ReeR

What ReeR does

ReeR S.p.A., operating commercially as ReeR Safety, is a privately held Italian manufacturer of industrial automation safety components founded in 1959 and headquartered in Turin, Italy. The company designs, engineers, and manufactures a comprehensive safety product portfolio from a single Italian facility under an ISO 9001:2008-certified quality system. Its offering is organized across four pillars: safety light curtains (SAFEREADY, EOS4, EOS2, Admiral, Safegate, Janus, Vision families), modular safety controllers and interfaces (MOSAIC, MZERO, SR Range, SV MR0/SV MR0 U speed monitoring), safety devices (R-Safe RFID contactless sensors, Magnus MG magnetic sensors, PI-SAFE inductive sensors, Safelock interlocks, Safecoder encoders, Ilion/Ulisse photocells, Hokuyo UAM laser scanners), and Micron measurement light curtains. The MOSAIC modular safety controller serves as the platform backbone, supporting nine industrial communication protocols (PROFINET, EtherCAT, DeviceNet, CANopen, PROFIBUS, ModBus TCP/RTU, Ethernet IP, CC-Link, USB) and an ATEX/HazLoc-certified RV variant for explosive atmospheres.

ReeR serves OEM manufacturers, end users, system integrators, panel makers, and dealers/distributors across industrial manufacturing, automotive, packaging, food and beverage, process plants, storage and logistics, and hazardous-location environments. Components are certified to the highest functional safety levels — PL e/SIL 3 under TÜV SÜD, UL-listed for North America, and ATEX-compliant for explosive atmospheres — and embed features such as RFID-based tamper protection with multiple coding modes, muting, blanking, and configurable modular safety logic. Named customers span storage automation (Modula Spa), food processing (Facchinetti Srl, Elcat), automotive production (DeD Automation), and port operations (Port of Brisbane).

The business model is hardware sales of safety devices and aftermarket accessories through a sales-led GTM combining a domestic Italian distributor network covering all regions with an international distributor footprint spanning 100+ countries across Europe, North America, South America, Asia/Pacific, and Middle East/Africa. Pricing is not publicly disclosed; access to technical documentation and pricing requires customer registration, and contracts are typically multi-year perpetual-license B2B engagements routed through registered dealers and direct enterprise sales. Marketing is supported by an Academy educational platform, webinars, and multilingual digital presence across website, LinkedIn, Facebook, Instagram, and Vimeo.

Name

ReeR

Legal name

ReeR S.p.A.

Website

https://reersafety.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

ReeR Safety is an Italian manufacturer of industrial automation safety components — including safety light curtains, modular controllers, RFID sensors, and laser scanners — serving OEMs, system integrators, and end users across 100+ countries with PL e/SIL 3 certified solutions.

Ownership category

akta.pro rank

Product category

Industrial Safety Automation Hardware

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Relay and Industrial Control Manufacturing (335314), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Industrial Sensors & Safety Automation (Sensors, Light Curtains, Safety PLCs) (IMAHAHAF)

akta.pro secondary industries

Safety Instrumented Systems & Machine Safety Control (SIS, Safety PLCs, Relays) (IMAGABAF), Industrial Safety & Security Electronics Manufacturing (Safety relays, E-stops, light curtains, access control) (IMAGAGAG)

Keywords

• Industrial safety automation
• Safety light curtains
• Safety controllers
• Optoelectronic sensors
• Machine safeguarding

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Safety Equipment Sales: Direct sales of safety light curtains, safety controllers, safety interfaces, and safety devices to industrial customers including OEM manufacturers, end users, and system integrators
2. Aftermarket and Accessories: Sales of cables, brackets, floor mounting systems, and component accessories for existing safety installations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

ReeR designs, engineers, and manufactures industrial safety automation hardware including safety light curtains, modular safety controllers and interfaces, contactless and interlock safety devices, laser scanners, and measurement light curtains. Products are distributed direct and through an international dealer/integrator network across 100+ countries, with comprehensive TÜV, UL, ATEX, IEC 61508, and ISO 13849 certifications.

Product overview

ReeR is an Italian manufacturer of industrial automation safety solutions offering a comprehensive portfolio organized around safety light curtains, safety controllers and interfaces, safety devices, and measurement systems. The core product line includes multiple safety light curtain families (SAFEREADY, EOS4, EOS2, Admiral, Safegate, Janus, Vision) ranging from compact entry-level to advanced integrated-function models. The Mosaic modular safety controller serves as the central platform for managing all safety functions, supporting multiple fieldbus protocols (CANopen, EtherCAT, DeviceNet, PROFINET, ModBus, PROFIBUS) and expandable through various interface modules including the SR Range of safety interfaces and specialized SV speed monitoring modules. Safety devices encompass R-Safe RFID contactless sensors, Magnus MG magnetic sensors, PI-SAFE inductive sensors, Safelock interlocks, Safecoder encoders, photocells (Ilion, Ulisse), and Hokuyo laser scanners. The Micron measurement light curtain family provides object detection and measurement capabilities with digital and analogue output options. The product portfolio also includes specialized variants such as MOSAIC RV for ATEX hazardous environments, watertight enclosures for harsh conditions, and high-vibration resistant models, supported by a comprehensive accessories range of cables, brackets, and mounting solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• SAFEREADY Safety Light Curtain New generation safety light curtain with advanced safety functions for industrial automation applications, featuring innovative design and competitive performance.
• EOS4 Safety Light Curtain Compact safety light curtain range with self-monitoring static outputs, EDM external contactor control, selectable automatic or manual restart, M12 connectors, and unshielded cable support up to 100 meters.
• Admiral Safety Light Curtain Safety light curtain series available in various configurations including automatic start/restart, integrated functions, long-range models, blanking versions, master/slave setups, and watertight enclosures.
• Safegate Safety Light Curtain Safety light curtain with muting functions for access control and material handling applications, available in emitter/receiver and transceiver configurations.
• Janus Safety Light Curtain Safety light curtain series with various muting options including L muting arms, T muting arms, integrated muting, modular configurations, and long-range capabilities.
• EOS2 Safety Light Curtain Compact safety light curtain range with automatic start/restart capability, 2 safety PNP static outputs, M12 connectors, unshielded cables up to 100 meters, and watertight/heated enclosure variants for harsh environments.
• Vision Safety Light Curtain Safety light curtain series available in entry-level and high-range configurations with integrated functions, master/slave setups, and integrated muting options.
• Mosaic Modular Safety Controller Modular Safety Integrated Controller for managing all safety functions of machinery. Configurable and scalable, providing cost reductions and minimal wiring with support for CANopen, EtherCAT, DeviceNet, PROFINET, ModBus, PROFIBUS, and other fieldbus interfaces.
• MZERO Safety Controller Safety controller component system for machine safety applications.
• R-Safe RFID Contactless Safety Sensor Contactless safety sensor using RFID technology for position monitoring of mobile gates and guards, reaching safety levels up to PL e/SIL 3 with three coding options (Generic, Teach-in, Unique) for tampering protection.
• Magnus MG Magnetic Safety Sensors Magnetic safety sensors for non-contact position monitoring, available in 22mm and 78mm interaxis configurations and cylindrical M30 format.
• PI-SAFE Inductive Safety Sensors Inductive safety sensors for non-contact safe detection of metal objects, available in cylindrical (M12, M18, M30) and square configurations.
• Safelock SLK Safety Switches Safety switches with locking and interlocking functions for protecting access points on machines and enclosures, available in mechanical and electrical versions.
• Safecoder SC Safety Encoders Safety encoders for speed and position monitoring in safety-critical applications.
• Ilion Safety Photocells Safety photocells for object detection and presence sensing in industrial applications.
• Ulisse Safety Photocell Safety photocell series for industrial detection and safety applications.
• Hokuyo UAM Laser Scanner Laser scanner for area protection and mobile vehicle safety applications, used for perimeter monitoring and AGV safety.
• Micron Measurement Light Curtains Measurement light curtains for industrial and civil applications dedicated to object detection, measurement, and recognition, available with analogue output (current/voltage), serial output (RS485, IO-Link), and ON/OFF output configurations.
• MOSAIC RV ATEX-certified Safety Controller ATEX and HazLoc certified safety controller for use in hazardous (classified) locations such as chemical, pharmaceutical, and food industry environments where potentially explosive atmospheres may occur.
• SR Range Safety Interfaces Safety interface modules for controlling safety devices, including relay interfaces, static output interfaces, E-stop interfaces, two-hand interfaces, and safety photocell interfaces.
• SV MR0 Safety Speed Monitoring Interface Safety speed monitoring interface for overspeed and zero speed control. Safety level up to PL e - SIL 3. Features selectable manual or automatic restart, EDM feedback input, and 2 NO safety relay outputs (6A at 250 VAC).
• SV MR0 U Safety Underspeed Monitoring Interface Safety speed monitoring interface for underspeed and zero speed control. Safety level up to PL e - SIL 3. Features selectable manual or automatic restart with 2 proximity switch inputs.
• ReeR Safety Accessories Supporting accessories including M12 and M23 cables, brackets, floor mounting columns and mirrors, test rods, protective screens, laser alignment devices, and vibration dumpers for installed safety equipment.

