IVM Podcasts

What IVM Podcasts does

IVM Podcasts (legally Nasadiya Technologies Pvt Ltd) is an Indian podcast production and distribution studio founded in 2015 and headquartered in Mumbai. The company operates as a podcast network producing both owned/co-produced shows and branded podcast content for enterprise clients across finance, banking, FMCG, technology, real estate, jewelry, restaurants, healthcare, and education. Its catalog includes approximately fourteen actively produced shows — such as Paisa Vaisa with Anupam Gupta, Cyrus Says, The Compounding Mindset with Ashdin Doctor, Serving It Up with Sania, Jonty the Doc, and Firstalk — alongside a large back-catalog of archived or on-hiatus shows covering politics, science, entertainment, and personal finance in multiple languages.

The distribution footprint spans more than ten channels — Apple Podcasts, Spotify, Google Podcasts, Amazon Music, YouTube, Wynk, Castbox, TuneIn, and Podbean — as well as the IVM-owned website and mobile applications. Underlying technology is fully composed of third-party services rather than proprietary infrastructure: Transistor.fm for hosting, Triton Digital for content delivery, Squarespace for the website CMS, AWS (Mumbai region) for backend data storage, and Google Analytics/Firebase for measurement. The firm is operationally affiliated with the Pratilipi group, with shared grievance and legal infrastructure.

Revenue is generated almost entirely on the B2B side, through (i) branded podcast production and co-creation projects for advertisers and (ii) advertising/sponsorship delivered to listeners on the owned shows. Content is offered free to consumers under a freemium model; there is no subscription paywall or user-side monetization. Founder Amit Doshi remains operationally involved as the company's Grievance Officer, and IVM remains a privately held, bootstrapped entity with no disclosed external institutional investors.

Name

IVM Podcasts

Legal name

Nasadiya Technologies Pvt Ltd

Website

https://ivmpodcasts.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

IVM Podcasts (Nasadiya Technologies Pvt Ltd) is a Mumbai-based podcast production and distribution studio founded in 2015, producing owned shows and branded podcast campaigns for enterprise clients across finance, FMCG, entertainment, and other sectors in India.

Ownership category

akta.pro rank

Product category

Podcast Production and Distribution

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Sound Recording Studios (512240)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Podcast Networks & Multi-Show Publishers (MPACADAB)

akta.pro secondary industries

Podcast Production, Editing & Post-Production Services (MPACADAE), Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Podcast production
• Branded podcasts
• Podcast network
• Audio content distribution
• Podcast advertising

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Podcast Content Licensing: The Company provides podcasts consisting of audio content provided using an RSS feed and associated file so that the file may be downloaded and played from a user's device. The Content is licensed, not sold, to Users for personal, non-commercial use.
2. Branded Podcast Services: IVM creates branded podcast projects for brands, agencies, and marketers across finance, FMCG, entertainment, and public interest campaigns. The company offers a Branded Podcast Playbook as a guide for brands looking to build podcasts.
3. Advertising and Sponsorship: Company delivers advertisements to users through the platform. The Privacy Policy mentions delivering advertisements as one of the purposes for using Listener Information.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels4 records

Core offering

IVM Podcasts is a podcast production and distribution network that produces, curates, and hosts a portfolio of audio and audio-visual podcasts across multiple topics, languages, and genres. The company offers free on-demand podcast content to listeners through its website, mobile apps, and major third-party platforms, while also providing branded podcast production services for brands, agencies, and marketers across finance, FMCG, entertainment, and public interest sectors. Revenue is generated through advertising embedded in the content and through professional branded podcast creation services.

Product overview

IVM Podcasts is a multi-format podcast production and distribution network operated by Nasadiya Technologies Private Limited. The core offering is the IVM Podcasts platform, which hosts and distributes the company's portfolio of owned, co-produced, and branded podcast shows across topics including finance, business, sports, comedy, culture, science, and personal development. The portfolio consists of approximately 14 actively produced shows (distributed via Omny.fm and third-party platforms) alongside a large catalog of archived shows. In addition to content production, IVM offers the IVM Branded Podcast Playbook — a free downloadable guide for brands and marketers on building branded podcasts in the Indian market. The company also provides branded podcast creation services for clients across finance, FMCG, entertainment, and public interest sectors.

