Regional Health Care

What Regional Health Care does

Regional Health Care Group (RHCG) is a 100% Australian-owned, privately held B2B distributor of medical supplies headquartered in Mascot, NSW. The company sells two principal product categories to registered Australian healthcare professionals: a broad portfolio of medical consumables (gloves, gowns, dressings, IV catheters, syringes, pharmaceuticals, contrast media, infection control products, sutures, procedure packs, and wound care supplies) and a curated line of capital medical equipment sourced through brand partnerships (point-of-care ultrasound from EchoNous Kosmos, imaging AI from iCAD Profound AI, bioimpedance spectroscopy from ImpediMed SOZO, automated HLD systems from Nanosonics trophon, scalp cooling from Paxman, contrast injectors from ACIST/Bracco, and portable X-ray from KA Imaging, among others). Customers must register an account on the regionalhealth.com.au storefront and, for scheduled products, provide a HPRA Practitioner License; pricing is not publicly disclosed.

The business operates on a transactional distribution model with one-time sales of consumables and capital equipment, complemented by recurring revenue potential from consumable replenishment cycles and a CPD-accredited education and events program. Go-to-market is sales-led B2B targeting individual practitioners and medical practices across specialties including emergency medicine, cardiology, oncology, radiology, women's health, nephrology, and general practice. The company maintains a LinkedIn presence and publishes clinical articles on the website as content-marketing channels. Exclusive distribution of Henry Schein Halas and Hallas product lines and a 'Smart Savers' value-tier category are notable commercial differentiators.

Corporate structure shows two named leaders: Bernard Stang as co-founder and Peter Bush as executive director and chief financial officer. Operating geography is restricted to Australia with current markets identified as NSW, and no parent company, subsidiaries, funding rounds, or M&A activity are disclosed. No revenue, headcount, or financial metrics are available in the source material, and the company's growth, profitability, and customer concentration profiles cannot be reliably quantified from the available data.

Name

Regional Health Care

Legal name

Regional Health Care Group

Website

https://rhcg.com.au

Company type

Private

Operating status

Operating

Short description

Regional Health Care Group is an Australian B2B distributor selling registered medical consumables and branded capital medical equipment to healthcare professionals across multiple clinical specialties through an account-gated e-commerce storefront headquartered in Mascot, NSW.

Ownership category

akta.pro rank

Product category

Medical Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

akta.pro secondary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

Keywords

• Medical consumables distribution
• Capital medical equipment
• Healthcare supply distribution
• Clinical supplies Australia
• Medical device distribution

Headquarters

HQ city

Rosebery

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Medical Consumables Sales: Sale of medical consumables including gloves, gowns, dressings, needles, IV catheters, pharmaceuticals, infection control products, and other clinical supplies to healthcare professionals.
2. Capital Equipment Sales: Sale of capital medical equipment including POC ultrasound (Kosmos Echonous), clinical monitors (LG), breast cancer screening (SOZO by ImpediMed), scalp cooling systems (Paxman), mammography AI (iCAD), contrast injectors (Bracco ACIST), and other diagnostic equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Regional Health Care Group distributes a broad portfolio of medical consumables (gloves, gowns, dressings, IV catheters, syringes, pharmaceuticals, infection control products, surgical instruments and procedure packs) and capital medical equipment (POCUS, clinical monitors, mammography AI, scalp cooling, HLD disinfection systems, contrast injectors, mobile X-ray and point-of-care diagnostics) to Australian healthcare professionals. Products are sold through a registered B2B e-commerce storefront at regionalhealth.com.au and span brands including Henry Schein, 3M, Abbott, BD, Baxter, Bayer, Pfizer, EchoNous, ImpediMed, Nanosonics, Paxman, ACIST, Bracco, iCAD, KA Imaging, LG and Biolitec.

Product overview

Regional Health Care Group is an Australian healthcare distributor offering two core product lines: Medical Consumables (a broad portfolio of disposable supplies including gloves, gowns, dressings, IV catheters, syringes, pharmaceuticals, contrast media, infection control products, and surgical instruments) and Capital Equipment (durable diagnostic and therapeutic devices distributed through brand partnerships). The Capital Equipment portfolio features 13 branded product lines including EchoNous Kosmos POC ultrasound, ImpediMed SOZO bioimpedance spectroscopy, iCAD Profound AI mammography analysis, Nanosonics trophon HLD systems, Paxman scalp cooling, ACIST contrast injectors, Bracco imaging solutions, Biolitec laser therapy, KA Imaging mobile X-ray, Nova Biomedical point-of-care monitors, LG clinical displays, FebriDX infection diagnostics, and Xoft brachytherapy. Supplementary offerings include Henry Schein distributed products, a Smart Savers value category, and a Sustainable Products eco-focused range. The company serves clinical specialties spanning emergency medicine, cardiology, oncology, radiology, women's health, nephrology, urology, ENT, and pulmonology.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Consumables Broad portfolio of disposable medical supplies and clinical consumables covering infection control, wound management, vascular access, diagnostics, pharmaceuticals, surgical instruments, and procedure packs for Australian healthcare professionals.
• Capital Equipment Portfolio of durable diagnostic and therapeutic medical equipment distributed through brand partnerships, including POCUS, imaging AI, infection prevention, scalp cooling, bioimpedance spectroscopy, contrast delivery and portable radiography.
• ACIST Contrast Injector Systems Contrast injection systems (including ACIST CVI) for controlled delivery of contrast media during radiology and cardiology imaging procedures.
• EchoNous Kosmos POC Ultrasound Point-of-care ultrasound (POCUS) device for bedside diagnostic imaging across multiple clinical specialties.
• ImpediMed SOZO Bioimpedance Spectroscopy Bioimpedance spectroscopy device for quantifying fluid status and tissue composition, used in heart failure monitoring, lymphedema assessment and other clinical specialties.
• Nanosonics trophon HLD Systems Automated high-level disinfection (HLD) systems for ultrasound transducers and other medical devices, including the trophon2 Plus and trophon3 models for standardised infection prevention.
• Paxman Scalp Cooling System Scalp cooling system for reducing chemotherapy-induced alopecia (hair loss) in cancer patients undergoing chemotherapy treatment.
• Bracco Contrast Media & Imaging Solutions Diagnostic imaging contrast agents and delivery systems for radiology procedures.
• iCAD Profound AI Mammography Solution AI-powered mammography image analysis software that assists radiologists in detection and characterisation of breast abnormalities.
• FebriDX Point-of-Care Infection Diagnostic Handheld point-of-care diagnostic device providing rapid detection of respiratory infections via host immune response biomarkers for bedside triage.
• Biolitec Laser Systems Laser medical devices used in gynecological and soft-tissue applications, including treatment for vaginal atrophy, cervical ectropion, vulvar and cervical dysplasia and related laser therapy indications.
• KA Imaging Mobile X-ray Systems Portable mobile X-ray imaging equipment designed for bedside radiographic imaging in hospitals and clinical settings where stationary imaging is not accessible.
• Nova Biomedical StatSensor Creatinine Monitor Point-of-care handheld analyser for rapid measurement of creatinine levels in blood, supporting renal function assessment at the bedside or in clinic.
• LG Clinical Monitors & Displays Clinical-grade monitors and diagnostic display screens for medical imaging and patient monitoring in hospitals and healthcare facilities.
• Xoft Brachytherapy System Intraoperative radiation therapy (IORT) and brachytherapy system for targeted cancer treatment, enabling localised radiation delivery for breast cancer and other tumour types.
• Henry Schein Products Exclusive range of Henry Schein branded medical supplies and equipment distributed through the partnership with Henry Schein, including the Henry Schein Halas and Henry Schein Hallas lines.
• Smart Savers Cost-optimised product selections and value bundles designed for healthcare facilities seeking quality supplies at reduced pricing.
• Sustainable Products Environmentally focused product range supporting sustainability objectives in healthcare settings, including eco-friendly consumables and reusable medical supplies.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• FebriDX (Lumos Diagnostics)coreTechnology or IntegrationFebriDX is a diagnostic device for respiratory infections distributed by Regional Health Care Group as part of their capital equipment portfolio.
• NanosonicscoreTechnology or IntegrationNanosonics Trophon2 and Trophon3 automated high-level disinfection systems for ultrasound transducers distributed through Regional Health Care Group.
• ImpediMedcoreTechnology or IntegrationSOZO by ImpediMed - medical device for breast cancer screening and lymphoedema detection, as well as cardiac applications.
• ACIST (Bracco)coreTechnology or IntegrationACIST contrast injectors including the ACIST CVI system for radiology and cardiology imaging procedures.
• BraccocoreTechnology or IntegrationBracco contrast media products for radiology imaging procedures.
• PaxmancoreTechnology or IntegrationPaxman scalp cooling systems (PSCS2) for preventing chemotherapy-induced alopecia, distributed by Regional Health Care Group.
• EchoNouscoreTechnology or IntegrationKosmos EchoNous POCUS (Point-of-Care Ultrasound) devices distributed by Regional Health Care Group.
• Henry ScheincoreChannel Partner/ Reseller/ DistributorHenry Schein exclusive products including Henry Schein Halas and Henry Schein Hallas product lines. The company features a dedicated Henry Schein Products section with exclusive offerings.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Device Technologies: Australia and New Zealand medical device and equipment distributor representing many of the same specialty manufacturers RHCG carries (e.g., surgical and diagnostic equipment brands). Competes directly with RHCG's Capital Equipment book in hospitals and specialty clinics.
• EBOS Group: Largest Australian-headquartered healthcare and animal care products distributor, listed on the ASX. Directly comparable to RHCG in product mix (medical consumables, capital equipment, pharmaceuticals) and in serving Australian healthcare professionals across hospitals, pharmacies, and clinics.
• Clifford Hallam Healthcare (CH2): Australian medical and pharmaceutical distributor serving hospitals, pharmacies, and aged care. Operates a comparable B2B distribution model with a wide consumables and equipment portfolio, competing with RHCG for the same Australian healthcare customer base.

