Go Green

What Go Green does

Go Green Limited is a Doncaster-headquartered, privately held waste management and recycling company founded in 2000, operating nationwide in the UK and in the Republic of Ireland with 182 employees across six business divisions. The company provides consolidated outsourced waste services — skip and container hire, hazardous and technical waste, trade waste, single waste stream recycling, office recycling, earthworks and excavation, soil testing, and aggregates supply — delivered through a network of over 2,000 audited compliant recycling and disposal facilities. Go Green serves enterprise and public sector customers across construction, commercial and retail, infrastructure, industrial and distribution, social housing, manufacturing, facilities management, and groundworks sectors, with named clients including Network Plus, Birmingham City Council, Watkin Jones, Mclaren Construction, Morgan Sindall, and Frasers Group.

The technology stack is anchored by three proprietary assets developed in-house: a customer Portal (10+ years of iterative development informed by 200+ customers) providing live container tracking, KPI reporting, compliance document management, and carbon footprint tracking; the WasteLink mobile app enabling on-the-go booking with priority status; and APIs integrating with customers' operational management software and BRE's SmartWaste environmental monitoring platform. Go Green operates under a multi-brand strategy with sub-brands Wasteonline (SMB skip hire), GB Waste (business skip hire), The Green Scheme (multi-contractor tracking), Hire a Skip Online and Go Green Ireland (Irish market), and the newly launched EarthTrack division for end-to-end construction material management.

The business model is primarily transaction-fee and subscription-recurring, with quote-based pricing, a single national price for commercial customers, and multi-year enterprise contracts. Revenue is generated across skip hire, hazardous waste management, scheduled trade waste collections, single stream recycling (with potential rebates), and earthworks/soil testing services. The company holds extensive regulatory credentials (ISO 9001, 14001, 14064-1, SBTi verification, Ecovadis Silver, Constructionline Gold, Cyber Essentials, SafeContractor, RISQS) and maintains a fully electric vehicle fleet of 17 vehicles, supporting its positioning as a sustainability-led provider in a compliance-driven market.

Name

Go Green

Legal name

Go Green Limited

Website

https://gogreen.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Go Green Limited is a UK and Ireland waste management and recycling company serving enterprise and public sector clients across construction, infrastructure, industrial, and commercial sectors via its proprietary Portal, WasteLink app, and a 2,000+ facility supplier network.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Solid Waste Collection (562111), Waste Collection (5621), Hazardous Waste Collection (562112)

SIC

Refuse Systems (4953), Hazardous Waste Management (4955)

akta.pro primary industry

Roll-Off / Containerized MSW Collection (Commercial & Industrial) (EUAIAAAD)

akta.pro secondary industries

Roll-off Dumpster Rental & On-site Container Services (BPALAJAJ), Universal Waste Management (Batteries, Lamps, Mercury-Containing) (BPALAHAL), Hazardous Waste & Universal Waste Handling (Batteries, Lamps, Aerosols) (BPABALAE)

Keywords

• Waste management services
• Recycling solutions
• Skip hire
• Hazardous waste disposal
• Construction waste management

Headquarters

HQ city

Doncaster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Waste Container Hire & Collection Services: Core revenue from skip hire, roll-on-off containers, caged vehicles, and hazardous waste collection services. Services are priced based on container size, service type, and frequency. Next day turnaround available throughout UK.
2. Hazardous & Technical Waste Management: Specialist disposal services for hazardous waste streams with full audit trails and compliance documentation. Services include consignment notes, waste transfer documentation, and specialist containers.
3. Trade Waste Services: Scheduled waste collection services for businesses with consistent waste volumes. Container sizes range from 240L wheelie bins to 10 cubic yard FELs and RELs. KPI reporting and waste stream breakdowns included.
4. Single Waste Stream Management: Management of singular waste streams (plastic, glass, paper, metal, wood, cardboard) with circular loop initiatives. Potential rebate options for high volumes of recyclable materials.
5. Earthworks & Excavation Services: Muckaway services with WM3 waste classification, compliant tipping facilities, and technical assurance. Includes soil testing through EarthTrack division.
6. Soil Testing Services: End-to-end materials management including waste classification, soil sampling kits, onsite testing, and rapid results (within 7 working days).
7. Aggregates Supply: Supply of recycled and quarried aggregates through EarthTrack division. Includes delivery or collection options and grading certification.
8. Division Services (Wasteonline, GB Waste, The Green Scheme, Hire a Skip Online, Go Green Ireland): Revenue from subsidiary brands offering specialised waste services: Wasteonline for skip hire, GB Waste for simplified business services, The Green Scheme for multi-contractor tracking, and regional expansion to Ireland.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels8 records

Core offering

Go Green is a UK-based waste management and recycling company providing outsourced waste management solutions including skip hire, hazardous waste disposal, trade waste collection, single waste stream recycling, office recycling, earthworks, soil testing, and aggregates supply. The company serves eight primary sectors (construction, commercial, infrastructure, industrial, social housing, groundworks, manufacturing, facilities management, and public sector) through a nationwide approved supplier network of over 2,000 compliant facilities, supported by in-house developed technology including the Portal, WasteLink App, and APIs.

Product overview

Go Green is an SME waste management and recycling solutions provider offering a unified service portfolio across multiple sectors including construction, commercial, infrastructure, industrial, social housing, manufacturing, facilities management, and public sector. The core offering consists of the Portal (customer reporting platform), WasteLink App (mobile booking), and APIs (system integration), supported by specialist services for skip hire, hazardous waste, trade waste, office recycling, and earthworks. The business operates several sub-brands: EarthTrack (end-to-end material management), Wasteonline and GB Waste (simplified skip services), The Green Scheme (multi-contractor tracking), and international operations in Ireland. Services span hazardous waste management, soil testing, aggregates supply, and earthworks, all delivered through a nationwide compliant supplier network.

Differentiator

Problem solved

Functional benefit

Brands

• EarthTrack: Specialist division delivering end-to-end material management solutions for construction, infrastructure and earthworks projects, including sampling, testing, waste classification, muckaway, aggregate supply, and reporting
• Wasteonline
• GB Waste
• The Green Scheme
• Go Green Ireland
• Hire a Skip Online
• GROWW Green CIC

Products and services

• Portal In-house developed online customer portal that allows businesses to track, report, and consolidate waste management services in one place. Features include downloadable compliance packs, recycling reports, live container movements, KPI reporting, document management for waste transfer notes and consignment notes, and invoicing tools. Available to business customers across the UK.
• WasteLink App In-house developed mobile application providing a direct connection to Go Green's internal booking system. Customers can view containers on site, make bookings, receive text message updates, and access completed booking history. Priority booking status is available for app users. Available on mobile and online desktop.
• APIs System integration API linking Go Green's systems directly with customer operational management software for real-time information exchange. Supports supplier compliance monitoring and integration with BRE's SmartWaste environmental and site monitoring software. Designed for enterprise customers.
• Skip & Roll On-Off Hire Full range of skip sizes available for hire across the UK through an approved supplier network, including caged collections, roll-on-off containers, and wait-and-load services. Includes public highway permits as needed.
• Hazardous & Technical Waste Management Specialist hazardous and technical waste disposal services with tailored containers, collection, and disposal solutions. Includes a qualified chemist for on-site waste documentation, full audit trails, consignment notes, and waste transfer documentation for legislative compliance.
• Caged Vehicles Alternative space-saving waste collection solution for sites with limited access, featuring same-day loading and removal with waste segregation capabilities.
• Trade Waste Scheduled waste collection services tailored to business requirements with flexible containers from 120-litre wheelie bins to 10 cubic yard loaders. Includes KPI reporting, waste stream breakdowns, and compliance documentation for business customers.
• Single Waste Streams Specialist recycling services for large quantities of singular waste streams including plastic, glass, paper, metal, wood, and cardboard. Includes circular loop initiatives and potential rebate opportunities for high volumes of recyclable materials.
• Office Recycling Bespoke office waste recycling solutions including segregation signage, staff guidance, suitable receptacles, and food waste coordination for closed-loop energy solutions. Includes confidential waste containers.
• EarthTrack Specialist division delivering end-to-end material management solutions for construction, infrastructure, and earthworks projects. Services include sampling, testing, waste classification, muckaway, aggregate supply, and final destination reporting. Supports customers through every stage of the earthworks material lifecycle.
• Earthworks & Excavation Muckaway and excavation services through the EarthTrack division supporting groundworks teams with WM3 waste classification, compliant documentation, and tipping-on-account access to disposal facilities.
• Soil Testing End-to-end materials management through EarthTrack including waste classification, soil sampling kits, onsite testing, and rapid results for WM3 compliance, with results within 7 working days.
• Aggregates Supply Quality aggregate supply through the EarthTrack division with reliable delivery and collection service, including recycled and quarried aggregates for large sites and bagged options, with grading certification.
• Wasteonline Skip hire service catering to small-scale business waste and domestic waste with flexible pay-as-you-go structure and necessary legal compliance. Operates as a subsidiary brand of Go Green.
• GB Waste Business-only skip service providing simplified waste compliance with 'any skip, anywhere, anytime' approach for business customers. Operates as a subsidiary brand of Go Green.
• The Green Scheme Online platform enabling customers to track waste movements from all waste contractors, ensuring full environmental compliance in one seamless system. Designed for enterprise customers.
• Hire a Skip Online Irish market skip hire service with domestic waste target audience, robust compliance, and easy pay-as-you-go structure covering the Republic of Ireland.
• Go Green Ireland Full-service waste management operations in the Republic of Ireland providing waste management services not readily available throughout Europe, serving a wider customer base as part of the company's growth strategy.

