Suncoast Safety Council

What Suncoast Safety Council does

Suncoast Safety Council is a Florida nonprofit organization founded in 1968 as the area's first Defensive Driving Course provider. Headquartered in Clearwater with a secondary office in St. Petersburg, the organization delivers state-approved driver education, traffic school, and DUI programs primarily to Pinellas County residents. It is Pinellas County's licensed DUI Program provider, offering Level 1 (12-hour, $379.33) and Level 2 (21-hour, $555.28) programs, Special Supervision Services with monthly recurring revenue, and Ignition Interlock Device monitoring with 24/7 web-based reporting.

The company's product portfolio spans seven traffic school courses (4-hour Basic Driver Improvement through 12-hour Advanced Driver Improvement), first-time driver services including TLSAE, Learner's Permit Exam (administered via partnership with Driver Training Associates/Ticketschool.com), and AAA Online Driver's Education using the nationally recognized 'How to Drive' curriculum used by over 2,700 driving schools. The underlying technology is a state-approved online learning management system with a secure registration portal (Safety.DUIAdmin.com) for DUI enrollment; classroom courses require phone-based registration.

Suncoast Safety Council generates revenue almost entirely from one-time course fees ranging from $18.95 (TLSAE) to $555.28 (Level 2 DUI), with a small recurring revenue stream from Special Supervision Services monthly visits and ignition interlock monitoring. Distribution is hybrid: self-service online for most courses, phone-based inside sales for classroom registrations and specialized services, and in-person at two Florida offices. The organization's primary customer segments are DUI offenders, first-time drivers, traffic violators, and court-ordered individuals, with no enterprise or B2B customers.

Name

Suncoast Safety Council

Legal name

Suncoast Safety Council, Inc.

Website

https://safety.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Suncoast Safety Council is a Florida nonprofit founded in 1968 that delivers state-approved driver education, traffic school, and DUI programs primarily in Pinellas County, serving individual consumers including DUI offenders, first-time drivers, traffic violators, and court-ordered individuals through online and classroom formats.

Ownership category

akta.pro rank

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. DUI Program Fees: Level 1 DUI Program ($379.33) and Level 2 DUI Program ($555.28) fees cover 12-hour and 21-hour instruction plus evaluation. One-time fees per program completion.
2. Traffic School Courses: 4-hour Basic Driver Improvement ($24.95 online, $45 classroom), 12-hour Advanced Driver Improvement ($62.95), 8-hour Aggressive Driver ($54.95), 8-hour Intermediate Driver Improvement ($49.95). One-time per course.
3. Driver Education: Online Driver's Education through AAA partnership ($125), TLSAE/First Time Driver course ($18.95), Learner's Permit Exam ($24.95). One-time course fees.
4. Special Supervision Services: Monthly fees for ongoing supervision: $55 per visit plus $10 Ignition Interlock Device download fee, plus chemical test fees ($70-$175 per test) and $39 driving record checks every six months. Recurring revenue from program participants.
5. Ignition Interlock Services: Monitoring and reporting services for ignition interlock devices with 24/7 web-based reporting. Device installation completed through state-approved vendors; SSC provides monitoring services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Suncoast Safety Council is a 501(c)(3) nonprofit that delivers state-approved driver improvement, traffic school, and driver education courses, and operates as Pinellas County's licensed DUI Program provider offering Level 1 and Level 2 DUI programs, Special Supervision Services, and Ignition Interlock Device (IID) services. Course formats are available both online and in the classroom, with two office locations in Clearwater and St. Petersburg, Florida.

Product overview

Suncoast Safety Council is a nonprofit organization offering a portfolio of driver education, traffic safety, and DUI program services in Pinellas County, Florida. The core offerings include multiple traffic school courses (Basic Driver Improvement, Advanced Driver Improvement, Aggressive Driver, Intermediate Driver Improvement, 3-N-3 Driver Change, and Young Adult Driver Improvement) available online and in classroom formats; a comprehensive DUI Program with Level 1 (12-hour) and Level 2 (21-hour) options plus Special Supervision Services and Ignition Interlock monitoring; first-time driver services including TLSAE/D.A.T.E. course, Learner's Permit Exam preparation, and AAA Online Driver's Education; and senior driver services. The organization serves as Pinellas County's licensed DUI Program provider and operates out of Clearwater and St. Petersburg offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Driver Improvement (BDI) 4-Hour Course Florida-state-approved 4-hour BDI / defensive driving course for drivers who have received a traffic citation or want to earn an insurance discount; available online and in a classroom setting.
• Advanced Driver Improvement (ADI) Course 12-hour advanced driver improvement course for Florida drivers flagged as needing remedial training (e.g., habitual traffic offenders); satisfies court/DHSMV orders.
• Intermediate Driver Improvement (IDI) 8-Hour Course 8-hour intermediate driver improvement course offered to Florida drivers requiring a mid-level driver improvement intervention.
• Aggressive Driver 8-Hour Course 8-hour course targeting aggressive-driving behaviors, available online and in the classroom for Florida drivers cited for aggressive driving.
• Young Adult Driver Improvement (YADI) Course Driver improvement course targeted at young adult drivers in Florida to address violations and improve road safety behavior.
• 3-N-3 Driver Change Course 3-N-3 Driver Change course offered as part of the driver improvement lineup for Florida drivers needing a behavior-change intervention.
• Learner Permit Exam Service to assist Florida applicants with preparing for and taking the state learner permit exam; supports first-time drivers obtaining their learner's permit.
• TLSAE / D.A.T.E. Driver Education Course Florida statutorily required Traffic Law and Substance Abuse Education (TLSAE) / Drug, Alcohol, and Traffic Education (D.A.T.E.) course for first-time driver license applicants; satisfies pre-license educational requirement.
• AAA Online Driver's Education Online driver's education program delivered through a partnership with the American Automobile Association (AAA), covering the curriculum required for first-time and teen drivers in Florida.
• DUI Level 1 Program Court-ordered Level 1 DUI program for first-time DUI offenders in Pinellas County, offered by the county's licensed DUI Program provider; satisfies statutory requirements for license reinstatement.
• DUI Level 2 Program Court-ordered Level 2 DUI program for repeat or aggravated DUI offenders in Pinellas County; delivered by the county's licensed DUI Program provider.
• Special Supervision Services (SSS) Court-ordered Special Supervision Services (SSS) program providing intensive case supervision for DUI offenders requiring elevated monitoring beyond the standard Level 1 or Level 2 DUI program.
• Ignition Interlock Device (IID) Services Ignition Interlock Device installation, monitoring, and 24/7 web-based reporting service for drivers who are court-ordered to use an interlock as a condition of restricted licensure.

Quantifiable outcome

• Reduces traffic ticket fine by 18% per Florida Statute 318.14 (9)
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• AAA (American Automobile Association)coreTechnology or IntegrationSuncoast Safety Council partnered with AAA to offer comprehensive online driver education. Uses AAA's How to Drive curriculum, America's leading driver education program used by over 2,700 driving schools nationwide. SSC serves as the local delivery partner for this AAA-certified content.
• American Association of Safety CouncilscoreOthersCharter member of the American Association of Safety Councils. Active participation in national safety council network and standards.
• Mothers Against Drunk Driving (MADD) Pinellas Advisory BoardcoreStrategic or Co-development PartnerActive member on the MADD Pinellas Advisory Board, contributing to drunk driving prevention efforts in the local community.
• Pinellas County Traffic Safety TeamminorStrategic or Co-development PartnerProvides staff and resources to support local traffic safety initiatives and programs.
• LiveFree! Substance Abuse Prevention Coalition of Pinellas CountyminorStrategic or Co-development PartnerContributes staff and resources to substance abuse prevention coalition efforts in Pinellas County.
• Auto Club Group Traffic Safety FoundationminorStrategic or Co-development PartnerPartners with Auto Club Group Traffic Safety Foundation on traffic safety initiatives.
• Florida Association of DUI Programs (FADP)coreOthersActive member of the Florida Association of DUI Programs, the state-level organization for DUI program providers.
• The Florida Providers for Traffic Safety (TFPTS)minorOthersMember of the Florida Providers for Traffic Safety organization.
• Driving School Association of the Americas (DSAA)minorOthersMember of DSAA, the professional organization for driving schools.
• Driver Training Associates, Inc. (d.b.a. Ticketschool.com)coreTechnology or IntegrationSuncoast Safety Council partnered with Driver Training Associates (DHSMV-approved third party administrator) to deliver the Florida online learner's permit test. Results submitted electronically to Florida DHSMV.

Scale indicators2 records

Recent moves11 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/safetydotorg
• Facebookservices.flhsmv.gov/eci
• LinkedInlinkedin.com/company/suncoast-safety-council

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suncoast Safety Council