Northeast Georgia Physicians Group

What Northeast Georgia Physicians Group does

Northeast Georgia Physicians Group (NGPG) is a non-profit, multi-specialty physician group affiliated with Northeast Georgia Health System (NGHS), employing over 700 physicians, physician assistants, nurse practitioners, midwives, and other clinical staff across more than 50 practice locations in North Georgia. The group operates as the physician enterprise arm of NGHS, providing direct-to-consumer access to primary care, urgent care (11 walk-in sites plus on-demand video visits 8 a.m.-8 p.m. seven days a week), and 40+ medical specialties including cardiology, oncology, orthopedics, neurosciences, OB/GYN, and general surgery. NGPG holds Center of Excellence accreditations in robotic and hernia surgery via the da Vinci platform, with NGMC surpassing 10,000 robotic surgery patients since 2019, and partners with NGHS residency programs (GME) to train physicians internally.

Core technology infrastructure centers on the MyChart patient portal (Epic-derived), which serves as the gateway for scheduled appointments, video visits, E-Visits, after-hours care access, and online urgent care wait-time tracking and check-in. Additional digital touchpoints include an online symptom checker, online provider search and direct booking, and Google Maps-integrated location services. Advanced clinical technology includes the da Vinci Surgical System for minimally invasive procedures such as robotic gastric bypass, single-port surgery, heart valve reconstruction, and Deep Brain Stimulation, alongside a SpaceOAR Hydrogel Center of Excellence designation for prostate cancer radiation therapy.

NGPG's business model is primarily fee-for-service healthcare delivery reimbursed through major commercial insurance plans, supplemented by self-pay arrangements and a financial assistance program for uninsured or underinsured patients. Revenue diversification is achieved through Concierge Medicine (premium tier launched October 2022 with 24/7 access and same-day appointments), Occupational Medicine, and ancillary services. Distribution channels span walk-in urgent care, telehealth video visits, e-visits, scheduled in-person visits across 50+ sites, and after-hours on-call coverage. NGPG has earned NCQA Patient-Centered-Connected-Care recognition across all seven urgent care locations for three consecutive years (2022-2024) and is consistently represented on regional Top Doctors lists (Georgia Trend, Atlanta Magazine).

Name

Northeast Georgia Physicians Group

Legal name

Northeast Georgia Physicians Group

Website

https://ngpg.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Northeast Georgia Physicians Group (NGPG) is a non-profit, multi-specialty physician group affiliated with Northeast Georgia Health System, employing over 700 clinicians at 50+ locations across North Georgia and serving 1 million+ people with primary, urgent, and specialty care.

Ownership category

akta.pro rank

Product category

Multi-Specialty Physician Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Hospital-Owned Physician Networks & Medical Groups (HLAFAAAL)

akta.pro secondary industries

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA), After-Hours & Walk-In Primary Care Clinics (HLAFADAH), Retail & Walk-In Primary Care Clinics (HLAFAGAC)

Keywords

• Primary care services
• Urgent care services
• Multi-specialty physician group
• Telehealth video visits
• Specialty medical practices

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Care Services: Fee-for-service healthcare delivery through insurance reimbursement from major insurance plans and self-pay arrangements. Services include primary care, specialty care, urgent care, and surgical procedures across all NGPG locations.
2. Telehealth/Virtual Care: Revenue from video visits and e-visits covered by insurance or self-pay, providing immediate care for common illnesses and minor injuries.
3. Urgent Care Walk-In Services: Walk-in clinic revenue from treatment of non-life-threatening illnesses and injuries, accepting most major insurance plans as well as self-pay options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Northeast Georgia Physicians Group operates as a multi-specialty physician group delivering primary care, urgent care, and 40+ medical specialties through more than 50 locations across North Georgia. The group is integrated with parent non-profit Northeast Georgia Health System (NGHS) and seven Northeast Georgia Medical Center hospitals, and offers multiple telehealth modalities including On-Demand Video Visits, Scheduled Video Visits, E-Visits, and After Hours Care through the MyChart platform.

