Russell Construction Company

What Russell Construction Company does

Russell Construction Company is a privately held, family-owned retail construction and fixture installation contractor founded in 1987 by John Russell and headquartered at 102 East Phillips Street, Conroe, Texas. The firm is led in its second generation by Ty Russell (President) and Matt Russell (Vice President), with a workforce of approximately 40 employees including more than 30 field staff and superintendents and 9 back-office specialists. Russell delivers general contracting, fixture installation, and integrated self-perform services for major national retailers, with disclosed execution across 36 states and a cumulative track record including 300+ projects for Target Corporation, 100+ projects in California alongside W.L. Butler Construction, and service relationships with Sears Holdings, Kroger, TJ Maxx, Marshalls, ULTA Beauty, Buffalo Wild Wings, and Starbucks.

Russell's service portfolio spans new store construction, remodels, retrofits, brand rollouts, shop-in-shop installations, department rollouts, self-checkout and order pick-up installations, fitting rooms, restroom refreshes, and grocery and beauty specialty buildouts. The firm's go-to-market is enterprise field sales: it bids on construction projects directly with retailer corporate teams, owner representatives, and project managers, and is qualified through repeat performance on vendor frameworks. Pricing is custom-quoted per project through competitive bidding, with no published rate card.

The business model is project-based and revenue is generated one-time per engagement through general contracting and fixture installation scopes. Russell's competitive position rests on multi-decade client relationships, average workforce tenure exceeding ten years, self-perform capability that bundles GC and fixture installation under a single contract, and multi-state field coverage that qualifies it for nationwide retailer rollouts. The firm also operates an internship program to develop entry-level commercial retail construction talent, signaling investment in workforce pipeline. No external investors, funding rounds, or public-company status have been disclosed; the company appears fully family-controlled and operationally bootstrapped.

Name

Russell Construction Company

Legal name

Russell Construction Company

Website

https://russcon.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Russell Construction Company is a family-owned retail construction and fixture installation contractor founded in 1987, serving national enterprise retailers such as Target, Sears, Kroger, ULTA Beauty, and Starbucks with general contracting, fixture installation, and self-perform services across 36 states.

Ownership category

akta.pro rank

Product category

Retail Construction Services

NAICS

Nonresidential Building Construction (2362), Specialty Trade Contractors (238)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Construction Management (Agency/Owner’s Rep) (IMAFAAAC)

akta.pro secondary industry

Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ)

Keywords

• Retail construction services
• Fixture installation services
• General contracting retail
• Commercial remodel services
• Store buildout construction

Headquarters

HQ city

Conroe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Retail Construction Services: Revenue generated from providing general contracting and fixture installation services for retail environments including new store construction, renovations, remodels, and special projects. Services are project-based with fees determined through competitive bidding on individual projects.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Russell Construction Company provides retail-focused general contracting and fixture installation services across 36 U.S. states. Its offerings include new store construction, renovations, remodels, retrofits, brand rollouts, department rollouts, shop-in-shop installations, and self-checkout, grocery, beauty, restroom, fitting room, and order pick-up buildouts. The company operates as both a general contractor and fixture installer under a self-perform model, delivering turnkey construction projects for major national retail chains.

Product overview

Russell Construction Company offers a unified portfolio of retail construction and fixture installation services operating since 1987. The core offerings consist of three integrated service lines: General Contracting (renovations, retrofits, and new construction management), Fixture Installation (retail merchandise fixtures), and Self Perform Services (combined GC and fixture installation for streamlined project delivery). These foundational services support specialized retail verticals including New Stores, Remodels, Beauty, Grocery, Self Checkout, Brand Rollouts, Shop-In-Shop, Restroom Refresh, Department Rollouts, Fitting Rooms, and Order Pick Up facilities. The company also operates an Internship Program providing workforce development in commercial retail construction. As a service-based construction company rather than a software platform, Russell Construction does not offer a modular product architecture but rather an integrated suite of contracting services delivered by a team of over 30 field staff and 9 back-office specialists across 35+ states.

