AULA

What AULA does

AULA Co., Ltd. (株式会社アウラ) is a small, privately held Japanese company founded in March 1989 (originally as Media Ten Co., Ltd., renamed in 1993) that develops digital-learning software and e-learning content for corporate and institutional clients. Over its 37-year history, it has produced technical training materials for electrical, mechanical, and nuclear-power engineers, and pivoted after 2001 toward management and compliance content (BSC, harassment prevention, compliance), supported by a SCORM technician certification obtained in 2004 from the Japan e-Learning Consortium. Its flagship product is the Zawazawa e-Learning (ざわざわeラーニング) collaborative learning platform, and other catalog items include the Kaimyo Creation Simulation and a "How Electricity Works" instructional module. The company operates fully remote since March 2021 after selling its Aobadai office and migrating fully to the cloud, with a stated headcount of 1-10 employees and 20 million yen in stated capital.

More recently, AULA has extended into consumer gaming peripherals, launching the F108 Pro (full-size mechanical keyboard with 8,000mAh battery and smart LCD display) and S75 Pro (compact 75% hot-swappable, gasket-mounted) keyboards in November 2025 through a new direct-to-consumer storefront, AULAGaming.com, alongside a co-developed Epomaker x AULA F75 line distributed via Amazon at promotional pricing. Revenue is generated from bespoke B2B e-learning content development contracts in Japan (primarily the Kanto region) and one-time hardware sales through AULAGaming.com and Amazon. The company is bootstrapped and founder/management-owned, with no disclosed venture, private equity, or other external funding.

Name

AULA

Legal name

株式会社アウラ (Aula Co., Ltd.)

Website

https://aula.co.jp

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

AULA Co., Ltd. (株式会社アウラ) is a small Japanese digital-learning content studio, founded 1989, that develops bespoke SCORM-compliant e-learning materials for corporate clients and has recently expanded into consumer mechanical gaming keyboards via AULAGaming.com and an Epomaker partnership.

Ownership category

akta.pro rank

Product category

E-Learning Software and Content

NAICS

Educational Support Services (611710), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

eLearning & Microlearning Module Development (EDAGAKAD), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

Keywords

• E-learning content
• Digital learning software
• Instructional design
• Corporate training materials
• Compliance training content

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Direct-to-Consumer Hardware Sales: AULA sells its mechanical keyboards and accessories directly to consumers through its AULAGaming.com online store, offering the full product lineup worldwide with official support and best-price guarantees.
2. Marketplace Sales: Through the Epomaker partnership, AULA keyboards are sold through major e-commerce platforms like Amazon, benefiting from established marketplace traffic and fulfillment infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

AULA develops digital learning software and e-learning content for corporate training. The company creates custom training materials spanning technical domains (electrical/mechanical engineering, nuclear power generation) and business/management domains (problem-solving, compliance, harassment prevention), and operates the Zawazawa collaborative e-learning platform that enables learners to interact through posted comments and points rather than studying in isolation.

Product overview

株式会社AULA is a digital learning software development company established in 1989, specializing in e-learning content development. Their portfolio includes the ざわざわeラーニング collaborative learning platform, educational content samples such as the 戒名作成シミュレーション (kaimyo creation simulation) and 電気の起きる仕組み (electrical principles) modules, and various instructional materials. The company develops content across technical fields (electrical, mechanical engineering) and business/management domains (problem-solving, compliance). AULA has also recently entered the gaming peripherals market with mechanical keyboards including F108 Pro and S75 Pro, as well as the Epomaker x Aula collaborative keyboard line.

Differentiator

Problem solved

Functional benefit

Products and services

• Zawazawa e-Learning (ざわざわeラーニング)
• Kaimyo Creation Simulation (戒名作成シミュレーション)
• How Electricity Works (電気の起きる仕組み)
• Zawazawa e-Learning Operation Movie (ざわざわe-Learning 操作ムービー)

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• EpomakercoreStrategic or Co-development Partner · 6 November 2025AULA collaborated with Epomaker to produce the F75 mechanical keyboard line. The partnership combines AULA's keyboard design expertise with Epomaker's distribution channels, resulting in products available through both AULAGaming.com and major e-commerce platforms like Amazon. The Epomaker x AULA F75 has received promotional pricing cuts from $79.99 to $59.99.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GP Strategies: GP Strategies is a large corporate training and performance improvement provider offering custom content development. AULA's compliance and management training content creation work sits within the same corporate learning services category.
• Articulate: Articulate makes Storyline and Rise, the dominant authoring tools for e-learning content creators globally. AULA develops e-learning content for Japanese corporates using standards like SCORM, which is exactly the workflow Articulate's tools serve - a comparable content development methodology and buyer overlap.
• Skillsoft: Skillsoft is a large-scale corporate digital learning content and platform provider with substantial compliance and management courseware. AULA targets the same Japanese corporate compliance and management training content buyer with bespoke custom development.

Direct peers

• AllenComm: AllenComm is a custom corporate e-learning content development firm with strong instructional design capabilities. AULA operates in the same custom corporate training content development category with comparable instructional design rigor and SCORM-compliant delivery.
• SweetRush: SweetRush is a custom e-learning content and instructional design agency serving Fortune 500 clients. AULA's bespoke compliance, management, and technical e-learning development work targets the same buyer profile and delivery model.
• Obsidian Learning: Obsidian Learning is a custom e-learning and instructional design firm focused on corporate training. AULA competes in the same custom corporate content development niche with similar instructional design methodologies.
• Allen Interactions: Allen Interactions is a custom e-learning content developer applying Merrill's principles and other instructional design frameworks. AULA applies comparable validated instructional design theories (ARCS, Skinner) to corporate compliance and management training content.

Regional players

• Yashar Studio: Yashar Studio is an instructional design and e-learning content development provider active in adjacent Asian markets. AULA operates the same custom corporate e-learning development model with focus on Japanese enterprise customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aula_jp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AULA