Arenal Perfumerías, SL

What Arenal Perfumerías, SL does

Arenal Perfumerías, S.L.U. is a privately held Spanish omnichannel retailer of beauty and personal care products operating under the Arenal Perfumerías / Arenal brand. The company runs a Magento-based e-commerce storefront at arenal.com alongside physical retail locations throughout Spain, generating revenue through one-time retail transactions rather than subscriptions. Its catalog spans eleven primary categories — perfumes and fragrances, makeup, facial and body cosmetics, hair care, parapharmacy (including hygiene, nutrition, and sexual wellness), sun care, home, hygiene, ecological/natural beauty, men's grooming, and gift sets — covering more than 700 brands from luxury houses (L'Oréal, Estée Lauder, Lancôme, Yves Saint Laurent, Chanel, Dior) to mass-market labels (Maybelline, NIVEA), and including trend-led lines such as Korean cosmetics and natural/ecological products.

The business reaches consumers through a multi-channel marketing stack: organic social on Facebook, Instagram, YouTube, and TikTok; email/newsletter promotions (including a €3 new-subscriber discount); SEO; and seasonal shopping-event campaigns such as Black Friday and Cyber Monday. Customer service operates Monday through Friday, 09:00–18:00. Five customer personas are addressed — general beauty enthusiasts, luxury beauty consumers, budget-conscious shoppers, male consumers, and families — using horizontal segmentation rather than enterprise or contract-based customer relationships. The technology stack is conventional web commerce (Magento) with Google Analytics and Google Tag Manager for analytics and tracking; no proprietary AI/ML, integrations, mobile app, API, or patents are disclosed, and there are no documented funding rounds, M&A activity, leadership changes, or third-party partnerships.

The company is a single-member Spanish limited liability company (Sociedad Limitada Unipersonal) with no disclosed parent, institutional investors, or subsidiaries. Operating status is active, and the stated scale signal is "thousands of daily customers," with no revenue, headcount, or growth metrics publicly disclosed in the available data.

Name

Arenal Perfumerías, SL

Legal name

Arenal Perfumerías, S.L.U.

Website

https://arenal.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Arenal Perfumerías is a privately held Spanish omnichannel retailer selling cosmetics, fragrances, skincare, hair care, and parapharmacy products through arenal.com and physical stores. It serves general beauty, luxury, budget, men's, and family consumer segments across Spain with 700+ brands.

Ownership category

akta.pro rank

Product category

Beauty & Personal Care Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Variety Stores with Pharmacy / Health & Beauty Focus (CRAGAJAL)

akta.pro secondary industry

Eau de Cologne & Light Fragrances (CRABADAD)

Keywords

• Beauty retail
• Cosmetics e-commerce
• Perfume retail
• Personal care products
• Online perfumery

Headquarters

HQ city

Lugo

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct retail sales of cosmetics, fragrances, makeup, haircare, and personal care products through their online platform arenal.com. Customers purchase products at listed prices with various promotional discounts available. The company generates revenue through one-time transaction sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Arenal Perfumerías retails perfumes, makeup, skincare, haircare, parapharmacy, sun care, personal hygiene, men's grooming, ecological, and home products through its own e-commerce site arenal.com and a chain of physical stores across Spain. The assortment spans over 700 brands including luxury (Lancôme, Estée Lauder, Yves Saint Laurent) and mass-market (L'Oréal, Maybelline, NIVEA) lines, supplemented by Korean, Japanese, Moroccan, and natural product collections.

Product overview

Arenal Perfumerías operates an e-commerce platform offering a comprehensive range of beauty and personal care products. The portfolio is organized into distinct product categories: Perfumes y Colonias (fragrances for all genders including luxury and low-cost options), Maquillaje (makeup for eyes, lips, face, and nails with professional and budget sub-categories), Cosmética (facial and body skincare including anti-aging, hydration, and specialty lines like Japanese and Moroccan cosmetics), Cabello (hair care including professional styling and curly hair method), Parafarmacia (pharmacy and dermocosmetics including hygiene, nutrition, and sexual wellness), Solares (sunscreen and after-sun products), Hogar (home fragrances and cleaning), Higiene (personal hygiene), Ecológico (natural and ecological products), Man (men's grooming), and Estuches (gift sets). The company also offers products from luxury brands (L'Oréal, Maybelline, NIVEA, Estée Lauder, Lancôme, Yves Saint Laurent) and features Korean cosmetics.

