Primex Pharmaceuticals
Primex Pharmaceuticals is a specialty pharmaceutical company developing and commercializing branded anesthesia (Recofol propofol), pediatric procedural sedation (OZALIN/OZASED oral midazolam), and dental products (OGNA), distributed through a regional partner network across 40+ countries for hospitals, pediatric care providers, and dental practitioners.
- Company typePrivate
- Founded2010
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Primex Pharmaceuticals does
Primex Pharmaceuticals is a privately-held, commercial-stage specialty pharmaceutical company focused on anesthesia and perioperative therapy, operating through three legal entities (Primex Pharmaceuticals Oy in Finland, Primex Pharmaceuticals AG in Switzerland as international headquarters, and Giovanni Ogna e Figli S.r.l in Italy). The company's product portfolio centers on two core platforms: Recofol, a propofol-based intravenous anesthetic acquired from Bayer in 2011 with MCT/LCT, EDTA-preserved, and veterinary formulations for anesthesia and ICU sedation; and OZALIN/OZASED, a 2mg/ml oral midazolam solution developed at Amiens Hospital in France and approved across 16 European countries as the only product indicated for pediatric procedural sedation (infants from 6 months through adolescents). The 2024 acquisition of Ogna added a nearly 90-year Italian dental pharmaceutical brand featuring local anesthetics (articaine, mepivicaine, lidocaine) and CE-marked endodontic medical devices. Manufacturing is fully outsourced, with EU-based production, while the company retains global regulatory, distribution, and marketing functions.
Primex operates an asset-light, partner-mediated go-to-market model in which regional partners serve as local Marketing Authorization Holders, sales, marketing, and distribution entities across 40+ countries spanning Europe, Mexico, Latin America, Southeast Asia (Indonesia), and MENA. The company generates revenue through branded generic product sales supplemented by licensing and regional divestiture transactions—most notably the 2024 European pediatric sedation rights divestiture designed to fund US and China expansion. Customer segments are diversified across hospitals/ICUs/surgical centers, pediatric healthcare providers, and dental practitioners, though all end-customer relationships are intermediated through the Primex Network of regional partners. The company turned profitable in 2012, has been funded by Finnish investors Bocap and Finnvera since 2014, and is currently led by CEO Tomaso Dameno (since end of 2023) with a leadership transition in 2024 bringing CFO Michael Augsberger and in 2025 appointing Bareket Gelbhart as Head of Business Development to lead an active partnering and investor outreach effort.
Primex Pharmaceuticals firmographics
Firmographics- Name
- Primex Pharmaceuticals
- Legal name
- Primex Pharmaceuticals consisting of Primex Pharmaceuticals Oy and its affiliates Primex Pharmaceuticals AG and Giovanni Ogna e Figli S.r.l
- Website
- https://primexpharma.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Primex Pharmaceuticals is a specialty pharmaceutical company developing and commercializing branded anesthesia (Recofol propofol), pediatric procedural sedation (OZALIN/OZASED oral midazolam), and dental products (OGNA), distributed through a regional partner network across 40+ countries for hospitals, pediatric care providers, and dental practitioners.
- Ownership category
- akta.pro rank
Primex Pharmaceuticals industry classification
Industry- Product category
- Specialty Pharmaceuticals (Anesthesia and Pediatric Sedation)
- NAICS
- Pharmaceutical Preparation Manufacturing (325412), Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Generic Finished Dosage Form (FDF) Manufacturing (HLAIABAH)
- akta.pro secondary industries
- Generic Hospital & Institutional Products (HLAIABAL), Neurology & Psychiatry (CNS) Pharmaceuticals (HLAIAAAF)
Keywords
Where Primex Pharmaceuticals is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices3 records
Markets served
Primex Pharmaceuticals business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Product Sales: Sale of branded generic pharmaceutical products including Recofol (propofol-based anesthesia), OZALIN/OZASED (pediatric sedation), and OGNA dental products (local anesthetics, endodontic devices). Products sold through regional partner network across 40+ countries.
- Licensing and Divestiture: European divestiture of pediatric sedation formulation rights completed in 2024, demonstrating strategy of developing and launching products then licensing or divesting regional rights to maximize value creation.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Primex Pharmaceuticals product offering
Product offeringCore offering
Primex Pharmaceuticals is a commercial-stage specialty pharmaceutical company that develops, registers and distributes branded generic anesthetic and pediatric sedation products, primarily Recofol (propofol-based IV anesthetics) and OZALIN/OZASED (oral midazolam solution for pediatric procedural sedation), alongside the Ogna dental anesthetic and endodontic portfolio. The company outsources manufacturing and leverages a regional partner network (the "Primex Network") across 40+ countries to serve as local MAH, sales, marketing and distribution partners.
Product overview
Primex Pharmaceuticals operates as an international commercial-stage specialty pharmaceutical company focused on anesthesia and perioperative therapy. The company offers a portfolio of branded generic anesthetic pharmaceuticals and innovative pediatric solutions through three integrated entities: Primex Pharmaceuticals Oy (Finland), Primex Pharmaceuticals AG (Switzerland), and Giovanni Ogna e Figli S.r.l (Italy). The product portfolio centers on two core platforms: Recofol (propofol-based IV anesthetic for anesthesia and ICU sedation available as standard MCT/LCT formulation, EDTA variant, and veterinary formulation) and OZALIN/OZASED (2mg/ml oral midazolam solution for pediatric procedural sedation). The Ogna acquisition added a nearly century-old dental portfolio featuring local anesthetics (articaine, mepivicaine, lidocaine) and CE-marked endodontic medical devices. The company outsources manufacturing and focuses on global regulatory affairs, distribution, and marketing through regional partnership networks spanning 40+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Recofol: Propofol-based products for anesthesia and ICU sedation, including Recofol N (MCT/LCT formulation), Recofol EDTA (propofol plus EDTA), and Propofo VET (for animals)
- OZALIN / OZASED
- OGNA Dental Portfolio
Products and services
- Recofol N Propofol intravenous anesthetic with MCT/LCT formulation acquired from Bayer in 2011, used by intensive care units, surgeries and clinics for anesthesia induction, maintenance of anesthesia and ICU sedation.
- Recofol EDTA Propofol formulation with EDTA as antimicrobial retardant preservative, compliant with FDA and other regulatory authority requirements. Manufactured in EU.
- OZALIN / OZASED 2mg/ml oral midazolam solution (formerly ADV6209) for pediatric procedural sedation. EU-approved for infants from 6 months, children and adolescents for moderate sedation before therapeutic or diagnostic procedures to relieve anxiety, distress and agitation. Developed at Amiens Hospital in France.
- Ogna Local Anaesthetic Portfolio Local anesthetic products including articaine, mepivicaine and lidocaine in spray and gel forms, from the nearly 90-year-old Italian dental pharmaceutical company Giovanni Ogna e Figli S.r.l.
- Ogna Endodontic Medical Devices CE-marked endodontic medical devices from the Ogna dental portfolio, used by dentists and dental surgeons for endodontic treatments.
Companies that use Primex Pharmaceuticals
Customer profileSegments3 records
Ideal customer profiles4 records
Primex Pharmaceuticals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Primex Pharmaceuticals partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Mexican PartnercoreFifteen-year partnership with a 30,000-person Mexican organization. Despite size differential, this relationship has proven exceptional due to product uniqueness and strong personal relationships. One of the company's most successful partnerships.
- Ogna LaboratoricoreItalian company specializing in dental products acquired by Primex. Nearly 90-year-old brand with exceptional market recognition in endodontics. Operates domestically in Italy while expanding internationally under its own brand. Products include local anesthetic portfolio (articaine, mepivicaine, lidocaine) and endodontic medical devices (CE marked).
- Safetots.orgminorNon-profit initiative of leading paediatric anaesthesiologists that promotes safe conduct of anaesthesia in children. Supported by unrestricted educational grant from Primex Pharmaceuticals.
- Troops SedationminorStandardized quality improvement tool from the International Committee for the Advancement of Procedural Sedation. Primex provides unrestricted educational grant support.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Primex Pharmaceuticals competitors and assessment
Company assessmentDirect peers
- Fresenius Kabi: Global leader in injectable anesthetics including a major propofol franchise. Direct competitor to Primex in propofol-based anesthesia and ICU sedation across hospital channels.
