Financial Post
Financial Post is a Canadian business news publication and division of Postmedia Network Inc., delivering digital-first coverage of Canadian economy, energy, mining, real estate, and finance to investors and business professionals via financialpost.com, newsletters, podcasts, and a $0.99/week subscription.
- Company typePrivate
- Founded2009
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Financial Post does
Financial Post is an English-language Canadian business news publication operating as a division of Postmedia Network Inc. (TSX: PNM), headquartered at 365 Bloor Street East, Toronto. The publication delivers business, financial, and economic coverage across verticals including economy, energy, mining, real estate, banking, fintech, wealth management, and personal finance to Canadian retail investors, finance and investment professionals, energy and mining sector readers, and real estate interest readers. The Financial Post brand has produced continuous Canadian business news since 2004, with editorial operations, advertising sales, and digital platforms all managed centrally by Postmedia.
The core product is the financialpost.com digital news platform, a Postmedia-managed publishing environment delivering web and mobile properties organized into categorized content sections. The product surface is extended through several integrated modules: FP Newsletters (email digests by topic), FP Podcasts (audio analysis and interviews), the FP500 annual ranking of Canada's top companies by revenue, an Executive Women editorial section presented in partnership with the Women's Executive Network (WXN), Financial Times-licensed international content, an FP ePaper replica served through PressReader, and a historical archive accessible via newspapers.com. A Puzzmo daily-puzzle integration is linked from the homepage for audience engagement. Underlying technology is the Postmedia digital publishing platform with no proprietary AI or ML stack; the technology layer is concentrated on advertising infrastructure, with more than 30 third-party ad-tech and analytics integrations (Google, Facebook, Taboola, OpenX, PubMatic, Rubicon Project, SpotX, Adobe, mParticle, AppNexus, Neustar, and others) plus IAB Canada membership for ad-standard compliance.
The business model is a hybrid advertising-and-subscription model. Revenue is generated from digital advertising (display, programmatic, sponsored content), recurring individual subscriptions at $0.99/week with a freemium registration tier, enterprise corporate group subscriptions sold via direct sales, and content licensing to documentary filmmakers, TV/streaming productions, commercial advertisers, and academic institutions. Distribution is primarily digital via the website, mobile web, email newsletters, social channels (X, Facebook, Instagram, YouTube), and the ePaper. Brand extensions include hosting Caldwell's Canada's Top 40 Under 40 awards announcement, the Postmedia Store merchandise partnership, and cross-promotion across Postmedia's broader newspaper portfolio.
Financial Post firmographics
Firmographics- Name
- Financial Post
- Legal name
- Postmedia Network Inc.
- Website
- https://financialpost.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Financial Post is a Canadian business news publication and division of Postmedia Network Inc., delivering digital-first coverage of Canadian economy, energy, mining, real estate, and finance to investors and business professionals via financialpost.com, newsletters, podcasts, and a $0.99/week subscription.
- Ownership category
- akta.pro rank
Financial Post industry classification
Industry- Product category
- Business News Publication
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
- akta.pro secondary industries
- Long-Form Writing & Article Platforms (MPACAIAC), Newsletter Publishing Platforms (MPACAIAA), Politics, Current Affairs & Social Commentary Publishing (MPAJAAAM)
Keywords
Where Financial Post is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Financial Post business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Advertising: The website displays multiple advertising placements including display ads, sponsored content, and promotional banners from third-party advertisers. Multiple ad server providers including Google, Facebook, and various programmatic advertising platforms.
- Subscription Revenue: Subscription-based model offering $0.99/week digital access to premium content. Corporate group subscriptions available for enterprise customers at preferred rates.
- Content Licensing: Postmedia licenses editorial content, photography, video, and archival materials to third parties including documentary filmmakers, TV/streaming productions, commercial advertisers, and academic institutions for licensing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Individual digital subscription at $0.99/week |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Financial Post product offering
Product offeringCore offering
Financial Post is a Canadian business news publication that delivers comprehensive financial, economic, energy, mining, real estate, banking, investing, and personal finance editorial coverage through its digital news platform at financialpost.com. The publication monetizes via weekly digital subscriptions ($0.99/week), display and programmatic advertising, corporate group subscriptions, and licensing of editorial content, photography, video, and archival materials to third parties.
Product overview
Financial Post operates as a unified digital news platform offering multiple integrated products and content modules. The core product is the Financial Post digital news platform (financialpost.com), which delivers comprehensive business, financial, and economic news coverage. This core platform is enhanced by subscription-based premium content tiers, the FP Newsletters email alert service, and the Puzzmo puzzle integration for reader engagement. The publication also features specialized editorial sections including FP500 (annual top companies ranking), Executive Women (women's leadership content via WXN partnership), and Financial Times international content licensing. Additional products include FP Podcasts for audio content, the FP ePaper digital replica service powered by PressReader, and News Archives accessible through newspapers.com. The platform is owned by Postmedia Network Inc. and monetized primarily through subscriptions ($0.99/week), advertising, and sponsored content partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Post Digital News Subscription The core subscription offering of Financial Post, providing full digital access to business, financial, and economic news coverage across Canada. Priced at $0.99/week with a free registration tier offering limited article access.
