its own e-commerce site arenal.com and a chain of physical stores across Spain. The assortment spans over 700 brands including luxury (Lancôme, Estée Lauder, Yves Saint Laurent) and mass-market (L'Oréal, Maybelline, NIVEA) lines, supplemented by Korean, Japanese, Moroccan, and natural product collections.
Product overview
Arenal Perfumerías operates an e-commerce platform offering a comprehensive range of beauty and personal care products. The portfolio is organized into distinct product categories: Perfumes y Colonias (fragrances for all genders including luxury and low-cost options), Maquillaje (makeup for eyes, lips, face, and nails with professional and budget sub-categories), Cosmética (facial and body skincare including anti-aging, hydration, and specialty lines like Japanese and Moroccan cosmetics), Cabello (hair care including professional styling and curly hair method), Parafarmacia (pharmacy and dermocosmetics including hygiene, nutrition, and sexual wellness), Solares (sunscreen and after-sun products), Hogar (home fragrances and cleaning), Higiene (personal hygiene), Ecológico (natural and ecological products), Man (men's grooming), and Estuches (gift sets). The company also offers products from luxury brands (L'Oréal, Maybelline, NIVEA, Estée Lauder, Lancôme, Yves Saint Laurent) and features Korean cosmetics.
Differentiator
Problem solved
Functional benefit
Products and services
- Perfumes y Colonias Fragrances for men, women, unisex, and children, including Eau de Parfum, Eau de Toilette, body mist, and low-cost options, sourced from luxury and mass-market brands.
- Maquillaje Makeup products for eyes (mascara, eyeliner, eyeshadow, brows, lash primer, false lashes), lips (lipstick, gloss, liner, volumizers, prebases), face (foundation, powders, blush, concealer, highlighter, BB/CC creams, contour, fixer), and nails (polish, remover, treatments, accessories, LED lamps, base/top coats), plus brushes, sponges, organizers, and palettes.
- Cosmética Facial and body skincare including anti-aging, eye contour, hydration, exfoliants, cleansers, serums, masks, peels, and specialized lines such as Japanese and Moroccan cosmetics.
- Cabello Hair care products covering professional styling, curly hair method, shampoos, conditioners, masks, treatments, heat protectants, and hair accessories.
- Parafarmacia Parapharmacy and dermocosmetics products including facial and body care, sun protection, infant care, hygiene, sexual wellness, nutrition and dietetics, pregnancy and lactation supplies, and first aid items.
- Solares Sunscreen and sun care products including facial and body protectors, after-sun care, bronzers, self-tanners, and ecological sunscreens.
- Hogar Home products including home fragrances, cleaning supplies, accessories, clothing and shoe care, textiles, and gardening items.
- Higiene Personal hygiene products including shower and bath items, deodorants, oral hygiene, infant hygiene, intimate hygiene, ear hygiene, hair removal, and toiletries.
- Ecológico Natural and ecological beauty products including natural cosmetics for face and body, natural hair care, natural makeup, natural sun protection, natural oral care, and natural intimate hygiene.
- Hombre Men's grooming assortment including masculine perfumery, men's hair care (anti-hair loss, dyes, styling), men's cosmetics, shaving products, and masculine hygiene.
- Estuches Gift sets and bundles spanning perfumes, cosmetics, parapharmacy, makeup, hair care, shaving, baby care, and ecological products.
Companies that use Arenal Perfumerías, SL
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles1 record
Arenal Perfumerías, SL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Arenal Perfumerías, SL partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Arenal Perfumerías, SL competitors and assessment
Company assessmentBroad incumbents
- Yves Rocher: French-founded beauty brand and retailer with Spanish stores and e-commerce. Overlaps in cosmetics, skincare, and fragrance categories for Spanish consumers, though with proprietary brand-led model versus Arenal's multi-brand marketplace approach.
- Sephora: Global multi-brand beauty retailer with Spanish operations. Overlaps with Arenal on premium brand assortment and omnichannel presence, but operates at significantly larger scale and with curated exclusive brand relationships.
Direct peers
- Maquillalia: Spanish online beauty retailer specializing in makeup and cosmetics. Comparable DTC e-commerce focus and Spain-only geographic scope, though with narrower category depth than Arenal.
- Perfumerías If: Spanish perfumery chain with physical stores and e-commerce selling perfumes, cosmetics, and personal care products. Direct competitor with overlapping brand assortment and omnichannel model targeting Spanish consumers.
- Notino: Pan-European online beauty and fragrance retailer with significant Spanish presence. Comparable multi-category beauty catalog, similar brand assortment, and DTC e-commerce model competing for the same Spanish consumer.
- Kiko Milano: Italian-founded beauty brand and retailer with physical stores and online sales across Europe including Spain. Comparable makeup and cosmetics focus with hybrid retail footprint, though brand-owner-led rather than multi-brand reseller.
- Druni: Established Spanish perfumery chain operating physical stores and online sales of fragrances, cosmetics, and beauty products. Closely comparable in category mix, geographic focus, and hybrid retail format.
- Douglas: European perfumery chain with strong presence in Spain combining physical stores and e-commerce. Comparable breadth across luxury and mass-market fragrances, cosmetics, and personal care with overlapping brand portfolio.
- Primor: Spanish perfumery and beauty e-commerce retailer offering perfumes, makeup, and cosmetics from premium and mass-market brands. Comparable in product breadth, Spain-only focus, and online-led GTM motion.
- Júlia: Spanish beauty and perfumery retailer with physical stores and e-commerce presence. Comparable category mix in fragrances and cosmetics, with overlapping Spanish consumer base and omnichannel distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Arenal Perfumerías, SL social profiles
Digital presenceArenal Perfumerías, SL financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arenal Perfumerías, SL leadership team
Management profileNumber of profiles
Arenal Perfumerías, SL funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arenal Perfumerías, SL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arenal Perfumerías, SL
What does Arenal Perfumerías, SL do?
Arenal Perfumerías retails perfumes, makeup, skincare, haircare, parapharmacy, sun care, personal hygiene, men's grooming, ecological, and home products through its own e-commerce site arenal.com and a chain of physical stores across Spain. The assortment spans over 700 brands including luxury (Lancôme, Estée Lauder, Yves Saint Laurent) and mass-market (L'Oréal, Maybelline, NIVEA) lines, supplemented by Korean, Japanese, Moroccan, and natural product collections.
Is Arenal Perfumerías, SL a public or private company?
Arenal Perfumerías, SL is a private company. It is classified as unknown and is currently operating.
When was Arenal Perfumerías, SL founded?
Arenal Perfumerías, SL was founded in 1976. It employs 501 to 1,000 people.
Where is Arenal Perfumerías, SL based?
Arenal Perfumerías, SL is headquartered in Lugo, Spain, in the Europe region.
How does Arenal Perfumerías, SL make money?
One revenue line is on record: E-commerce Retail Sales.
Who are Arenal Perfumerías, SL's main competitors?
Broad incumbents on record are Yves Rocher and Sephora. Direct peers are Maquillalia, Perfumerías If, Notino, Kiko Milano, Druni, Douglas, Primor and Júlia.
Does Arenal Perfumerías, SL have an API?
No public API is recorded for Arenal Perfumerías, SL.
What industry is Arenal Perfumerías, SL in?
Arenal Perfumerías, SL's product category is Beauty & Personal Care Retail. Its primary akta.pro industry code is CRAGAJAL, Variety Stores with Pharmacy / Health & Beauty Focus, with a secondary code of CRABADAD, Eau de Cologne & Light Fragrances. Its NAICS code is 456120 and its SIC code is 5940.