El Manana
El Mañana de Nuevo Laredo is a family-owned regional newspaper and digital media outlet serving the US-Mexico border region from Nuevo Laredo, Tamaulipas, with 95+ years of publishing tradition, multi-platform distribution (print, web, social), and a dedicated Texas edition.
- Company typePrivate
- Founded1932
- HeadquartersLaredo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What El Manana does
El Mañana de Nuevo Laredo is a regional newspaper and digital media company serving the US-Mexico border region, headquartered in Nuevo Laredo, Tamaulipas, Mexico. Founded in 1932 by Heriberto Deándar Amador (as successor to El Verbo Libre, 1924), the publication has been family-owned and operated for over 90 years, currently under the corporate umbrella of Editora Argos S.A. de C.V. and led by Director General Ramón Cantú Deándar. The company operates a multi-platform media business: a daily print newspaper sold at 10 pesos Monday-Saturday and 12 pesos on Sundays; a digital edition at elmanana.com.mx covering 13 content categories; the El Mañana 360 multimedia sub-brand for photo and video content; and social media channels with over 1.2 million combined followers across Facebook (939K+), YouTube (269K+), and Instagram (15.8K+), accumulating 10.6 million+ page clicks.
The technology foundation is a multi-category content management system organizing sections spanning Nacional, Estado, Nuevo Laredo, Reynosa, Matamoros, Victoria, Tampico, Laredo Texas, Global, Cultura, Tecnología, Deportes, Escena, and Opinión. Editorial operations are supported by a structured team including heads of investigations, digital editing, sports, culture, Texas coverage, and web editing, plus commercial, accounting, circulation, and systems managers. The company has three physical locations: the Editora Argos headquarters in Nuevo Laredo, a representative office in Laredo, Texas (P.O. Box 450589), and a Mexico City media representative (Medios Masivo Mexicanos).
Revenue is generated through three streams: single-copy print newspaper sales, digital advertising (web banners, sponsored content, social media campaigns), and print advertising including supplements and special editions. Advertising is sold via a 2025 Media Kit with quote-based rates and multi-year contracts. The company has not disclosed specific revenue figures and operates without external institutional investment, relying on family ownership and operational cash flow. The customer base is bifurcated between individual readers (general border-region news consumers) and regional advertisers (businesses seeking to reach the border-region market), with no named enterprise customers disclosed.
El Manana firmographics
Firmographics- Name
- El Manana
- Legal name
- Editora Argos S.A. de C.V.
- Website
- https://elmanana.com.mx
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El Mañana de Nuevo Laredo is a family-owned regional newspaper and digital media outlet serving the US-Mexico border region from Nuevo Laredo, Tamaulipas, with 95+ years of publishing tradition, multi-platform distribution (print, web, social), and a dedicated Texas edition.
- Ownership category
- akta.pro rank
El Manana industry classification
Industry- Product category
- Regional Newspaper Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro industry
- Local & Regional Newspapers (Print & Digital)Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)
Keywords
Where El Manana is headquartered
LocationHeadquarters
- HQ city
- Laredo
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
El Manana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Print newspaper sales: Physical newspaper sales to readers - priced at 10.00 pesos Monday through Saturday, 12.00 pesos on Sundays
- Digital advertising: Multi-platform advertising services including web banner placements, sponsored content, and digital campaigns targeting the border region's readership demographic
- Print advertising: Traditional print advertising in the newspaper including supplements and special editions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Print newspaper single copy |
| Other | Multi-year contract | Digital advertising campaigns |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
El Manana product offering
Product offeringCore offering
El Mañana de Nuevo Laredo is a regional newspaper publishing company that produces and distributes news coverage for the Mexico-US border region. It operates a daily print edition sold at 10 pesos Monday-Saturday and 12 pesos on Sundays, a free digital edition at elmanana.com.mx spanning 13 news categories (Nacional, Estado, Nuevo Laredo, Reynosa, Matamoros, Victoria, Tampico, Laredo Texas, Global, Cultura, Tecnología, Deportes, Escena, Opinión), and El Mañana 360, a multimedia photo and video content platform.
Product overview
El Mañana de Nuevo Laredo operates as a multi-platform newspaper media company with three main offerings: a digital edition accessible at elmanana.com.mx providing real-time news across 13 categories (Nacional, Estado, Nuevo Laredo, Reynosa, Matamoros, Victoria, Tampico, Laredo Texas, Global, Cultura, Tecnología, Deportes, Escena, and Opinión); a traditional printed newspaper (Impresa) published Monday through Saturday for 10.00 pesos and Sundays for 12.00 pesos; and El Mañana 360, a multimedia extension featuring photo and video content. The company serves the border region of Nuevo Laredo, Tamaulipas and Laredo, Texas with regional news coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- El Mañana de Nuevo Laredo (Digital)
- El Mañana de Nuevo Laredo (Impresa)
- El Mañana 360
Companies that use El Manana
Customer profileSegments2 records
Ideal customer profiles2 records
El Manana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
El Manana partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Editora Argos S.A. de C.V.coreThe parent publishing company that owns and operates El Mañana de Nuevo Laredo. Founded and operated by the Deándar family since 1924, Editora Argos publishes the newspaper from its facilities in Nuevo Laredo, Tamaulipas.
- Medios Masivo Mexicanos, S.A. de C.V.minorMexican representative office located at Luz Saviñon No. 13, sexto piso, Colonia del Valle, Mexico City, handling media representation and advertising sales for El Mañana in central Mexico.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
El Manana competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
El Manana social profiles
Digital presenceEl Manana financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Manana leadership team
Management profileNumber of profiles
Profiles8 records
El Manana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Manana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Manana
What does El Manana do?
El Mañana de Nuevo Laredo is a regional newspaper publishing company that produces and distributes news coverage for the Mexico-US border region. It operates a daily print edition sold at 10 pesos Monday-Saturday and 12 pesos on Sundays, a free digital edition at elmanana.com.mx spanning 13 news categories (Nacional, Estado, Nuevo Laredo, Reynosa, Matamoros, Victoria, Tampico, Laredo Texas, Global, Cultura, Tecnología, Deportes, Escena, Opinión), and El Mañana 360, a multimedia photo and video content platform.
Is El Manana a public or private company?
El Manana is a private company. It is classified as family owned and is currently operating.
When was El Manana founded?
El Manana was founded in 1932. It employs 11 to 50 people.
Where is El Manana based?
El Manana is headquartered in Laredo, United States, in the North America region.
How does El Manana make money?
Three revenue lines are on record. Print newspaper sales are the primary driver. The others are digital advertising and print advertising.
Does El Manana have an API?
No public API is recorded for El Manana.
What industry is El Manana in?
El Manana's product category is Regional Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 5131 and its SIC code is 2721.