ID Label
ID Label Inc. is a privately held custom manufacturer of barcode labels, asset tags, and warehouse signage, serving enterprise and mid-market buyers across warehousing, distribution, food and beverage, manufacturing, and industrial verticals with engineered proprietary product lines and nationwide in-house installation services.
- Company typePrivate
- Founded1994
- HeadquartersLake Villa, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What ID Label does
ID Label Inc. is a privately held custom manufacturer of barcode labels, asset tags, and warehouse signage, founded in 1994 and headquartered in Lake Villa, Illinois. The company designs and produces variable-information barcode labels — including LPN/pallet labels, rack/shelf/bin location labels, floor labels, and engineered specialty products such as Clean Release™ removable labels, Arctic Xtreme™ cold-storage labels, BullsEye™ ultra-durable labels, Tote Renew™ reusable label holders, Eco Beam Renew™ linerless cover-up labels, and Outdoor Xtreme™ weatherproof labels — using in-house digital inkjet printing with LED-UV curing, thermal transfer, and proprietary adhesive/laminate engineering. All manufacturing is supported by a 20-step quality control process and a 100% scanning accuracy guarantee.
The company serves enterprise and mid-market buyers across warehousing and distribution, food and beverage, consumer goods, automotive, electronics manufacturing, defense, healthcare and laboratory, lumber, and library/education verticals. Marquee customers include Lowe's, The Home Depot, Albertsons, Nestlé, PepsiCo, Conagra, P&G, John Deere, Volvo, Volkswagen, and CDW, with products used by what the company describes as thousands of global organizations. Revenue is generated through direct, consultative field sales with quote-based pricing (minimum $150 per line, per destination, per release; quotes valid 30 days) and supplemented by nationwide turnkey installation services — label and sign installation, floor striping, and project consultation — delivered by in-house professional installation crews across the United States.
The business operates exclusively through direct sales (no resellers or distributors), supported by a content-driven marketing program across blog, downloadable guides, case studies, email, and organic social channels. Leadership includes CEO Neil Johnston, VP of Sales Scott Bender, CMO Neal Lulofs, and a dedicated business development and installation services team. The company has grown organically — doubling headcount in recent years and launching five new product lines between 2021 and 2025 — without external funding, acquisitions, or public-market exposure.
ID Label firmographics
Firmographics- Name
- ID Label
- Legal name
- ID Label Inc.
- Website
- https://idlabelinc.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ID Label Inc. is a privately held custom manufacturer of barcode labels, asset tags, and warehouse signage, serving enterprise and mid-market buyers across warehousing, distribution, food and beverage, manufacturing, and industrial verticals with engineered proprietary product lines and nationwide in-house installation services.
- Ownership category
- akta.pro rank
ID Label industry classification
Industry- Product category
- Custom Industrial Label Manufacturing
- NAICS
- Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)
- akta.pro secondary industry
- Paper Labels & Paper-Based Release Liners (IMALACAK)
Keywords
Where ID Label is headquartered
LocationHeadquarters
- HQ city
- Lake Villa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ID Label business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Custom Barcode Label and Asset Tag Manufacturing: ID Label designs and manufactures custom barcode labels, asset tags, warehouse signs, and related products. The company produces variable-information barcode labels, rack labels, pallet/LPN labels, and specialized labels for various industrial environments. All orders are subject to minimum order amounts ($150 per line, per destination, per release). Professional installation services are offered as an add-on.
- Installation Services: Nationwide turnkey installation services for labels and signs including a 30% non-refundable deposit at time of purchase order. Installation covers label installations, sign installations, floor striping, and project consultation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Manufacturing - Quote-Based Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
ID Label product offering
Product offeringCore offering
ID Label designs and manufactures custom variable-information barcode labels and asset tags for warehousing, distribution centers, and industrial environments using digital inkjet printing and engineered adhesives and laminates. Its product range spans warehouse rack, shelf and bin labels, pallet and LPN labels, freezer-grade, ultra-durable, weatherproof, PCB, calibration, medical, library, and lumber tags, paired with a full warehouse signage line and nationwide professional installation services. The company sells directly to enterprise and mid-market buyers via quote-based custom orders with minimum order quantities.
