SRICHAND
SRICHAND is a Bangkok-based Thai beauty company operating a 78-year-old heritage brand, selling skincare, makeup, and sunscreen products engineered for tropical climates through DTC e-commerce, marketplaces, and expanding international channels across Southeast Asia and Japan.
- Company typePrivate
- Founded1948
- HeadquartersSuan Luang, Thailand
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What SRICHAND does
SRICHAND (Srichand United Dispensary Co., Ltd. / บริษัท ศรีจันทร์สหโอสถ จำกัด) is a Bangkok-headquartered Thai beauty company operating a 78-year-old brand originally founded in 1948 as a pharmacy and repositioned in 2014 as a modern cosmetics player. The company serves Thai and broader Southeast Asian consumers with skincare, makeup, and sunscreen products engineered for tropical climate conditions, supported by proprietary formulation technologies including Glyceryl Glucoside (72-hour hydration), SEBUM SENSOR (12-hour oil control), SOFT FOCUS, EXO-P (PM2.5 protection), PERFECT FILTER, and SUN LOCK. It operates two consumer brands — SRICHAND as the core label and sasi as a sub-brand — across a multi-channel distribution network that includes direct-to-consumer e-commerce (srichand.com), Thailand marketplaces (Shopee, Lazada), and active international expansion into Vietnam, Malaysia, Indonesia, Singapore, and Japan.
The business generates revenue through consumer product sales across these channels, with disclosed annual revenue of 2,055.50 million Thai baht (approximately $58M USD), 34% net profit growth, and 135% international business growth between 2024 and 2025. The company is privately held, employs 51-100 people, and is led by third-generation CEO Rawit Hanthasuta, who has held the role since 2006. Strategic positioning emphasizes tropical-climate specialization, regional brand building (including a 2026 partnership with K-pop artist BamBam for the SRICHAND IN-SKIN campaign), and preparation for a 2027 IPO with Bualuang Securities as adviser.
The unit economics appear attractive: meaningful scale at ~$58M revenue, growing profitability, and accelerating international contribution. The principal strategic question is whether SRICHAND can convert its Thai heritage brand and tropical-formulation expertise into durable share gains in five new geographic markets against both international conglomerates and local indie players, while sustaining the 135% international growth pace as the base scales.
SRICHAND firmographics
Firmographics- Name
- SRICHAND
- Legal name
- บริษัท ศรีจันทร์สหโอสถ จำกัด
- Website
- https://srichand.co.th
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SRICHAND is a Bangkok-based Thai beauty company operating a 78-year-old heritage brand, selling skincare, makeup, and sunscreen products engineered for tropical climates through DTC e-commerce, marketplaces, and expanding international channels across Southeast Asia and Japan.
- Ownership category
- akta.pro rank
SRICHAND industry classification
Industry- Product category
- Cosmetics and Personal Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Sunscreen (Body) (CRABAHAB)
- akta.pro secondary industry
- Sun Care & After-Sun (Non-color) (CRADANAH)
Keywords
Where SRICHAND is headquartered
LocationHeadquarters
- HQ city
- Suan Luang
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
SRICHAND business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Beauty and Personal Care Products: Srichand generates revenue through the sale of cosmetics and personal care products including skincare, makeup, and sunscreen. The company reports annual sales of 2,055.50 million baht with 34% net profit increase and 135% international business growth between 2024-2025.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
SRICHAND product offering
Product offeringCore offering
SRICHAND manufactures and sells Thai-heritage cosmetics and personal care products across makeup (translucent powders, foundations, lip products), skincare (hydration, brightening, anti-aging), and sunscreen. Products are formulated specifically for tropical-climate conditions with proprietary technologies such as SEBUM SENSOR (12-hour oil control), Glyceryl Glucoside (72-hour hydration), SOFT FOCUS, EXO-P, and SUN LOCK. The company sells directly to consumers through its own e-commerce store, Shopee, Lazada, and physical retail channels in Thailand and expanding Southeast Asian markets.
Product overview
SRICHAND operates as a multi-brand cosmetics and skincare company with two primary brands: SRICHAND (ศรีจันทร์) as the core brand with 78 years of heritage, and sasi (ศศิ) as a color makeup sub-brand. The company offers products across three main categories: MAKE UP (foundations, powders, lip products), SKINCARE (hydration, brightening, anti-aging lines), and SUNSCREEN (with skincare benefits). The portfolio includes the flagship Bare to Perfect Translucent Powder, Skin Moisture Burst Series as the first skincare line, Super C brightening products, Anti Aging series, and specialized sunscreen with acne care. The products are specifically formulated for Thai skin types and tropical climate conditions.
Differentiator
Problem solved
Functional benefit
Brands
- SRICHAND: Core cosmetics and skincare brand with over 78 years of experience in Thai skincare. Products include makeup (translucent powder, foundation, lipstick), skincare (hydration series, moisture burst gel cream), and sunscreen with skincare benefits.
- sasi
Products and services
- SRICHAND (ศรีจันทร์) brand Core 78-year-old Thai cosmetics and skincare brand offering makeup, skincare (hydration, brightening, anti-aging), and sunscreen with skincare benefits, formulated for Thai skin types and tropical-climate conditions.
- sasi (ศศิ) brand Color makeup sub-brand offering face makeup and lip products including All Day Fixed Compact, BB cream, Daily Lip, and Super Star product lines for individual consumers.
- Bare to Perfect Translucent Powder Flagship translucent powder with SOFT FOCUS technology for pore blurring, 12-hour oil control via SEBUM SENSOR technology, EXO-P protection against PM2.5, and PERFECT FILTER mesh packaging for even application.