Quantifiable outcome

• Scope 1 emissions reduced by 85.6% from 2018 baseline to 2024 (from 22.91 to 3.30 tCO2e)
• +10 more outcomes

Named customers21 records

Segments13 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators20 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Grundon Waste Management: UK family-owned waste management company providing skip hire, hazardous waste, trade waste, and aggregates across Southern England. Directly comparable privately-held multi-service waste operator with similar sectoral coverage and family-ownership heritage.
• Biffa plc: UK's largest pure-play waste management company offering skip hire, hazardous waste, recycling, and municipal collection services. Comparable as a UK national multi-service waste provider serving construction, commercial, and public-sector customers across the same verticals as Go Green.
• Cawleys: UK family-owned waste and recycling company offering skip hire, trade waste, hazardous waste, and aggregates with proprietary customer reporting. Closest comparable mid-sized peer with similar technology-enabled, compliance-led positioning.
• Hills Waste Solutions: Regional UK waste management company providing skip hire, trade waste, recycling, and hazardous waste across the South West. Comparable as a regional multi-service waste operator with overlapping customer segments in construction and commerce.
• Countrystyle Group: Privately held UK waste management company operating skip hire, recycling, and waste-to-energy facilities for construction and commercial customers in the South East. Directly comparable mid-market multi-service waste operator.

Broad incumbents

• Veolia UK: UK subsidiary of Veolia Environnement offering municipal, commercial, and industrial waste management and recycling at much greater scale. Overlaps with Go Green across skip hire, hazardous waste, trade waste, and recycling services but operates a far larger asset base including transfer stations and ERFs.
• FCC Environment UK: UK arm of FCC Servicios Medio Ambiente offering municipal and commercial waste collection, recycling, and treatment. Overlaps with Go Green's municipal solid waste collection and recycling activities across construction and public-sector customers.
• Viridor: Major UK recycling, waste, and energy-recovery operator owned by KKR, providing MRFs, transfer stations, and waste collection. Overlaps with Go Green's recycling, trade waste, and merchant-services activities through larger asset-backed infrastructure.

Emerging players

• White Recycling: UK family-run waste and recycling company focused on skip hire, aggregates, and muckaway in the Midlands. Comparable mid-market operator with similar family-ownership DNA and overlapping earthworks/material-services scope.
• Reconomy (formerly Regency Recycling): UK waste management and compliance services business focused on construction, retail, and facilities management customers with a technology-enabled service model. Comparable tech-forward, multi-customer-segment waste operator competing in Go Green's verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gogreenuk
• LinkedInlinkedin.com/company/go-green-uk-ltd
• Xx.com/gogreenltd

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Green