Product overview
ID Label is a custom barcode label and asset tag manufacturer offering a comprehensive portfolio of labeling solutions for warehouses, distribution centers, and industrial applications. The core product lineup centers on variable-information barcode labels and asset tags including LPN/Pallet Labels, Clean Release™ Removable Labels, Tote Renew™ Reusable Label Systems, Cold Storage Labels (Arctic Xtreme™), Beam Renew™ Warehouse Relabeling Solutions, Vertical Location/Totem Labels, BullsEye™ Ultra-Durable Labels, and Outdoor Xtreme™ Weatherproof Labels. These are complemented by a complete warehouse signage ecosystem covering aisle signs, location signs, dock door signs, and rack signs. Specialized label products extend to asset tags, PCB labels, calibration labels, medical/laboratory labels, library labels, lumber tags, floor labels, and metal floor kits. The company pairs its manufactured products with professional installation services including nationwide turnkey installations, project consultation, and floor striping. All products are backed by a 20-step quality control process with a 100% scanning accuracy guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- LPN Barcode Labels & Pallet Labels License Plate Number (LPN) and pallet barcode labels that work in conjunction with warehouse management systems to track inventory from receiving through shipping, with all number sequences managed in ID Label's custom database to eliminate duplicate-number risk.
- Clean Release™ Removable Labels Repositionable warehouse labels featuring an advanced adhesive that adheres tightly but peels off cleanly without adhesive residue, designed for operations that are constantly shifting and need frequent relabeling without scraping.
- Tote Renew™ Reusable Tote and Bin Label System Reusable tote and bin label system with a permanent label holder and coated easy-release top layer, enabling clean label application and removal in seconds without scraping or label stacking and eliminating the need for plastic sleeves.
- Cold Storage Labels (Arctic Xtreme™) Freezer-grade barcode labels engineered with permanent advanced freezer-grade adhesive to perform in cold, wet, and subzero conditions down to -65°F, targeting cold storage and freezer warehouse applications.
- Beam Renew™ Warehouse Relabeling Solution Beam cover-up label with metalized backing that applies directly over old or damaged labels without scraping, featuring a laminated surface for future relabeling.
- Vertical Location & Totem Warehouse Labels Labels for multilevel racking that consolidate all level barcodes at eye level on rack uprights, often color-coded by level to prevent picking errors and eliminate the need for long-range scanning.
- BullsEye™ Ultra-Durable Labels Extremely rigid and virtually indestructible warehouse labels built to withstand daily encounters with forklift trucks, pallet skids, and warehouse traffic, featuring UV-resistant inks and specialized laminate coating.
- Outdoor Xtreme™ Weatherproof Labels Outdoor barcode labels and asset tags designed for extreme temperatures from -65°F to 300°F, with resistance to chemicals, moisture, UV sunlight, heat, subzero conditions, abrasion, and scratches, with lifespans up to five years.
- Eco Beam Renew™ Linerless Label Linerless version of Beam Renew that applies directly over old or damaged warehouse labels with metallic backing eliminating show-through, eco-friendly with no liner waste, and improved worker safety.
- Rack, Shelf and Bin Location Labels Labels for warehouse rack beams, shelves, and bins including polyester, polypropylene, retroreflective, and magnetic options for various warehouse environments.
- Warehouse Aisle Signs Overhead and aisle signs providing primary navigation for warehouse facilities, available in retroreflective and PVC options for visibility from a distance.
- Warehouse Location Signs Signs for identifying bulk storage areas, staging areas, and warehouse zones, typically featuring barcode images and human-readable identifiers.
- Dock Door Signs Large warehouse signs for loading docks, both interior and exterior, designed to withstand outdoor conditions and support efficient movement of inbound deliveries and outbound shipments.
- Warehouse Rack Signs Navigational signs for warehouse racks that identify storage locations, reduce search time, and minimize picking errors, often including pallet rack load signs for weight capacity communication.
- Custom Asset Tags and Labels Durable asset tags for tracking computers, monitors, machine components, tools, fixtures, and vehicles with barcode asset tracking capabilities, available in anodized aluminum and various adhesive formulations.
- PCB Labels Labels for electronic printed circuit boards (PCBs) designed to withstand harsh thermal and chemical exposures while providing reliable barcode read rates.
- Calibration Labels Labels for calibration tracking and equipment maintenance documentation, supporting regulatory compliance requirements.
- Medical and Laboratory Labels Labels for medical and laboratory environments including specimen identification, designed to meet healthcare industry requirements.
- Library Labels Labels and ID cards for library book identification and tracking systems.
- Lumber Tags Tags for lumber and wood product tracking in lumber yards and wood processing facilities.
- Floor Shield Labels and Covers Floor-based labels for marking bulk aisles, pallet rack locations, and defining staging lanes with durable protective covers.
- Metal Floor Kits Long-term floor-mounted solutions with precision-manufactured aluminum frame and Lexan protective cover for bulk storage identification in high-impact warehouse areas.
- Professional Installation Services Nationwide turnkey installation services for warehouse labels, signs, and floor striping, including project consultation, label installations, sign installations, and floor striping.
- Project Consultation Services Expert consultation services covering initial planning, layout design, data management, and professional installation coordination.
