Abyz
Abyz (operating as Publog) is a Korean custom goods manufacturing platform founded in 2009 that lets individuals, schools, corporates, and studios design and order 300+ personalized products — photobooks, stickers, acrylic goods, photocards, phone cases, and apparel — through its own e-commerce site, mobile apps, and B2B sales team.
- Company typePrivate
- Founded2009
- HeadquartersHanam, South Korea
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Abyz does
Abyz, operating under the brand name Publog (퍼블로그), is a Korean technology and custom goods manufacturing company founded in 2009 and headquartered in Hanam, Gyeonggi Province. The company runs a digital photo book and custom print platform (publog.co.kr) that enables consumers, businesses, and institutions to design, order, and receive personalized physical products. The platform spans 300+ product types organized into ten primary categories: photobooks/albums, calendars, stickers, photo prints, acrylic goods, photocards/postcards, phone cases, apparel, output/frames, and living goods. Underlying infrastructure includes HP Indigo digital printing equipment, a proprietary cloud-based design editor with automated cut-line generation from uploaded images, and dedicated mobile applications on iOS and Android. Abyz has operated the platform for 17 years, accumulating 4 million+ customers, and its photobook production won the HP Digital Print Award (Asia-Pacific) for 5 consecutive years through 2014.
The company monetizes through one-time product purchases at unit prices ranging from 190 KRW for photo prints to 21,900 KRW for wall calendars, supplemented by volume-based bulk pricing (up to 87% discount on yearbooks/calendars for large orders) and a T-membership subscription coupon program. Go-to-market is hybrid: a self-serve e-commerce platform with iOS/Android apps serves the long tail of individual consumers and K-pop/fandom buyers, while a dedicated corporate customization team handles enterprise, school, and government bulk orders. Customer segments are diversified across four pillars — individual consumers (primary), corporate clients, 5,000+ educational institutions, and 300+ professional wedding/baby studios — supported by differentiated logistics including same-day delivery in Seoul/Incheon/Gyeonggi (for orders above 30,000 KRW) and a multi-address shipping service supporting up to 100 destinations. All operations are domestic to South Korea.
Strategic positioning emphasizes ease-of-use (no design expertise required, automated cut-lines, 1-unit minimums) and a broad SKU surface as competitive differentiators. The company maintains core technology partnerships with HP (printing presses), Fujifilm (photo paper), and kt cloud (hosting), and in 2026 added integrations with Canva (Canva Connect API for design export) and Google Gemini (API for AI image upscaling). The CEO is founder Song Chang-hoon.
Abyz firmographics
Firmographics- Name
- Abyz
- Legal name
- (주)아비즈
- Website
- https://publog.co.kr
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Abyz (operating as Publog) is a Korean custom goods manufacturing platform founded in 2009 that lets individuals, schools, corporates, and studios design and order 300+ personalized products — photobooks, stickers, acrylic goods, photocards, phone cases, and apparel — through its own e-commerce site, mobile apps, and B2B sales team.
- Ownership category
- akta.pro rank
Abyz industry classification
Industry- Product category
- Custom Photo Printing & Personalized Merchandise
- NAICS
- Printing (32311)
- SIC
- Service Industries For The Printing Trade (2790), Services-Photofinishing Laboratories (7384)
- akta.pro primary industry
- Printing & Business Forms (continuous forms, checks, tickets) (IMAMAHAH)
Keywords
Where Abyz is headquartered
LocationHeadquarters
- HQ city
- Hanam
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Abyz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Custom Print Products: One-time purchase model for custom printed goods including photobooks, stickers, acrylic products, phone cases, apparel, and photo prints. Volume discounts available for bulk orders.
- Bulk/Corporate Orders: Volume-based pricing for enterprise customers, schools, and organizations requiring large quantities with discounts up to 87% for yearbooks and calendars.
