Gaubert Oil Company

What Gaubert Oil Company does

Gaubert Oil Company is a privately held, family-owned integrated fuel, lubricant, and chemicals distributor founded in 1926 by Nolan J. Gaubert in Lafourche, Louisiana, and now in its third generation of family leadership under President and CEO Grady Gaubert. The company operates four core business segments: wholesale fuels and lubricants distribution through seven bulk distribution centers; GoBears, a network of 22 convenience stores including six full-service truck stops; GOCO Transport, a 75-truck fleet providing liquid freight services; and Industrial Fluid Management (IFM), a technical services division delivering lubrication reliability, contamination control, high-velocity oil flushing, and predictive maintenance solutions. Gaubert also operates the Fleet2Go fleet card program in partnership with CFN, providing access to over 67,000 fueling locations nationwide.

The company serves a diversified B2B and retail customer base across the Gulf South — petrochemical plants, refineries, construction firms, industrial manufacturers, oil and gas operators, trucking fleets, timber operations, marine vessels, government/municipalities, and independent retail accounts — sourced primarily through outside direct sales representatives covering defined Louisiana, Mississippi, and East Texas territories. Its product portfolio includes on-road/off-road diesel, conventional and ethanol gasoline, Chevron-branded lubricants (Havoline, Rando, Meropa, Clarity), DEF, coolants, greases, and industrial chemicals, supplemented by supporting services such as mobile and barge/marine fueling (U.S. Coast Guard certified, 24/7), fuel inventory tank monitoring, emergency response, equipment rental, and maintenance services. Long-standing brand partnerships with Chevron, Citgo, Texaco, Phillips 66, and Castrol supply the product range.

Revenue mechanics are predominantly transactional (volume-based pricing on bulk fuel and lubricant sales, retail fuel margin at GoBears, transportation fees, and professional service fees for IFM) with negotiated B2B contract terms; pricing is quote-based and not publicly disclosed. The business model is asset-heavy — physical bulk plants, owned trucking fleet, retail real estate, and marine fueling capability — with recent growth driven primarily by acquisition (East Texas 2023, Morgan Oil, and the announced Buffalo Services Wholesale and Transportation acquisition in April 2026 adding 11 B-Kwik Food Marts and two Mississippi bulk plants). The company is privately held with no institutional or PE ownership disclosed and no public revenue figures available.

Name

Gaubert Oil Company

Legal name

Gaubert Oil Company, Inc.

Website

https://gaubertoil.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

51–100 employees

Short description

Gaubert Oil Company is a family-owned Gulf South distributor of fuel, lubricants, DEF, and chemicals, founded in 1926 and operating across four segments: wholesale distribution (7 bulk plants), GoBears convenience stores (22 locations), GOCO Transport (75 trucks), and Industrial Fluid Management technical services.

Ownership category

akta.pro rank

Product category

Fuel and Lubricant Distribution

NAICS

Fuel Dealers (45721), Gasoline Stations (4571)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

Keywords

• Fuel distribution
• Lubricant supply
• Industrial fluids
• Fleet fueling
• Convenience store retail

Headquarters

HQ city

Thibodaux

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Fuels and Lubricants Distribution: Core revenue stream from distributing fuels (diesel, gasoline), lubricants, DEF, chemicals, coolants, and greases to commercial and industrial customers through seven bulk distribution centers. Revenue is generated through product sales, typically on a transactional or contracted basis.
2. GoBears Convenience Stores / Retail Fueling: Revenue from a network of 22 GoBears convenience stores, including 6 full-service truck stops with grocery and restaurants. The retail segment serves fuel consumers at retail pricing through branded and unbranded fuel operations.
3. GOCO Transport: Liquid freight transportation services using a fleet of 75 transport trucks. Revenue generated from transportation and logistics fees for moving fuels, lubricants, chemicals, and other bulk liquids.
4. Industrial Fluid Management (IFM) Services: Technical services division providing lubrication reliability, contamination control, high-velocity oil flushing, varnish removal, chemical cleaning, and maintenance solutions. Revenue from service contracts and project-based professional services for industrial, oil and gas, petrochemical, marine, and refining markets.
5. Fleet2Go Fuel Card / Management Services: Nationwide fleet fueling card program (Fleet2Go) providing access to 67,000+ fueling locations, offering fleet fuel management, reporting, and card services to commercial fleet operators for a fee or discount structure.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Gaubert Oil Company is a family-owned, integrated fuel, lubricant, and chemicals distributor operating across the Gulf South since 1926. The company distributes off-road and on-road diesel, gasoline, lubricants (Chevron, Castrol, Phillips 66 brands), DEF, chemicals, coolants, and greases to commercial and industrial customers through seven bulk distribution centers. It also operates GoBears convenience stores (22 locations with 6 truck stops), a GOCO Transport fleet of 75 trucks, and an Industrial Fluid Management (IFM) technical services division for lubrication reliability, contamination control, and high-velocity oil flushing.

Product overview

Gaubert Oil Company is a family-owned integrated energy and services provider operating since 1926, structured around four core business segments: wholesale fuels and lubricants through seven bulk distribution centers across the Gulf South; GoBears convenience stores and truck stops; GOCO Transports fleet operations; and Industrial Fluid Management (IFM) technical services division. The company offers a comprehensive portfolio of fuel products (diesel, gasoline), lubricants (partnered with Chevron brands including Havoline, Rando, Meropa), DEF and chemicals, coolants, and greases. Supporting services include barge/marine delivery, emergency response, equipment rental and sales, Fleet2Go fleet fuel management system, tank monitoring, mobile fueling, maintenance services, and retail fueling solutions. The company serves diverse markets including petrochemical, construction, industrial manufacturing, government/municipality, oil and gas, equipment rental, transportation/highway, timber, and poultry.