Differentiator

Problem solved

Functional benefit

Products and services

• General Contracting General contracting services for retail construction projects including renovations, retrofits, and adapting acquired buildings. Services encompass HVAC, electrical systems, and floor layout reconfiguration from planning through execution.
• Fixture Installation Installation services for retail merchandise fixtures to create functional environments for retailers and their customers. Services can be managed independently or in collaboration with a retailer's existing general contractor.
• Self Perform Services Combined general contractor and fixture installer services offering cost savings through resource optimization, seamless coordination, effective communication, and project management delivered by a seasoned team.
• New Stores Construction of new retail store locations from ground up or tenant improvement buildouts.
• Remodels Renovation and remodeling services for existing retail locations.
• Beauty Specialized interior construction and fixture installation for beauty retail environments.
• Grocery Interior construction and fixture installation services for grocery retail environments.
• Self Checkout Installation services for self-checkout systems and checkout lane configurations.
• Brand Rollouts Nationwide brand rollout services for launching new retail brands or store concepts.
• Shop-In-Shop Installation of dedicated branded spaces within larger retail locations.
• Restroom Refresh Renovation and refresh services for retail restroom facilities.
• Department Rollouts Nationwide department rollout services for retail chain expansions.
• Fitting Rooms Construction and installation of fitting room facilities for retail locations.
• Order Pick Up Installation of order pickup facilities and customer service areas for omnichannel retail.

Quantifiable outcome

• Over 300 new and remodels Target store projects completed successfully
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• W.L. Butler ConstructioncoreStrategic or Co-development PartnerW.L. Butler Construction partnered with Russell Construction on Target Corporation projects in California. Russell's team contributed to W.L. Butler being named Contractor of the Year by Target Corporation twice. They have successfully completed over 100 projects together throughout California, with W.L. Butler's Direction of Construction Randy Whitacre noting Russell's commitment to quality and customer service.
• PM Electric Inc.coreStrategic or Co-development PartnerPM Electric Inc. has worked with Russell Construction for 30 years, describing them as always very professional, organized, and great communicators. Projects reportedly run smoothly from start to finish with quality work performed with integrity. PM Electric particularly appreciates the quick payment turnaround and recommends Russell as a great partner.
• The Berg GroupminorStrategic or Co-development PartnerThe Berg Group has collaborated with Russell Construction and reports being impressed with their quick payment turnaround, unparalleled job organization and planning, prompt responses, and exemplary partnership and communication. The Berg Group's Director of Estimating Brandon Heiling highly recommends Russell Construction for their professionalism and commitment to excellence.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• D.F. Pray Construction: Retail-focused general contractor of comparable size serving national retail chains with new store construction, remodels, and rollouts. Closest direct peer in business model and customer profile.
• VCC Construction: Commercial and retail general contractor delivering ground-up, remodel, and tenant improvement projects for major retail and restaurant brands. Comparable scale and customer overlap.
• ARCO National Construction: Design-build general contractor with strong retail, restaurant, and multi-site rollout practice serving national brands. Direct competitor for large retail construction programs.
• W.L. Butler Construction: Retail-focused general contractor and Russell's existing California partner on Target projects. Direct peer competing for the same retail GC engagements.
• B.R. Fries & Associates: Retail fixture installation specialist serving national retailers with merchandising, gondola, and store fixture deployment. Closest peer to Russell's fixture installation service line.
• R.W. Setterlin Construction: Mid-sized general contractor with retail, commercial, and tenant improvement practices across multiple states. Comparable scope and customer mix.
• Engelberth Construction: Mid-sized commercial and retail general contractor delivering new construction, renovation, and tenant improvement work. Similar size and customer segment profile.

Broad incumbents

• Holder Construction Group: Large national commercial general contractor with retail, hospitality, and corporate build-out capabilities. Larger scale incumbent competing for the same enterprise retail clients.
• The Walsh Group: Major national general contractor with substantial retail, commercial, and multi-site rollout experience. Represents the scaled competitor Russell faces on national bids.
• The Weitz Company: Established national general contractor with retail, commercial, and senior living practices. Larger incumbent operating in adjacent segments of Russell's market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/russcon1987
• LinkedInlinkedin.com/company/russell-construction-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russell Construction Company