What Yours Truly does

JAKALA is a data, AI, and experiences company headquartered in Milan, Italy (Corso di Porta Romana 15), operating as a full-service digital transformation partner for enterprise clients across European and adjacent markets. The company combines three integrated service pillars — Strategy (consulting and digital transformation roadmaps), Technology (platform and ecosystem implementation including Adobe Journey Optimizer specialization), and Activation (customer engagement and personalization across digital channels) — under a single delivery model. Its stated core differentiator is the "AI Factory," an in-house capability positioned to translate data into actionable, measurable business decisions across the customer journey.

Name

Yours Truly

Legal name

JAKALA S.P.A. S.B.

Website

https://yourstruly.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

JAKALA is a Milan-headquartered, pan-European data, AI, and experiences company that delivers integrated strategy, technology, and activation services to enterprise clients across 15 verticals, anchored by its proprietary AI Factory platform.

Ownership category

akta.pro rank

Product category

Creative and Digital Media Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital media agency
• Creative content production
• Brand campaign services
• Video content creation
• Advertising creative services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Strategy: Consulting services for strategic planning and digital transformation across customer journey
2. Technology Implementation: Technology integration and implementation services including Adobe Journey Optimizer specialization
3. Activation Services: Customer engagement and activation services across digital channels and touchpoints

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Yours Truly is a creative agency for digital media that produces content and campaigns intended to inspire audiences and convert viewers into advocates ("convincing actors") for its clients. The firm delivers digital media creative services across the campaign lifecycle, serving brand clients from its Hamburg base.

Product overview

JAKALA is a data, AI, and experiences company offering an integrated model combining Strategy, Technology, and Activation pillars to deliver measurable business results across the customer journey. The core differentiator is the AI Factory, which translates data into smart business decisions. The company serves diverse industries including consumer goods, financial services, automotive, telecommunications, media, public sector, and healthcare across European markets. Their integrated approach combines strategic consulting with technology implementation and customer activation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Agency Services for Digital Media End-to-end creative agency work for digital media, including content production and campaigns intended to inspire audiences and turn viewers into convincing actors/advocates for the client's brand. Targeted at brand marketers and companies needing digital creative output.

Quantifiable outcome

• Measurable business success through AI-powered data translation

Named customers4 records

Segments15 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AdobecoreTechnology or IntegrationJAKALA has specialized expertise in Adobe Journey Optimizer, with team members holding certifications in Adobe Journey Optimizer. The company positions this as a core capability for delivering modern customer experience (CX) solutions. Adobe Journey Optimizer is used as a key technology enabler in JAKALA's service offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Accenture Song (formerly Accenture Interactive): Global digital transformation and customer experience arm of Accenture, combining strategy, design, technology, and activation services for enterprise clients across the same verticals JAKALA serves.
• Deloitte Digital: Big Four digital agency combining creative, technology, and consulting capabilities with an integrated strategy-to-activation model directly comparable to JAKALA's three-pillar offering.
• Publicis Sapient: Digital business transformation arm of Publicis Groupe focused on strategy, consulting, and engineering — competes head-to-head with JAKALA on enterprise CX and platform-led transformation deals.
• McKinsey Digital (QuantumBlack): Strategy-led digital and analytics practice within McKinsey, offering AI-driven transformation services that overlap directly with JAKALA's AI Factory positioning and enterprise activation work.
• Capgemini Invent: Digital innovation and transformation consulting arm of Capgemini, combining strategy, technology, and design for enterprise clients in Europe and globally — same integrated GTM motion as JAKALA.
• IBM iX (IBM Consulting Experience): IBM's global digital experience and design consultancy pairing enterprise strategy with platform technology implementation, a direct competitor on large CX transformation mandates.
• Merkle: Data-driven customer experience management agency within Dentsu, with deep CRM, analytics, and martech implementation practices that compete for the same Adobe/Salesforce-led enterprise engagements as JAKALA.

Broad incumbents

• VMLY&R: Global creative and customer experience agency within WPP, offering brand strategy, commerce, and experience design that overlaps with JAKALA's Activation pillar at larger scale.
• Havas CX: Customer experience and commerce arm of Havas Group operating across creative, media, and technology services for enterprise clients — overlapping especially in activation and content-driven CX work.
• Cognizant Interactive: Digital experience, design, and engineering practice within Cognizant, providing integrated enterprise transformation services that compete with JAKALA on technology implementation and CX activation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jakala-spa
• Instagraminstagram.com/wearejakala

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yours Truly