What Legend Management Group does

Legend Management Group is a privately held real estate firm founded in 1995 and headquartered in McLean, Virginia, that develops, owns, and manages luxury multifamily apartment communities in the Greater Washington DC metropolitan area. The company operates its portfolio under the Elmsliving sub-brand, comprising approximately 23 apartment communities across Maryland suburbs (including Germantown, Clarksburg, Columbia, Ellicott City, Hanover, Laurel, and Odenton), Northern Virginia (Arlington, Alexandria, Fairfax, Centreville, Sterling, and Manassas), and urban centers including Baltimore's Fells Point district. Community formats range from suburban garden-style apartments to urban mid- and high-rise properties, plus an active-adult product line (Elms Clarksburg Village - Encore) and a pipeline development (Elms Watershed, Summer 2026).

The company's core product is physical residential real estate — luxury Class A apartment homes — with no proprietary software, AI, or digital platform disclosed. Technology footprint is limited to a Wix-hosted brand website (elmsliving.com) and standard social media channels (Facebook, Instagram) for marketing. Service offerings center on resort-inspired amenities, personalized resident services, and award-winning on-site management, with no API, SDK, or third-party integrations referenced.

Legend's business model combines real estate ownership (development and acquisition of apartment communities) with on-site property management services. Revenue is generated through direct residential leasing to individual consumers on monthly rent contracts; pricing is not publicly disclosed and varies by community. The company serves as a direct-to-consumer operator with no intermediary distribution channels, no third-party institutional clients disclosed, and no public capital markets activity. The firm employs 101-250 people and operates as an independent, privately held entity with no disclosed parent company, investor base, or external funding rounds.

Name

Legend Management Group

Legal name

Legend Management Group

Website

https://elmsliving.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Legend Management Group is a McLean, Virginia-based private real estate firm that develops, owns, and manages approximately 23 luxury apartment communities under the Elmsliving brand across the Greater Washington DC metro area, serving individual residential renters in Maryland, Virginia, and Baltimore.

Ownership category

akta.pro rank

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Core offering

Legend Management Group develops, owns, and manages luxury apartment communities in the Greater Washington, DC metro area under the Elmsliving sub-brand. The company operates a portfolio of more than twenty multifamily rental communities across Maryland, Virginia, Baltimore, and urban DC submarkets, leasing units directly to residents. The offering combines real-estate development, property ownership, and on-site residential property management services.

Product overview

Legend Management Group is a Washington, DC metro area-based apartment developer and management firm with nearly three decades of experience. The company's primary product offering is the Elmsliving sub-brand, which encompasses 23 luxury apartment communities across Maryland, Virginia, and urban DC metro areas. The portfolio includes active adult communities (Elms Clarksburg Village - Encore), urban high-rise properties (2001 Clarendon, The Eden, Elms Fells Point), and suburban garden-style communities throughout Greater Washington. All communities offer resort-inspired amenities, award-winning service, and are set in highly sought-after locations with easy access to commuter routes. The company also has one upcoming development: Elms Watershed, launching Summer 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Elmsliving Luxury Apartment Rental Service Core rental service offering under which Legend Management Group develops, owns, and manages a portfolio of luxury apartment communities across Maryland, Virginia, Baltimore, and urban DC. Tenants lease spacious apartment homes in highly sought-after locations with resort-inspired amenities, award-winning on-site service, and personalized resident services. Pricing is set at the community level and is not publicly disclosed; prospective residents contact individual communities for rent quotes.
• Elms Watershed Brand-new luxury apartment community located at 3206 Kimberly Ridge Rd, Laurel, MD 20724, offering resort-inspired amenities and personalized resident services in a neighborhood that connects residents to major urban centers. Scheduled to come online Summer 2026. Contact: 571.562.5667.
• Elms at the Refuge Luxury apartment community woven into the scenic Patuxent Wildlife Refuge in the Watershed neighborhood of Laurel, MD. Offers brand-new one- and two-bedroom apartment homes with resort-worthy amenities and an on-site leasing team. Located at 3201 Fluvial Ln, Laurel, MD 20724. Contact: 410.649.2500.
• Elms Arcola One of Loudoun County's newest apartment communities, offering brand-new apartment homes with a combination of space, service, lifestyle amenities, and location. Located at 24710 Tribe Sq, Sterling, VA 20166. Contact: 703.327.9300.
• Elms Century Luxury one-, two-, and three-bedroom apartment homes with optional lofts and dens in controlled-access elevator buildings, featuring kitchens with granite countertops and stainless steel appliances. Located at 12835 Fairchild Dr, Germantown, MD 20874. Contact: 301.540.2800.
• Elms Clarksburg Village - Encore Active-adult apartment community in Clarksburg's planned community, with spacious apartments for mature adults, abundant amenities, and a social atmosphere. Steps from Harris Teeter and close to Metro. Located at 22800 Sweet Shrub Dr, Clarksburg, MD 20871. Contact: 301.515.4799.
• Elms Kendall Ridge Columbia, MD apartment community with access to I-95, Route 100, and Route 29, and proximity to area shopping, dining, and entertainment. Located at 8399 Tamar Dr, Columbia, MD 21045. Contact: 410.740.9074.
• Elms Montjoy Howard County luxury apartment community in one of America's Best Places to Live, offering spacious apartment living and award-winning service professionals. Located at 4900 Walking Stick Rd, Ellicott City, MD 21043. Contact: 410.992.4060.
• 2001 Clarendon Urban high-rise apartment community one block from the Courthouse Metro station, featuring terraces and patios, rooftop pool, fitness center with Fitness On Demand, and nearby shopping and dining. Located at 2001 Clarendon Blvd, Arlington, VA 22201. Contact: 703.807.2001.
• Elms Fells Point Brand-new premier apartment community in Baltimore's Fells Point district, offering waterfront living with harbor and city views and resort-style luxury amenities. Located at 2001 Aliceanna St, Baltimore, MD 21231. Contact: 410.537.1500.
• The Eden High-rise luxury apartment community on the water in Baltimore's Fells Point neighborhood, steps from shopping, dining, nightlife, and work life. Located at 777 S. Eden St, Baltimore, MD 21231. Contact: 410.732.8702.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• AvalonBay Communities:
• Greystar Real Estate Partners: Largest global multifamily developer and manager with significant DC metro presence. Comparable as the dominant scale operator in the same geographic submarkets, but operating across a much broader national footprint with institutional capital backing.
• JBG SMITH Properties: DC-focused REIT that develops, owns, and operates multifamily and office properties in the DC metro area, including National Landing. Comparable geography and product type, but operates as a publicly traded REIT rather than a private operator.

Direct peers

• Bozzuto Group: Mid-Atlantic focused multifamily developer, owner, and manager headquartered in Greenbelt, MD. Directly comparable to Legend as a regional developer-operator with a portfolio spanning Maryland, Virginia, and DC, including luxury apartment product under the same luxury amenity paradigm.
• Kettler: DC metro area-based multifamily developer, owner, and manager with a luxury apartment portfolio across Northern Virginia, DC, and Maryland. Closely comparable to Legend in scale, geography, and luxury positioning.
• The NRP Group: Multifamily developer, owner, and operator with a portfolio that includes luxury garden-style and mid-rise product in the Mid-Atlantic region. Comparable vertically integrated business model to Legend.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LegendMgmtGroup
• Instagraminstagram.com/legendmgt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legend Management Group