Wasatch Computer Technology
Wasatch Computer Technology develops Wasatch SoftRIP, a subscription-based raster image processor (RIP) used by digital printing professionals worldwide for dye sublimation, textile, screen printing, label, and direct-to-garment workflows. Founded 1982, Salt Lake City.
- Company typePrivate
- Founded1982
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wasatch Computer Technology does
Wasatch Computer Technology, LLC is a privately-held US software company founded in 1982 and headquartered in Salt Lake City, Utah. The company develops Wasatch SoftRIP, a raster image processor (RIP) used by digital printing professionals to translate artwork into printer-ready color separations across dye sublimation, direct-to-garment, screen printing, label, and textile applications. Its core technology stack centers on a proprietary 16-bit color rendering pipeline paired with PSS (Precision Stochastic Screens) halftoning, plus an embedded Python interpreter and a public API for integration with e-commerce and order-management systems. The product family is modular: a base SoftRIP license, plus add-on options for Textile (SoftRIP TX), Screen Printing (SoftRIP SP), Automation, Variable Data Printing, Contour Cutting, and Table Cutting, all managed through the Wasatch Cloud subscription portal.
Wasatch monetizes almost exclusively through software subscriptions on monthly auto-pay, month-to-month, or annual prepaid terms, with cloud-based or USB dongle licensing. The go-to-market is direct via wasatch.com, supported by a multilingual website (12+ languages), self-serve cloud subscription management, and a small set of regional channel partners. Customers are highly diversified across printing verticals and geographies, with disclosed footprints in 17+ countries and named case studies spanning textile mills (Canepa, Stamperia Di Martinengo), sign and label shops, ski makers, newspapers (Kaltim Post Group), performing arts (Norwegian Opera & Ballet), and education (Clemson University, Rochester Institute of Technology). Recent strategic moves include partnerships with Mutoh (April 2024) and Epson (October 2024) bundling Wasatch RIP with leading dye-sublimation printers, and the 2026 release of SoftRIP v8.4 positioning AI-assisted restructuring of the software. Wasatch has operated continuously for over 40 years without disclosed funding rounds, M&A, or leadership changes, consistent with a bootstrapped, founder-controlled niche software business.
Wasatch Computer Technology firmographics
Firmographics- Name
- Wasatch Computer Technology
- Legal name
- Wasatch Computer Technology, LLC
- Website
- https://wasatch.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wasatch Computer Technology develops Wasatch SoftRIP, a subscription-based raster image processor (RIP) used by digital printing professionals worldwide for dye sublimation, textile, screen printing, label, and direct-to-garment workflows. Founded 1982, Salt Lake City.
- Ownership category
- akta.pro rank
Wasatch Computer Technology industry classification
Industry- Product category
- Print Management Software
- NAICS
- Support Activities for Printing (32312), Support Activities for Printing (323120)
- SIC
- Service Industries For The Printing Trade (2790), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)
- akta.pro secondary industries
- Dyeing, Printing & Finishing (Chemical & Mechanical) (CRAAAMAJ), Flexible Packaging Printing (Film/Poly/Paper Print) (IMALAKAG)
Keywords
Where Wasatch Computer Technology is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wasatch Computer Technology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscriptions: Wasatch operates primarily on a subscription model for their SoftRIP software. Subscriptions include continual access to support and software updates. Standard subscriptions include two print units, with options to add up to eight total print units. The subscription expands options beyond single-printer or single-manufacturer limitations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base Subscription with 2 print units standard |
| Subscription | Annual | Annual Contract - Prepaid |
| Subscription | Monthly | Month-to-month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Wasatch Computer Technology product offering
Product offeringCore offering
Wasatch Computer Technology develops and sells Wasatch SoftRIP, a specialized Raster Image Processor (RIP) and print management software for digital printing professionals. The software delivers color management, halftoning, and workflow automation for applications including digital label printing, dye sublimation, direct-to-garment printing, screen printing, and textile printing. Specialized variants (SoftRIP SP for screen printing and SoftRIP TX for textile) and add-on modules extend the platform for industry-specific production workflows.
Product overview
Wasatch Computer Technology offers Wasatch SoftRIP, a specialized RIP (Raster Image Processor) software for digital printing professionals. The core SoftRIP product handles color separation, spot color management, and print controls across applications including digital label printing, dye sublimation, direct-to-garment printing, screen printing, and textile printing. Add-on modules extend functionality: the Textile Option (SoftRIP TX) for fabric printing, Screen Printing Option (SoftRIP SP) for film positive production, Automation Option for workflow streamlining, Variable Data Printing for customization, Contour Cutting Option for cut paths, and Table Cutting for CNC integration. The Wasatch Cloud Services platform provides subscription management, online registration, and license activation. The proprietary 16-bit rendering pipeline with PSS halftoning delivers high-quality color output.
Differentiator
Problem solved
Functional benefit
Brands
- Wasatch SoftRIP: Main RIP software product line for digital printing professionals
- SoftRIP TX
- SoftRIP SP
- Wasatch Cloud
- Wasatch Automation Option
- Textile Option
Products and services
- Wasatch SoftRIP Sophisticated RIP software for digital printing professionals that provides color separation, spot color management, and print controls across applications including digital label printing, dye sublimation, direct-to-garment printing, screen printing, and textile printing.
- Textile Option (SoftRIP TX) Specialized RIP software module for textile printing applications that provides re-sampling, halftoning to eliminate seams between pattern repeats, color database management, ICC routing, and color swatch features for spot color matching.
- Screen Printing Option (SoftRIP SP) Screen printing RIP module that produces precision rosette screening for film positives using digital printers, with halftone methods, separations mode, overprint support, and operator controls.
- Automation Option Workflow automation module that streamlines orders, eliminates production errors, and increases productivity through hot folders, barcode pull, load balancing, smart nesting, custom HTML interfaces, email status reporting, and point of sale solutions.
- Variable Data Printing Option Module that produces customized print runs such as labels, jerseys, promotional items, and envelopes by combining variable text, images, and numbers.
- Contour Cutting Option Module that generates cutting paths from artwork files and includes Wasatch Tracer for creating contour cutting paths directly within SoftRIP.
- Wasatch Cloud Services Cloud-based platform for subscription management, online registration, license management, and software activation that supports Wasatch's subscription licensing model.
- Table Cutting Option Module that enables print, cut, and barcode routing workflows with cutting machines such as MultiCam, Summa, Zund, and VHF.
Quantifiable outcome
- 98,000 meter print run achieved at Stamperia Di Martinengo
- +1 more outcomes
Companies that use Wasatch Computer Technology
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
Wasatch Computer Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Wasatch Computer Technology partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- EpsoncorePartnership for Epson SureColor F9570 and F9570H announced October 25, 2024. Return of premium grayscale halftone imaging technique from Wasatch.
- MutohcoreMutoh partnership announced April 5, 2024. Wasatch subscription packages now include Mutoh sublimation printers, expanding the supported printer ecosystem for Wasatch customers.
- Jawa Post Group (Kaltim Post Group)minorPart of Indonesian newspaper conglomerate Jawa Post Group. Uses SoftRIP SP across 8 copies with 16 Epson printers for newspaper production.
- Aga Print SolutionsminorDutch print solutions provider supporting TS Visuals in Netherlands market.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Wasatch Computer Technology competitors and assessment
Company assessmentDirect peers
- ONYX Graphics: ONYX Graphics produces ONYX RIP software for wide-format and digital printing, directly competing with Wasatch SoftRIP across the same end markets including signage, textile, and labels.
- SA International (SAi): SAi produces Flexi signmaking and print software and EnRoute CAD/CAM, directly competing with Wasatch in RIP and print workflow software for sign, label, and digital print shops.
- Caldera: Caldera develops RIP and workflow software (including Digital Factory and RipCenter) for large-format digital printing, directly competing with Wasatch SoftRIP across textile, signage, and label printing.
- Ergosoft: Ergosoft specializes in RIP software for textile and dye sublimation printing (Ergosoft TX), directly competing with Wasatch SoftRIP TX in the textile printing vertical.
- ColorGate: ColorGate provides RIP and color management software (ColorGate Production, Textile, and Proof) for digital printing, directly competing with Wasatch in textile, dye sublimation, and production print workflows.
Broad incumbents
- AGFA: AGFA offers Asanti workflow software and inkjet printing solutions for sign, display, and industrial printing, competing with Wasatch at the broader workflow/RIP level for large-format customers.
- Mimaki (RasterLink): Mimaki bundles its own RasterLink RIP with its large-format printers, overlapping directly with Wasatch's supported device ecosystem and representing both a partner and competitive threat.
- EFI (Electronics For Imaging, Ricoh): EFI, now part of Ricoh, offers the Fiery RIP and broader production print workflow software, competing broadly with Wasatch across commercial and industrial digital print with a much larger enterprise footprint.
- Roland DG (VersaWorks): Roland bundles VersaWorks RIP with its printer hardware, competing with Wasatch for the workflow software seat on Roland devices used in sign, textile, and graphics print shops.
Emerging players
- Hybrid Software: Hybrid Software provides prepress, RIP, and workflow tools (including the CLOUDFLOW platform) for label and packaging printing, representing an adjacent but increasingly overlapping competitor to Wasatch's label and packaging RIP workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wasatch Computer Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wasatch Computer Technology leadership team
Management profileNumber of profiles
Wasatch Computer Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wasatch Computer Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wasatch Computer Technology
What does Wasatch Computer Technology do?
Wasatch Computer Technology develops and sells Wasatch SoftRIP, a specialized Raster Image Processor (RIP) and print management software for digital printing professionals. The software delivers color management, halftoning, and workflow automation for applications including digital label printing, dye sublimation, direct-to-garment printing, screen printing, and textile printing. Specialized variants (SoftRIP SP for screen printing and SoftRIP TX for textile) and add-on modules extend the platform for industry-specific production workflows.
Is Wasatch Computer Technology a public or private company?
Wasatch Computer Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wasatch Computer Technology founded?
Wasatch Computer Technology was founded in 1982. It employs 11 to 50 people.
Where is Wasatch Computer Technology based?
Wasatch Computer Technology is headquartered in Salt Lake City, United States, in the North America region.
How does Wasatch Computer Technology make money?
One revenue line is on record: software Subscriptions.
Who are Wasatch Computer Technology's main competitors?
Direct peers on record are ONYX Graphics, SA International (SAi), Caldera, Ergosoft and ColorGate. Broad incumbents are AGFA, Mimaki (RasterLink), EFI (Electronics For Imaging, Ricoh) and Roland DG (VersaWorks). Hybrid Software is listed as an emerging player.
Does Wasatch Computer Technology have an API?
Yes. Wasatch offers a public API for integration with existing business systems. The API is accessible via popular scripting languages such as PHP, Python, Node JS, and Ruby. Sample source code demonstrates a variety of applications, using Wasatch SoftRIP's embedded Python interpreter. Documentation is available at /htmlHelp/en/network/mainFrame.html.
What industry is Wasatch Computer Technology in?
Wasatch Computer Technology's product category is Print Management Software. Its primary akta.pro industry code is IMAOACAC, Printing Operations (Rotary/Flat/Digital/Sublimation), with a secondary code of CRAAAMAJ, Dyeing, Printing & Finishing (Chemical & Mechanical). Its NAICS code is 32312 and its SIC code is 2790.