Venco Sales

What Venco Sales does

Venco Sales is a manufacturers' representative firm headquartered in Huntington, New York, that has served the Metro New York, New Jersey, and Eastern Pennsylvania market since its founding in 1990 by John Venini. The company is now led by second-generation principal Jay Venini. Rather than manufacturing or developing technology, Venco Sales represents 15 industry-leading brands of HVAC, hydronic heating, domestic water, and controls equipment, including Grundfos (circulator pumps), Burnham Commercial (cast iron boilers), U.S. Boiler and New Yorker Boiler (residential boilers), Resideo (HVAC controls), Beckett (commercial burners), Thermal Solutions (commercial boilers), Thermopride (residential furnaces), TCL (ductless and unitary A/C), Testo (combustion analyzers), Viega (plumbing and radiant Pex), Unico System (small duct high velocity), Governale Industries (cast iron radiators), Diversified Heat Transfer (heat exchange equipment), and Granby Industries (oil tanks). Its product surface spans the full spectrum of residential and commercial heating, cooling, plumbing, and controls, but the company itself does not produce or own the underlying technology.

Venco Sales generates revenue on a commission basis, paid by the manufacturers it represents on sales generated within the territory. It operates an enterprise field sales model with dedicated territory representatives backed by a 20+ person support network, and emphasizes hands-on support before, during, and after the sale, including real-time job site assistance, specification support, and continuous training delivered through an onsite facility in Suffolk County, NY. The customer base spans plumbing and HVAC contractors (primary), oil companies, mechanical contractors, and utilities, reached primarily through distributor networks and direct contractor engagement.

The firm is privately held and family-controlled, with no disclosed institutional investors, parent company, subsidiaries, funding rounds, or M&A activity. Marketing and customer development are relationship-driven: 9 industry association memberships with 25+ active chapter affiliations (OESP, PHCC, MPA, AIA, NYSSPE, RSES, FMANJ, PPA, ETC), supplemented by training and field engagement. Repeat manufacturer awards, including 3x Representative of the Year and 5x Outstanding Achievement from U.S. Boiler, 3x National Partner of the Year and 6x Quota Buster from Grundfos, and Representative of the Year from Burnham Commercial, indicate durable principal-side endorsement of the firm's channel performance.

Name

Venco Sales

Legal name

Venco Sales, Inc.

Website

https://vencosales.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Venco Sales is a manufacturers' representative firm founded in 1990, serving the Metro New York, New Jersey, and Eastern Pennsylvania markets by representing 15 HVAC, hydronic, plumbing, and controls equipment manufacturers and providing field sales, technical support, and training to plumbing and HVAC contractors, oil companies, mechanical contractors, and utilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Manufacturer Representation Services: Venco Sales generates revenue as a manufacturers' representative, earning commissions from the manufacturers they represent for sales generated in their territory. They represent industry-leading manufacturers of HVAC and hydronic equipment and controls, earning compensation based on successful sales outcomes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Venco Sales is a manufacturers' representative firm that sells HVAC, hydronic heating, pumping, and domestic water products and equipment on behalf of industry-leading manufacturers across the Metro New York, New Jersey, and Eastern Pennsylvania markets. The company provides dedicated territory reps, hands-on technical support, job site assistance, and continuous training to distributors, contractors, oil companies, mechanical contractors, and utilities, earning commissions on the equipment sold.

