Rosendal Maskin

What Rosendal Maskin does

Rosendal Maskin AS is a privately held Norwegian construction equipment distributor founded in 1986 and headquartered in Askim on a 50,000 m² site along the E18 corridor. The company serves as the main importer of Develon (formerly Doosan since 2023) and JCB construction equipment in Norway, distributing excavators, wheel loaders, mini excavators, dumpers, and telehandlers, and also offers Everdigm hydraulic attachments including hammers, grapples, shears, crushers, and vibratory plates. Its core technology proposition is built on electric and hybrid construction machinery, including six JCB electric models and four Develon models converted to 100% electric operation through a partnership with Staad BV in the Netherlands, positioning the company in Norway's emerging zero-emission construction site market.

The company's revenue model rests on four streams: new equipment sales (hardware), pre-owned equipment sales through a used-equipment marketplace, after-sales service and parts, and sustainability consulting supporting Miljøfyrtårn environmental certification compliance. Pricing is quote-based on individual units with financing embedded through a Nordea Finance partnership offering multi-year leasing at competitive rates (e.g., 3.70% over 5 years for a Develon DX140 LCR-7 at 1.9M NOK ex VAT). Go-to-market is a hybrid of direct sales from the Askim headquarters, a nationwide dealer network, and a dedicated after-market service portal supporting machine registration, service scheduling, parts ordering, and warranty management. Customer base is concentrated in the construction contractor vertical across construction, excavation, earthmoving, waste handling, and recycling operations, with no public customer logos disclosed. The company is Miljøfyrtårn-certified and complies with Norway's Åpenhetsloven (Transparency Act).

Name

Rosendal Maskin

Legal name

Rosendal Maskin AS

Website

https://rosendalmaskin.no

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosendal Maskin AS is a Norwegian construction equipment distributor founded in 1986, serving as the main importer of JCB and Develon (formerly Doosan) machinery in Norway, plus Everdigm hydraulic attachments, with a growing electric equipment portfolio for Norwegian contractors.

Ownership category

akta.pro rank

Product category

Construction Equipment Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA)

akta.pro secondary industry

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Construction equipment supply
• Heavy machinery distribution
• Hydraulic attachments
• Electric construction machines
• Used construction equipment

Headquarters

HQ city

Askim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Construction Equipment Sales: Sale of new construction machinery including excavators, wheel loaders, mini excavators, dumpers, and telehandlers from JCB and Develon brands. Revenue generated from direct equipment sales to Norwegian contractors and construction companies.
2. Used Equipment Sales: Sale of pre-owned construction equipment through their used equipment marketplace.
3. Service and Parts: After-sales service, maintenance, and parts supply for the equipment brands they distribute.
4. Sustainability Consulting: Environmental and sustainability advisory services, including Miljøfyrtårn certification compliance support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rosendal Maskin is the main importer and full-line dealer in Norway for JCB and Develon (formerly Doosan) construction equipment, supplying excavators, wheel loaders, mini excavators, dumpers, and telehandlers. They also distribute Everdigm hydraulic attachments (breakers, shears, crushers, vibratory plates) and operate a used equipment marketplace (bruktmaskiner), complemented by after-sales service, parts supply, and equipment financing arranged through Nordea Finance.

Differentiator

Problem solved

Functional benefit

Products and services

• JCB Construction Equipment Full line of JCB construction machines for Norwegian contractors, including mini excavators, compact loaders, excavators, wheel loaders, and telehandlers across more than 300 JCB models. Equipment is suited for construction, earthmoving, and waste handling/recycling operations in public and private sectors.
• Develon Construction Equipment Develon (formerly Doosan) construction machinery supplied as a complete long-life solution, including excavators, wheel loaders, and other heavy equipment from a brand with global operations since 1977. Targeted at Norwegian contractors seeking complete construction solutions.
• Develon Electric Construction Machines Develon machines converted to 100% electric, rechargeable operation through partnership with Staad BV in the Netherlands, including models DX20ZE, DL285, DX165WR-7, and DX355LC with battery packs and charging infrastructure. Targeted at Norwegian contractors seeking zero-emission heavy equipment.
• JCB Electric Construction Machines JCB's electric machine lineup for the Norwegian market, including compact electric models 403E, 19C-1E, 1TE, 525-60E, HTD-5E, and TLT35-22E, targeted at contractors seeking zero-emission equipment for indoor, urban, or sustainability-driven sites.
• Everdigm Hydraulic Equipment Everdigm hydraulic attachments for machines from 1 to 100 tons, including hydraulic hammers, sorting grabs, shears, crushers, vibratory plates, and multi-processors. Targeted at construction and demolition contractors needing hydraulic tools across a wide machine tonnage range.
• Used Construction Equipment Marketplace (Bruktmaskiner) Pre-owned construction equipment marketplace (bruktmaskiner) operated by Rosendal Maskin, offering used JCB, Develon, and other branded machines to Norwegian contractors seeking lower-cost alternatives to new equipment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Staad BVcoreStrategic or Co-development PartnerThrough agreement with Staad BV in Netherlands, Rosendal Maskin offers Develon machines converted to 100% electric operation. Staad BV performs conversions of standard Develon machines to fully electric rechargeable machines.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Komatsu: Global construction and mining equipment OEM with overlapping excavator, wheel loader, and dump truck product families that compete with Develon and JCB offerings carried by Rosendal.
• JCB: UK-based construction equipment OEM and one of Rosendal's two principal brand partners; relevant as a major global competitor in mini excavators, telehandlers, and wheel loaders — the categories Rosendal distributes under the JCB banner in Norway.
• Volvo Construction Equipment: Sweden-based construction equipment OEM with excavators, wheel loaders, and articulated haulers that compete head-to-head with Develon and JCB products distributed by Rosendal in the Nordic market.
• Liebherr: Global construction equipment OEM with a broad product portfolio including excavators, wheel loaders, and telehandlers overlapping with Rosendal's distributed JCB and Develon product lines.
• Hitachi Construction Machinery: Global construction and mining equipment OEM with a strong excavator portfolio directly competing with Develon's excavator line that Rosendal sells, and operating its own European dealer network.
• Caterpillar: Global construction and mining equipment OEM whose excavator, dozer, and wheel loader lines compete directly with Develon and JCB products that Rosendal distributes; relevant broad incumbent and indirect comparable for the equipment categories.

Direct peers

• Pon Equipment: Norwegian Caterpillar dealer operating the same construction equipment distribution model — new sales, financing, service, and parts — directly competing with Rosendal for Norwegian contractor accounts across excavators, wheel loaders, and related heavy equipment.
• Hessel Maskin: Norwegian Komatsu construction equipment dealer offering directly comparable sales, service, and parts support to Norwegian contractors across overlapping product categories (excavators, wheel loaders, dumpers).
• Nasta AS: Norwegian construction equipment distributor covering multiple compact and heavy equipment brands with the same dealer/wholesale model, serving the same Norwegian contractor customer base as Rosendal.

Others

• Cramo: Nordic equipment rental company adjacent to the construction equipment value chain; not a direct competitor to Rosendal's distribution model but operates in the same Norwegian end market serving construction and infrastructure contractors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JCBRosendalMaskinAS
• LinkedInlinkedin.com/company/rosendal-maskin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosendal Maskin