Differentiator

Problem solved

Functional benefit

Brands

• GoBears: Network of 22 convenience stores, including 6 full-service truck stops, grocery and restaurants, and a fuel card network (Fleet2Go) offering access to over 67,000 fueling locations nationwide.
• GOCO Transport
• Industrial Fluid Management (IFM)
• Fleet2Go

Products and services

• Wholesale Fuels and Lubricants Distribution Core business segment distributing diesel, gasoline, lubricants, DEF, chemicals, coolants, and greases to commercial and industrial customers through seven bulk distribution centers across Louisiana, East Texas, and Mississippi.
• GoBears Convenience Stores and Truck Stops
• GOCO Transport
• Industrial Fluid Management (IFM)
• Fleet2Go Fleet Card Program
• Fuels
• Lubricants
• DEF and Chemicals
• Coolants and Antifreeze
• Greases
• Mobile Fueling
• Barge/Marine Delivery
• Tank Monitoring (Keep Fuel Program)
• Emergency Response

Quantifiable outcome

• Gaubert Oil delivers fuel and lubricants to the Gulf South with on-time delivery as a core operational commitment, minimizing downtime for customers.
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and secondary.

• Buffalo Services, Inc.coreStrategic or Co-development Partner · 13 April 2026Gaubert Oil Company LLC signed a Letter of Intent on April 13, 2026 to acquire the Wholesale and Transportation division of Buffalo Services, Inc. The proposed transaction includes Buffalo's unbranded commercial fuels distribution business, 11 B-Kwik Food Marts, and two bulk plants supplying wholesale gasoline and diesel to commercial customers across South Mississippi. Both companies emphasize a smooth transition for customers and employees with no interruption to service. The deal is subject to customary due diligence and closing conditions.
• Chevron (including Havoline, Clarity, Rando, Meropa brands)coreTechnology or IntegrationLong-standing partnership with Chevron enabling Gaubert Oil to supply Chevron, Havoline, Clarity, Rando, and Meropa branded lubricants and petroleum products. Chevron's product lines support agricultural, construction, automotive, and industrial manufacturing markets served by Gaubert Oil.
• Phillips 66 (including Phillips 66 and Kendall brands)secondaryChannel Partner/ Reseller/ DistributorBrand partnership for distribution of Phillips 66 and Kendall branded fuels and lubricants through Gaubert Oil's wholesale and retail distribution network across the Gulf South.
• CastrolsecondaryChannel Partner/ Reseller/ DistributorBrand partnership enabling distribution of Castrol branded lubricants to customers across Gaubert Oil's served markets in the Gulf South region.
• CFN (Cardholder Financial Network) Fleet CardscoreTechnology or IntegrationFleet2Go program powered by CFN fleet card network, providing access to over 67,000 fueling locations nationwide. CFN provides the card infrastructure, site locator, and transaction processing for Gaubert Oil's commercial fleet fuel management program.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mansfield Energy Corp: Mansfield Energy is a national B2B fuel and lubricant distributor with a strong regional presence across the Southeast and Gulf Coast. Comparable to Gaubert in serving commercial, industrial, and government customers with bulk fuel, lubricants, and on-site fueling services through a similar direct-sales model.
• Palmdale Oil Company: Palmdale Oil is a regional fuel and lubricant distributor serving Florida and the Southeast United States. Closely comparable to Gaubert in its mix of wholesale fuel, lubricants, DEF, and chemical distribution to commercial, industrial, and government accounts.
• SC Fuels: SC Fuels is a regional fuel and lubricant distributor focused on commercial and industrial customers in the Western and Southwestern U.S. Comparable to Gaubert in B2B fuel delivery, lubricants, DEF, and fleet card services with a direct sales motion.
• Petroleum Service Corp (PSC): PSC is a regional petroleum distributor serving Midwest and Southern U.S. markets with fuels, lubricants, and DEF for commercial and industrial customers. Comparable to Gaubert in wholesale fuel distribution, lubricant product lines, and route-based delivery operations.

Broad incumbents

• RaceTrac: RaceTrac is a large regional convenience store and fuel retailer with strong Southeast U.S. presence. Comparable to Gaubert's GoBears retail segment and similar Gulf South geographic footprint, though RaceTrac operates at significantly greater scale and does not focus on B2B wholesale distribution.
• Murphy USA: Murphy USA is a publicly traded retail fuel and convenience store operator with over 1,700 locations across the U.S. Comparable to Gaubert's GoBears retail fueling segment, though Murphy USA does not have a B2B wholesale fuels and lubricants distribution business at Gaubert's scale.
• Pilot Flying J: Pilot Flying J is the largest operator of travel centers and truck stops in North America, owned by Berkshire Hathaway. Comparable to Gaubert's GoBears truck stop segment and Fleet2Go program, though Pilot operates nationally and does not focus on regional B2B fuel and lubricant distribution.
• GPM Investments: GPM Investments is one of the largest privately held convenience store and fuel distributors in the U.S., operating over 1,500 locations. Comparable to Gaubert's integrated fuel distribution and c-store model, though GPM operates at substantially greater scale across more geographies.
• QuikTrip: QuikTrip is a large privately held convenience store and fuel retailer operating across the Midwest, South, and Southeast. Comparable to Gaubert's GoBears c-store segment in regional presence and retail fuel operations, though QuikTrip is significantly larger and does not have a B2B fuel/lubricant wholesale business.

Regional players

• Wawa: Wawa is a regional convenience store and fuel retailer with a strong presence in the Mid-Atlantic and Southeast U.S. Comparable to GoBears in retail fuel and c-store operations, though Wawa does not directly overlap with Gaubert's Gulf South territory and lacks a B2B wholesale distribution arm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaubert Oil Company