Lucid Consulting

What Lucid Consulting does

Lucid Consulting is an Australian engineering and asset advisory firm headquartered in Adelaide, founded in 2000 by Bruce Hatwell. The company operates as an integrated multidisciplinary consultancy delivering six core capabilities — Asset Advisory, Program Governance & Delivery, Infrastructure, Structural Engineering, Building Services Engineering, and Energy & Sustainability — across six industry verticals: Defence, Health, Education, Government & Civic, Property/Industrial/Buildings, and Resources. Its service mix spans the full asset lifecycle from strategy and masterplanning through detailed design, construction support, commissioning, and ongoing asset management, with a digital product layer that includes the DAMS digital asset management service, the LAD benchmarking tool, drone-based asset inspections, and reality-capture (point cloud, 360 walkthroughs, geo-referenced 3D models) integrated with Power BI dashboards.

The firm is structured as a private, employee-owned company (legal entity LUCID CONSULTING GROUP LIMITED) with 350+ employees and 50+ employee shareholders — approximately 20% of the workforce — and is independently operated with no parent company or external funding. It maintains offices in every Australian mainland state and territory capital (Adelaide, Sydney, Melbourne, Perth, Brisbane, Canberra, Darwin, Alice Springs), executing its work through a "OneLucid" model that connects regional and capability leads across borders. Notable client engagements include masterplanning the A$3.2B New Women's and Children's Hospital for SA Health, multi-programme Department of Defence base redevelopments (up to A$2B), BHP Olympic Dam electrical and accommodation infrastructure (724-bed camp), the University of Melbourne New Student Precinct (6 Star Green Star, multiple 2023 AIA awards), Woodside Pluto Train, Fortescue, Coles, ANU decarbonisation work, and the Australian Formula 1 Grand Prix electrical infrastructure.

Lucid generates revenue through professional-services fees on a project-by-project basis, engaged via competitive tender, panel appointments, and direct client relationships rather than disclosed pricing. GTM is enterprise field sales into government agencies, defence prime contractors, mining and energy majors, universities, and large property developers. The firm is Climate Active carbon-neutral certified, holds a Reflect Reconciliation Action Plan, and has formalised gender equity, learning & development, and graduate-academy (Lucid Academy) programmes, all of which support talent retention and tender credentials in the Australian engineering services market.

Name

Lucid Consulting

Legal name

LUCID CONSULTING GROUP LIMITED

Website

https://lucidconsulting.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Lucid Consulting is an Australian, employee-owned engineering and asset advisory firm delivering multidisciplinary design, infrastructure, and strategic asset advisory services across Defence, Health, Education, Government, Resources, and Property clients in every mainland Australian state and territory.

Ownership category

akta.pro rank

Product category

Engineering Consulting Services

NAICS

Other Scientific and Technical Consulting Services (54169), Management Consulting Services (54161), Professional, Scientific, and Technical Services (541)

SIC

Services-Engineering Services (8711), Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB), Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA), Financial Management & Performance Improvement Consulting (BPAHACAF), Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Engineering consulting
• Asset advisory
• Building services engineering
• Infrastructure design
• Multidisciplinary engineering

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Engineering Consulting Services: Fee-for-service engineering consulting across disciplines including structural, building services, infrastructure, and specialist technical advisory services delivered on a project-by-project basis to government and private sector clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lucid Consulting is an Australian engineering and asset advisory firm that delivers integrated multidisciplinary engineering and advisory services across the full asset lifecycle — from strategy and planning through design, delivery, commissioning, and ongoing management. Its core capabilities span Asset Advisory, Program Governance & Delivery, Infrastructure, Structural Engineering, Building Services Engineering, and Energy & Sustainability, supported by proprietary digital tools such as DAMS and LAD, reality capture and drone-based asset insights.

