Caybon
Caybon is a Stockholm-listed public digital media group that produces and distributes branded content campaigns globally through five subsidiaries — Mediaplanet, N365, Splay One, Newsner, and Appelberg — serving enterprise and mid-market advertisers in 15+ markets.
- Company typePublic
- Founded2002
- HeadquartersStockholm, Sweden
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Caybon does
Caybon Holding AB (Nasdaq Stockholm: CAYB) is a Stockholm-headquartered public digital media group that produces and distributes branded content campaigns for brands and advertisers across Europe, North America, Asia, and South America. Founded in 2002 and operating with 501–1,000 employees, the group is structured around five wholly-owned operating subsidiaries — Mediaplanet (content marketing campaigns across 16 markets), N365 (conversion-driven native advertising), Splay One (Nordic branded entertainment and influencer marketing, acquired in April 2021), Newsner (Facebook digital publishing across 15 markets), and Appelberg (creative communications).
The group's core technical asset is a portfolio of owned distribution networks totalling 25 million Facebook followers and 42 million YouTube subscribers, which generated 4.2 billion annual video views, 350 million article reads, and 280 million video viewing hours. N365 holds Facebook Preferred Marketing Partner status, providing tier-one platform access for paid social execution. Campaign delivery is supported by a data-driven optimization capability that the group reports has produced 420,000 conversions across 2,250 campaigns and serves an installed base of 9,000 customers. Awards including MIXX Awards (Best Influencer Marketing Campaign, 2021), Communicator Awards of Excellence (2021), and Native Advertising Awards (Best Use of Facebook, 2018) reflect external recognition of campaign work.
Caybon generates revenue through a mix of content marketing services, native advertising fees, branded entertainment engagements, and publishing/advertising revenue on its owned social properties. Go-to-market is sales-led and executed through each subsidiary's enterprise and mid-market client base, with named accounts spanning government/infrastructure (Network Rail), education (Lernia), hospitality/gaming (Resorts Casino), healthcare (ACUTE Center for Eating Disorders), and financial services (Wave). Capital structure is dominated by multiple listed bond instruments (Junior Secured 2021/2030, Senior Secured 2024/2029, Super Senior Secured 2025/2028) alongside equity; between 2023 and 2026 the group has issued convertible debentures, completed multiple bond restructurings, and filed repeated notices of interest deferral, indicating material financial pressure on the operating model.
Caybon firmographics
Firmographics- Name
- Caybon
- Legal name
- Caybon Holding AB
- Website
- https://caybon.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Caybon is a Stockholm-listed public digital media group that produces and distributes branded content campaigns globally through five subsidiaries — Mediaplanet, N365, Splay One, Newsner, and Appelberg — serving enterprise and mid-market advertisers in 15+ markets.
- Ownership category
- akta.pro rank
Caybon industry classification
Industry- Product category
- Content Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Social Media Creative Agencies (Content & Community) (MPAAAAAE)
- akta.pro secondary industries
- Social Media & Community Management (BPAFAAAE), Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB), Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where Caybon is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Caybon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Content Marketing Services: Full-service content marketing campaigns including strategy, content creation, and distribution across owned and paid networks. Revenue generated through campaign fees and media buying margins.
- Native Advertising: Data-informed native advertising campaigns distributed across owned publisher networks and social platforms. N365 platform specifically focuses on native advertising with 10+ years of Facebook marketing expertise.
- Branded Entertainment: Splay One generates revenue through branded entertainment and influencer marketing campaigns in the Nordic region, creating content that connects brands with target audiences.
- Publishing Revenue: Newsner generates revenue through publishing content on owned Facebook pages with 20+ million page likes, monetizing through advertising and sponsored content.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Caybon product offering
Product offeringCore offering
Caybon produces and distributes digital content marketing campaigns for brands and advertisers globally through five wholly-owned subsidiaries: Mediaplanet, Appelberg, N365, Newsner, and Splay One. The group delivers content marketing, native advertising, branded entertainment, and influencer marketing services using owned social media distribution networks (25 million Facebook followers, 42 million YouTube subscribers) across 15-16 markets in Europe and North America.
Product overview
Caybon is a digital media company operating a portfolio of five distinct subsidiaries, organized as a group holding structure. The parent company owns and manages the subsidiaries while each operating brand maintains its own specialization: Mediaplanet focuses on content marketing campaigns across European and North American markets; N365 provides conversion-driven content marketing and native advertising services globally; Newsner operates as a digital publisher with extensive Facebook distribution networks; Splay One specializes in branded entertainment and influencer marketing in the Nordic region; and Appelberg provides creative communication agency services. The group leverages shared distribution networks (25 million Facebook followers, 42 million YouTube subscribers) and data-driven optimization capabilities across its brands to deliver branded content that drives measurable results for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Mediaplanet Content marketing campaign platform delivering branded content campaigns to enterprise clients across 16 markets in Europe and North America, combining print and digital distribution to reach engaged audiences.
