W. H. Bass, Inc. General Contractors

What W. H. Bass, Inc. General Contractors does

W. H. Bass, Inc. General Contractors is a U.S. commercial general contractor founded in 1984 and headquartered in Johns Creek, Georgia. The company provides ground-up construction and build-out services for enterprise customers in five primary verticals: restaurants (notably Chick-fil-A, Panda Express, Whataburger, Raising Cane's, and Portillo's), petroleum and convenience retail (Circle K, Racetrac, Loves), grocery (Aldi), financial institutions (Bank OZK, Pinnacle Bank), and retail (Advance Auto Parts). Since incorporation, the firm has completed more than 3,200 projects across 37 states, including over 1,800 Chick-fil-A builds originating with the first free-standing CFA location in the early 1980s.

The company's core service offering is general contracting — project execution from bidding through closeout — delivered through a relationship-driven, repeat-client model in which over 95% of current work comes from prior customers. Subcontractor sourcing is supported by a public bidding platform on whbass.com that lists projects in-market with regional staff contacts. A secondary service, Pre-Construction Review (PCR), provides clients with budget validation and feasibility analysis prior to bid. The company's stated technical differentiation is its accumulated 'construction learning curve' — codified execution expertise across thousands of builds — rather than any proprietary software or technology platform.

Revenue is generated primarily through one-time project fees under quote-based commercial construction contracts; pricing is not publicly disclosed. The firm is a privately held Georgia corporation that became 100% employee-owned in 2019 via an ESOP, with the original shareholders converting ownership to preserve culture and retain staff. Marketing is overwhelmingly organic, driven by repeat-client referrals and a long-tenured enterprise book rather than paid demand generation, and the company maintains a regional brand presence through Atlanta Business Chronicle Top 25 Contractors rankings (2022, 2023) and a Top Workplaces 2024 honor.

Name

W. H. Bass, Inc. General Contractors

Legal name

WH Bass, Inc.

Website

https://whbass.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

W. H. Bass is a U.S. commercial general contractor founded in 1984 and headquartered in Johns Creek, GA, serving enterprise restaurant, petroleum, grocery, financial, and retail customers across 37 states with general contracting and pre-construction review services.

Ownership category

akta.pro rank

Product category

Commercial Construction Services

NAICS

Nonresidential Building Construction (2362)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Commercial General Contracting (New Build) (IMAFAAAA)

akta.pro secondary industry

Construction Management & Delivery (EPCM/CMAR/Design-Build Oversight) (EUANALAE)

Keywords

• Commercial general contracting
• Pre-construction services
• Restaurant construction
• Retail construction
• Petroleum construction

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. General Contracting Services: WH Bass generates revenue through one-time construction project fees as a commercial general contractor. Projects span restaurants, petroleum stations, grocery stores, financial institutions, and retail sectors throughout the United States.
2. Pre-Construction Review Services: The company offers pre-construction review (PCR) services to help clients build budgets before bidding, creating clarity around project vision and validating construction budgets.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

W. H. Bass, Inc. is a commercial general contractor that delivers new construction, build-outs, remodels, and renovations for clients in the restaurant, petroleum, grocery, financial, and retail sectors. The firm also provides a standalone Pre-Construction Review (PCR) service to evaluate sites, drawings, and budgets before construction begins. Projects are executed across multiple U.S. states for franchise operators, multi-unit owners, and commercial developers.

Product overview

WH Bass is a commercial general contractor offering two primary service offerings: General Contracting for building projects across restaurant, petroleum, grocery, financial, and retail sectors throughout the United States; and Pre-Construction Review (PCR) Services, which help clients develop project budgets and validate construction feasibility before bidding. The company has completed over 3,200 projects in 37 states, with over 1,800 Chick-Fil-A projects completed since the early 1980s.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 95% of current projects come from repeat clients, demonstrating high customer satisfaction and retention
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Holder Construction Company: Atlanta-headquartered commercial GC specializing in corporate, hospitality, healthcare, and mission-critical construction nationally. Comparable to WH Bass in Atlanta metro anchor, mid-to-large commercial project scope, and long-tenured customer relationships.
• JE Dunn Construction: Kansas City-based national commercial GC ranked among the ENR top contractors, with strong verticals in healthcare, corporate, advanced industries, and education. Comparable to WH Bass in enterprise-customer mix, multi-vertical commercial expertise, and large repeat-client base.
• Robins & Morton: Birmingham, AL-based commercial GC focusing on healthcare, commercial, education, and industrial construction. Comparable to WH Bass in regional roots, multi-decade history, and enterprise commercial client mix concentrated in the Southeast.
• Batson-Cook Company: Georgia-headquartered commercial GC serving the Southeast U.S. across hospitality, education, healthcare, commercial, and multifamily. Comparable geographic and operational profile to WH Bass, with similar Southeast rooted enterprise-class customer focus.
• Gilbane Building Company: Providence, RI-based family-owned commercial GC operating nationally across corporate, education, healthcare, and public sectors. Similar to WH Bass in long-tenured private ownership structure, multi-vertical commercial expertise, and enterprise customer roster.
• Brasfield & Gorrie: Birmingham, AL-based commercial GC ranked among the largest U.S. general contractors with broad presence across healthcare, commercial, industrial, and infrastructure. Highly comparable to WH Bass in Southeast U.S. headquarters, multi-vertical commercial expertise, and enterprise-customer mix.
• Manhattan Construction Company: National commercial GC serving corporate, sports, aviation, healthcare, and education markets. Comparable to WH Bass in multi-vertical commercial expertise, family-ownership culture, and enterprise customer mix.
• Choate Construction Company: Atlanta-based commercial GC founded in 1989 with deep Southeast presence across healthcare, corporate, education, and multi-family sectors. Closely comparable to WH Bass in geography, mid-Atlantic/Southeast footprint, and multi-vertical commercial building focus.
• The Whiting-Turner Contracting Company: Privately held national commercial GC ranked among the largest U.S. contractors, focused on commercial, healthcare, education, retail, and industrial. Comparable to WH Bass in privately held structure, commercial-only scope, and emphasis on long-term enterprise client relationships.

Broad incumbents

• Turner Construction Company: One of the largest U.S. commercial GCs and a subsidiary of HOCHTIEF, serving virtually every commercial vertical nationally and globally. While substantially larger and broader, Turner competes with WH Bass for many of the same enterprise commercial accounts and could pressure the firm's niche positioning over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/whbassgc
• LinkedInlinkedin.com/company/w.-h.-bass

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W. H. Bass, Inc. General Contractors