What See3 does

See3 is a Chicago-headquartered full-service software house founded in 2004 by Michael Hoffman, operating with a team of 40+ experts across Chicago, Los Angeles, and New York offices. The company delivers custom software development, mobile and AI application development, and enterprise open-source CMS (predominantly Drupal 6 through 11, plus WordPress and Magento) using PHP frameworks including Laravel and Symfony, deployed on Amazon Web Services. See3 serves four customer segments: nonprofit organizations (primary), software houses, technology startups, and select enterprise accounts. Its nonprofit work spans healthcare charities, food banks, education organizations, advocacy groups, and religious institutions, with named clients including Make-A-Wish Foundation, Alzheimer's Association, CAF America, LyricFind, Animal Legal Defense Fund, Mechon Hadar, Great Chicago Food Depository, and Infologistics (MLBPA).

The company's core products and proprietary technology center on three practice areas: (1) custom software development with tailored workflows and complex architectures, (2) native and cross-platform mobile apps with AI integration for personalized recommendations and predictive analytics, particularly for video-based products, and (3) enterprise open-source CMS implementations. A distinct proprietary product is the Personalized Video Technology, which automatically customizes fundraising videos with donor names and was deployed for the Alzheimer's Association's Longest Day campaign, raising over $500,000 with documented 94% conversion among video-sharers and 81% higher average gifts ($591 vs. $325). See3 also produces content strategy frameworks, audience personas, and storytelling methodology as consulting deliverables.

Revenue is generated through three streams: project-based custom software development, team augmentation providing architects, developers, and QA staff to software houses and agencies, and strategic consulting combining technical and creative expertise. Pricing is quote-based and project-specific, with an unconditional 14-day money-back guarantee and proof-of-concept offerings for new technology stacks. Go-to-market relies on direct B2B sales from US offices, supplemented by a referral network, content marketing through blog and educational material, the DoGooder Awards program (reviewing thousands of nonprofit videos annually), and case-study-driven demand generation. See3 is privately held and founder-controlled, with no disclosed institutional investment, M&A activity, or funding rounds in the source material.

Name

See3

Legal name

See3

Website

https://see3.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

See3 is a Chicago-based full-service software house with 40+ experts delivering custom software, Drupal CMS development, and AI-powered mobile apps. It primarily serves nonprofit organizations through project-based development, team augmentation, and consulting, with additional work for enterprise and software-house clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Software Development Projects: Project-based custom software development for internal systems, client-facing applications, and specialized industry software. Engagements include full project lifecycle from concept to deployment.
2. Team Augmentation / Dedicated Teams: Extension of client teams with technical resources including architects, developers, testers. Provides backend development, front-end development, project management, and QA services.
3. Consulting Services: Strategic consulting combining technical expertise with business analysis. Includes content strategy, storytelling frameworks, and organizational methodology development.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

See3 is a full-service software house that builds custom software applications, mobile and AI-powered apps, and open-source CMS (Drupal and WordPress) solutions. It also delivers proprietary personalized video technology for nonprofit fundraising and complements technical work with content strategy, storytelling consulting, and video production services. Engagements run as either project-based custom development or team augmentation for organizations, software houses, and startups.

Product overview

See3 is a full-service software house offering a portfolio of integrated services centered on three core practice areas: Custom Software Development, Mobile and AI Application Development, and Open Source CMS Development (Drupal and WordPress). The company builds proprietary personalized video technology for nonprofit fundraising campaigns as a distinct sub-product. Strategy and consulting services in content strategy, video production, and analytics complement the technical offerings. The portfolio spans nonprofit fundraising applications, FinTech solutions, AI-powered mobile apps, enterprise CMS implementations, and campaign strategy — delivered through project-based work or team augmentation with a 40+ expert team.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development Custom software development service addressing specific business needs with tailored solutions for internal systems, client-facing applications, and specialized industry software, leveraging Laravel, Symfony, REST APIs, and Amazon Web Services. Designed for organizations, software houses, and startups needing bespoke architectures with seamless third-party integrations.
• Mobile and AI Application Development End-to-end native and cross-platform mobile app development for iOS and Android with AI integration, including personalized recommendations, advanced data analytics, and real-time insights—particularly strong in AI-powered online video products. Targeted at startups, nonprofits, and enterprises needing mobile-first or AI-augmented experiences.
• Open Source and Drupal CMS Development Enterprise open-source CMS development service specializing in Drupal 6 through 11 (plus WordPress and Magento), with deep expertise in PHP frameworks such as Symfony and Laravel, seamless integrations with CRMs and payment systems, performance optimization, and strategic migrations. Targeted at nonprofits and enterprises running complex multi-site CMS estates.
• Personalized Video Technology Proprietary HTML5-based technology that automatically generates personalized video content customized with each fundraiser's name or other familiar information to dramatically increase peer-to-peer fundraising results. Built and proven on the Alzheimer's Association's Longest Day campaign.
• Content Strategy Services Strategic communications and content strategy development service delivering audience personas, storytelling frameworks, and organizational change methodology. Targets nonprofit organizations and causes needing to align messaging and content with fundraising or advocacy goals.
• Video Production Services Video production service covering gala event videos, campaign strategy videos, personalized video content, and video distribution optimization. Designed for nonprofit fundraising and advocacy campaigns; aligned with the DoGooder Awards program recognizing innovation in nonprofit video.
• Analytics and Digital Marketing Consulting Analytics and digital marketing consulting service covering online advertising optimization (Google AdWords, Facebook Advertising), Google Analytics reporting, social media monitoring, and blogger outreach program development. Targeted at nonprofits seeking measurable improvements to digital campaign performance.

Quantifiable outcome

• Fundraisers using personalized video raised average $591 vs $325 without video (81% increase)
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Xx.com/see3

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about See3