Quantifiable outcome

• R-Safe RFID sensors achieve safety levels up to PL e/SIL 3
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature8 records

Partnerships

Three partnerships are on record, tiered notable.

• Modula SpanotableStrategic or Co-development PartnerCollaboration on vertical automatic storage systems for Modula Lift automated vertical tray warehouse. ReeR provides EOS4 safety light curtains and Micron measurement light curtains for integrated machine measurement and safety functions.
• AutomationPlusnotableImplementation/ SI/ Consulting PartnerSystem integrator partner collaborating with Facchinetti Srl and ReeR Safety on food processing automation safety solutions including PR01 portioning machine integration.
• DeD AutomationnotableStrategic or Co-development PartnerAutomation company developing advanced production lines integrating ReeR Safety's MOSAIC platform for maximum productivity and modular safety in automotive thermostat housing production.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SICK AG: German global leader in industrial sensors, safety light curtains, safety laser scanners, and safety controllers. Direct competitor to ReeR across ReeR's core product categories, with a much larger global footprint and broader automation portfolio.
• Pilz GmbH & Co. KG: German safety automation specialist offering configurable safety controllers (PNOZmulti), light curtains, and safety relays. Closest direct specialist comparable to ReeR on safety controllers and light curtains, with deeper presence in European machinery OEMs.
• Keyence Corporation: Japanese industrial sensor and measurement company with significant safety light curtain and safety device offerings. Direct competitor globally with a direct-sales high-margin model that contrasts with ReeR's distributor-led approach.
• Banner Engineering Corp. US-based industrial safety specialist with a comprehensive portfolio of safety light curtains, safety controllers, and laser scanners. Closest North American comparable to ReeR on product mix and mid-market industrial customer base.
• Datalogic S.p.A. Italian-headquartered industrial automation company with safety light curtains, sensors, and machine vision. Same home market and customer profile as ReeR, and a publicly listed comparable for benchmarking an Italian mid-cap safety specialist.

Broad incumbents

• Omron Corporation: Japanese industrial automation giant offering safety light curtains, safety controllers, and safety relays as part of a much broader factory automation portfolio. Competes with ReeR on integrated machine safety but bundles these products with PLCs, vision, and motion.
• Schneider Electric SE: French industrial automation and energy management major with safety relay, controller, and light curtain offerings via the Lexium and Preventa lines. Overlaps with ReeR in industrial safety components but as part of a much broader automation and electrical portfolio.
• Rockwell Automation: US industrial automation leader offering safety light curtains (Allen-Bradley GuardShield), safety controllers, and integrated safety solutions. Competes with ReeR primarily in North American OEM design-ins and large machine builder accounts.
• Panasonic Industry (Safety): Division of Panasonic offering safety light curtains, safety relays, and machine safety components as part of a broader industrial components portfolio. Comparable product mix to ReeR in safety light curtains, with deeper Japanese and Asian distribution.

Emerging players

• Contrinex AG: Swiss specialist in inductive, photoelectric, and safety sensors including safety light curtains. Comparable scale and specialization profile to ReeR, focused on European industrial OEM customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/reersafety
• Facebookfacebook.com/reersafety
• LinkedInlinkedin.com/company/reer
• Instagraminstagram.com/Reersafety
• Xx.com/reersafety

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReeR