The Bubble News

What The Bubble News does

The Bubble News is a Buenos Aires-based digital media company that publishes "The Bubble," a weekly English-language newsletter covering Spanish news, politics, business, and culture. The product is delivered exclusively through the Substack publishing platform and serves English-speaking audiences interested in Spain — primarily international residents, expats, and business professionals who lack the time or language capability to consume Spanish-language media directly. Editorially, the publication positions itself as a curated "Spain explained in English" briefing, operating on a weekly cadence since 2023.

The Bubble operates as a single-product, founder-led content business. Its technology layer consists entirely of the Substack platform, which handles content delivery, subscriber management, and payment processing — the company does not maintain proprietary infrastructure or applications. The publication runs a freemium model, offering free basic content with paid premium subscriptions available through Substack's payment system. Marketing and acquisition are predominantly organic, relying on Substack's native discovery features, word-of-mouth referrals, and social sharing. Founder Adrian Bono serves as CEO, with Emily Sarah Hersh as Growth Advisor and Daniel Politi as editor in chief; the company is bootstrapped with no institutional funding, parent, or subsidiary structures documented.

The reported scale is modest: over 3,000 subscribers as of the most recent source capture, against a headcount of 11-50 employees (per firmographic data, though most productivity is concentrated in a small editorial core). Revenue is not publicly disclosed, and no advertising, sponsorship, events, or enterprise revenue streams are mentioned in the available data. The business model is therefore narrowly concentrated on subscription economics within a single niche vertical, distributed entirely through one third-party platform.

Name

The Bubble News

Website

https://thebubble.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bubble News is a Buenos Aires-based digital media company that publishes a weekly English-language Substack newsletter covering Spanish news, politics, business, and culture for international expats, residents, and professionals interested in Spain. It operates on a freemium subscription model under the brand The Bubble.

Ownership category

akta.pro rank

Product category

Digital News / Newsletter Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Newsletter publishing
• Digital news media
• Substack newsletter
• English language news
• Spain news coverage

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations

Revenue model

1. Newsletter Subscription (Substack): Free and paid newsletter subscriptions through the Substack platform, where subscribers pay for premium content. The company operates a freemium model with free basic content and paid premium subscriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Bubble publishes a weekly English-language digital newsletter that curates and analyzes Spanish news, politics, business, and culture for international audiences. The product is delivered exclusively through the Substack publishing platform under a freemium model, with free basic content and paid premium subscriptions. It has operated in this format since 2023 and has grown to over 3,000 subscribers.

Product overview

The Bubble is a single-product newsletter offering, delivering weekly English-language coverage of Spanish news and current affairs to subscribers. The product operates exclusively through the Substack publishing platform and does not consist of multiple modules or related offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bubble Newsletter

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Regional players

• Catalan News: An English-language news outlet covering Catalan politics and current affairs for an international audience. Partial overlap with The Bubble's Spain-English coverage but focused on the regional level.

Direct peers

• Euro Weekly News: An English-language news publication covering Spain and other European countries for expat and tourist audiences. Comparable in niche focus on English-language Spain coverage.
• The Spain Report: An English-language news site focused on Spanish politics, current affairs, and economics. Comparable in delivering curated English-language analysis of Spanish events to international professionals.
• Olive Press: An English-language newspaper covering Spanish news, politics, and lifestyle aimed at the expatriate community. Directly comparable in language, audience, and country focus to The Bubble.
• The Local Spain: An English-language news outlet dedicated to Spain, serving expats and international readers with news, lifestyle, and immigration content. Closely overlaps The Bubble's target audience and editorial remit.
• Spain in English: An English-language platform providing news, travel, and lifestyle coverage of Spain. Targets a similar expat and international reader base as The Bubble.

Broad incumbents

• Politico Europe: A major European political news outlet covering EU and member-state politics, including Spain, for policy professionals. Broader scope but competes for the same international, English-speaking reader interested in Spanish affairs.
• The Local: A network of English-language editions covering several European countries including Spain. Operates a broader portfolio but directly comparable editorial offering in Spain to The Bubble's niche focus.

Others

• Substack: The publishing platform on which The Bubble operates, providing distribution, payments, and discovery infrastructure. Comparable as the underlying platform enabler and ecosystem host for newsletter-led businesses.

Emerging players

• Morning Brew: A large newsletter-led media company that grew from a single daily briefing into a multi-title portfolio on Substack-adjacent stacks. Comparable as a model for how a focused newsletter can scale into a multi-vertical subscription business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thebubblecom
• Facebookfacebook.com/thebubblecom
• LinkedInlinkedin.com/company/the-bubble

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bubble News