- Skin Moisture Burst Series Brand's first skincare line in the HYDRATION category, including Essence, Serum, and Gel Cream, featuring Glyceryl Glucoside (GG) innovation clinically tested for 72-hour moisture retention, combined with Trehalose, Hyaluronic Acid, Allantoin, and Centella Asiatica.
- Super C Series Skin brightening product line under the SRICHAND skincare category targeting skin radiance and brightness for individual consumers.
- Anti Aging Series Anti-aging product line under the SRICHAND skincare category targeting wrinkles and skin aging concerns for individual consumers.
- Sunscreen with Acne Care Triple protection sunscreen (UVA/UVB, anti-pollution, anti-blue light) with Salicylic Acid for acne-prone skin, featuring SUN LOCK technology for lightweight, non-sticky formula and oil control.
- Enchanted Foundation Makeup foundation product under the SRICHAND brand designed for tropical-climate wear and Thai skin types.
- Rosia Makeup product under the SRICHAND brand, targeted at individual beauty consumers.
Quantifiable outcome
- 12-hour oil control with SEBUM SENSOR technology
- +3 more outcomes
Companies that use SRICHAND
Customer profileSegments2 records
Ideal customer profiles2 records
SRICHAND technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
SRICHAND partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights5 records
SRICHAND competitors and assessment
Company assessmentDirect peers
- Mistine: Thai beauty and personal care brand with a multi-category portfolio spanning skincare, color cosmetics, and sun care, sold across Southeast Asia. Highly comparable to SRICHAND as a fellow Thai heritage brand riding the T-Beauty movement and competing for the same regional consumer.
- Oriental Princess: Long-established Thai beauty brand operating own retail stores plus e-commerce, offering skincare and color cosmetics at mass-to-mid price points. Directly comparable to SRICHAND in category mix, distribution philosophy, and Thai consumer positioning.
- Cute Press: Thai mass-market cosmetics and skincare brand with a broad portfolio of color cosmetics and skincare products. Comparable to SRICHAND as a domestic Thai peer competing for similar price-sensitive beauty consumers in Thailand and broader Southeast Asia.
- Karmarts: Thai beauty manufacturer and brand owner (Cathy Doll, Jeju Kiss) producing color cosmetics and skincare for domestic and export markets. Comparable to SRICHAND as a Thai-based multi-brand beauty platform with regional export ambitions.
Emerging players
- Namu Life: Thai skincare and wellness brand with a growing presence in beauty and personal care categories. Comparable to SRICHAND as a Thai heritage-rooted, brand-led player targeting the same consumer segment.
Broad incumbents
- Innisfree: Korean beauty brand (Amorepacific) with extensive Southeast Asian retail and digital presence across skincare, makeup, and sun care. Comparable to SRICHAND as a regional Asia-based competitor pursuing similar tropical and Asian consumer segments with branded retail.
- Shiseido: Japanese global beauty conglomerate with major presence across Southeast Asia in skincare, makeup, and sun protection through brands like ANESSA and Senka. Comparable to SRICHAND as a competitor in target expansion markets like Singapore and Japan with overlapping skincare and sun care portfolios.
- L'Oréal: Global beauty leader with deep Southeast Asian presence through brands such as L'Oréal Paris, Garnier, Maybelline, and La Roche-Posay. Comparable to SRICHAND as the dominant mass and masstige competitor in its target expansion markets.
- Pond's (Unilever): Mass-market skincare and sun care brand owned by Unilever with established presence across Southeast Asia and Japan. Comparable to SRICHAND as a broad-incumbent skincare and sun care competitor in target markets.
- Hada Labo (Mentholatum): Asian skincare brand with strong hydration- and sun care-focused portfolio distributed across Thailand, Japan, and broader Asia. Comparable to SRICHAND in hydration-led skincare positioning and Asia-wide distribution footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SRICHAND social profiles
Digital presenceSRICHAND compliance and trust
Trust signalCompliance3 records
SRICHAND financial estimates
Financial estimateRevenue estimate
Valuation estimate
SRICHAND leadership team
Management profileNumber of profiles
Profiles1 record
SRICHAND funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SRICHAND M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SRICHAND
What does SRICHAND do?
SRICHAND manufactures and sells Thai-heritage cosmetics and personal care products across makeup (translucent powders, foundations, lip products), skincare (hydration, brightening, anti-aging), and sunscreen. Products are formulated specifically for tropical-climate conditions with proprietary technologies such as SEBUM SENSOR (12-hour oil control), Glyceryl Glucoside (72-hour hydration), SOFT FOCUS, EXO-P, and SUN LOCK. The company sells directly to consumers through its own e-commerce store, Shopee, Lazada, and physical retail channels in Thailand and expanding Southeast Asian markets.
Is SRICHAND a public or private company?
SRICHAND is a private company. It is classified as family owned and is currently operating.
When was SRICHAND founded?
SRICHAND was founded in 1948. It employs 51 to 100 people.
Where is SRICHAND based?
SRICHAND is headquartered in Suan Luang, Thailand, in the Asia region.
How does SRICHAND make money?
One revenue line is on record: beauty and Personal Care Products.
Who are SRICHAND's main competitors?
Direct peers on record are Mistine, Oriental Princess, Cute Press and Karmarts. Namu Life is listed as an emerging player. Broad incumbents are Innisfree, Shiseido, L'Oréal, Pond's (Unilever) and Hada Labo (Mentholatum).
Does SRICHAND have an API?
No public API is recorded for SRICHAND.
What industry is SRICHAND in?
SRICHAND's product category is Cosmetics and Personal Care. Its primary akta.pro industry code is CRABAHAB, Sunscreen (Body), with a secondary code of CRADANAH, Sun Care & After-Sun (Non-color). Its NAICS code is 456120 and its SIC code is 2844.