What Tryggkredit does

Tryggkredit is a Swedish consumer credit brand operated by Bliq AB, a subsidiary of the licensed credit institution Bankaktiebolaget Nordiska (publ). The company offers Kontokredit, a revolving credit account with a maximum limit of SEK 100,000 (SEK 50,000 initial limit for new customers), and a Privatlån personal loan product, targeted at Swedish resident individuals for personal spending, debt consolidation, and unexpected expenses. Credit decisions are typically issued within 0-2 business days, with approved funds disbursed via direct transfers to major Swedish banks.

The platform is fully digital and self-serve: customers apply and identify themselves via BankID, sign with Scrive, manage their accounts through the Mina Sidor portal, and pay 24/7 via Swish or autogiro. Underwriting is multi-source, combining Tink account-behavior data with credit reports from UC (the primary bureau) and Dun & Bradstreet, plus internal analysis of application data. The operating entity (Bliq AB) handles origination and servicing, while the parent Bankaktiebolaget Nordiska (publ) is the legal credit provider under its Finansinspektionen license.

Monetization is a hybrid of interest on outstanding balances and fee income: a SEK 295 setup fee, SEK 25 monthly admin fee, SEK 290 limit-increase fee, SEK 150 withdrawal fee for lines of SEK 20,000 or above (no ongoing fees on smaller lines), plus SEK 60 reminder and SEK 180 inkasso/collection fees for late payments. Ancillary revenue is generated by mediating payment-protection insurance (Betalskydd) with Solid AB. Customer acquisition is website-led with an affiliate-marketing overlay, and the entire operation is Sweden-only, headquartered in Stockholm with a headcount of 11-50.

Name

Tryggkredit

Legal name

Bliq AB

Website

https://tryggkredit.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Tryggkredit, operated by Bliq AB under Bankaktiebolaget Nordiska, is a Stockholm-based digital consumer lender offering a revolving Kontokredit (up to SEK 100,000) and personal loans to Swedish retail consumers via a fully self-serve, BankID- and Swish-enabled platform.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

P2P Credit Lines / Revolving Marketplace Lending (FSAKAHAK)

Keywords

• Consumer credit
• Revolving credit line
• Personal loans
• Digital lending
• Swedish consumer finance

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Credit Interest: Interest income charged on outstanding credit balances carried by customers.
2. Credit Fees: Various fees associated with credit accounts: setup fee (295 kr for credits ≥20,000 kr), monthly admin fee (25 kr/month for credits ≥20,000 kr), increase fee (290 kr), withdrawal fee (150 kr).
3. Late Payment Fees: Reminder fees (60 kr) and collection/inkasso fees (180 kr) charged for late payments.
4. Autogiro Processing: Free autogiro service for automatic monthly payments; no additional fees for this payment method.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tryggkredit is a Swedish consumer credit platform offering revolving credit accounts (Kontokredit) up to SEK 100,000 and personal loans (Privatlån) to individual consumers. The service operates as a fully digital, self-serve platform using BankID for identity verification, with credit decisions typically issued within 0-2 business days and direct fund transfers to major Swedish banks. Loans are originated and issued by the parent company Bankaktiebolaget Nordiska (publ), while Bliq AB operates the Tryggkredit brand and digital customer experience.

Product overview

Tryggkredit operates as a Swedish consumer lending platform offering a unified portfolio of credit products centered around a Kontokredit (revolving credit account) as the primary offering, supplemented by personal loans (Privatlån). The platform provides customer-facing services through Mina Sidor portal, with optional add-ons including Autogiro for automated payments and Betalskydd (payment protection insurance) in partnership with Solid AB. The products are backed by parent company Bankaktiebolaget Nordiska and operated by Bliq AB.