Differentiator

Problem solved

Functional benefit

Products and services

• Perfumes y Colonias Fragrances for men, women, unisex, and children, including Eau de Parfum, Eau de Toilette, body mist, and low-cost options, sourced from luxury and mass-market brands.
• Maquillaje Makeup products for eyes (mascara, eyeliner, eyeshadow, brows, lash primer, false lashes), lips (lipstick, gloss, liner, volumizers, prebases), face (foundation, powders, blush, concealer, highlighter, BB/CC creams, contour, fixer), and nails (polish, remover, treatments, accessories, LED lamps, base/top coats), plus brushes, sponges, organizers, and palettes.
• Cosmética Facial and body skincare including anti-aging, eye contour, hydration, exfoliants, cleansers, serums, masks, peels, and specialized lines such as Japanese and Moroccan cosmetics.
• Cabello Hair care products covering professional styling, curly hair method, shampoos, conditioners, masks, treatments, heat protectants, and hair accessories.
• Parafarmacia Parapharmacy and dermocosmetics products including facial and body care, sun protection, infant care, hygiene, sexual wellness, nutrition and dietetics, pregnancy and lactation supplies, and first aid items.
• Solares Sunscreen and sun care products including facial and body protectors, after-sun care, bronzers, self-tanners, and ecological sunscreens.
• Hogar Home products including home fragrances, cleaning supplies, accessories, clothing and shoe care, textiles, and gardening items.
• Higiene Personal hygiene products including shower and bath items, deodorants, oral hygiene, infant hygiene, intimate hygiene, ear hygiene, hair removal, and toiletries.
• Ecológico Natural and ecological beauty products including natural cosmetics for face and body, natural hair care, natural makeup, natural sun protection, natural oral care, and natural intimate hygiene.
• Hombre Men's grooming assortment including masculine perfumery, men's hair care (anti-hair loss, dyes, styling), men's cosmetics, shaving products, and masculine hygiene.
• Estuches Gift sets and bundles spanning perfumes, cosmetics, parapharmacy, makeup, hair care, shaving, baby care, and ecological products.

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Yves Rocher: French-founded beauty brand and retailer with Spanish stores and e-commerce. Overlaps in cosmetics, skincare, and fragrance categories for Spanish consumers, though with proprietary brand-led model versus Arenal's multi-brand marketplace approach.
• Sephora: Global multi-brand beauty retailer with Spanish operations. Overlaps with Arenal on premium brand assortment and omnichannel presence, but operates at significantly larger scale and with curated exclusive brand relationships.

Direct peers

• Maquillalia: Spanish online beauty retailer specializing in makeup and cosmetics. Comparable DTC e-commerce focus and Spain-only geographic scope, though with narrower category depth than Arenal.
• Perfumerías If: Spanish perfumery chain with physical stores and e-commerce selling perfumes, cosmetics, and personal care products. Direct competitor with overlapping brand assortment and omnichannel model targeting Spanish consumers.
• Notino: Pan-European online beauty and fragrance retailer with significant Spanish presence. Comparable multi-category beauty catalog, similar brand assortment, and DTC e-commerce model competing for the same Spanish consumer.
• Kiko Milano: Italian-founded beauty brand and retailer with physical stores and online sales across Europe including Spain. Comparable makeup and cosmetics focus with hybrid retail footprint, though brand-owner-led rather than multi-brand reseller.
• Druni: Established Spanish perfumery chain operating physical stores and online sales of fragrances, cosmetics, and beauty products. Closely comparable in category mix, geographic focus, and hybrid retail format.
• Douglas: European perfumery chain with strong presence in Spain combining physical stores and e-commerce. Comparable breadth across luxury and mass-market fragrances, cosmetics, and personal care with overlapping brand portfolio.
• Primor: Spanish perfumery and beauty e-commerce retailer offering perfumes, makeup, and cosmetics from premium and mass-market brands. Comparable in product breadth, Spain-only focus, and online-led GTM motion.
• Júlia: Spanish beauty and perfumery retailer with physical stores and e-commerce presence. Comparable category mix in fragrances and cosmetics, with overlapping Spanish consumer base and omnichannel distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/arenalperfumerias
• Facebookfacebook.com/ArenalPerfumerias
• Instagraminstagram.com/arenalperfumerias
• TikToktiktok.com/@arenalperfumerias
• Xx.com/arenalperfumes
• LinkedInlinkedin.com/company/arenalperfumerias

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arenal Perfumerías, SL