Product overview

Lucid Consulting is an Australian engineering and asset advisory firm offering an integrated portfolio of six core capabilities: Asset Advisory, Program Governance & Delivery, Infrastructure, Structural Engineering, Building Services Engineering, and Energy & Sustainability. The firm provides multidisciplinary engineering services across six industry verticals (Defence, Health, Education, Government & Civic, Property/Industrial/Buildings, and Resources) spanning the full asset lifecycle from planning through to delivery and ongoing management. Additionally, Lucid offers digital products including the Digital Asset Management Service (DAMS), Lucid Asset Database (LAD), drone-based asset insights, and reality capture services. The company operates nationally with over 350 employees across Australian offices, combining technical depth with strategic advisory services for complex infrastructure projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset Advisory Strategic advisory service combining foresight with engineering expertise to unlock asset value, improve performance and reduce risk across the asset lifecycle from planning through disposal. Covers asset management, acoustic consultancy, energy and sustainability, fire safety, and Digital | BIM sub-services. For asset owners, government agencies, and operators across Australia.
• Program Governance & Delivery Helps clients solve large, complex challenges through clear thinking and practical execution. Partners with clients from strategy through implementation, taking ownership of delivery across Program Management, Project Management, and Design Management. Designed for organisations running large, multi-disciplinary infrastructure programs.
• Infrastructure Delivers infrastructure solutions for resilient performance in live, high-stakes environments. Covers engineering infrastructure, industrial power systems, structural engineering, and Design | BIM for precinct-scale developments, Defence, tertiary and health infrastructure, transport hubs, and industrial facilities.
• Structural Engineering Provides structural solutions built for real-world performance, pairing technical expertise with practical, buildable design across industrial, transport, and public infrastructure sectors. Delivered as a standalone capability for asset owners, contractors, and developers.
• Building Services Engineering Delivers mechanical, electrical, hydraulic, fire, acoustics, AV/ICT/security, and digital systems for buildings that are safe, efficient and built for future demands. Coordinates building services to maximise performance.
• Energy & Sustainability Embeds decarbonisation and climate resilience into organisations at every level, providing pathways, practical processes and tools to track progress toward climate goals. Backed by Climate Active carbon neutral certification.
• DAMS - Digital Asset Management Service Presents critical asset condition and lifecycle knowledge into a central database and intuitive, interactive dashboard, hosted in the client's own secure digital environment. A data-driven advisory tool used by asset owners.
• LAD - Lucid Asset Database Asset benchmarking tool leveraging internal engineering knowledge to provide asset lifecycle insights and investment requirements across client asset portfolios. Used by asset owners and operators to inform investment planning.
• Drone-Based Asset Insights Enables detailed and unique understanding of assets including rooftops, facades, 2D mapping and 3D photogrammetry modelling through safe and efficient drone deployment. Used for asset inspections, due diligence, and engineering analysis.
• Reality Capture Point cloud captures, interactive 360 walkthroughs and geo-referenced 3D models to capture detail of complex spaces for engineering analysis, due diligence reporting and higher value asset knowledge.

Quantifiable outcome

• Reduced emissions by 69%, peak electrical demand by 28% at 1 King William Street
• +4 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• AureconcoreStrategic or Co-development PartnerBuilding services engineering consortium partner alongside BR+A Consulting Engineers for the New Women's and Children's Hospital project, one of South Australia's largest infrastructure investments at $3.2 billion.
• BR+A Consulting EngineerscoreStrategic or Co-development PartnerPart of 'best-for-project' building services engineering consortium with Aurecon and Lucid for the New Women's and Children's Hospital masterplanning and site analysis.
• iEDMcoreStrategic or Co-development PartnerLong-term partnership delivering electrical infrastructure engineering design and technical support for Australian Formula 1 Grand Prix since 2022, including oversight of event's vast electrical infrastructure.
• Nilsen ElectricalcoreStrategic or Co-development PartnerPartnership delivering landmark LED lighting upgrade at Melbourne Cricket Ground, with Lucid providing full-service engineering and advisory role.

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Jacobs: Major global engineering and advisory firm with deep Australian defence, resources, and critical infrastructure practices. Competes for the largest defence estate and resources capex programs where Lucid is also active.
• AECOM: Global engineering and infrastructure consultancy with a substantial Australian practice. Competes for the same government, defence, transport, and resources mandates but operates at a meaningfully larger scale and broader geographic footprint.
• Arcadis: Global design and consultancy firm with Australian operations across property, infrastructure, and sustainability. Competes for similar advisory and engineering mandates, particularly in decarbonisation and built environment.
• WSP: Global professional services firm with a large Australian engineering and advisory practice, particularly strong in transport, property, and environment. Overlaps directly with Lucid across government, defence, and resources engagements.
• Stantec: Global engineering, architecture, and environmental consulting firm with a sizeable Australian team. Overlaps with Lucid across water, infrastructure, buildings, and energy transition mandates.
• Arup: Global engineering consultancy with strong Australian presence in built environment, infrastructure, and advisory. Directly competes on complex health, education, and transport projects where integrated multidisciplinary delivery is required.

Direct peers

• GHD: Australia's largest employee-owned engineering consultancy, operating across transport, water, energy, and built-environment verticals with a similar multidisciplinary, advisory-plus-engineering model. Closest direct comparable in scale, ownership ethos, and industry vertical mix.
• Aurecon: Asia-Pacific-headquartered engineering, design, and advisory firm with comparable size, multidisciplinary capability set, and overlapping Australian government/defence/infrastructure client base. Aurecon is in fact a current consortium partner of Lucid on the $3.2B Women's & Children's Hospital project.
• SMEC (Snowy Mountains Engineering Corporation): Australian-origin engineering consultancy (now owned by Surbana Jurong) with strong transport, water, and resources capabilities. Directly comparable in Australian heritage, project scale, and government client mix.
• BG&E: Australian-headquartered engineering consultancy with structural, civil, and asset advisory capabilities. Comparable in size band and Australian market focus, with overlapping transport, property, and resources engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lucidconsultingaustralia
• LinkedInlinkedin.com/company/lucid-consulting-australia

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucid Consulting