Aurora Home Care

What Aurora Home Care does

Aurora Home Care is a Pennsylvania-based, privately held home care agency founded in 2008 and headquartered in Feasterville-Trevose, PA. The company delivers a dual-rail service model: non-medical home care (personal care, companion care, light housekeeping, respite care, 24/7 care) and skilled home health care (physical therapy, occupational therapy, skilled nursing, wound care, IV therapy) for the disabled, chronically ill, and seniors. Aurora also operates specialized programs including the VetAssist Program (a Veterans Home Care family affiliation providing VA Aid and Attendance benefit navigation), ODP services for individuals with intellectual and developmental disabilities, and Pediatric Care for children ages 2-21 in the Philadelphia area. The underlying technology is non-differentiated; service delivery is labor-driven by a 101-250 person workforce of caregivers, nurses, and therapists, with intake and care coordination handled via phone, online forms, and six physical office locations. Customer reach spans 12 counties in southeastern and central Pennsylvania (Philadelphia, Bucks, Montgomery, Delaware, Chester, Lancaster, Lehigh, York, Dauphin, Lebanon, Schuylkill, Berks/Wyomissing), and the agency operates 24/7.

Aurora's business model is multi-payor. Revenue is generated through Pennsylvania Medicaid waiver programs, Medicare (for skilled services), VA Aid and Attendance benefits, long-term care insurance, and private pay. The agency is Medicare, Medicaid, and CHAP certified and licensed by the PA Department of Health, and holds in-network provider status with three major Community HealthChoices managed care organizations (Keystone First, PA Health & Wellness, UPMC). A 24/7 phone-based intake process, a healthcare provider referral pipeline, and multilingual outreach in 11+ languages support a sales-led GTM motion focused on community engagement and direct-to-consumer conversion. Ownership is management/founder-controlled under long-tenured CEO Lola Mananova (since 2009), with no disclosed private equity or venture capital backing.

Name

Aurora Home Care

Legal name

Aurora Home Care

Website

https://auroraathome.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Aurora Home Care is a Pennsylvania-based, CHAP-accredited home care agency providing skilled nursing, therapy, personal care, and companion services to seniors, individuals with disabilities, pediatric patients, and veterans across 12 southeastern and central PA counties via six office locations.

Ownership category

akta.pro rank

Product category

Home Health and Personal Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (6216), Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro industry

PRIMARYHLADAGAA

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHLAFAEAB

Personal Care / Non-Medical Home Care (Private Duty)

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHLADAGAG

Dementia/Alzheimer’s In-Home Care (Non-Medical)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHSABAEAC

Alzheimer’s Specialized Care (Mid/Late-Stage)

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

Keywords

• Home health care
• Personal care services
• Companion care
• Pediatric home care
• Veterans home care

Headquarters

HQ city

Feasterville Trevose

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Non-Medical Home Care Services: Revenue generated from providing non-medical in-home care services including personal care, companion care, light housekeeping, meal preparation, and respite care. Services are paid through Medicaid waiver programs, private pay, and long-term care insurance.
2. Home Health Care Services: Skilled nursing and therapy services including physical therapy, occupational therapy, skilled nursing visits, medication administration, wound care, and IV therapy. These services require physician orders and are typically covered by Medicare, Medicaid, or private insurance.
3. VetAssist Program: Veterans Aid and Attendance benefit program that helps veterans and surviving spouses access VA pension benefits to pay for home care assistance. Aurora guides clients through the application process and provides ongoing compliance support.
4. ODP/IDD Services: Intellectual and Developmental Disability services through Pennsylvania's Office of Developmental Programs, providing companionship and homemaker services to eligible individuals.
5. Pediatric Care Services: Specialized home care for children with developmental disabilities or medical needs, serving ages 2-21 in the Philadelphia area.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Aurora Home Care is a Pennsylvania-based home care agency delivering non-medical home care (personal care, companion care, light housekeeping, care management, respite care) and skilled home health services (physical therapy, occupational therapy, skilled nursing) directly in clients' homes. It also runs specialized programs including the VetAssist Program for veterans seeking VA benefits, ODP services for individuals with intellectual and developmental disabilities, and pediatric home care for children with medical or developmental needs. Services are reimbursed through Medicaid waivers, Medicare, private insurance, VA benefits, and private pay.

Product overview

Aurora Home Care is a Pennsylvania-based home care agency providing a comprehensive suite of in-home support services across southeastern and central Pennsylvania. The company's core offerings include non-medical Home Care (Personal Care, Companion Care, Light Housekeeping, Care Management, Respite Care) and skilled Home Health Care (Physical Therapy, Occupational Therapy, Skilled Nursing). Specialized programs include the VetAssist Program for veterans seeking VA benefits, ODP Services for individuals with intellectual and developmental disabilities, and Pediatric Care for children with medical needs. The agency operates multiple service categories for seniors, veterans, adults with disabilities, and children, all designed to help clients maintain independence while receiving care in their homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Health Care Skilled nursing, physical therapy, occupational therapy, and rehabilitative services delivered at home by certified healthcare professionals, requiring physician orders and typically covered by Medicare, Medicaid, or private insurance.
• Personal Care Non-medical assistance with daily living activities including bathing, dressing, grooming, meal preparation, and light housekeeping for seniors and individuals with disabilities.
• Companion Care Emotional, social, and physical well-being support through personalized assistance with daily tasks and companionship for seniors and individuals needing social engagement.
• Pediatric Care Specialized home care for children ages 2-21 in the Philadelphia area, including 24/7 pediatric care and support for special needs, chronic illnesses, and recovery from medical treatments.
• VetAssist Program Exclusive program helping veterans and surviving spouses apply for VA Aid and Attendance benefits to cover costs of daily living assistance, including application guidance and ongoing compliance support.
• ODP Services (Office of Developmental Programs) Companionship and homemaker services for individuals with intellectual and developmental disabilities including ID, Autism Spectrum Disorder, Cerebral Palsy, and Down Syndrome, provided through Pennsylvania's Office of Developmental Programs.
• Respite Care Temporary care services allowing family caregivers to take breaks while ensuring loved ones receive quality care in their home.
• Specialized Care (Parkinson's and Alzheimer's) Specialized home care for individuals with Parkinson's disease and Alzheimer's, providing tailored support for memory care and movement disorders.

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Veterans Home CarecoreStrategic or Co-development PartnerAurora Home Care is part of the 'Veterans Home Care' family of companies and offers the exclusive VetAssist Program. This partnership provides access to a little-known VA Aid and Attendance benefit that helps veterans and surviving spouses pay for home care. Veterans Home Care has over 15 years of experience assisting clients with the VA pension application process.
• Keystone First (Community HealthChoices)coreChannel Partner/ Reseller/ DistributorIn-network provider for Community HealthChoices, Pennsylvania's managed care program for individuals who need long-term services and supports. Being in-network allows Aurora to serve Keystone First members requiring home care services.
• PA Health & Wellness (Community HealthChoices)coreChannel Partner/ Reseller/ DistributorIn-network provider for Community HealthChoices managed care organization. PA Health & Wellness coordinates care for Medicaid beneficiaries needing long-term services and supports in Pennsylvania.
• UPMC (Community HealthChoices)coreChannel Partner/ Reseller/ DistributorIn-network provider for Community HealthChoices through UPMC's managed care platform. UPMC is one of Pennsylvania's largest health systems and insurance providers.
• CHAP (Community Health Accreditation Partner)coreOthersAurora Home Care is CHAP certified, meaning the agency has met national standards for home health care providers as evaluated by the Community Health Accreditation Partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Home Care