Berenson

Name

Berenson

Legal name

Berenson Corp

Website

https://berensonhardware.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cabinet Hardware Product Sales: Berenson generates revenue through the sale of cabinet hardware products including knobs, drawer pulls, appliance pulls, backplates, and hooks. Products are sold through a dealer network with MSRP pricing listed for consumers. The company operates on a wholesale/dealer model where products are purchased by dealers who then sell to end consumers including designers, builders, remodelers, and homeowners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Berenson manufactures and supplies decorative cabinet hardware including knobs, drawer pulls, appliance pulls, cup pulls, edge pulls, recessed pulls, backplates, and hooks. The company offers three product lines (Berenson, Advantage Plus value line, and R. Christensen premium contemporary line) across 50+ finish options. Products are sold wholesale through a US dealer network of kitchen and bath showrooms, hardware stores, and distributors, serving interior designers, builders, remodelers, and homeowners.

Product overview

Berenson is a cabinet hardware manufacturer offering three distinct product lines: Berenson Collections (core brand with Transitional, Contemporary, Traditional, and Artisan styles), Advantage Plus by Berenson (value line), and Art Tech by R. Christensen (premium contemporary series). The portfolio includes knobs, drawer pulls, appliance pulls, cup pulls, edge pulls, recessed pulls, backplates, and hooks available in over 50 finishes including Matte Black, Brushed Nickel, Modern Brushed Gold, Bronze, Copper, Chrome, and specialty finishes. A Mix and Match program allows customized hardware combinations. Supporting services include the Samplicity free sample program, digital catalogs, and display merchandising programs for retailers.

Differentiator

Problem solved

Functional benefit

Brands

• R. Christensen by Berenson: Art Tech series featuring contemporary European-style decorative hardware
• Advantage Plus by Berenson
• Berenson Essentials

Products and services

• Berenson Collections
• Advantage Plus by Berenson A value-priced cabinet hardware line providing cost-effective knobs and pulls for budget-conscious kitchen and bath projects while maintaining Berenson's quality standards.
• Art Tech by R. Christensen A premium contemporary cabinet hardware series under the R. Christensen by Berenson sub-brand featuring modern European-style designs targeting higher-end kitchen and bath specifications.
• Cabinet Knobs Decorative cabinet knobs in various shapes (ball, oval), materials (zinc, ceramic, acrylic), and finishes for kitchen and bath cabinets. MSRP ranges from approximately $2.46 for basic ceramic knobs to $9.67 for ball knobs.
• Drawer Pulls Cabinet drawer pulls available in multiple center-to-center measurements (96mm to 320mm) and styles for various cabinet applications. Standard pulls range from $6.44 to $27.32 MSRP depending on finish and size.
• Appliance Pulls Larger, wider cabinet pulls designed for refrigerators and major appliances, typically 12in. or 18in. center-to-center measurements. Premium pricing at up to $142.91 MSRP.
• Cup Pulls Cabinet hardware with a cup-shaped design typically used on cabinet drawers, available in multiple finishes and sizes.
• Edge Pulls Recessed or edge-mounted cabinet pulls for modern, minimalist designs including finger pulls, available in multiple finishes.
• Recessed Pulls Pulls designed to be installed within the cabinet surface for a flush, integrated look, available in multiple finishes.
• Backplates Decorative mounting plates that transform hardware appearance and add visual interest to cabinet designs, ranging from $6.44 to $9.58 MSRP.
• Hooks Wall and cabinet hooks for closets, mudrooms, and bathrooms offered in various finishes to coordinate with cabinet hardware.

Quantifiable outcome

• Industry-leading sample program with more hardware samples than competitors
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• DPHA (Decorative Plumbing Hardware Association)minorOthersBerenson participates in DPHA annual conferences and was nominated for Product of The Year in 2024. DPHA is a trade association for the decorative plumbing and hardware industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/BerensonCorp
• YouTubeyoutube.com/user/BerensonHardware
• Facebookfacebook.com/Berenson.Corp
• LinkedInlinkedin.com/company/berenson-corp
• Instagraminstagram.com/berensonhardware

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berenson