Name

Central Bank

Legal name

Central Bank & Trust Co.

Website

https://centralbank.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Community banking
• Mortgage lending
• Consumer banking
• Wealth management
• Business cash management

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income: Traditional bank lending revenue from mortgage loans, personal loans, auto loans, home equity lines of credit, and business loans. Interest rates are variable based on creditworthiness and market conditions.
2. Deposit Account Fees: Monthly maintenance fees, overdraft fees, and other account-related service charges. Various checking and savings account products with different fee structures based on account type and balance requirements.
3. Card Services: Revenue from debit card transactions, credit card interchange fees, and gift card fees ($3.00 per card). Also includes uChoose Rewards program partnerships.
4. Insurance Services: Central Insurance Services provides personal and business insurance products as a wholly-owned subsidiary.
5. Investment Services: Central Investment Center provides investment advisory, retirement planning, and wealth management services.
6. Wealth Management: Comprehensive wealth management services including investment management, estate planning, and financial planning for high-net-worth individuals.
7. Cash Management Services: Business cash management services including ACH processing, Positive Pay fraud protection, and treasury management solutions.
8. Merchant Services: Business merchant services for payment processing and card acceptance.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Central Bank is a Kentucky community bank providing full-service personal and business banking — including checking, savings, money market, debit/credit/gift cards, mortgage and consumer loans, business cash management, merchant services, insurance, investment advisory, and wealth management — delivered through 11+ physical branches and proprietary digital channels (CentralNET online banking and the CentralMOBILE app). Services are restricted to Kentucky and emphasize local decision-making and long-standing community relationships.

Product overview

Central Bank is a community bank offering a comprehensive suite of banking products organized around a digital banking platform (CentralNET online banking and CentralMOBILE mobile app) as the primary interface for customers. The core product portfolio includes deposit products (checking and savings accounts), lending products (mortgages, personal loans, auto loans, home equity, and student loans via Sallie Mae partnership), card products (Visa debit and credit cards with uChoose Rewards), and business services (cash management, merchant services, corporate cards). Value-added services include insurance and investment products through subsidiaries (Central Insurance Services, Central Investment Center), wealth management, and fraud protection tools. The digital banking platform integrates key features like Zelle P2P payments, Bill Pay, Mobile Deposit, My Credit Score monitoring, and Card Control functionality. The bank also provides financial wellness resources through a Banzai partnership and offers specialized affordable housing products including Community First Mortgage and Welcome Home grants for qualified Kentucky homebuyers.

Differentiator

Problem solved

Functional benefit

Brands

• CentralNET: Online banking platform providing 24-hour access to real-time account information, bill pay, transfers, and eStatements.
• CentralMOBILE
• The Central Connection

Products and services

• Personal Checking Accounts Personal checking account products for Kentucky consumers across life stages, including low-cost and second-chance options, with features such as direct deposit and eStatement fee waivers.
• Personal Savings Accounts Savings accounts for Kentucky consumers including Regular Savings and additional savings options that build a financial foundation with potential overdraft protection.
• Credit Cards Personal Visa credit card products with fraud protection, rewards, and flexible payment terms for Kentucky accountholders.
• Debit and Gift Cards Visa debit cards with ATM and point-of-sale access plus uChoose Rewards, along with Visa Gift Cards (up to $500) available at Central Bank Kentucky locations.
• CentralNET Online Banking Web-based online banking platform providing 24-hour real-time account information, bill payment, transfers, Zelle P2P payments, credit score monitoring, eStatements, card controls, and account alerts for personal and business customers.
• CentralMOBILE Mobile Banking App Mobile banking application for iPhone, iPad, and Android providing account access, mobile deposit, bill pay, transfers, Zelle P2P, and debit card controls. Available on App Store and Google Play.
• Mortgage Loans Residential mortgage lending product family for Kentucky homebuyers, including Conventional, FHA, VA, RHS, KHC, and Community First Affordable Housing loans, originated through licensed mortgage officers and MeridianLink online application.
• Automobile Loans Fixed-payment auto financing for new and used vehicles with competitive rates, flexible terms, and a consumer loan rate discount for auto-deducted payments from a Central Bank checking or savings account.
• Platinum Equity Line (Home Equity) Home equity line of credit up to $200,000 with a Visa Platinum Equity Card that earns reward points, with APR tied to U.S. Prime plus a margin and a $20 annual program fee.
• Student Loans (Sallie Mae Partnership) Referral partnership with Sallie Mae Bank providing education financing options including Smart Option Student Loans, Graduate School, MBA, Medical, Dental, Law, and Health Professions loans, with no origination fees or prepayment penalties.
• Central's Credit Connection Loan Small consumer loan program for qualifying borrowers with income limits up to $88,559 (later $82,799 on the affordable housing page), offering $500 to $3,500 loan amounts for various purposes.
• Community First Mortgage Affordable housing mortgage product offering up to 100% financing with no PMI, a $500 minimum borrower investment, minimum 600 credit score, available for homes in Jefferson, Fayette, Boone, Clark, Jessamine, Kenton, Madison, and Scott Counties in Kentucky.
• Welcome Home Program Down payment and closing cost assistance grants for qualified Kentucky homebuyers, available on a first-come, first-served basis.
• Business Checking Accounts Business checking account products for Kentucky small and mid-sized businesses with cash management capabilities, multiple user access levels, and specialized business banking features.
• Business Savings and Money Market Accounts Savings and money market account products for Kentucky business depositors, providing competitive interest rates and flexible access to funds.
• Business Cash Management Services Treasury management services for Kentucky businesses providing ACH origination, wire transfers, Positive Pay fraud prevention, and account reconciliation tools, sold by the bank's Corporate Services team.
• Corporate Credit Cards Visa corporate credit card solutions for Kentucky businesses providing expense management, reporting capabilities, and spending controls for business purchases.
• Merchant Services Payment processing and merchant services for Kentucky business clients to accept Visa card payments and manage transaction operations.
• Central Insurance Services Personal and business insurance coverage products delivered through Central Bank's wholly-owned subsidiary CBIA, Inc. (dba Central Insurance Services).
• Central Investment Center Investment advisory and retirement planning services delivered through Central Bank's wholly-owned subsidiary Central Investment Center, Inc.
• Wealth Management Comprehensive wealth management offering for Kentucky high-net-worth individuals and families, combining investment management, retirement planning, and estate planning.
• Positive Pay Cash management security service for businesses that matches issued checks against presented items and authorizes ACH debits to prevent check and ACH fraud.
• Fraud Detection and Prevention Services Bank-wide fraud detection and prevention services, including the Financial Intelligence & Security Unit (FISU) with real-time account monitoring, debit/credit card fraud detection, check fraud prevention, phone and two-way text alerts, and educational resources through the Fraud Hub.
• The Central Connection (Phone Banking) Automated telephone banking service providing account balances, transaction history, fund transfers, and loan/branch information across local market numbers and a toll-free (866) 457-CBKY line.

Quantifiable outcome

• Community presence in 11+ Kentucky cities for over 80 years
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Lexington Sporting ClubflagshipGTM or Marketing Partner · 1 March 2023Central Bank is the Official Bank of Lexington Sporting Club and sponsors the Lexington Sporting Youth Soccer Club. Partnership includes stadium signage, presence at matches, and support for growing soccer in Lexington. Lexington SC played their first match in March 2023.
• BanzaicoreStrategic or Co-development PartnerPartnership to provide free financial wellness resources to the community. Banzai's online financial literacy platform is made available for free to all users through Central Bank's website. Resources include budget calculators, auto loan affordability calculators, borrowing and credit guidance, stock market basics, and home buying tips. Also available to 20+ partner Kentucky schools and nonprofits.
• Sallie MaecoreGTM or Marketing PartnerStudent loan partnership providing education financing options for undergraduate, graduate, and professional students. Products include Smart Option Student Loans, Graduate School Loans, MBA Loans, Medical School Loans, Dental School Loans, Law School Loans, and Health Professions Loans. Central Bank receives compensation for referrals.
• Kentucky SchoolsminorStrategic or Co-development PartnerPartnership with 20+ Kentucky schools to provide free, personalized financial resources for students through the Banzai platform.
• VisacoreTechnology or IntegrationVisa is the card network for Central Bank's debit cards, credit cards, and gift cards. Services include Visa Zero Liability Fraud Protection, Visa Account Updater, and Visa Premium Alerts.
• Early Warning Services (Zelle)coreTechnology or IntegrationPartnership to provide Zelle person-to-person payment services within the bank's mobile and online banking platforms. Enables fast, safe money transfers between bank customers.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• PNC Financial Services: Large regional bank with substantial Kentucky branch presence, including Louisville and Northern Kentucky. Competes head-to-head for retail and small business banking customers with broader scale and product suite.
• Fifth Third Bank: Major regional bank with dense Kentucky footprint, offering overlapping consumer, mortgage, wealth, and commercial banking products. Represents scale competition in Central Bank's core markets.
• Huntington Bancshares: Regional bank with growing Kentucky footprint, particularly Northern Kentucky and Louisville. Competes across consumer, small business, and commercial banking with broader geographic reach.
• U.S. Bank: Top-five U.S. bank with significant presence across Kentucky and major metros including Louisville. Competes for retail deposits, mortgages, and commercial banking relationships at scale.
• Truist Financial: Large regional bank formed from BB&T and SunTrust, with significant Kentucky presence and overlapping consumer, mortgage, and commercial banking offerings. Represents scaled incumbent competition.

Direct peers

• Republic Bank & Trust Company: Louisville-based community bank with comparable deposit, mortgage, business banking, and wealth offerings across Kentucky and surrounding states. Highly comparable in market overlap, customer segments, and community-banking positioning.
• Community Trust Bancorp: Kentucky-based community bank holding company serving Eastern, Central, and Southern Kentucky with similar personal and business banking products. Direct competitor in overlapping Kentucky geographies.
• Stock Yards Bank & Trust: Kentucky-headquartered community bank offering similar deposit, lending, mortgage, wealth management, and treasury management products across multiple Kentucky and Indiana markets. Closest direct comparable by geography, scale, and product set.
• Forcht Bank: Kentucky-based community bank offering deposit, lending, mortgage, and wealth services to consumers and small businesses across Central and Northern Kentucky. Comparable community-bank positioning and product set.
• Town & Country Bank and Trust: Kentucky-headquartered community bank providing personal and business banking services in overlapping Kentucky markets. Closely comparable community-bank competitor with similar GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/centralbankKY
• Facebookfacebook.com/centralbank
• Instagraminstagram.com/centralbankky

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Bank