SRICHAND

What SRICHAND does

SRICHAND (Srichand United Dispensary Co., Ltd. / บริษัท ศรีจันทร์สหโอสถ จำกัด) is a Bangkok-headquartered Thai beauty company operating a 78-year-old brand originally founded in 1948 as a pharmacy and repositioned in 2014 as a modern cosmetics player. The company serves Thai and broader Southeast Asian consumers with skincare, makeup, and sunscreen products engineered for tropical climate conditions, supported by proprietary formulation technologies including Glyceryl Glucoside (72-hour hydration), SEBUM SENSOR (12-hour oil control), SOFT FOCUS, EXO-P (PM2.5 protection), PERFECT FILTER, and SUN LOCK. It operates two consumer brands — SRICHAND as the core label and sasi as a sub-brand — across a multi-channel distribution network that includes direct-to-consumer e-commerce (srichand.com), Thailand marketplaces (Shopee, Lazada), and active international expansion into Vietnam, Malaysia, Indonesia, Singapore, and Japan.

The business generates revenue through consumer product sales across these channels, with disclosed annual revenue of 2,055.50 million Thai baht (approximately $58M USD), 34% net profit growth, and 135% international business growth between 2024 and 2025. The company is privately held, employs 51-100 people, and is led by third-generation CEO Rawit Hanthasuta, who has held the role since 2006. Strategic positioning emphasizes tropical-climate specialization, regional brand building (including a 2026 partnership with K-pop artist BamBam for the SRICHAND IN-SKIN campaign), and preparation for a 2027 IPO with Bualuang Securities as adviser.

The unit economics appear attractive: meaningful scale at ~$58M revenue, growing profitability, and accelerating international contribution. The principal strategic question is whether SRICHAND can convert its Thai heritage brand and tropical-formulation expertise into durable share gains in five new geographic markets against both international conglomerates and local indie players, while sustaining the 135% international growth pace as the base scales.

Name

SRICHAND

Legal name

บริษัท ศรีจันทร์สหโอสถ จำกัด

Website

https://srichand.co.th

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

SRICHAND is a Bangkok-based Thai beauty company operating a 78-year-old heritage brand, selling skincare, makeup, and sunscreen products engineered for tropical climates through DTC e-commerce, marketplaces, and expanding international channels across Southeast Asia and Japan.

Ownership category

akta.pro rank

Product category

Cosmetics and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Sunscreen (Body) (CRABAHAB)

akta.pro secondary industry

Sun Care & After-Sun (Non-color) (CRADANAH)

Keywords

• Cosmetics manufacturing
• Skincare products
• Tropical climate formulations
• Beauty brand Thailand
• Personal care retail

Headquarters

HQ city

Suan Luang

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Beauty and Personal Care Products: Srichand generates revenue through the sale of cosmetics and personal care products including skincare, makeup, and sunscreen. The company reports annual sales of 2,055.50 million baht with 34% net profit increase and 135% international business growth between 2024-2025.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

SRICHAND manufactures and sells Thai-heritage cosmetics and personal care products across makeup (translucent powders, foundations, lip products), skincare (hydration, brightening, anti-aging), and sunscreen. Products are formulated specifically for tropical-climate conditions with proprietary technologies such as SEBUM SENSOR (12-hour oil control), Glyceryl Glucoside (72-hour hydration), SOFT FOCUS, EXO-P, and SUN LOCK. The company sells directly to consumers through its own e-commerce store, Shopee, Lazada, and physical retail channels in Thailand and expanding Southeast Asian markets.

Product overview

SRICHAND operates as a multi-brand cosmetics and skincare company with two primary brands: SRICHAND (ศรีจันทร์) as the core brand with 78 years of heritage, and sasi (ศศิ) as a color makeup sub-brand. The company offers products across three main categories: MAKE UP (foundations, powders, lip products), SKINCARE (hydration, brightening, anti-aging lines), and SUNSCREEN (with skincare benefits). The portfolio includes the flagship Bare to Perfect Translucent Powder, Skin Moisture Burst Series as the first skincare line, Super C brightening products, Anti Aging series, and specialized sunscreen with acne care. The products are specifically formulated for Thai skin types and tropical climate conditions.

