Soofty drink

What Soofty drink does

Soofty Drink is a privately held French beverage company operated through MS INTERNATIONAL TRADING SARL (registered at 12 Avenue des Andes, 91940 Les Ulis, France) that produces and sells two product lines: a range of naturally fizzy, aspartame-free sparkling fruit beverages in 330ml cans under the 'Soofty Drink' brand (flavors include Apple, Strawberry, Peach, Lychee, Mojito, Cherry, Melon, Watermelon, and a Kids variant), and an ambient-temperature 'Smoothie by Soofty' sub-brand in 350ml bottles combining fruit juices with Lactobacillus cultures (Strawberry Grapefruit, Kiwi Apple, Mango Pineapple, Orange Grapes, Grapes Blueberry, Tropical). The company sells exclusively through multi-pack and discovery-pack formats (no single-can SKUs) at published prices ranging from €12.90 for an 8-can discovery pack to €33.00 for a 20-bottle smoothie pack, all inclusive of French VAT. Products are formulated without aspartame or preservatives, using natural aromas and real fruits, and are positioned as a healthier alternative to mainstream sugary soft drinks for health-conscious, on-the-go consumers.

The business runs a dual-channel go-to-market model: a direct-to-consumer e-commerce storefront on soofty.fr with bilingual French/English support and home delivery, and a formal 'Become a Reseller' (Devenir Revendeur) B2B program that requires a KBIS business registration and targets retailers and distributors. Marketing is concentrated on product-page storytelling, ingredient-benefit content, and participation in international trade shows; the company was among 110 French brands featured by Business France at Gulfood 2026 in Dubai, indicating early-stage expansion into the UAE/Middle East. Operationally, the company is a micro-entity with 1–10 employees, a SARL registered capital of €10,000 (RCS Evry 809 862 873), no external funding rounds disclosed, and sole leadership by Mohamed SAKHRAOUI as President. There is no proprietary technology, no disclosed AI/ML capability, no patents or trademarks, and no app or SDK surface; the technical footprint is limited to a standard PrestaShop-based e-commerce site.

Name

Soofty drink

Legal name

MS INTERNATIONAL TRADING SARL

Website

https://soofty.fr

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Soofty Drink is a French SARL that produces and sells naturally fizzy, aspartame-free sparkling fruit beverages in 330ml cans and ambient-temperature fruit-blend smoothies under the 'Smoothie by Soofty' sub-brand. It distributes through a bilingual DTC storefront on soofty.fr and a B2B reseller program targeting retailers and the UAE market.

Ownership category

akta.pro rank

Product category

Non-alcoholic beverages

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Sparkling/Carbonated Bottled Water Production (AFAFACAE)

akta.pro secondary industries

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Sparkling fruit beverages
• Flavored drinking water
• Aspartame-free drinks
• Fruit smoothies
• Natural soft drinks

Headquarters

HQ city

Le Bois Du Pin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct Product Sales (B2C E-commerce): The company operates a direct-to-consumer e-commerce storefront (soofty.fr) selling beverages directly to end consumers. Customers purchase products online with home delivery. The store offers individual cans, multi-packs (24x330ml for drinks, 20x350ml for smoothies), and discovery packs.
2. Wholesale/Reseller Sales (B2B): The company maintains a 'Become a reseller' program, selling products in bulk quantities to retailers and business partners. This channel targets brick-and-mortar retail stores and other distributors interested in carrying Soofty products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Soofty Drink produces and sells naturally fizzy, aspartame-free sparkling fruit beverages and ambient fruit juice smoothies under the Soofty Drink and Smoothie by Soofty brands. Products are packaged in 330ml cans (sparkling drinks) and 350ml bottles (smoothies), offered in multiple fruit flavors, and sold primarily through a direct-to-consumer e-commerce store at soofty.fr with home delivery, plus a B2B reseller/wholesale channel.

Product overview

Soofty Drink is a French beverage company operated by MS INTERNATIONAL TRADING SARL, offering two main product lines: Soofty Drink (naturally fizzy, aspartame-free sparkling fruit beverages in 330ml cans) with 9 flavors including Apple, Strawberry, Peach, Lychee, Mojito, Cherry, Melon, Watermelon, and a Kids variant; and Smoothie by Soofty (ambient temperature smoothies in 350ml format) with 6 flavors including Strawberry Grapefruit, Kiwi Apple, Mango Pineapple, Orange Grapes, Grapes Blueberry, and Tropical. Both product lines emphasize natural flavors, no artificial sweeteners, and health benefits. The company also offers discovery packs for sampling the full product range.

Differentiator

Problem solved

Functional benefit

Brands

• Smoothie by Soofty: A sub-brand offering fruit juice blend smoothies at room temperature, containing live cultures (Lactobacillus) and no aspartame. Available in various fruit flavors including Strawberry Grapefruit, Kiwi Apple, Mango Pineapple, Orange Grapes, Grapes Blueberry, and Tropical.

Products and services

• Soofty Drink (Sparkling Fruit Beverage Range)

Quantifiable outcome

• Soofty was selected among 110 French brands for the Gulfood 2026 trade show in Dubai, demonstrating international market recognition

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Business FrancecoreGTM or Marketing PartnerBusiness France, the French national agency supporting international economic development, organized France's largest-ever participation at Gulfood 2026 in Dubai. Soofty Drink was featured among 110 French brands across four Taste France Pavilions. Business France facilitates international market access for French food and beverage companies targeting the UAE market, which imports 85% of its food.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SooftyDrink
• Facebookfacebook.com/sooftydrink
• LinkedInlinkedin.com/company/soofty-drink

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soofty drink