Quantifiable outcome
- 100% scanning accuracy guarantee backed by a 20-step quality control process
- +4 more outcomes
Companies that use ID Label
Customer profileNamed customers21 records
Segments9 records
Ideal customer profiles3 records
ID Label technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
ID Label partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
ID Label competitors and assessment
Company assessmentDirect peers
- Resource Label Group: Resource Label Group is a North American pressure-sensitive label converter serving industrial, consumer, healthcare, and specialty markets. It is a closely comparable custom-label manufacturer to ID Label in customer type, vertical mix, and conversion capabilities.
- Brady Corporation: Brady is a global manufacturer of identification solutions including barcode labels, asset tags, and warehouse signage, serving industrial and enterprise customers. Its product portfolio directly overlaps ID Label's industrial label and asset tag business, and Brady operates an analogous direct-to-enterprise sales motion.
- Fortis Solutions Group: Fortis (built on the legacy Multi-Color platform) is a major converter of pressure-sensitive labels serving consumer and industrial customers across multiple end-markets. The custom-label manufacturing model and vertical breadth are directly comparable to ID Label's operations.
- SATO Holdings: SATO manufactures barcode labels, RFID tags, and labeling hardware for retail, logistics, and industrial customers globally. It is directly comparable to ID Label in custom industrial label manufacturing and value-added installation and integration services.
- Zebra Technologies: Zebra supplies barcode labels, printers, RFID tags, and warehouse-identification solutions to enterprise supply-chain customers. Its industrial barcode label, asset tag, and on-site services overlap closely with ID Label's product portfolio and customer base.
Broad incumbents
- Avery Dennison: Avery Dennison is a global labeling and packaging-materials manufacturer with both consumer and industrial label lines. Its industrial/warehouse barcode label and pressure-sensitive offerings overlap ID Label's core portfolio, making it a relevant broad incumbent comparable on customer and product basis.
- 3M: 3M produces a broad portfolio of industrial identification and labeling products (films, tapes, durable labels). Its industrial-durability labels overlap ID Label's BullsEye and Outdoor Xtreme SKUs in extreme-environment use cases, although 3M does not specialize in warehouse-barcode labels.
- CCL Industries: CCL is one of the world's largest specialty-label manufacturers serving healthcare, consumer, and industrial end-markets. While much larger and more diversified, its industrial and specialty-label business is comparable in scale and product profile to ID Label's custom industrial label franchise.
- Honeywell: Honeywell offers warehouse-automation, scanning, and identification solutions including rugged labels and tags under its Productivity Solutions and Mobility units. The customer profile overlaps ID Label's, but Honeywell sells these as part of a much broader supply-chain software and hardware stack.
Emerging players
- Brother Industries: Brother produces industrial labeling systems and consumable label supplies for warehouses, electrical, and AV/contractor markets. The end-use cases overlap but Brother's go-to-market is hardware-led (label printers plus label consumables), positioning it as an adjacent rather than direct competitor to ID Label.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ID Label social profiles
Digital presenceID Label financial estimates
Financial estimateRevenue estimate
Valuation estimate
ID Label leadership team
Management profileNumber of profiles
Profiles7 records
ID Label funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ID Label M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ID Label
What does ID Label do?
ID Label designs and manufactures custom variable-information barcode labels and asset tags for warehousing, distribution centers, and industrial environments using digital inkjet printing and engineered adhesives and laminates. Its product range spans warehouse rack, shelf and bin labels, pallet and LPN labels, freezer-grade, ultra-durable, weatherproof, PCB, calibration, medical, library, and lumber tags, paired with a full warehouse signage line and nationwide professional installation services. The company sells directly to enterprise and mid-market buyers via quote-based custom orders with minimum order quantities.
Is ID Label a public or private company?
ID Label is a private company. It is classified as unknown and is currently operating.
When was ID Label founded?
ID Label was founded in 1994. It employs 101 to 250 people.
Where is ID Label based?
ID Label is headquartered in Lake Villa, United States, in the North America region.
How does ID Label make money?
Two revenue lines are on record. Custom Barcode Label and Asset Tag Manufacturing is the primary driver. The others are installation Services.
Who are ID Label's main competitors?
Direct peers on record are Resource Label Group, Brady Corporation, Fortis Solutions Group, SATO Holdings and Zebra Technologies. Broad incumbents are Avery Dennison, 3M, CCL Industries and Honeywell. Brother Industries is listed as an emerging player.
Does ID Label have an API?
No public API is recorded for ID Label.
What industry is ID Label in?
ID Label's product category is Custom Industrial Label Manufacturing. Its primary akta.pro industry code is IMALAKAK, Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart), with a secondary code of IMALACAK, Paper Labels & Paper-Based Release Liners. Its NAICS code is 3231 and its SIC code is 3470.