- Subscription Services: T-membership coupons and discount voucher programs providing recurring customer engagement
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Photobook H (베이직 포토북) |
| Unit Pricing | Pay-as-you-go | Photo Print (꼼꼼한 사진인화) |
| Unit Pricing | Pay-as-you-go | Tattoo Sticker (타투스티커) |
| Unit Pricing | Pay-as-you-go | Photocard (포토카드) |
| Unit Pricing | Pay-as-you-go | Acrylic Keyring (아크릴 키링) |
| Unit Pricing | Pay-as-you-go | Acrylic Sticker (아크릴 스티커) |
| Unit Pricing | Pay-as-you-go | Photo Button (포토버튼) |
| Unit Pricing | Pay-as-you-go | Glitter Shaker Corotto (글리터 쉐이커 코롯토) |
| Unit Pricing | Pay-as-you-go | Mallang Keyring (말랑키링) |
| Unit Pricing | Pay-as-you-go | Phone Case (폰케이스) |
| Unit Pricing | Pay-as-you-go | Calendar - Wall Standard (벽걸이 스탠다드) |
| Unit Pricing | Multi-year contract | Bulk/Yearbook Orders |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Abyz product offering
Product offeringCore offering
Abyz, operating under the Publog (퍼블로그) brand, runs an online custom goods manufacturing platform that lets consumers and businesses create personalized printed products — photobooks, stickers, acrylic goods, photocards, phone cases, apparel, calendars, and photo prints — using a cloud-based editor with automated cut-line generation. The company operates HP Indigo digital printing equipment in-house, fulfills orders from single units up to bulk corporate quantities, and offers add-on services including same-day shipping, multi-address delivery, and group-purchasing share codes.
Product overview
퍼블로그(Abyz)는 2009년 설립 이후 누적 400만 고객이 선택한 한국의 커스텀 굿즈 전문 제작 플랫폼으로, 사진 한 장만으로 300종 이상의 다양한 굿즈를 제작할 수 있는 온라인 서비스를 제공합니다. 주요 상품군은 (1) 포토북/앨범: 레이플랫북, 프로포토북, 인화포토북, 압축앨범, 심플북, 포토매거진 등을 포함하며, (2) 달력: 탁상/벽걸이/우드/플래너等多种 형식, (3) 스티커: 띠부/자유칼선/반칼/조각/씰/카드/타투/아크릴/자석/에폭시/UV플렉시/패브릭/반짝이씰 등 15종 이상, (4) 사진인화: 꼼꼼한 인화, 일반 인화, 증명사진, 4컷/폴라로이드/지갑용 등, (5) 아크릴 굿즈: 스탠드/등신대/키링(일반/NFC/렌티큘러/거울/말랑)/코롯토/티켓/배지/프롭/집게/슈즈참/팜레스트/스마트톡 등, (6) 포토카드/엽서: 일반/렌티큘러/홀로그램/투명 포토카드 및 슬로건/모양엽서, (7) 폰케이스/인서트: 애플/삼성/갤럭시Z 시리즈対応 및 맥세이프 보조배터리, (8) 의류/잡화: 티셔츠/맨투맨/후드/운동복/에코백 등, (9) 출력/액자: 포스터/메탈액자/원목액자/캔버스/디아섹/라인액자 및 현수막/배너, (10) 리빙굿즈: 손거울/포카홀더/머그컵/텀블러/마스킹테이프/노트/떡메모지/포토버튼/틴케이스/규조토코스터/알약케이스 등입니다. 부가 서비스로 다중배송(최대 100곳 분할 배송), 번개배송(수도권 당일 배송), 퍼블코드/그룹코드(공동구매 Simplified), Canva 연동 편집기, Google Gemini API AI 이미지 업스케일等功能을 제공합니다.
Differentiator
Problem solved
Functional benefit
Brands
- 굿즈플래닛 (Goods Planet): Marketing brand identity positioning publog as a comprehensive destination for custom goods and photo products.
- 비즈팩토리 (Biz Factory)
Products and services
- Photobooks (포토북/레이플랫북) Custom photo books with 180-degree layflat spread, available in various sizes, covers, and paper types including Basic (printing paper), Classic (photo paper), and Pro premium lines with Italian-imported covers and hand-sewn binding.
- Pro Photobook (프로포토북) Premium photobook with Italian-imported cover materials, hand-sewn 180-degree layflat binding, and blind embossing, targeting wedding halls and baby studios.
- Calendars (달력) Photo calendars available in desk (standard, large, slim, wide, mini), wall-mounted, wood, and planner formats, with bulk discounts up to 87% for large orders.
- Custom Stickers (스티커) Wide range of custom stickers including ttibu (retro), free-cut sheet, half-cut, piece, seal, card, tattoo, acrylic, epoxy, fabric, UV flexi, 3D pop, magnet, and other variants.
- Photo Printing (사진인화) Photo printing services including professional operator-corrected prints, general photo printing, ID photos, design ID photos, 4-cut photos, polaroid-style, wallet photos, and square formats.
- Acrylic Goods (아크릴 굿즈) Custom acrylic products including character standees with UV printing, acrylic keyrings (with NFC, lenticular, mirror, double, and shaped variants), self-standing Corotto acrylic, glitter shaker acrylic, acrylic tickets for concerts/events, and acrylic photo badges.
- Photocards (포토카드) Custom photo cards available in 10 sizes, with options for lenticular, hologram, transparent, and cardtec variants.
- Phone Cases (폰케이스) Custom phone cases for Apple iPhone, Samsung Galaxy S26, and Galaxy Z series, available in hard, gel-hard, glass bumper, and MagSafe types, plus transparent case insert options.
- Apparel (티셔츠/어패럴) Custom printed apparel including t-shirts, hoodies, outerwear, sportswear, aprons, and kids clothing, using DTF heat transfer for clear printing on cotton, plus 100% cotton eco bags.
- Posters, Frames, and Banners (포스터/액자/현수막) Print products including custom posters (A5 to A1), aluminum and wood photo frames, banners, placards, and MDF frames with various coating and finishing options.
- Postcards and Slogans (엽서/슬로건) Custom postcards and paper slogans available in 9 paper types, with optional spackle and prism coating, sold in sets of 15.
- Living and Lifestyle Goods (리빙굿즈) Custom lifestyle goods including hand mirrors, photocard holders and stands, mugs, tumblers, masking tape, notebooks, photo buttons/pin buttons, ticket cases, PVC protective cases for cards and tickets, and photo albums.
- Multi-Shipping Service (다중배송) Logistics add-on service allowing a single order to be shipped to multiple different addresses simultaneously, supporting up to 100 destinations via Excel bulk upload.
- Express Same-Day Delivery (번개배송) Same-day delivery service available in Seoul, Incheon, and parts of Gyeonggi area for orders over 30,000 KRW, applicable to photo prints.
- Pubcode / Group Code Service (퍼블코드/그룹코드) Share-code service enabling users to share designs and enable group purchasing where participants pay individually and receive individual shipments, with free photocard rewards for group organizers.
Quantifiable outcome
- Same-day shipping available for photo prints in Seoul/Incheon/Gyeonggi areas
- +2 more outcomes
Companies that use Abyz
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Abyz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Abyz partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Seoul Illustration Fair (서울일러스트레이션페어)minorEvent partnership for participation in Seoul Illustration Fair V.19 (July 2025) and V.18 (December 2024) at COEX, showcasing products and engaging with creator community
- HP ( Hewlett-Packard )coreDigital printing technology provider. Publog's core printing equipment uses HP Indigo presses, winning HP Digital Print Award for 5 consecutive years in photobook category.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Abyz competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Abyz social profiles
Digital presenceAbyz compliance and trust
Trust signalCompliance1 record
Abyz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abyz leadership team
Management profileNumber of profiles
Profiles1 record
Abyz funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abyz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abyz
What does Abyz do?
Abyz, operating under the Publog (퍼블로그) brand, runs an online custom goods manufacturing platform that lets consumers and businesses create personalized printed products — photobooks, stickers, acrylic goods, photocards, phone cases, apparel, calendars, and photo prints — using a cloud-based editor with automated cut-line generation. The company operates HP Indigo digital printing equipment in-house, fulfills orders from single units up to bulk corporate quantities, and offers add-on services including same-day shipping, multi-address delivery, and group-purchasing share codes.
Is Abyz a public or private company?
Abyz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Abyz founded?
Abyz was founded in 2009. It employs 11 to 50 people.
Where is Abyz based?
Abyz is headquartered in Hanam, South Korea, in the Asia region.
How does Abyz make money?
Three revenue lines are on record. Custom Print Products are the primary driver. The others are bulk/Corporate Orders and subscription Services.
Does Abyz have an API?
No public API is recorded for Abyz.
What industry is Abyz in?
Abyz's product category is Custom Photo Printing & Personalized Merchandise. Its primary akta.pro industry code is IMAMAHAH, Printing & Business Forms (continuous forms, checks, tickets). Its NAICS code is 32311 and its SIC code is 2790.