Product overview

Northeast Georgia Physicians Group (NGPG) is a multi-specialty physician group offering a comprehensive healthcare services platform with over 700 physicians and clinicians at more than 50 locations across North Georgia. The organization operates as a unified healthcare delivery network combining core clinical services (Urgent Care, Primary Care, and 40+ medical specialties) with patient engagement tools (MyChart patient portal, Online Symptom Checker) and multiple telehealth modalities (On-Demand Video Visits, Scheduled Video Visits, E-Visits, After Hours Care). NGPG is affiliated with Northeast Georgia Health System, connecting patients to seven hospitals in Gainesville, Braselton, Winder, Dahlonega, and Demorest.

Differentiator

Problem solved

Functional benefit

Brands

• Urgent Care Video Visits: On-demand telehealth service allowing patients to visit with NGPG Urgent Care providers via video on phone, tablet, or computer from 8 a.m. to 8 p.m.
• MyChart
• E-Visits
• After Hours Care

Products and services

• Urgent Care Walk-in urgent care service providing treatment for non-life-threatening illnesses, injuries, and routine testing including vaccines, sports and camp physicals, on-site medication dispensing, EKG, x-rays, and lab testing. Available at 11 NGPG urgent care locations across North Georgia, open seven days a week including holidays from 8 a.m. to 7:45 p.m. No appointment needed; patients can also save their spot online to skip the wait.
• Primary Care Family medicine, internal medicine, and pediatric services delivered at more than 50 NGPG practice locations, providing comprehensive primary care for patients of all ages across North Georgia.
• On-Demand Urgent Care Video Visit Virtual urgent care service connecting patients with board-certified NGPG Urgent Care providers via video on a phone, tablet, or computer. Available 7 days a week from 8 a.m. to 8 p.m., offered through the MyChart platform. Designed for patients 5 years and older seeking immediate care for common conditions such as cold, flu, fever, rashes, UTIs, COVID-19, and minor injuries.
• Video Visits Scheduled video appointments with NGPG providers across nearly every specialty including primary care, pediatrics, women's health, orthopedics, and more. Conducted through the MyChart platform as an alternative to in-person visits.
• E-Visits Online questionnaire-based consultations for basic healthcare issues. Available to everyone (not just NGPG patients), with patients required to be 18 years or older. Connects patients with NGPG providers via computer or smartphone through the MyChart platform.
• After Hours Care After-hours telephone access to on-call physicians for established NGPG patients. Available to all ages including pediatrics by calling local NGPG practice numbers outside regular office hours.
• 40+ Medical Specialties Multi-specialty physician practice offering more than 40 medical specialties across North Georgia, including advanced services such as robotic gastric bypass surgery, single port access surgeries, minimally invasive heart valve reconstruction, Deep Brain Stimulation (DBS), gynecologic oncology, bariatric medicine, allergy and asthma, and other specialty consultations.
• Surgical Services General surgery, cardiovascular and thoracic surgery, orthopedic surgery, neurosurgery, gynecologic oncology, podiatry, urology, vascular surgery, and trauma and acute care surgery delivered by NGPG surgeons at multiple North Georgia locations, including robotic-assisted procedures using the da Vinci Surgical System.
• Women's Health / OB/GYN Comprehensive obstetrics, gynecology, midwifery, and urogynecology services, including labor and delivery at Northeast Georgia Medical Center. Provided by NGPG obstetricians, midwives, and gynecology specialists across North Georgia locations.
• Bariatric and Metabolic Institute / Medical Weight Loss Bariatric and metabolic services including robotic gastric bypass surgery and medical weight loss programs for patients seeking surgical or non-surgical weight management. Delivered through NGPG Bariatric & Metabolic Institute locations including Gainesville, Buford, and Chestnut Mountain.
• Concierge Medicine Practice Concierge Medicine practice providing 24/7 physician access with direct physician contact, a private waiting room, same-day appointments, and unhurried patient interactions. Available to patients seeking a premium, personalized primary care experience.
• Cardiovascular and Thoracic Surgery Cardiovascular and thoracic surgery services including minimally invasive heart valve reconstruction performed by NGPG cardiothoracic surgeons, with practice locations in Gainesville and across North Georgia, integrated with Northeast Georgia Medical Center.
• Neurosciences (Neurosurgery and Neurology) Neurosurgery and neurology services including Deep Brain Stimulation (DBS) and other advanced neurosurgical procedures delivered by NGPG neurosurgeons and neurologists across North Georgia.

