Myriad Associates
UK-based tax incentive consultancy that prepares R&D tax credit, Creative Tax Relief, R&D Capital Allowance, and grant claims for SMEs and large companies, serving primarily technology, manufacturing, and creative industry clients through direct consultancy and the Tax Cloud self-service portal.
- Company typePrivate
- Founded2000
- HeadquartersMarket Harborough, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Myriad Associates does
Myriad Associates is a UK-based tax incentive consultancy that helps companies claim R&D tax credits, Creative Tax Reliefs, R&D Capital Allowances, and R&D grants. Founded in 2000 around the launch of the UK R&D tax credit scheme and headquartered in Market Harborough with a London office, the firm operates a sales-led professional services model with publicly published pricing — which it claims is unique among full-service UK R&D tax consultancies. Revenue is generated primarily through fee-based R&D tax credit claim preparation and submission for SMEs and large corporates, plus success-only fees on R&D Capital Allowances, advisory on Creative Industry Tax Reliefs (covering eight UK creative sectors including film, TV, animation, video games, theatre, and orchestra), and grant application support for Innovate UK, Horizon Europe, and EUREKA Eurostars.
The firm's core technology asset is Tax Cloud, an online R&D tax credit portal — described as the first of its kind in the UK — which enables SMEs to self-prepare claims with Myriad's expert backing and integrates directly with Xero. Supporting tools include a free R&D Tax Credits Calculator, an Advance Notification Form Checker for HMRC compliance, and a Project Capture Spreadsheet Template. Beyond tools, Myriad differentiates via a zero-risk guarantee that includes free HMRC enquiry defence and First-Tier Tax Tribunal representation for any claim it submits, a documented 100% success rate over ten years on R&D Capital Allowances claims, and a precedent-setting tribunal win for software R&D eligibility.
Customer segments are hybrid: UK SMEs form the primary base (targeting up to 27% credit on R&D expenditure), with secondary exposure to large companies (RDEC/Merged Scheme), R&D-intensive SMEs (ERIS), creative industries, and innovation-focused grant applicants. Distribution combines direct consultancy, the self-serve Tax Cloud portal, and an accountant/advisor referral channel, supported by a content marketing engine of eBooks, webinars, and blog content. The firm is privately held, founder/management-led under CEO Barrie Dowsett, with no disclosed external funding or institutional ownership.
Myriad Associates firmographics
Firmographics- Name
- Myriad Associates
- Legal name
- Myriad
- Website
- https://myriadassociates.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UK-based tax incentive consultancy that prepares R&D tax credit, Creative Tax Relief, R&D Capital Allowance, and grant claims for SMEs and large companies, serving primarily technology, manufacturing, and creative industry clients through direct consultancy and the Tax Cloud self-service portal.
- Ownership category
- akta.pro rank
Where Myriad Associates is headquartered
LocationHeadquarters
- HQ city
- Market Harborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Myriad Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- R&D Tax Credits Consultancy: Full-service R&D tax credit claim preparation and submission. Includes technical report writing, cost apportionment, and HMRC submission support. Priced with published fees on website.
- R&D Capital Allowances: Success-only pricing model for R&D Capital Allowances claims. Company only charges fees upon successful claim resolution.
- HMRC Enquiry Support: Defence and representation services for HMRC R&D tax credit enquiries, compliance checks, and First-Tier Tax Tribunal proceedings. Provided free of charge for claims submitted by Myriad.
- Creative Tax Relief Services: Advisory and claim preparation for Creative Industry Tax Reliefs including Video Games Expenditure Credit, Audio-Visual Expenditure Credit, Film Tax Relief, Theatre Tax Relief, and others.
- R&D Grants Advisory: Consultancy services for identifying and applying to R&D grant programmes including Innovate UK, Horizon Europe, and EUREKA Eurostars.
- Tax Cloud Self-Service Platform: Online portal subscription for businesses to prepare their own R&D tax claims with Myriad's guidance, positioned as more affordable alternative to full consultancy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Success-only R&D Capital Allowances claims |
| Subscription | Monthly | Tax Cloud self-service R&D tax portal |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Myriad Associates product offering
Product offeringCore offering
Myriad Associates is a UK specialist consultancy that prepares and submits R&D Tax Credit claims (up to 27% of R&D costs for SMEs, 15% for large companies via RDEC), Creative Industry Tax Relief claims across eight UK creative sectors, and R&D grant applications (Innovate UK, Horizon Europe, EUREKA Eurostars). The firm combines full-service consultancy with Tax Cloud, a proprietary online self-service portal integrating with Xero, and provides free HMRC enquiry defence for all claims it submits.