Product overview

Venco Sales is a manufacturers' representative firm serving the Metro New York, New Jersey, and Eastern Pennsylvania markets since 1990. Rather than offering a single unified software product, the company provides sales representation services for a portfolio of 14 HVAC and hydronic equipment manufacturers. Their represented brands cover the full spectrum of heating, cooling, and plumbing products including residential and commercial boilers (Burnham Commercial, Thermal Solutions, U.S. Boiler, New Yorker), furnaces (Thermopride), circulator pumps (Grundfos), burner equipment (Beckett), heat exchange equipment (Diversified Heat Transfer), HVAC controls (Resideo), air conditioning systems (TCL), combustion analyzers (Testo), radiant heating systems (Viega), cast iron radiators (Governale), small duct high velocity HVAC (Unico System), and oil tanks (Granby). Venco Sales differentiates through technical expertise, market relationships, and hands-on support for distributors, contractors, oil companies, and mechanical contractors throughout the tri-state region.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Burners Industrial-grade commercial burner equipment for heating applications, sold on behalf of Beckett Corporation.
• Commercial Cast Iron Boilers Heavy-duty cast iron boilers for commercial heating applications, represented from Burnham Commercial.
• Heat Exchange Equipment Heat exchange equipment for HVAC and industrial applications, represented from Diversified Heat Transfer (DHT).
• Cast Iron Radiators Cast iron radiator products for residential and commercial heating, represented from Governale Industries.
• Circulator Pumps Circulator pumps for hydronic heating systems, represented from Grundfos.
• Residential Boilers Residential boiler units for home heating, represented from New Yorker Boiler and U.S. Boiler.
• Residential HVAC Controls Residential heating, ventilation, and air conditioning control systems, represented from Resideo.
• Ductless & Unitary A/C Ductless and unitary air conditioning systems for residential and commercial cooling, represented from TCL.
• HVAC & Combustion Analyzers Testing and analysis equipment for HVAC installation and combustion efficiency verification, represented from Testo.
• Commercial Boilers Commercial-scale boiler systems for large-scale heating applications, represented from Thermal Solutions.
• Residential Furnaces Residential furnace units for home heating, represented from Thermopride.
• Small Duct High Velocity HVAC Compact high-velocity HVAC systems for applications with limited space, represented from Unico System.
• Plumbing & Radiant Pex Systems Pex-based plumbing and radiant floor heating systems, represented from Viega.
• Oil Tanks Fuel oil storage tanks for heating applications, represented from Granby Industries.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• Beckett CorpcoreOthersVenco Sales represents Beckett Corp commercial burners in the tri-state territory. Beckett is a leading manufacturer of commercial burner technology.
• Burnham CommercialcoreOthersVenco Sales represents Burnham Commercial cast iron boilers. Multiple award recipient including Representative of the Year and Outstanding Achievement Awards.
• DHT / Governale IndustriescoreOthersVenco Sales represents DHT heat exchange equipment and Governale Industries cast iron radiators in the tri-state market.
• Grundfos PumpscoreOthersVenco Sales represents Grundfos Pumps circulator pumps. Multiple award recipient including 3x National Partner of the Year and 6x Quota Buster Award.
• New Yorker BoilercoreOthersVenco Sales represents New Yorker Boiler residential boilers in the tri-state territory.
• ResideocoreOthersVenco Sales represents Resideo residential HVAC controls in the tri-state market.
• TCLcoreOthersVenco Sales represents TCL ductless and unitary A/C products in the tri-state territory.
• TestocoreOthersVenco Sales represents Testo HVAC and combustion analyzers in the tri-state market.
• Thermal SolutionscoreOthersVenco Sales represents Thermal Solutions commercial boilers in the tri-state territory.
• ThermopridecoreOthersVenco Sales represents Thermopride residential furnaces in the tri-state market.
• Unico SystemcoreOthersVenco Sales represents Unico System small duct high velocity HVAC products in the tri-state territory.
• U.S. BoilercoreOthersVenco Sales represents U.S. Boiler residential boilers. Multiple award recipient including 3x Representative of the Year and 5x Outstanding Achievement Award.
• ViegacoreOthersVenco Sales represents Viega plumbing and radiant Pex systems in the tri-state market.
• Granby IndustriescoreOthersVenco Sales represents Granby Industries oil tanks in the tri-state territory.
• OESP - Oil & Energy Service ProfessionalsminorOthersCorporate Member and Local Chapter Member with chapters in NY NJ MD and PA including Long Island Westchester Garden State South Jersey Delaware Valley Lehigh Valley Mid-Atlantic Poconos Southeast PA Bucks-Mont Central PA
• PHCC - Plumbing Heating and Cooling ContractorsminorOthersMember with chapters in NY (Long Island) NJ (South Jersey Essex Mercer) and PA (Philadelphia Lancaster Bucks)
• MPA - Master Plumbers AssociationsminorOthersMember including City of New York Master Plumber Council NJ Council of Master Plumbers Westchester County Master Plumbers
• AIA - American Institute of ArchitectsminorOthersMember in New York and New Jersey chapters
• ETC - Electrical and HVAC/R Training CenterminorOthersMember and guest speaker/trainer at Long Island training center
• NYSSPE - New York State Society of Professional EngineersminorOthersMember in New York chapter
• RSES - Refrigeration Service Engineers SocietyminorOthersMember in New York City chapter
• FMANJ - Fuel Merchants Association of New JerseyminorOthersMember in New Jersey chapter
• PPA - Pennsylvania Petroleum AssociationminorOthersMember in Pennsylvania chapter

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Others

• Grundfos: Grundfos is a principal/manufacturer Venco currently represents (3x National Partner of the Year, 6x Quota Buster). It is included as a peer on the supply side — Grundfos uses independent reps like Venco across multiple U.S. territories and is directly comparable on the circulator pump category.

Broad incumbents

• Watsco: Watsco (WSO) is the largest U.S. HVAC distributor, including in the Northeast, serving contractors and dealers with residential and light commercial HVAC equipment. Comparable as a downstream channel participant serving the same customer base that Venco spec-influences.
• Ferguson Enterprises: NYSE-listed Ferguson (FERG) is the largest U.S. distributor of plumbing, heating, and HVAC products. It serves overlapping contractor and mechanical contractor customers in the tri-state region, but operates at massive scale and broadline rather than as a manufacturer rep firm.
• F.W. Webb Company: F.W. Webb is a Northeast-focused plumbing, heating, and HVAC distributor with strong NY/NJ/MA presence. Comparable as a downstream distributor of plumbing, hydronic, and HVAC products in the same tri-state channel Venco serves.
• R.E. Michel Company: R.E. Michel is a major HVAC distributor with regional Northeast presence, supplying residential and light commercial contractors with heating and cooling equipment — overlapping brands and customer base with Venco's territory.
• Carrier Global: NYSE-listed Carrier (CARR) is a global HVAC manufacturer whose products (including residential controls carried by Venco's partner Resideo) flow through Northeast contractors. Comparable as an upstream manufacturer whose rep relationships shape the HVAC channel.
• Hajoca Corporation: Privately held Hajoca is one of the largest U.S. plumbing, heating, and industrial pipe distributors with strong Northeast density. Comparable as a downstream distributor of many of the same product categories Venco represents, including hydronic and residential boiler lines.
• Trane Technologies: Trane (NYSE: TT) is a major HVAC manufacturer supplying commercial and residential systems to Northeast contractors — comparable as a manufacturer whose rep channels overlap Venco's tri-state territory.
• Johnstone Supply: Johnstone Supply is a large HVAC/R distributor cooperative serving contractors in NY/NJ/PA. Functions as a key downstream channel for many of the same equipment brands Venco represents, making it adjacent comparable for customer overlap rather than direct competition.
• Lennox International: Lennox (NYSE: LII) is a major residential and commercial HVAC manufacturer whose dealer channel overlaps the Northeast contractor base that Venco serves, making it an upstream comparable in the same supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/venco-sales-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venco Sales