- Corporate Group Subscriptions Bulk licensing of Financial Post digital content for corporate enterprises, providing multi-seat access at preferred group rates negotiated through direct sales.
- FP ePaper Digital version of the printed Financial Post newspaper, delivered as a formatted ePaper replica through the PressReader platform.
- Editorial Content Licensing Licensing of Financial Post's editorial content, photography, video, and archival materials to third parties for documentary production, TV/streaming productions, commercial advertising, and academic use.
Companies that use Financial Post
Customer profileSegments3 records
Ideal customer profiles3 records
Financial Post technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration43 records
Financial Post partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- WXN (Women's Executive Network)minorWXN (Women's Executive Network) sponsors the Executive Women section of Financial Post. Content in this section is marked as 'Presented by WXN' and includes articles about women leaders, the Top 100 women honourees, and leadership insights for executive women in Canada.
- Interactive Advertising Bureau of Canada (IAB Canada)minorFinancial Post is a member of IAB Canada and follows industry standards for online advertising, including participation in the digital ad registry for political advertising compliance under Bill C-76.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Financial Post competitors and assessment
Company assessmentDirect peers
- Financial Times: International business newspaper with a strong paid-subscription model. FP already licenses FT content, and FT competes for the same Canadian premium business-news audience on global markets, investing, and executive coverage.
- The Globe and Mail — Report on Business: Report on Business is the flagship Canadian financial-news section of The Globe and Mail, the country's national newspaper. Directly competes with Financial Post for Canadian business, finance, and investor readers using a similar subscription-and-advertising model.
- CBC Business: Public broadcaster's free business-news section covering Canadian economy, markets, and personal finance. Competes with FP on free Canadian business news and on shared advertisers, though without a paid subscription product.
- BNN Bloomberg: Canadian business-news cable channel and digital property co-branded with Bloomberg. Directly targets the same Canadian investor and finance-professional audience as FP, with live market coverage and business programming.
Broad incumbents
- The Wall Street Journal: Global business newspaper with paid digital subscriptions and deep market coverage. Competes for Canadian finance professionals seeking U.S. and international business news, and overlaps with FP's investing and wealth verticals.
- Reuters: Wire service and global business-news outlet covering markets, economics, and corporate news. Overlaps with FP's coverage of Canadian corporates and commodities, and serves as both a competitor for general business readers and a content source.
- Business Insider: Digital-first business and finance news outlet with global coverage and a heavy social/newsletter distribution model. Competes with FP for online business-news attention, particularly among younger Canadian finance professionals.
- Bloomberg News: Global financial-news heavyweight offering business, market, and economic coverage consumed heavily by Canadian finance professionals. Competes with FP on international business news depth and on real-time market data, though from a global scale.
- Forbes: Global business publication known for rankings (Forbes 400, Global 2000) — a franchise model directly analogous to FP's FP500 ranking. Competes for executive and high-net-worth readers and for sponsored content and rankings revenue.
Emerging players
- Investing.com: Free global financial-portal and news site covering markets, commodities, and investing. Competes with FP's Investor and Energy/Mining verticals for retail Canadian investors, particularly on real-time market data and free content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Financial Post social profiles
Digital presenceFinancial Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
Financial Post leadership team
Management profileNumber of profiles
Financial Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Financial Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Financial Post
What does Financial Post do?
Financial Post is a Canadian business news publication that delivers comprehensive financial, economic, energy, mining, real estate, banking, investing, and personal finance editorial coverage through its digital news platform at financialpost.com. The publication monetizes via weekly digital subscriptions ($0.99/week), display and programmatic advertising, corporate group subscriptions, and licensing of editorial content, photography, video, and archival materials to third parties.
Is Financial Post a public or private company?
Financial Post is a private company. It is classified as corporate owned and is currently operating.
When was Financial Post founded?
Financial Post was founded in 2009. It employs 51 to 100 people.
Where is Financial Post based?
Financial Post is headquartered in Toronto, Canada, in the North America region.
How does Financial Post make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are subscription Revenue and content Licensing.
Who are Financial Post's main competitors?
Direct peers on record are Financial Times, The Globe and Mail — Report on Business, CBC Business and BNN Bloomberg. Broad incumbents are The Wall Street Journal, Reuters, Business Insider, Bloomberg News and Forbes. Investing.com is listed as an emerging player.
Does Financial Post have an API?
No public API is recorded for Financial Post.
What industry is Financial Post in?
Financial Post's product category is Business News Publication. Its primary akta.pro industry code is MPAJADAC, Business, Financial & Trade News Publishers, with a secondary code of MPACAIAC, Long-Form Writing & Article Platforms. Its NAICS code is 513110 and its SIC code is 2711.