Product overview
Myriad Associates is a UK-based tax incentive consultancy offering a comprehensive suite of services for R&D Tax Credits, Creative Tax Reliefs, and R&D Grants. The core offering consists of three main service lines: R&D Tax Credits (covering SME and large company claims up to 27%), Creative Tax Reliefs (covering eight creative sectors including video games, film, TV, animation, and theatre), and R&D Grants (covering Innovate UK, Horizon Europe, and EUREKA funding). Tax Cloud serves as the company's online self-service portal for SMEs, while the full consultancy service provides hands-on support including HMRC enquiry defense. Additional tools include an R&D Tax Calculator, Advance Notification Form Checker, and free project capture templates. The company operates on a zero-risk guarantee model, defending claims free of charge if challenged by HMRC.
Differentiator
Problem solved
Functional benefit
Brands
- Tax Cloud: Online R&D tax credit portal designed for small & medium-sized businesses requiring guidance to make robust and maximised R&D claims without full consultancy services.
Products and services
- R&D Tax Credits
Quantifiable outcome
- Up to 27% of R&D costs returned for SMEs through tax credits
- +6 more outcomes
Companies that use Myriad Associates
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles5 records
Myriad Associates technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Myriad Associates partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Myriad Associates competitors and assessment
Company assessmentDirect peers
- GovGrant: UK R&D tax credit and grant advisory firm serving SMEs and large companies. Direct competitor offering comparable claim preparation, enquiry defence, and Innovate UK grant support.
- RIFT Research & Investment: One of the largest UK R&D tax credit consultancies, offering SME and RDEC claims, Capital Allowances, and grant advisory. Direct competitor with comparable service breadth and target market (UK SMEs and mid-market).
- Ayming: Global innovation incentives consultancy with strong UK presence following the acquisition of ForrestBrown. Offers R&D tax credits, grants, and innovation strategy across multiple geographies — directly comparable in service mix and mid-market focus.
- Leyton UK: UK arm of global innovation funding consultancy offering R&D tax credits, grants, and energy efficiency incentives. Directly competes for the same SME and mid-market R&D tax credit customers with similar consultancy-led model.
- Catax: UK R&D tax credit and Capital Allowances specialist. Comparable service portfolio with strong focus on R&D Capital Allowances claims — directly overlaps Myriad's success-only Capital Allowances offering.
- RandD Tax: Specialist UK R&D tax credit consultancy with similar SME-led client base and claim preparation focus. Directly competes for the same SME R&D tax credit market segment.
- ForrestBrown (now part of Ayming): UK R&D tax credit specialist, founded in Bristol and now operating under Ayming. Historically a direct competitor with comparable SME focus before being acquired by larger international peer.
Broad incumbents
- Deloitte UK R&D Incentives: Big Four firm with dedicated R&D incentives practice serving large corporates and multinationals. Provides comparable services but as part of wider portfolio; targets enterprise and international clients where Myriad does not play.
- KPMG UK R&D Tax Incentives: Big Four accounting firm offering R&D tax incentives advisory as part of a broader tax and consulting practice. Competes for large-company RDEC claims and enterprise clients; less specialised in SME market where Myriad focuses.
Emerging players
- TechAid Consulting: Smaller UK R&D tax credit boutique targeting SMEs in technology and life sciences sectors. Emerging specialist that competes for niche SME claims in specific verticals where Myriad also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Myriad Associates social profiles
Digital presenceMyriad Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Myriad Associates leadership team
Management profileNumber of profiles
Profiles8 records
Myriad Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Myriad Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Myriad Associates
What does Myriad Associates do?
Myriad Associates is a UK specialist consultancy that prepares and submits R&D Tax Credit claims (up to 27% of R&D costs for SMEs, 15% for large companies via RDEC), Creative Industry Tax Relief claims across eight UK creative sectors, and R&D grant applications (Innovate UK, Horizon Europe, EUREKA Eurostars). The firm combines full-service consultancy with Tax Cloud, a proprietary online self-service portal integrating with Xero, and provides free HMRC enquiry defence for all claims it submits.
Is Myriad Associates a public or private company?
Myriad Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Myriad Associates founded?
Myriad Associates was founded in 2000. It employs 11 to 50 people.
Where is Myriad Associates based?
Myriad Associates is headquartered in Market Harborough, United Kingdom, in the Europe region.
How does Myriad Associates make money?
Six revenue lines are on record. R&D Tax Credits Consultancy is the primary driver. The others are R&D Capital Allowances, HMRC Enquiry Support, creative Tax Relief Services, R&D Grants Advisory and tax Cloud Self-Service Platform.
Who are Myriad Associates's main competitors?
Direct peers on record are GovGrant, RIFT Research & Investment, Ayming, Leyton UK, Catax, RandD Tax and ForrestBrown (now part of Ayming). Broad incumbents are Deloitte UK R&D Incentives and KPMG UK R&D Tax Incentives. TechAid Consulting is listed as an emerging player.
Does Myriad Associates have an API?
No public API is recorded for Myriad Associates.