- Hikma Pharmaceuticals: Specialty generic injectable manufacturer with hospital-channel focus in anesthesia and sedation. Highly comparable business model of branded generics distributed through hospital and institutional customers across multiple regions.
- Aspen Pharmacare: Specialty pharma group that acquires and revitalizes branded generic portfolios globally, often in anesthesia and specialty hospital products. Closely mirrors Primex's acquire-revitalize-distribute playbook.
Emerging players
- Sintetica: Swiss specialty injectable pharmaceutical company with focus on anesthesia, analgesia, and CNS products. Direct overlap in hospital-channel injectable anesthetics and similar mid-sized European specialty profile.
- Paion AG: European specialty pharma developing and commercializing injectable anesthetic and sedation agents. Closely aligned with Primex's perioperative and procedural sedation therapeutic focus.
- Ethypharm: French specialty pharma focused on branded generics and specialty hospital products with European and international reach. Comparable French-anchored specialty pharma profile and partner distribution approach.
- Proveca: European specialty pharma dedicated to pediatric medicines. Directly comparable to Primex's pediatric sedation positioning and addresses similar unmet needs in pediatric formulations.
Broad incumbents
- Norgine: European specialty pharma with portfolio of branded specialty products distributed through partners across multiple regions. Similar partner-led European commercial model and acquisition-driven growth.
- Stada Arzneimittel: Large European generics and specialty pharma with broad hospital and consumer portfolio. Comparable in its mix of branded generics, specialty focus, and multi-country European presence.
- Almirall: European specialty pharma focused on dermatology and specialty hospital products with partner-led international expansion. Similar mid-sized European specialty pharma profile with bolt-on acquisition strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Primex Pharmaceuticals social profiles
Digital presencePrimex Pharmaceuticals compliance and trust
Trust signalCompliance1 record
Primex Pharmaceuticals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primex Pharmaceuticals leadership team
Management profileNumber of profiles
Profiles1 record
Primex Pharmaceuticals subsidiaries and ownership
Company hierarchySubsidiaries1 record
Primex Pharmaceuticals funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primex Pharmaceuticals M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primex Pharmaceuticals
What does Primex Pharmaceuticals do?
Primex Pharmaceuticals is a commercial-stage specialty pharmaceutical company that develops, registers and distributes branded generic anesthetic and pediatric sedation products, primarily Recofol (propofol-based IV anesthetics) and OZALIN/OZASED (oral midazolam solution for pediatric procedural sedation), alongside the Ogna dental anesthetic and endodontic portfolio. The company outsources manufacturing and leverages a regional partner network (the "Primex Network") across 40+ countries to serve as local MAH, sales, marketing and distribution partners.
Is Primex Pharmaceuticals a public or private company?
Primex Pharmaceuticals is a private company. It is classified as venture growth investor backed and is currently operating.
When was Primex Pharmaceuticals founded?
Primex Pharmaceuticals was founded in 2010. It employs 11 to 50 people.
Where is Primex Pharmaceuticals based?
Primex Pharmaceuticals is headquartered in Helsinki, Finland, in the Europe region.
How does Primex Pharmaceuticals make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are licensing and Divestiture.
Who are Primex Pharmaceuticals's main competitors?
Direct peers on record are Fresenius Kabi, Hikma Pharmaceuticals and Aspen Pharmacare. Emerging players are Sintetica, Paion AG, Ethypharm and Proveca. Broad incumbents are Norgine, Stada Arzneimittel and Almirall.
Does Primex Pharmaceuticals have an API?
No public API is recorded for Primex Pharmaceuticals.
What industry is Primex Pharmaceuticals in?
Primex Pharmaceuticals's product category is Specialty Pharmaceuticals (Anesthesia and Pediatric Sedation). Its primary akta.pro industry code is HLAIABAH, Generic Finished Dosage Form (FDF) Manufacturing, with a secondary code of HLAIABAL, Generic Hospital & Institutional Products. Its NAICS code is 325412 and its SIC code is 5122.