Differentiator

Problem solved

Functional benefit

Products and services

• Kontokredit Revolving credit account (line of credit) allowing Swedish consumers to borrow up to SEK 100,000 with flexible repayment, withdrawals, and credit limit increase requests. Credit decisions are based on individual assessment, and customers manage their accounts online.
• Privatlån Personal loan product offered to Swedish consumers for borrowing money with fixed or variable terms, available through the Tryggkredit digital platform.
• Mina Sidor
• Betalskydd

Quantifiable outcome

• Credit decisions typically within 0-2 business days
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TinkcoreTechnology or IntegrationTink provides account information services used for both customer identity verification and credit application processing. Tink's platform enables Tryggkredit to analyze account behavior, including payment histories from external accounts, to support creditworthiness assessments.
• UCcoreTechnology or IntegrationUC (Upplysningscentralen) provides credit reports/creditworthiness assessments that Tryggkredit obtains when customers apply for credit. UC is the primary credit information bureau used.
• Bankaktiebolaget NordiskacoreOEM/ Whitelabel/ Licensing PartnerParent company and licensed lender. Bankaktiebolaget Nordiska (Nordiska) is the actual credit provider/issuer for loans originated through the Tryggkredit brand. Tryggkredit operates as a digital lending platform under Nordiska's regulatory license.
• Solid (Solidab)minorChannel Partner/ Reseller/ DistributorSolid provides optional payment protection insurance (Betalförsäkring) offered to Tryggkredit customers. Tryggkredit mediates this insurance product and customers can file claims through Solid's website.
• SwishcoreTechnology or IntegrationSwish is the mobile payment solution integrated into the Mina Sidor portal, enabling customers to make 24/7 payments to Tryggkredit via the Swish app. Direct bank-to-bank transfers with immediate processing.
• BankIDcoreTechnology or IntegrationBankID is Sweden's leading digital identification system used for secure customer login and identity verification on Tryggkredit's platforms, replacing traditional username/password authentication.
• Major Swedish Banks (Swedbank, Handelsbanken, SEB, Danske Bank, Nordea)coreTechnology or IntegrationPartnership with major Swedish banks enables direct fund transfers and instant disbursement of approved credit to customer accounts. These banks support direct payment processing for credit disbursements.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nordax Bank: Nordic specialist in personal loans and revolving credit lines, with a similar product mix to Tryggkredit (Kontokredit-style lines plus personal loans) and a similar target customer of mid-market Swedish and Nordic consumers.
• Resurs Bank: Nordic consumer finance specialist offering personal loans, credit cards, and revolving credit to Swedish consumers, overlapping directly with Tryggkredit's Kontokredit and Privatlån products.
• Svea Bank: Svea's consumer credit business offers personal loans and revolving credit to Swedish consumers, including via its Svea Finans platform; the product set and customer base are highly comparable to Tryggkredit's.
• TF Bank: TF Bank is a Swedish-licensed niche bank focused on consumer credit, credit cards, and E-commerce financing across the Nordics, directly comparable to Tryggkredit's personal credit and revolving offerings.
• Komplett Bank: Nordic consumer-credit challenger offering personal loans and revolving credit lines, with a similar digital, self-serve customer experience to Tryggkredit and overlapping Nordic consumer target.

Broad incumbents

• Klarna: Sweden's flagship fintech, with a much broader product suite (BNPL, pay-later, long-term financing, banking) but competing for the same Swedish consumer credit wallet and increasingly offering revolving and personal loan products.
• SEB: One of Sweden's major universal banks, offering personal loans and revolving credit lines at scale; competes with Tryggkredit for the broader Swedish consumer credit market with deeper capital and a full banking product set.
• ICA Banken: Swedish retail-banking challenger (part of the ICA group) offering consumer loans and credit products to the same Swedish household segment that Tryggkredit targets, leveraging an established consumer brand.

Emerging players

• Sambla: Swedish loan broker / aggregator that connects consumers to multiple lenders for personal loans and refinancing, operating an adjacent business model to Tryggkredit's direct consumer credit origination.
• Compricer: Swedish price-comparison and loan-broker platform, competing for the same consumer finance demand and acting as a competing acquisition channel to Tryggkredit's affiliate-led funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tryggkredit