- Appelberg Creative communication agency working closely with client marketing and communication departments to generate maximum effect for brands through content creation and campaign development.
- N365 Conversion-driven content marketing agency operating in over a dozen markets across Europe, North America, Asia and South America, specializing in native advertising, data-driven optimization, and paid media campaigns across digital channels.
- Newsner Digital news and entertainment publisher operating Facebook pages across 15 markets with emphasis on the Nordics and US, publishing news and entertainment content including videos across multiple languages and platforms.
- Splay One Nordic powerhouse for branded entertainment and influencer marketing, creating influencer-driven campaigns and branded content for TikTok and other social platforms targeting young audiences.
Quantifiable outcome
- 4.2 billion video views and 350 million article reads annually across owned networks
- +3 more outcomes
Companies that use Caybon
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Caybon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Caybon partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- We EffectminorWe Effect partnered with Splay One for the 'Hela Sverige mot Hungerpandemin' campaign to draw attention to global hunger pandemic and raise money through influencer mobilization
- Vi-skogenminorVi-skogen and its twelve member organizations partnered with Splay One for hunger pandemic awareness campaign
- Facebook (Meta)coreN365 is a Facebook Preferred Marketing Partner with 10 years of experience in Facebook marketing and daily contact with Facebook for campaign planning and recommendations
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Caybon competitors and assessment
Company assessmentDirect peers
- Taboola: Content discovery and native advertising platform serving advertisers and publishers globally. Directly comparable to Caybon's owned-network content distribution model.
- Outbrain: Native advertising and content discovery platform. Comparable to Caybon's N365/Mediaplanet native content marketing offering across publisher networks.
- BuzzFeed: Digital publisher and branded content operator with strong social distribution — directly comparable to Caybon's Newsner (Facebook publishing) and branded content activities.
- Jellysmack: Creator economy platform that distributes and monetizes video content across social platforms. Comparable to Caybon's Newsner and Splay One influencer/video distribution operations.
Broad incumbents
- WPP: Largest global advertising holding group with content marketing and digital media services that compete with Caybon's portfolio, but at much greater scale.
- GroupM (WPP): World's largest media investment group; competes broadly with Caybon's content marketing and paid media buying services as part of a much larger portfolio.
- Publicis Groupe: Global advertising and communications holding company with content, media, digital, and influencer capabilities overlapping Caybon's subsidiary portfolio.
- Dentsu: Global advertising holding group with content marketing, digital media, and creative agency capabilities that overlap with Caybon's full-service content marketing offering.
Regional players
- Talon Outdoor (Now part of IPG): Outdoor and digital media agency with strong European presence. Comparable to Caybon's N365 European footprint and content-driven media planning capabilities.
Emerging players
- Insider (Business Insider): Digital media publisher with branded content studios. Comparable to Mediaplanet's branded editorial campaigns and Newsner's publisher model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Caybon social profiles
Digital presenceCaybon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caybon leadership team
Management profileNumber of profiles
Profiles14 records
Caybon subsidiaries and ownership
Company hierarchySubsidiaries5 records
Caybon funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caybon M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caybon
What does Caybon do?
Caybon produces and distributes digital content marketing campaigns for brands and advertisers globally through five wholly-owned subsidiaries: Mediaplanet, Appelberg, N365, Newsner, and Splay One. The group delivers content marketing, native advertising, branded entertainment, and influencer marketing services using owned social media distribution networks (25 million Facebook followers, 42 million YouTube subscribers) across 15-16 markets in Europe and North America.
Is Caybon a public or private company?
Caybon is a public company. It is classified as public and is currently operating.
When was Caybon founded?
Caybon was founded in 2002. It employs 501 to 1,000 people.
Where is Caybon based?
Caybon is headquartered in Stockholm, Sweden, in the Europe region.
How does Caybon make money?
Four revenue lines are on record. Content Marketing Services are the primary driver. The others are native Advertising, branded Entertainment and publishing Revenue.
Who are Caybon's main competitors?
Direct peers on record are Taboola, Outbrain, BuzzFeed and Jellysmack. Broad incumbents are WPP, GroupM (WPP), Publicis Groupe and Dentsu. Talon Outdoor (Now part of IPG) is listed as a regional player. Insider (Business Insider) is listed as an emerging player.
Does Caybon have an API?
No public API is recorded for Caybon.
What industry is Caybon in?
Caybon's product category is Content Marketing Services. Its primary akta.pro industry code is MPAAAAAE, Social Media Creative Agencies (Content & Community), with a secondary code of BPAFAAAE, Social Media & Community Management. Its NAICS code is 54181 and its SIC code is 7311.