Wilson Family Medicine

What Wilson Family Medicine does

Wilson Family Medicine is a private, physician-owned family medicine practice founded on September 30, 2002 by Dr. Les Wilson and Dr. Vicki Erwin-Wilson in Tallahassee, Florida. The practice operates a single clinical location at 2621 Mitcham Drive, Suite 103, Tallahassee, FL 32308, offering primary care services across the full lifecycle from newborns through seniors. Its service portfolio is organized into four integrated areas: Family Health Services, Chronic Care Management (covering hypertension, heart disease, diabetes, hypothyroidism, menopause, depression, anxiety, and asthma), Pediatric Care, and Acute Injury and Illness Treatment. The practice accepts a broad insurance panel (Aetna, Capital Health Plan, Florida Blue, Cigna, Medicare, Tricare, United Healthcare, and Humana) and self-pay patients.

The underlying technology stack is standard for an independent primary care practice: an off-the-shelf electronic health record system for patient records (HIPAA-compliant), hosted patient intake, appointment, refill, and billing forms on the practice website, and a Stripe-hosted online bill pay portal implemented in February 2024. Laboratory services are referred to Quest Diagnostics and LabCorp. The firm has no proprietary software, no mobile app, and no disclosed AI capabilities.

The revenue model is fee-for-service primary care: insurance reimbursements and self-pay collections from office visits, with ancillary transaction-based revenue from laboratory services ordered during visits and from online payment processing. The go-to-market motion is community-led and direct-to-consumer, relying on Tallahassee-area word-of-mouth, a long-standing local reputation, and limited new-patient acceptance; the practice maintains modest social media profiles on Facebook, Twitter, Instagram, and LinkedIn and publishes physician-authored health education blog content. Headcount is in the 11-50 range, comprising the two founding physicians, support and administrative staff, and clinical personnel. Ownership remains with the two founding physicians with no disclosed parent, investor, or recapitalization events.

Name

Wilson Family Medicine

Legal name

Wilson Family Medicine

Website

https://wilsonfamilymedicine.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilson Family Medicine is a private, physician-owned family medicine practice in Tallahassee, Florida, founded in 2002 by Dr. Les Wilson and Dr. Vicki Erwin-Wilson, providing primary care, chronic disease management, pediatric care, and acute illness treatment to individuals and families across all age groups.

Ownership category

akta.pro rank

Product category

Family Medicine / Primary Care Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Rural Health Clinics (RHCs) (HLAFAGAL)

Keywords

• Family medicine services
• Primary care practice
• Chronic disease management
• Pediatric healthcare
• Preventive care services

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Patient Medical Services: Revenue generated from patient visits for primary care services including chronic disease management, pediatric care, acute care, and preventive health services. Billed through insurance (accepted providers listed) and self-pay arrangements.
2. Laboratory Services: Laboratory testing ordered during patient visits, billed through insurance or patient responsibility. Practices work with Quest and LabCorp for laboratory services.
3. Patient Billing (Stripe): Online payment processing for outstanding patient bills through Stripe platform. Allows patients to pay statements online, by phone, mail, or in-person.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Wilson Family Medicine is a private family medicine practice that provides comprehensive primary care services to individuals and families across all life stages. Its core offering is divided into four integrated service areas: family health services for men and women, chronic care management for long-term conditions (hypertension, diabetes, hypothyroidism, depression, asthma, etc.), pediatric care for newborns through adolescents, and acute illness/injury treatment supported by in-office diagnostics and laboratory referrals.

Product overview

Wilson Family Medicine offers a single unified primary care practice providing comprehensive family health services. The practice encompasses four integrated service areas: Family Health Services (primary care for all ages), Chronic Care Management (long-term condition monitoring and treatment), Pediatric Care (specialized services for children from newborns through adolescence), and Acute Injury and Illness Treatment (same-day care for sudden health concerns).

Differentiator

Problem solved

Functional benefit

Products and services

• Family Health Services Comprehensive primary care for patients at all stages of life, providing healthcare for men and women with both male and female clinical providers available.
• Chronic Care Management Care and management for chronic conditions including hypertension, heart disease, diabetes, hypothyroidism, menopause, depression, anxiety, and asthma, with specialist referrals when necessary.
• Pediatric Care Specialized healthcare for newborns, children, and adolescents including check-ups, immunizations, nutritional counseling, school and sports physicals, and ADD/ADHD guidance.
• Acute Injury and Illness Treatment Diagnosis and treatment of acute conditions including colds, nausea, ear infections, strep throat, sprains, minor burns, and allergic reactions, supported by in-office blood-work, x-rays, and additional testing as needed.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered minor.

• Quest DiagnosticsminorOthersLaboratory services provider for patient diagnostic testing ordered during office visits. When patients receive laboratory bills they believe are in error, Wilson Family Medicine assists by submitting requests to rebill through the practice.
• LabCorpminorOthersLaboratory services provider for patient diagnostic testing ordered during office visits. Practice assists patients with laboratory billing questions and rebilling requests.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• ChenMed: Family-owned primary care group serving seniors through value-based care arrangements with heavy chronic disease emphasis. Comparable for chronic care management focus and physician ownership ethos, though ChenMed targets dual-eligible seniors at much larger scale.
• VillageMD: Large primary care platform (majority-owned by Walgreens Boots Alliance) operating value-based family and senior-focused clinics. Comparable as a primary care delivery model emphasizing chronic care management and payer alignment, but at significantly greater scale.
• Oak Street Health (CVS Health): Value-based primary care provider (acquired by CVS Health) focused on older adults with chronic conditions. Comparable for chronic disease management emphasis and insurance mix including Medicare Advantage, though at much greater scale.

Direct peers

• One Medical (Amazon One Medical): Membership-based primary care practice delivering comprehensive family medicine with strong technology integration. Directly comparable as a primary care provider serving individuals and families across the life cycle, though at significantly greater scale and with proprietary technology.
• MDVIP: Membership/concierge family medicine network of affiliated primary care physicians. Directly comparable in offering personalized, relationship-driven primary care with a focus on access and continuity, though MDVIP uses a membership-fee model.
• Privia Health Group: Physician practice management and medical group platform supporting independent primary care practices. Comparable as it enables family medicine practices to retain autonomy while accessing payer contracts, technology, and back-office infrastructure.

Emerging players

• Forward Health: Tech-enabled membership primary care practice combining in-person visits with proprietary diagnostic technology. Comparable in delivering comprehensive family primary care with a modern patient experience, but with a tech-forward, membership model.
• Paladina Health: Employer-sponsored primary care provider delivering comprehensive family medicine with strong chronic care focus. Comparable for the chronic care management service line and outcome-oriented primary care delivery, though it operates on employer contracts.

Regional players

• Tallahassee Memorial HealthCare: Regional hospital system in Tallahassee that previously employed both Wilson founders. Comparable as a Tallahassee-area primary care and health services competitor whose employed-physician network directly overlaps Wilson's market.

Others

• Capital Health Plan: Tallahassee-based HMO/health plan with an owned provider network. Comparable as a payer-provider hybrid operating in Wilson's primary market and directly influencing Wilson's reimbursement and patient flow dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/wilsonfamilymed
• Facebookfacebook.com/127608063985524
• LinkedInlinkedin.com/company/Wilson-Family-Medicine
• Instagraminstagram.com/wilsonfamilymedicine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilson Family Medicine