KRTV

What KRTV does

KRTV is a local broadcast television station headquartered in Great Falls, Montana, operating as a CBS affiliate under the ownership of The E.W. Scripps Company (NASDAQ: SSP). Founded in 1958 and employing 51-100 staff, the station produces local news, weather, sports, and community content for the Great Falls metropolitan area and broader central Montana region. Its core products are the krtv.com news website and a free KRTV Streaming App available on Roku, Fire TV, and mobile devices, supplementing traditional over-the-air broadcast transmission.

The station's underlying technology stack centers on standard broadcast television infrastructure supplemented by digital streaming delivery and a Brightspot-based content management system for its web properties. Content is produced by an in-house newsroom (including reporters, weather forecasters, and multimedia journalists) and augmented with national news from Scripps News Group. Distribution extends across over-the-air broadcast, website streaming, mobile apps, social media platforms (Facebook, X, YouTube), and the MTN (Montana Television Network) regional partnership that broadens reach across Montana.

KRTV's business model is advertising-supported with no subscription or paywall. Revenue is generated through two streams: broadcast advertising sold to local and national advertisers during on-air programming, and digital advertising across its website and streaming properties. The station serves two main audience segments — a primary local Montana viewer base in Great Falls and central Montana, and a secondary regional audience reached through MTN News distribution — while operating as a private subsidiary within Scripps' publicly-traded portfolio, with no independent station-level financials disclosed.

Name

KRTV

Legal name

KRTV Comm., Inc.

Website

https://krtv.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

KRTV is a CBS-affiliated local broadcast television station serving Great Falls and central Montana, owned by E.W. Scripps Company. It delivers local news, weather, sports, and community programming via over-the-air broadcast, a free streaming app, and the krtv.com website.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• Weather forecasting
• Community news coverage
• Regional sports reporting
• Television streaming

Headquarters

HQ city

Great Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Broadcast Advertising: KRTV generates revenue through advertising sold to local businesses and national advertisers airing during broadcast programming. The station is part of the Scripps network and carries CBS network programming along with local news and community content.
2. Digital Advertising: Revenue from digital advertising on the station's website and streaming platforms, including display ads, sponsored content, and promotional placements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

KRTV is a CBS-affiliated local broadcast television station serving Great Falls and central Montana, producing and distributing local news, weather forecasting, sports, and community-oriented programming. Content is delivered via over-the-air broadcast, the krtv.com news website, and free streaming applications across mobile and connected TV devices, with additional regional content shared through the Montana Television Network (MTN).

Product overview

KRTV is a local broadcast television station serving Great Falls, Montana and surrounding communities. The station operates as part of the E.W. Scripps Company portfolio and the Montana Television Network (MTN). Its primary offerings include a news website delivering local, regional, and national news coverage, weather forecasting, sports reporting, and community features. The station also provides a free streaming application for accessing live and on-demand content across multiple devices. Content is produced by local journalists and supplemented with national news from Scripps News Group.

Differentiator

Problem solved

Functional benefit

Brands

• MTN (Montana Television Network): Regional news network partnership providing Montana-focused news content across multiple Montana stations

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• E.W. Scripps CompanycoreOthersKRTV is owned and operated by E.W. Scripps Company, a major broadcast television and media company. Scripps provides operational support, national content, technology infrastructure, and corporate resources including advertising sales, FCC compliance, journalism ethics guidelines, and accessibility services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Nexstar Media Group: Nexstar is the largest US owner of local television stations, operating CBS, NBC, ABC, and Fox affiliates across many markets. Its scale, ad-tech platform, and recent acquisition of Tegna position it as a broad incumbent comparable to Scripps' portfolio approach including KRTV.
• Sinclair Broadcast Group: Sinclair is a major US broadcast group operating dozens of local network-affiliated stations. Its ownership of Montana stations such as KULR in Billings makes it a broad incumbent competitor to KRTV in the same regional advertising market.
• Gray Television: Gray Television operates a large portfolio of local TV stations across small and mid-sized US markets, comparable to KRTV's market profile and Scripps' portfolio strategy.

Regional players

• Montana Television Network (MTN): MTN is the regional Montana news consortium in which KRTV participates. It distributes regional news content across multiple Montana stations, functioning as a shared content and distribution network comparable to KRTV's regional operations.

Emerging players

• Scripps News: Scripps News is the streaming national news service from E.W. Scripps, the parent of KRTV. It represents the digital-first, national complement to KRTV's local broadcast model and a potential competing audience draw for national content consumption.

Others

• E.W. Scripps Company: E.W. Scripps is the publicly-traded parent company of KRTV (NASDAQ: SSP). While not a peer competitor, its station portfolio strategy, Scripps News streaming service, and corporate investment priorities directly determine KRTV's positioning and resource access.

Direct peers

• KTVQ: KTVQ is a CBS-affiliate television station based in Billings, Montana, directly competing with KRTV for Montana viewers and advertisers under the same CBS network affiliation and regional news coverage model.
• KXLH (Montana Television Network, Helena): KXLH is a sister Scripps-owned MTN station serving Helena, Montana. It shares the Montana Television Network partnership and operational model with KRTV, providing direct comparison on multi-market Scripps strategy.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/KRTV
• YouTubeyoutube.com/channel/UC2ULCjBeItodhpq9RTW2LjQ
• Facebookfacebook.com/krtv3
• LinkedInlinkedin.com/company/krtv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRTV