EiTB

Name

EiTB

Legal name

EUSKAL IRRATI TELEBISTA

Website

https://eitb.eus

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Public Broadcasting

NAICS

Television Broadcasting Stations (516120), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ)

akta.pro secondary industries

International Cultural/Educational Broadcasters (MPABAEAF), International Multilingual/Diaspora Broadcasters (MPABAEAG)

Keywords

• Public broadcasting
• Basque television
• Radio broadcasting
• Streaming media
• Regional content

Headquarters

HQ city

Bilbao

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Public Funding: EITB is a public broadcaster funded primarily through the Basque Government (Eusko Jaurlaritza) under a programme contract (programa-kontratua), established by Law 5/1982 of 20 May.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

EiTB is the Basque public broadcaster operating a multi-platform media network including two linear TV channels (ETB1 in Basque, ETB2 in Spanish), five radio stations, and streaming platforms (ETB ON, PRIMERAN) serving the Basque-speaking population. The broadcaster produces original content including reality TV (El Conquistador), nature documentaries (Bizi Natura), fiction series (Boga), sports coverage, and news programming in the Basque language.

Product overview

EiTB (Euskal Irrati Telebista) is the Basque public broadcasting corporation operating a multi-platform media network. The core offering consists of two linear TV channels (ETB1 in Basque, ETB2 in Spanish), five radio stations (Euskadi Irratia, Radio Vitoria, Radio Euskadi, Gaztea, EITB Musika), and three streaming platforms (ETB ON for catch-up and live TV, PRIMERAN for premium exclusive content, and GUAU for radio aggregation). Supporting digital properties include the sports portal kirolakeitb.eus, news portal orain.eus, children's platform Makusi, and various specialty programs like El Conquistador (adventure reality, 22 seasons, internationally exported format) and Bizi Natura (nature documentary, BBC-format adaptation). The group also produces fiction series such as 'Boga' for its streaming platforms. Coverage focuses on Basque sports (football clubs, rowing, cycling), regional culture, news, and international content dubbed/subtitled into Basque.

Differentiator

Problem solved

Functional benefit

Brands

• ETB1: Basque language television channel
• ETB2
• ETB ON
• PRIMERAN
• Euskadi Irratia
• Radio Euskadi
• Radio Vitoria
• Gaztea
• EITB Musika
• GUAU
• Makusi
• ORAIN
• Kirolak

Products and services

• ETB1 Basque-language generalist television channel offering news, sports, entertainment, culture, and nature programming for Basque-speaking audiences.
• ETB2 Spanish-language generalist television channel providing news, sports coverage, live events, and entertainment programming to Basque and Spanish-speaking audiences.
• ETB ON
• PRIMERAN
• Euskadi Irratia
• Radio Vitoria
• Radio Euskadi
• Gaztea
• EITB Musika
• Kirolak (kirolakeitb.eus)
• ORAIN (News Portal)
• GUAU
• Makusi
• El Conquistador
• Bizi Natura
• Boga (Fiction Series)
• Naruto on PRIMERAN (Basque Language)

Quantifiable outcome

• 605,000 viewers connected with ETB for 'Bizi Natura' programme, with 19,000+ ETB ON users and 12,500+ streaming hours
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Brutal Media / BBCcoreStrategic or Co-development Partner · 1 June 2026EITB partnered with Brutal Media and the BBC to co-produce 'Bizi Natura', the Basque adaptation of the BBC's internationally successful 'Springwatch' nature documentary format. The first edition was filmed in the Urdaibaiko Biosfera Erreserba (Urdaibai Biosphere Reserve) over three weeks with daily broadcasts. The collaboration represents a significant international co-production bringing premium wildlife content to Basque audiences for the first time.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Corporació Catalana de Mitjans Audiovisuals (CCMA - TV3): CCMA operates TV3 and Catalonia Ràdio as the public broadcaster for Catalonia, serving the Catalan-speaking population with a multi-platform model (TV, radio, streaming, digital portals) funded by the Catalan Government. It is the closest functional peer to EiTB, mirroring its regional public broadcaster role, language/cultural mandate, and multi-channel structure.
• Compañía de Radio Televisión de Galicia (CRTVG): CRTVG is the Galician public broadcaster operating TVG and Radio Galega, funded by the Xunta de Galicia to serve the Galician-speaking audience. It is directly comparable to EiTB as a Spanish regional public broadcaster with linguistic and cultural preservation goals, linear TV plus streaming distribution, and a comparable scale of operations.
• Radio Televisión Andaluza (RTVA - Canal Sur): RTVA operates Canal Sur as the public broadcaster for Andalusia, funded by the Junta de Andalucía. Like EiTB, it combines TV channels, radio, and digital platforms to serve a regional audience with a cultural mandate, providing structural comparability in funding model, multi-platform distribution, and regional audience focus.

Broad incumbents

• Radiotelevisión Española (RTVE): RTVE is the national public broadcaster of Spain, operating La 1, La 2, Teledeporte, Canal 24h, and Radio Nacional. It competes for the same Basque-speaking audience at the national level and offers overlapping general entertainment, news, and sports coverage, but its scale, national reach, and budget materially exceed EiTB's regional scope.
• Rádio e Televisão de Portugal (RTP): RTP is Portugal's national public broadcaster operating multiple TV and radio channels with a public service remit that includes regional minority-language programming. It is comparable to EiTB in public-broadcaster governance model, multi-platform distribution, and cultural-preservation mandate, though operating at national rather than regional scale.
• British Broadcasting Corporation (BBC): BBC is EiTB's co-production partner on Bizi Natura (Springwatch adaptation) and represents the gold-standard public service broadcaster with a comparable multi-platform model (linear TV, radio, iPlayer streaming). While vastly larger in scale and global reach, the BBC provides the partnership template and content format pipeline that EiTB leverages.
• Atresmedia: Atresmedia is a major Spanish commercial broadcaster (Antena 3, laSexta, Onda Cero, ATRESplayer) competing for the same Basque audience with national-scale content budgets. It represents the commercial competitive pressure on EiTB's viewership and advertising share, though it lacks EiTB's Basque-language cultural mandate.
• Movistar Plus+ (Telefónica): Movistar Plus+ is the leading pay-TV and streaming platform in Spain, competing for premium content spend and audience attention in the same Basque market. It represents the global streaming and pay-TV competitive dynamic that EiTB's PRIMERAN and ETB ON platforms must contend with for viewer mindshare.

Others

• EITB (already analysed): Placeholder removed - subject company.

Regional players

• France 3 Nouvelle-Aquitaine (France Télévisions): France 3's regional channels cover the French Basque Country (Iparralde), serving an overlapping geographic and linguistic audience. While operating under the national France Télévisions umbrella, its regional editorial focus and cross-border Basque cultural content make it a comparable regional player in the broader Basque media ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EiTB