Broad incumbents

• Cardinal Health: Global medical product distributor with operations in Australia (listed as a brand on RHCG's website). Competes in medical/surgical supplies and capital equipment distribution to hospitals and ambulatory providers, with substantially larger scale than RHCG.
• Henry Schein: Global Fortune-500 medical and dental distributor and RHCG's exclusive product partner via Henry Schein Halas / Hallas. Operates broadly across medical consumables, equipment, and services worldwide and is a both supplier and potential competitive threat in Australia.
• B. Braun Australia: German-headquartered medical device and consumables manufacturer-distributor with an established Australian operation. Overlaps with RHCG in IV catheters, infusion sets, surgical instruments, and pharmaceuticals sold to hospitals and clinics.
• Bunzl Australasia: Global distribution group with a healthcare and cleaning consumables business in Australia. Overlaps with RHCG's medical and hygiene consumables categories and competes for the same institutional and clinical customers across Australia and New Zealand.
• Ansell: Australian-listed global manufacturer of medical and industrial gloves and PPE. Competes indirectly with RHCG's Gloves and Gowns consumables category as both a brand partner and a potential vertical competitor in protective consumables.

Regional players

• Olympus Australia: Australia arm of Olympus, a global endoscopy and medical device company with direct sales in the Australian market. Competes with RHCG's endoscopy-adjacent consumables and capital equipment categories within hospitals and specialty practices.
• Getinge Australia: Australian operation of Swedish medical technology company Getinge, selling capital equipment and consumables in surgical, ICU, and infection control. Overlaps with several RHCG capital equipment categories, including infection prevention (adjacent to Nanosonics trophon) and surgical consumables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInau.linkedin.com/company/regional-health-care-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regional Health Care