Differentiator

Problem solved

Functional benefit

Brands

• SRICHAND: Core cosmetics and skincare brand with over 78 years of experience in Thai skincare. Products include makeup (translucent powder, foundation, lipstick), skincare (hydration series, moisture burst gel cream), and sunscreen with skincare benefits.
• sasi

Products and services

• SRICHAND (ศรีจันทร์) brand Core 78-year-old Thai cosmetics and skincare brand offering makeup, skincare (hydration, brightening, anti-aging), and sunscreen with skincare benefits, formulated for Thai skin types and tropical-climate conditions.
• sasi (ศศิ) brand Color makeup sub-brand offering face makeup and lip products including All Day Fixed Compact, BB cream, Daily Lip, and Super Star product lines for individual consumers.
• Bare to Perfect Translucent Powder Flagship translucent powder with SOFT FOCUS technology for pore blurring, 12-hour oil control via SEBUM SENSOR technology, EXO-P protection against PM2.5, and PERFECT FILTER mesh packaging for even application.
• Skin Moisture Burst Series Brand's first skincare line in the HYDRATION category, including Essence, Serum, and Gel Cream, featuring Glyceryl Glucoside (GG) innovation clinically tested for 72-hour moisture retention, combined with Trehalose, Hyaluronic Acid, Allantoin, and Centella Asiatica.
• Super C Series Skin brightening product line under the SRICHAND skincare category targeting skin radiance and brightness for individual consumers.
• Anti Aging Series Anti-aging product line under the SRICHAND skincare category targeting wrinkles and skin aging concerns for individual consumers.
• Sunscreen with Acne Care Triple protection sunscreen (UVA/UVB, anti-pollution, anti-blue light) with Salicylic Acid for acne-prone skin, featuring SUN LOCK technology for lightweight, non-sticky formula and oil control.
• Enchanted Foundation Makeup foundation product under the SRICHAND brand designed for tropical-climate wear and Thai skin types.
• Rosia Makeup product under the SRICHAND brand, targeted at individual beauty consumers.

Quantifiable outcome

• 12-hour oil control with SEBUM SENSOR technology
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mistine: Thai beauty and personal care brand with a multi-category portfolio spanning skincare, color cosmetics, and sun care, sold across Southeast Asia. Highly comparable to SRICHAND as a fellow Thai heritage brand riding the T-Beauty movement and competing for the same regional consumer.
• Oriental Princess: Long-established Thai beauty brand operating own retail stores plus e-commerce, offering skincare and color cosmetics at mass-to-mid price points. Directly comparable to SRICHAND in category mix, distribution philosophy, and Thai consumer positioning.
• Cute Press: Thai mass-market cosmetics and skincare brand with a broad portfolio of color cosmetics and skincare products. Comparable to SRICHAND as a domestic Thai peer competing for similar price-sensitive beauty consumers in Thailand and broader Southeast Asia.
• Karmarts: Thai beauty manufacturer and brand owner (Cathy Doll, Jeju Kiss) producing color cosmetics and skincare for domestic and export markets. Comparable to SRICHAND as a Thai-based multi-brand beauty platform with regional export ambitions.

Emerging players

• Namu Life: Thai skincare and wellness brand with a growing presence in beauty and personal care categories. Comparable to SRICHAND as a Thai heritage-rooted, brand-led player targeting the same consumer segment.

Broad incumbents

• Innisfree: Korean beauty brand (Amorepacific) with extensive Southeast Asian retail and digital presence across skincare, makeup, and sun care. Comparable to SRICHAND as a regional Asia-based competitor pursuing similar tropical and Asian consumer segments with branded retail.
• Shiseido: Japanese global beauty conglomerate with major presence across Southeast Asia in skincare, makeup, and sun protection through brands like ANESSA and Senka. Comparable to SRICHAND as a competitor in target expansion markets like Singapore and Japan with overlapping skincare and sun care portfolios.
• L'Oréal: Global beauty leader with deep Southeast Asian presence through brands such as L'Oréal Paris, Garnier, Maybelline, and La Roche-Posay. Comparable to SRICHAND as the dominant mass and masstige competitor in its target expansion markets.
• Pond's (Unilever): Mass-market skincare and sun care brand owned by Unilever with established presence across Southeast Asia and Japan. Comparable to SRICHAND as a broad-incumbent skincare and sun care competitor in target markets.
• Hada Labo (Mentholatum): Asian skincare brand with strong hydration- and sun care-focused portfolio distributed across Thailand, Japan, and broader Asia. Comparable to SRICHAND in hydration-led skincare positioning and Asia-wide distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/srichand1948
• TikToktiktok.com/@srichand1948
• Xx.com/srichand1948x
• LinkedInlinkedin.com/company/srichand

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRICHAND