Dinair Airbrush Makeup

What Dinair Airbrush Makeup does

Dinair Airbrush Makeup Systems, Inc. is a California-incorporated, privately-held company that develops and sells airbrush-applied cosmetics and the equipment used to apply them. Founded in 1989 with roots in film and television makeup, the company has built a 35+ year track record serving individual consumers, bridal clients, professional makeup artists, and para-medical/corrective users seeking coverage for conditions such as acne, rosacea, vitiligo, melasma, scars, bruises, and tattoos. Its operations are based in North Hollywood / Sherman Oaks, California, with a 51-100 employee headcount band and a registered Dinair trademark.

The product line is anchored by a proprietary airbrush application system that uses compressed air to atomize liquid foundation into a fine mist, marketed as delivering 18+ hour, non-comedogenic, vegan, cruelty-free, waterproof coverage. Core SKUs include four foundation finishes — Natural, Velvet, Soft Glow Matte, and Satin Radiance — available across 300+ shades, plus supporting neutralizer bases, foundation extenders, airbrush eyeshadows, blushes, liquid lipsticks, and specialty lines such as Fantasy Colors, Airtan sunless tanning, airbrush hair color (temporary, root cover, semi-permanent), and nail art. Hardware offerings include Pro, Basic, and One Speed compressors, the Airstyle device, cleaning accessories, and bundled personal and professional kits.

Dinair operates a direct-to-consumer model through its own e-commerce site and phone-order support, complemented by a professional division offering workshops, online training, certification pathways, and a reseller program. Pricing is not publicly disclosed; products are sold as one-time purchases with a Sezzle buy-now-pay-later option integrated at checkout. The company claims international shipping capability with documented geographic restrictions (Spain, Italy, Brazil, and certain Russian residential addresses), but no revenue, headcount growth, funding, or ownership details are disclosed in the available sources.

Name

Dinair Airbrush Makeup

Legal name

Dinair Airbrush Makeup Systems, Inc.

Website

https://airbrushmakeup.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Dinair Airbrush Makeup Systems is a California-based, privately-held cosmetics company that designs and sells proprietary airbrush makeup equipment, 300+ foundation shades, and adjacent beauty lines to individual consumers, professional makeup artists, bridal clients, and para-medical users.

Ownership category

akta.pro rank

Product category

Airbrush Makeup Systems

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYHSALAHAG

Airbrush Makeup

Home & Personal Services/Personal Care & Beauty Services/Makeup Services

SECONDARYCRABACAB

Eye Makeup (Eyeshadow, Eyeliner, Mascara, Brow Products, Eye Primer)

Consumer Products & Retail/Beauty & Personal Care/Color Cosmetics (Makeup)

SECONDARYCRABACAE

Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers)

Consumer Products & Retail/Beauty & Personal Care/Color Cosmetics (Makeup)

SECONDARYCRABALAI

Professional Tanning (Spray Tan & Salon Systems)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

SECONDARYHSALACAE

Nail Art & Custom Designs

Home & Personal Services/Personal Care & Beauty Services/Nail Salons & Nail Care Services

Keywords

• Airbrush makeup systems
• Professional cosmetics equipment
• Foundation makeup products
• Beauty color matching
• Airbrush compressors

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Airbrush Makeup Products: One-time purchase revenue from foundations, concealers, and color products sold in various sizes. Products include multiple foundation lines, eyeshadows, blushes, lip colors, and specialty products.
2. Equipment and Kits: Sales of airbrush compressors, airbrushes, accessories, and comprehensive kits for both personal and professional use. Kits range from basic personal use to professional workshop packages.
3. Professional Training: Revenue from workshops and online training programs for professional makeup artists. Includes certification opportunities and ongoing education resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dinair designs, manufactures, and sells airbrush-applied cosmetic products and the equipment (compressors, airbrushes, kits) required to apply them. The company offers four core foundation finishes (Natural, Velvet, Soft Glow Matte, Satin Radiance) plus supporting color cosmetics, corrective and paramedical products, airbrush tanning (Airtan), hair color, and nail art. Dinair also operates a professional division that delivers workshops, online training, certification pathways, and a reseller program for makeup artists.

Product overview

Dinair Airbrush Makeup offers a comprehensive airbrush makeup system centered around its proprietary airbrush technology. The core product line consists of four foundation finishes—Natural (sheer to light), Velvet (sheer to full), Soft Glow Matte (medium to full), and Satin Radiance (medium to full)—each designed for specific coverage and finish preferences. Supporting products include Neutralizer Base for corrective coverage, Foundation Extender for enhanced durability, and complementary cosmetics such as eyeshadow, blush, and liquid lipsticks. The Fantasy Colors line provides special effects options. The company also sells equipment including Pro, Basic, and One Speed Compressors plus the Airstyle device, along with Airbrush Kits for both personal and professional use. Additional offerings include Airtan (airbrush tanning), nail art products, and airbrush hair color solutions. All formulations are characterized as silicone-free, paraben-free, vegan, cruelty-free, waterproof, and non-comedogenic.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Foundation Airbrush foundation delivering sheer-to-light, buildable coverage for a natural no-makeup appearance; suitable for daily wear and small corrections.
• Velvet Foundation Airbrush foundation with velvety-soft feel, 18-hour wear, soft matte finish, and buildable light-to-full coverage for normal to combination skin.
• Soft Glow Matte Foundation HD-ready full coverage matte airbrush foundation designed for TV, film, and social media; water-resistant, non-cakey finish.
• Satin Radiance Foundation Airbrush foundation providing medium-to-full coverage with an illuminating radiant finish that softens fine lines and pores; targeted at dry and mature skin.
• Neutralizer Base Corrective color base applied before foundation to neutralize and conceal problematic skin areas such as acne, rosacea, melasma, and discoloration.
• Airbrush Eyeshadow Airbrush-applied eyeshadow products available in multiple shades and collections for eye makeup application.
• Airbrush Blush Airbrush-applied blush products for adding color and dimension to the face.
• Liquid Lipsticks Airbrush-formulated liquid lip color products available in various shades.
• Fantasy Colors Special effects and fantasy color airbrush products for creative makeup looks, including Electric Colors.
• Airbrush Kits Bundled makeup and equipment kits for personal and professional use, ranging from starter kits to comprehensive collections.
• Pro Compressor Professional-grade airbrush compressor powering the Dinair airbrush system for commercial makeup applications.
• Basic Compressor Entry-level airbrush compressor for personal home application of the Dinair makeup system.
• One Speed Compressor Single-speed airbrush compressor providing consistent air pressure for Dinair makeup application.
• Airstyle Airbrush styling device for makeup application using the Dinair system.
• Airtan (Airbrush Tanning) Airbrush tanning solutions and kits for sunless tanning application using Dinair's airbrush technology.
• Airbrush Hair Color Airbrush hair coloring products including temporary highlights, root cover, and semi-permanent solutions.
• Airbrush Nail Art Airbrush nail art products and color collections for nail decoration using the Dinair system.
• Professional Workshops and Training In-person workshops and online training programs teaching airbrush makeup application to professional makeup artists, including certification pathways.
• Tattoo Cover Foundation Airbrush foundation formulated specifically to cover tattoos using Dinair's high-coverage airbrush system.

Quantifiable outcome

• Lasts 18+ hours on dry and normal skin types
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TEMPTU: TEMPTU is the most direct competitor to Dinair in airbrush makeup, offering a comparable airbrush system with foundations, equipment, and starter kits targeted at both consumers and professional makeup artists.
• Luminess Airbrush: Luminess is a direct peer offering consumer-facing airbrush makeup systems, foundations, and equipment, including a televised/home-shopping distribution that competes with Dinair's DTC model.
• Airbase Airbrush Makeup: Airbase is a UK-based airbrush makeup brand offering foundations and equipment with a similar direct-to-consumer and professional artist strategy, providing direct category overlap with Dinair's product line.
• Ben Nye Makeup: Ben Nye is a heritage professional makeup brand with strong film/TV, bridal, and corrective coverage heritage - directly comparable to Dinair's film/TV roots and para-medical cover use cases (tattoo cover, bruise, scar coverage).

Broad incumbents

• Make Up For Ever: Make Up For Ever is a broad incumbent in professional and HD-ready color cosmetics with foundations, airbrush-compatible products, and pro makeup training. It overlaps with Dinair on the pro artist and event makeup segments but is much larger and more diversified.
• MAC Cosmetics: MAC is an established professional-grade color cosmetics incumbent with foundations, training, and pro artist programs. It competes for the same professional makeup artist customer base that Dinair targets but offers a much broader, retail-distributed catalog.
• Estee Lauder Companies: The Estee Lauder portfolio (including MAC, Tom Ford, Bobbi Brown) competes with Dinair in the premium long-wear foundation and pro makeup categories, and as a strategic acquirer represents both a competitive threat and an exit pathway for niche brands.
• L'Oreal Paris: LOreal Paris is a mass-market incumbent in foundations and color cosmetics with airbrush-style products (e.g., Infallible line) that compete for the same long-wear consumer use case as Dinair's foundations.
• Stila Cosmetics: Stila is a professional-leaning color cosmetics brand offering foundations and complexion products to consumers and pro makeup artists, overlapping with Dinair's bridal and event-driven use cases.

Emerging players

• KVD Beauty: KVD Beauty is a digitally-native, vegan/cruelty-friendly color cosmetics brand with high-pigment foundations and long-wear claims that overlap with Dinair's positioning and attracts a similar clean-beauty-leaning consumer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Dinair
• YouTubeyoutube.com/user/dinairairbrushmakeup
• Facebookfacebook.com/dinairairbrushmakeup
• Instagraminstagram.com/dinairofficial
• LinkedInlinkedin.com/company/dinairairbrushmakeup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dinair Airbrush Makeup