Eaton Rapids Medical Center

What Eaton Rapids Medical Center does

Eaton Rapids Medical Center (ERMC) is an independent, not-for-profit community hospital established in 1957 in Eaton Rapids, Michigan, designated as a critical access hospital serving the Mid-Michigan region. It operates a main hospital campus at 1500 S. Main Street with a 24/7/365 Emergency Department, inpatient care, surgery, radiology (CT-accredited by the American College of Radiology), nuclear medicine, laboratory, respiratory care, rehabilitation, and Swing Bed skilled nursing, alongside an Outpatient Injection/Infusion unit, Redicare walk-in clinic, and MyERMC online patient portal. The hospital runs a Rural Health Clinic and a satellite Springport Medical Clinic, and offers twelve specialty clinics including cardiology, oncology/hematology, orthopedics (through the Michigan Joint Rehabilitation Institute partnership), gastroenterology, urology, nephrology, neurosurgery, ophthalmology, pain management, audiology, podiatry, and a Sleep Center led by Dr. Vishal Saini.

ERMC provides telehealth services through Redicare, Family Practice, and Mental and Behavioral Health, and supports multilingual access across more than fifteen languages plus sign-language interpretation. The hospital generates revenue through standard fee-for-service billing, insurance co-pays, deductibles, and coinsurance across emergency, surgical, inpatient, outpatient, and primary-care services, supplemented by donations and an ERMC Foundation scholarship program. Quality and reputational recognition includes a 5-Star Rating from the National Rural Rating System for Q1 2026, American Heart Association Get With The Guidelines Stroke Silver and STEMI Bronze awards, ACR CT accreditation, Age-Friendly Health System recognition, and ongoing DAISY nursing awards.

ERMC operates with roughly 300 combined full-time and part-time staff led by CEO/President Tim Johnson (twenty years of leadership, formerly CFO), with an Executive Director of Clinical Services, Directors of Marketing, Practice Management, and Quality/Risk Management, and a clinical leadership team across emergency medicine, sleep medicine, podiatry, pain management, and primary care. Recent strategic activity has focused on service-line expansion (Sleep Center, telehealth, new Family Practice providers), regulatory and accreditation pursuit, and community-engagement programming including American Red Cross blood drives, an Annual Auxiliary Gala, and the Michigan Harvest Gathering food drive.

Name

Eaton Rapids Medical Center

Legal name

Eaton Rapids Medical Center

Website

https://eatonrapidsmedicalcenter.org

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Eaton Rapids Medical Center is an independent, not-for-profit critical access community hospital in Eaton Rapids, Michigan, serving Mid-Michigan since 1957 with 24/7 emergency, inpatient, outpatient, primary care, and twelve specialty clinic services.

Ownership category

akta.pro rank

Product category

Community Hospital Services

NAICS

General Medical and Surgical Hospitals (62211), Outpatient Care Centers (6214), Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA)

akta.pro secondary industries

Observation & Short-Stay Emergency Units (ED Observation Units) (HLAFADAK), Independent/Chain Urgent Care Centers (HLAFADAD), Retail & Walk-In Primary Care Clinics (HLAFAGAC), Ambulatory Sleep Medicine Centers (HLAFABAJ)

Keywords

• Community hospital services
• Emergency medical care
• Primary care clinic
• Specialty medical clinics
• Rural health services

Headquarters

HQ city

Eaton Rapids

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Revenue from providing emergency, surgical, inpatient, outpatient, and primary care services to patients; billing includes co-pays, deductibles, and coinsurance based on insurance coverage; services provided through hospital, Rural Health Clinic, Springport Medical Clinic, and specialty clinics
2. Telehealth / Virtual Care: Virtual appointments conducted via video conferencing for non-emergency conditions including Redicare telehealth Monday through Friday 8am-8pm, Family Practice, and Mental and Behavioral Health
3. Donations and Foundation: Donations accepted through website and mail; supports equipment purchases, building improvements, educational programs; scholarship program for healthcare students ($2,000 per scholarship)

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Eaton Rapids Medical Center is an independent, not-for-profit community hospital that provides emergency, surgical, inpatient, outpatient, and primary care services to patients of all ages across Mid-Michigan. It operates a 24/7 Emergency Department, a Rural Health Clinic, the Springport Medical Clinic, Redicare walk-in urgent care, and a broad set of specialty clinics including cardiology, oncology/hematology, sleep medicine, orthopedics, and pain management. The hospital also delivers care through digital channels via the MyERMC Patient Portal and a telehealth platform for non-emergency virtual visits.

Product overview

Eaton Rapids Medical Center is an independent, not-for-profit community hospital offering a comprehensive range of healthcare services. The hospital operates as a single unified facility providing emergency, surgical, inpatient, outpatient, and primary care for patients of all ages. Core clinical services include Emergency Department (24/7), Family Practice (primary care), Inpatient Care, Laboratory, Radiology (with CT accreditation), Nuclear Medicine, Rehabilitation, Respiratory, Surgery, and Swing Bed (skilled nursing). The organization also operates specialty clinics including Cardiology, Oncology/Hematology, Orthopedics (via MJRI partnership), Sleep Center, Podiatry, Gastroenterology, Urology, Nephrology, Neurosurgery, Ophthalmology, Pain Management, Audiology, and Wound Clinic. Digital health services include the MyERMC Patient Portal for online healthcare management and Telehealth/Redicare for virtual consultations. The hospital serves the Mid-Michigan area, particularly Eaton Rapids and surrounding communities, with an additional clinic location in Springport, MI.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 5-Star Rating from National Rural Rating System (NRRS) for Q1 2026
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Barry-Eaton District Health DepartmentcoreStrategic or Co-development Partner · 16 November 2020The Barry-Eaton District Health Department assisted in funding the drive-up COVID-19, Strep, and Flu Testing Center opened November 16, 2020. ERMC collaborates with local MDHHS agencies including the health department for pandemic response and testing operations.
• American Red CrosscoreStrategic or Co-development PartnerERMC partners with American Red Cross twice yearly to host community blood drives. Blood drives are held in the Main Conference Room at the hospital. The October 2025 drive collected 25 units of blood from 27 donors. Sponsors use code ERMC when scheduling donations.
• Michigan Joint Rehabilitation Institute (MJRI)coreStrategic or Co-development PartnerMJRI is the hospital's partnered orthopedic clinic located in Jackson, Michigan. Physical therapists from ERMC serve at MJRI, providing rehabilitation services including physical therapy to ERMC patients.
• The English InnminorStrategic or Co-development PartnerThe English Inn served as the venue for ERMC's Annual Auxiliary Gala. Sponsors and attendees gathered at the venue for the fundraising event supporting the Radiology Department's new ultrasound machine.
• Midwest Center for Sleep DisorderscoreTechnology or IntegrationDr. Vishal Saini, Research and Medical Director at the Midwest Center for Sleep Disorders, assumed leadership of ERMC's Sleep Center as Medical Director. He also serves as President of the Michigan Academy of Sleep Medicine.
• Various Gala Sponsors (Biggby Coffee, Consumers Professional CU, Dr. Thomas Kelly, Dr. William and Dr. Nancy DeFrance, Edward Jones-D. Price, Glenn Buege Chevrolet, Jim & Margaret Pike, LAFCU, McLaren Greater Lansing, M.T. Bell Excavating, Rottenbucher Pharmacy, APH Insurance, Eaton Community Bank, and others)minorGTM or Marketing PartnerAnnual Auxiliary Gala sponsors support the hospital's fundraising events. Proceeds from the gala support hospital equipment purchases and service improvements. Multiple local businesses and professionals sponsor tables and events.
• Michigan Harvest Gathering Food Drive PartnersminorStrategic or Co-development PartnerERMC partners with Hearts and Hands, St. Vincent's de Paul, and multiple local organizations for annual food drives. 2025 drive collected 4,928 lbs of food and $1,650. Partners include Eaton Rapids Public Schools, Island City Academy Preschool, DeLong & Co. Real Estate, Mark's Place, Foster Coffee Company, Jean Bradford Kline Senior Center, Eaton Community Bank, and Ross & Associates Realtors.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• McLaren Greater Lansing: McLaren Greater Lansing is a regional hospital system in the Lansing market where ERMC operates. As a larger, well-capitalized incumbent within driving distance of ERMC's Mid-Michigan catchment, it competes for higher-acuity cases and employed physicians and is explicitly referenced as a sponsor/partner in ERMC's market.
• Sparrow Health System (University of Michigan Health-Sparrow): Sparrow Health System is a major Lansing-based integrated delivery network serving the same Mid-Michigan geography as ERMC. It is comparable as a regional incumbent competing for the same patient population, primary care referrals, and specialty volume that ERMC's smaller footprint targets.
• Corewell Health (Spectrum Health): Corewell Health is a large, integrated Michigan health system with significant Western and Central Michigan presence. It is a relevant broad incumbent peer because it competes for rural referrals, employs Michigan specialists, and represents the kind of regional system that small community hospitals like ERMC must defend against.
• Henry Ford Health: Henry Ford Health is a major Michigan-based integrated health system headquartered in Detroit with statewide reach. Comparable as a broad incumbent that competes for specialty referrals and employs physicians across Michigan, drawing patients and providers away from small community hospitals like ERMC.
• Trinity Health Michigan: Trinity Health Michigan operates multiple hospitals and outpatient sites across Michigan, including in communities overlapping ERMC's catchment. Comparable as a broad incumbent Catholic nonprofit system that competes for primary care, specialty, and inpatient volume in shared Michigan geographies.

Direct peers

• Munson Healthcare: Munson Healthcare is a network of community hospitals serving rural Northern Michigan. It is the closest direct peer to ERMC because it operates multiple Critical Access and community hospitals in small Michigan markets, runs similar multi-specialty service lines, and faces the same rural reimbursement and recruitment dynamics.
• Aspirus Health: Aspirus Health is an Upper Midwest rural and community hospital system operating across Michigan and Wisconsin. It is comparable as a direct peer because it runs Critical Access and small community hospitals with broad multi-specialty service lines in rural geographies very similar to ERMC's Mid-Michigan setting.
• Bronson Healthcare: Bronson Healthcare is a Kalamazoo, Michigan-based community health system with a comparable mix of inpatient, outpatient, and multi-specialty clinic services. It is a direct peer to ERMC as a mid-sized, community-oriented Michigan hospital system serving a regional catchment outside a major metro.
• Hillsdale Hospital: Hillsdale Hospital is an independent, nonprofit community hospital in rural Southern Michigan. It is a direct peer to ERMC because both are small, independent, rural Michigan hospitals with similar Critical Access-like economics, broad service line offerings, and reliance on community fundraising and government payers.
• Scheurer Health: Scheurer Health is a small independent, nonprofit community healthcare system serving rural Michigan's Thumb region. It is a direct peer to ERMC because both operate small rural hospitals with comparable Critical Access economics, multi-specialty service lines, and community-based fundraising models in similar demographic settings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ermchealth

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eaton Rapids Medical Center