Red Jacket Capital
Red Jacket Capital is a boutique Ontario-registered financial advisory firm offering transaction advisory, capital raising, and debt advisory services to Canadian high-net-worth individuals and entrepreneur-led businesses. It is co-led by two partners with 60+ years of combined Bay Street experience.
- Company typePrivate
- Founded2010
- HeadquartersLondon, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Red Jacket Capital does
Red Jacket Capital Inc. is a privately held boutique financial advisory firm headquartered in Ontario, Canada, and registered with the Ontario Securities Commission as an Investment Funds Manager, Exempt Market Dealer, Portfolio Manager, and Commodity Trading Manager. The firm operates from a small team (1-10 employees) and is co-led by Ken McCord (CFA) and Dave Sanderson (LL.B), whose combined roughly 60 years of experience span asset management (TD, Invesco, Horizons), corporate litigation (Stikeman Elliott), and private client advisory (BMO Nesbitt Burns). Its stated value proposition centers on independent, relationship-driven advisory for "like-minded and successful Canadians," explicitly without legacy balance sheet positions or proprietary investments that could compromise negotiation impartiality. The firm markets itself as accessible despite breadth across deal sizes and industries.
The firm delivers an integrated practice built around three core service lines: (1) Transaction Advisory, covering end-to-end deal support from strategic evaluation and counterparty assessment through pricing, structuring, timing, financing, and valuation analysis; (2) Capital Raising, providing independent advisory to support corporate growth objectives; and (3) Debt Advisory and Restructuring, leveraging the founders' relationships across debt communities to unlock non-traditional and bespoke financing structures. There is no proprietary technology platform, no disclosed AI/ML capability, no API, and no integrated product line — delivery is fundamentally professional services, executed via direct advisory engagement.
The business model is fee-based professional services: pricing is quote-based and not publicly disclosed, engagements are typically multi-year contractual, and revenue is generated through transactional advisory fees. Go-to-market is relationship-driven and direct (enterprise/field sales) with no third-party distribution channels, no marketing programs disclosed, and a geographic operating footprint concentrated in Ontario. Customer concentration is therefore a function of a small number of high-net-worth and entrepreneurial clients rather than a diversified book, and the firm's growth trajectory cannot be assessed because revenue, headcount change, and deal-closure cadence are not publicly disclosed.
Red Jacket Capital firmographics
Firmographics- Name
- Red Jacket Capital
- Legal name
- Red Jacket Capital Inc.
- Website
- https://redjacket.ca
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red Jacket Capital is a boutique Ontario-registered financial advisory firm offering transaction advisory, capital raising, and debt advisory services to Canadian high-net-worth individuals and entrepreneur-led businesses. It is co-led by two partners with 60+ years of combined Bay Street experience.
- Ownership category
- akta.pro rank
Where Red Jacket Capital is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Red Jacket Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Transaction Advisory Services: Advisory fees for transaction advisory services including evaluating strategic solutions, assessing potential acquirers and targets, transaction terms advice (pricing, structuring, timing, financing), and valuation analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advisory engagements |
Go-to-market motion1 record
Distribution channels1 record
Red Jacket Capital product offering
Product offeringCore offering
Red Jacket Capital is a boutique financial advisory firm offering three integrated service lines: Transaction Advisory (end-to-end support including strategic evaluation, acquirer/target assessment, pricing/structuring/timing/financing advice, and valuation analysis); Capital Raising (independent advisory leveraging established relationships to help clients achieve corporate growth goals); and Debt Advisory and Restructuring (access to debt communities and unique financing structures for clients).
Product overview
Red Jacket Capital is a boutique financial advisory firm offering three integrated service lines: Transaction Advisory (evaluation, assessment, and support through all stages of transactions), Capital Raising (full-range financial advisory for business growth), and Debt Advisory and Restructuring (access to innovative debt financing solutions). These services are designed to work together, leveraging the firm's Bay Street experience and independence to serve like-minded and successful Canadians.
Differentiator
Problem solved
Functional benefit
Products and services
- Transaction Advisory
Companies that use Red Jacket Capital
Customer profileSegments1 record
Ideal customer profiles1 record
Red Jacket Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Jacket Capital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stikeman ElliottminorDave Sanderson served as a corporate litigator at Stikeman Elliott on Bay Street before transitioning to private client advisory work and founding Red Jacket Capital.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Red Jacket Capital competitors and assessment
Company assessmentOthers
Direct peers
- Mackie Research Capital Corporation: Canadian boutique investment dealer providing capital markets, advisory and wealth services across Canada; comparable in size, boutique positioning and integrated transaction advisory offering.
- Echelon Wealth Partners: Canadian boutique wealth management and capital markets firm offering advisory, investment banking and private client services to HNW Canadians and entrepreneurs — directly comparable service mix to Red Jacket.
- Haywood Securities: Canadian boutique investment dealer offering advisory, sales and trading, and wealth management — comparable boutique Canadian advisory firm serving similar entrepreneur and HNW client segments.
- PI Financial Corp: Canadian boutique investment dealer combining wealth management with capital markets and advisory services for entrepreneurs and HNW clients — directly overlapping Red Jacket's client base and service lines.
- Cormark Securities: Canadian boutique investment dealer focused on growth and mid-market companies, providing advisory, equity research and institutional trading — directly comparable mid-market advisory positioning.
- Richardson Wealth (Marquest Asset Management): Canadian wealth management and capital markets firm serving HNW clients and entrepreneurs with advisory, investment banking and portfolio management — comparable integrated HNW advisory platform.
Broad incumbents
- Canaccord Genuity Group: Canadian-headquartered global capital markets firm offering M&A advisory, capital raising and wealth management — broader incumbent offering overlapping services but at greater scale than Red Jacket.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Red Jacket Capital social profiles
Digital presenceRed Jacket Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Jacket Capital leadership team
Management profileNumber of profiles
Profiles2 records
Red Jacket Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Jacket Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Jacket Capital
What does Red Jacket Capital do?
Red Jacket Capital is a boutique financial advisory firm offering three integrated service lines: Transaction Advisory (end-to-end support including strategic evaluation, acquirer/target assessment, pricing/structuring/timing/financing advice, and valuation analysis); Capital Raising (independent advisory leveraging established relationships to help clients achieve corporate growth goals); and Debt Advisory and Restructuring (access to debt communities and unique financing structures for clients).
Is Red Jacket Capital a public or private company?
Red Jacket Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Jacket Capital founded?
Red Jacket Capital was founded in 2010. It employs 1 to 10 people.
Where is Red Jacket Capital based?
Red Jacket Capital is headquartered in London, Canada, in the North America region.
How does Red Jacket Capital make money?
One revenue line is on record: transaction Advisory Services.
Who are Red Jacket Capital's main competitors?
BMO Capital Markets is listed as an others. Direct peers are Mackie Research Capital Corporation, Echelon Wealth Partners, Haywood Securities, PI Financial Corp, Cormark Securities and Richardson Wealth (Marquest Asset Management). Canaccord Genuity Group is listed as a broad incumbent.
Does Red Jacket Capital have an API?
No public API is recorded for Red Jacket Capital.