Quantifiable outcome

• State's sixth-largest physician group
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Northeast Georgia Health System (NGHS)coreStrategic or Co-development PartnerNGPG is affiliated with NGHS, a non-profit health system serving over 1 million people in 19 counties. NGPG physicians provide care at NGHS's seven hospitals (Gainesville, Braselton, Winder, Dahlonega, Demorest) and have direct connections to specialized services across the health system. This affiliation enables comprehensive care coordination and access to advanced procedures.
• Graduate Medical Education (GME) ProgramcoreStrategic or Co-development PartnerNGPG primary care and specialty locations host resident physicians trained at Northeast Georgia Medical Center. GME includes internship, residency and fellowship programs leading to board certification. This partnership helps address physician shortages while providing comprehensive team-based care.
• Good News ClinicsminorOthersNGPG physicians donated $100,000 to support integrative technology at Good News Clinics, a charitable healthcare provider serving uninsured and underinsured patients in the community.
• da Vinci Surgical SystemcoreTechnology or IntegrationNGPG surgeons utilize Intuitive Surgical's da Vinci Surgical System for advanced robotic procedures including gastric bypass surgery, single port access surgeries, and other minimally invasive procedures. NGMC has surpassed 10,000 robotic surgery patients.

Scale indicators8 records

Recent moves12 records

Expansion highlights7 records

Direct peers

• Piedmont Physicians: Piedmont's multi-specialty physician network in Georgia directly parallels NGPG in model: hospital-employed physicians across primary care and 40+ specialties, integrated with a regional non-profit health system, and serving a comparable outpatient ambulatory footprint.
• Wellstar Medical Group: Wellstar Medical Group is the hospital-owned, multi-specialty physician network of Wellstar Health System in Georgia, operating across the Atlanta metro and surrounding counties with urgent care, primary care, and specialty practices - a directly analogous operating model to NGPG.
• Emory Clinic: Emory Clinic is the multi-specialty faculty practice and ambulatory physician arm of Emory Healthcare, providing primary care, urgent care, telehealth, and advanced specialty services across Georgia - comparable to NGPG in scope and in being embedded in a major regional non-profit health system.
• Northside Hospital Physician Network: Northside's employed physician network spans primary and specialty care across the Atlanta metro and surrounding counties, with urgent care, OB/GYN, oncology, and surgical subspecialties - directly competing with NGPG for North Georgia patient referrals and ambulatory share.

Regional players

• Athens Regional / Piedmont Athens Regional Physician Network: A hospital-affiliated physician group serving Northeast Georgia east of I-85, with primary and specialty services overlapping NGPG's catchment - relevant as a regional alternative for the same patient base rather than a direct Atlanta competitor.
• Tanner Health System Medical Group: Tanner operates a multi-specialty employed physician network across west Georgia and east Alabama, comparable in structure (hospital-owned, multi-specialty ambulatory footprint) and relevant as another non-metro Georgia health-system physician model.

Emerging players

• Privia Health: Privia is a national physician-enablement and multi-specialty medical group platform that partners with health systems and independent practices - comparable to NGPG in operating a multi-specialty physician network with technology infrastructure and population health capabilities, but at national scale rather than single-region.
• VillageMD: VillageMD operates value-based, multi-site primary care clinics often co-located with or owned by hospital partners - relevant as an emerging ambulatory care model that competes for patients in suburban and secondary markets similar to NGPG's North Georgia footprint.
• ChenMed: ChenMed runs physician-owned, value-based primary care clinics for seniors across multiple states - comparable to NGPG in operating physician-led ambulatory clinics with technology-enabled workflows, though distinguished by its senior-focused capitated model.

Broad incumbents

• Atrium Health (Advocate Health) Physician Network: The employed physician arm of one of the largest U.S. non-profit health systems, Atrium/Advocate's medical group operates multi-specialty ambulatory care across the Southeast - a broad-incumbent comparable to NGPG in being hospital-owned multi-specialty ambulatory delivery, but at significantly larger scale and geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/myngpg
• YouTubeyoutube.com/@northgahs
• Facebookfacebook.com/myNGPG
• LinkedInlinkedin.com/company/ngpg
• Instagraminstagram.com/myngpg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northeast Georgia Physicians Group