Differentiator

Problem solved

Functional benefit

Brands

• IVM Branded Podcast Playbook: A practical guide for brands, agencies, and marketers looking to build podcasts that drive reach, credibility, and long-term brand value in the Indian market.

Products and services

• IVM Podcasts Platform Podcast production and distribution network offering audio and audio-visual podcasts across multiple topics, languages, and genres. The platform curates and hosts a portfolio of self-produced shows and branded podcast content, distributed via the IVM website, mobile apps, and third-party podcast platforms including Apple Podcasts, Spotify, Google Podcasts, and YouTube.
• IVM Branded Podcast Playbook A free downloadable guide for brands, agencies, and marketers on building branded podcasts in the Indian market. Covers podcast strategy, formats, video-first distribution, measurement, budgeting, and production frameworks tailored to India's market conditions.
• Branded Podcast Production Services Professional branded podcast creation services for brands, agencies, and marketers across finance, FMCG, entertainment, and public interest sectors. Includes concept development, content production, and distribution across major podcast platforms. Enterprise clients have included Bloomberg|Quint, smallcase, Bank of Baroda, Intuit, Accenture, Franklin Templeton, RMZ Corp, and Natural Diamond Council.

Quantifiable outcome

• Multiple podcast shows distributed across 10+ platforms

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core.

• Transistor.fmcoreTechnology or IntegrationTransistor.fm is used to host and deliver content to listeners. Primary podcast hosting provider.
• SquarespacecoreTechnology or IntegrationSquarespace is used as the website content management system for ivmpodcasts.com.
• Amazon Web ServicescoreTechnology or IntegrationAWS cloud infrastructure located at Mumbai, India is used to host the website and all user information.
• Nasadiya Technologies Pvt LtdcoreOthersNasadiya Technologies Pvt Ltd is the parent/operating company of IVM Podcasts. The Terms of Use are governed by Nasadiya Technologies Pvt Ltd.
• PratilipicoreOthersIVM Podcasts is part of Pratilipi ecosystem. The grievance officer can be contacted at [email protected] and legal matters are directed to [email protected].

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Acast: Global podcast hosting, monetization and ad-tech platform with operations across multiple geographies. Comparable to IVM as a podcast network/monetization infrastructure player, though Acast is significantly larger and infrastructure-focused.
• Pocket FM: Indian audio content platform producing serialized audio shows and podcasts across multiple languages. Competes with IVM for Indian listener attention and advertiser budgets, with overlapping premium audio content monetization models.
• Hubhopper: India-focused podcast creation, hosting and distribution platform with a creator network and branded podcast services — directly comparable to IVM in product offering, customer base and go-to-market focus on the Indian market.
• Audioboom: Global podcast hosting and ad-network platform serving podcasters with monetization tools. Comparable to IVM as a podcast hosting/distribution network, though IVM is more focused on production and branded services.
• Kuku FM: India-based audio content platform with podcasts, audiobooks and serialized shows in multiple Indian languages. Directly comparable as a multi-language Indian audio network targeting similar audiences and advertisers.
• HT Media Audio (Audiomatic): Indian media-group-owned podcast platform (Hindustan Times' audio arm) producing Hindi and English podcasts with branded content offerings. Closely comparable to IVM as a media-affiliated Indian podcast network.

Regional players

• JioSaavn: India's leading music streaming service with an expanding podcast catalogue and original audio content. Comparable as an India-focused audio platform pursuing podcast monetization, though primarily music-led.

Broad incumbents

• Wondery: Amazon-owned podcast network producing premium original podcasts and branded content. Comparable to IVM in producing branded podcast content for major advertisers, though at much greater scale and global reach.
• Spotify: Global audio streaming giant with significant podcast investments and active India presence. Competes with IVM for distribution of podcasts in India and ad revenue share, while offering a much broader music and audio catalogue.
• Amazon Music / Audible: Amazon's audio businesses include podcast distribution, original podcast content and audiobook production with growing India footprint. Overlaps with IVM on enterprise audio content and podcast distribution in the Indian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/IVMPodcasts
• YouTubeyoutube.com/channel/IVMPodcasts
• Facebookfacebook.com/ivmpodcasts
• LinkedInlinkedin.com/company/ivmpodcasts
• Instagraminstagram.com/ivmpodcasts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IVM Podcasts