What Think Publishing does

Think Publishing Limited is a UK-based B2B content agency founded in 1999, headquartered in London with additional presence in Glasgow and Manchester. The company specialises in multi-channel content programmes for membership organisations, delivering strategy and consultancy, print and digital magazine publishing, email marketing with personalisation and automation, podcast production, events management, member rewards schemes, job boards, and commercial sales services. Its client base of more than 50 membership bodies, charities and professional associations spans heritage organisations (English Heritage, National Trust for Scotland, Historic Environment Scotland), professional and trade bodies (Chartered Management Institute, CIPS, CITMA, NICEIC), cultural organisations (British Mensa, The Arts Society), and corporate clients (Preferred Hotels & Resorts, Petplan, Cadent Gas).

The business operates a professional services agency model with quote-based B2B pricing, generating revenue through retainer fees, project work, and commercial sales activity on behalf of clients. Think's commercial team alone generates more than £6m in revenue annually for clients through creative campaigns and strategic partnerships, distinct from agency fee income. The 2025 'Think powered by Atlas' partnership with Atlas Membership extends the offering into data-driven membership growth consulting, while proprietary assets include the Re:member research series (now in its eighth iteration) and recurring industry award recognition including PPA Content Marketing Agency of the Year (2022, 2023, 2025) and Memcom Agency of the Year (2022). Think Publishing Limited is an independent, privately held limited company registered in England (company number 03817566), with no disclosed parent company, private equity or venture capital backing.

Name

Think Publishing

Legal name

Think Publishing Limited

Website

https://thinkpublishing.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Think Publishing is a UK B2B content agency founded in 1999, delivering multi-channel content programmes, magazines, podcasts, email, events, member rewards and commercial sales services to more than 50 membership organisations, charities and professional associations across the heritage, professional, cultural and corporate sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Content Creation Services: Full-service content agency providing strategy, editorial, design, print, digital, video, podcast and event production for membership organisations
2. Commercial Revenue Generation: Generates commercial revenue for clients through advertising, sponsorship and partnership management - team generates more than £6m in revenue each year for clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Think Publishing is a membership content agency that designs and delivers multi-channel content programmes for membership organisations, charities and professional associations. Its core services span content strategy and consultancy, magazine publishing (print and digital), email marketing, podcast production, events, member rewards, job boards, data and measurement, and commercial/sales services, with agency teams producing both client-facing editorial work and supporting commercial revenue generation for those clients.

Product overview

Think Publishing is a specialist content agency for membership organisations, offering a multi-channel content-as-a-service model rather than a unified software platform. The core offering spans strategy and consultancy, magazine publishing (print and digital), email marketing with personalisation and automation, podcast production, events management, member rewards programmes, job boards, and commercial/sales services. Key named products include Re:member Research (their annual industry survey), Think powered by Atlas (membership growth partnership), and various client-specific publications such as IQ Magazine for British Mensa, Love Scotland Podcast, Connections Magazine for NICEIC, Historic Scotland Magazine, and CITMA Review. Services are delivered through strategic partnerships including with Atlas Membership and CIPS, combining content expertise with data-driven strategic frameworks.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Strategy & Consultancy Strategic advisory services helping membership organisations rethink and revitalise their content programmes, from audience insight and information-gathering through to implementation planning. Aimed at membership bodies and professional associations seeking senior-level guidance.
• Magazine Publishing (Print and Digital) Award-winning print and digital magazine production including editorial strategy, design, illustration and photography for membership organisations across print, supplements and books.
• Email Marketing Personalisation, segmentation and automation-driven email campaigns that drive engagement through relevant, timely content delivery to members.
• Podcast Production High-quality branded audio content creation from concept to distribution, including thought-leadership series, expert interviews, destination promotion and awareness campaigns for membership organisations.
• Events Management Virtual, hybrid, blended and face-to-face event delivery including exhibitions, roundtables, job fairs, conferences, awards ceremonies and breakfast briefings for membership audiences.
• Member Rewards Programme Curated member rewards schemes offering exclusive discounts and offers that elevate the membership proposition, support new revenue streams and generate insights into member behaviours.
• Job Boards Jobs board solutions built as member benefits and revenue sources for professional bodies, balancing value for members, engagement for employers and revenue for clients.
• Data & Measurement Data and insight services providing tools and techniques for audience-led communications based on member needs and behaviours, including analytics readiness support.
• Commercial & Sales Creative campaigns and strategic partnerships generating revenue through consultative commercial relationships supporting members, clients and partners, including advertising, sponsorship and partnership management.
• Think powered by Atlas (Membership Growth Partnership) Membership growth service combining Think's content expertise with Atlas's data-driven strategic frameworks, including the 'Forever Promise' methodology, to help organisations grow and retain their member base through strategic engagement, data-led frameworks and targeted campaigns.
• Re:member Research Annual UK membership communications survey, now in its 8th iteration, providing industry benchmarks and insights for membership professionals.

Quantifiable outcome

• 23.2 million campaign impressions and 9.9 million people reached
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Atlas MembershipcoreStrategic or Co-development Partner · 1 July 2025Think powered by Atlas combines Think's content expertise with Atlas's data-driven membership growth strategies. The partnership helps associations build sustainable membership strategies, reduce churn, increase lifetime value and improve acquisition through strategic engagement, data-led frameworks and targeted campaigns.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cedar Communications: UK-based content marketing and communications agency serving professional bodies, financial services and B2B clients. Competes directly with Think Publishing for content programme, membership communications and customer publishing engagements.
• Wardour: London-based content and communications agency (formerly Pillar Four) working with brands and membership organisations on multi-channel content campaigns. Comparable in scale, service breadth and UK B2B client base.
• Membership Makers: UK specialist agency focused on membership engagement, retention and growth for associations and professional bodies. Direct competitor in the membership organisation niche that Think Publishing targets.

Broad incumbents

• Future plc: UK-based global multi-platform media company operating content-led consumer and B2B brands. Provides overlapping content production and audience engagement capabilities but focused on owned media rather than agency services.
• Haymarket Media Group: Large UK-based media and publishing group with extensive B2B, membership and content marketing capabilities. Operates overlapping customer publishing and content services but at significantly larger scale and across multiple verticals.
• Informa plc: Global B2B events, publishing and intelligence group with significant membership and association client base. Provides overlapping content, events and member engagement services but at vastly larger scale and global footprint.
• Wilmington plc: UK-listed provider of information, training and events for professional and membership audiences. Comparable in serving professional bodies but operates a broader information services model rather than a pure content agency.

Others

• Kelsey Media: UK independent publishing group producing magazines, events and digital content for niche consumer and B2B audiences. Adjacent to Think's magazine publishing work but operates as a publisher rather than a B2B content agency.
• Centaur Media: UK B2B media and information services company producing content, events and marketing services for professional audiences. Operates an adjacent business model combining content production with proprietary media brands.

Emerging players

• Atlas Membership: UK membership growth consultancy providing data-driven frameworks for member acquisition and retention. Strategic partner of Think Publishing but also an adjacent competitor in the membership strategy layer above content production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/thinkpublishing
• Xx.com/thinkpublishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Publishing