Russell Roof Tiles

What Russell Roof Tiles does

Russell Roof Tiles is the trading name of Russell Building Products Limited, a private UK manufacturer of concrete roof tiles, dry-fix systems, ventilation, underlay, and roof-integrated solar solutions, founded in 1892 and headquartered in Burton-on-Trent. The company operates three UK manufacturing sites (Burton-on-Trent HQ plus Burton Works, and Lockerbie, Scotland), producing 'hundreds of thousands' of tiles and fittings per week across two ranges: the Natural Range (Bute3®, Galloway, Lothian, Lothian 145, Moray, Polden) targeting slate, clay, and stone aesthetics, and the Commercial Range (Cheviot, Double Roman, Grampian, Highland, Pennine) for cost-effective interlocking solutions. Its flagship innovation is the Bute3® triple-tile interlocking format — a proprietary, mechanically novel design backed by £20M+ and five years of development that launched full production in June 2025 and reached 1M tiles sold on 80+ UK developments within a year, with stated 33% faster installation versus comparable small-format products.

Russell makes money primarily through one-time product sales of concrete tiles and roofing accessories to UK housebuilders, roofing contractors, social housing providers, and commercial developers, distributed via direct enterprise sales (regional sales contacts and specification support for architects/developers) and through building materials merchants for mid-market contractors. Pricing is quote-based and not publicly disclosed. The customer base spans national housebuilders (Taylor Wimpey, David Wilson Homes, Bloor Homes, Wain Homes), retirement living (McCarthy & Stone), social and government housing (East Ayrshire Council 190,000-tile re-roofing, South Lanarkshire Council, Ministry of Defence), and commercial projects (Center Parcs). In May 2026, Russell extended its model into roof-integrated solar through a strategic partnership with Solfit, positioning a Future Homes Standard-compliant combined roof-plus-solar system as part of a whole-roof specification offering backed by a 15-year RussSpec guarantee, RIBA-approved CPD, CAD library, and a dedicated Training & Innovation Hub. The company is privately held, holds ISO 9001/14001/45001, BES 6001 and UKCA certifications, has committed to Net Zero by 2040 (10 years ahead of UK government targets), and was awarded Roofing Solution of the Year for Bute3® at the 2026 Showhome Readers' Awards.

Name

Russell Roof Tiles

Legal name

Russell Building Products Limited

Website

https://russellrooftiles.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

101–250 employees

Short description

Russell Roof Tiles is a privately held UK manufacturer (founded 1892) of concrete roof tiles, dry-fix systems, underlay, and roof-integrated solar solutions, serving national housebuilders, social housing providers, and commercial developers through three UK production sites and merchant distribution.

Ownership category

akta.pro rank

Product category

Concrete Roof Tiles

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Clay & Concrete Roof Tiles (IMADAFAC)

akta.pro secondary industries

Flashing, Edge Metal & Roof Accessories (IMADAFAJ), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)

Keywords

• Concrete roof tiles
• Roof tile manufacturing
• Roofing accessories
• Dry fix systems
• In-roof solar

Headquarters

HQ city

Burton-on-trent

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Roof Tiles and Accessories Sales: One-time product sales of concrete roof tiles, ridge tiles, dry fix systems, ventilation products, underlay, and fixings to housebuilders, roofing contractors, and merchants. Revenue generated through direct sales and distribution via building materials merchants.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Russell Roof Tiles, trading as Russell Building Products Limited, manufactures concrete roof tiles and complementary roofing accessories (ridge tiles, dry verge, dry ridge, dry hip, ventilation, underlays, and tile clips) for UK residential, commercial, and social housing projects. Products are sold under named ranges such as Bute3®, Galloway, Lothian, Moray, Polden, Cheviot, Double Roman, Grampian, Highland, and Pennine, and increasingly integrated with in-roof solar solutions. Customers include national and regional housebuilders, developers, social housing providers, roofing contractors, and building merchants.

Product overview

Russell Roof Tiles is a UK-based manufacturer of concrete roof tiles and roofing accessories operating as the trading name of Russell Building Products Limited. The product portfolio consists of two main tile ranges: the Natural Range (Bute3®, Galloway, Lothian, Lothian 145, Moray, Polden) featuring thinner leading-edge tiles designed to replicate the appearance of slate, clay, and stone, and the Commercial Range (Cheviot, Double Roman, Grampian, Highland, Pennine) providing traditional interlocking tiles in various profiles for cost-effective solutions. The company's flagship innovation is Bute3®, a revolutionary triple-tile format combining three traditional plain tiles into a single interlocking unit. Russell Roof Tiles also offers comprehensive accessories including dry fix systems (RussFast Dry Ridge, Dry Hip, Dry Mono Ridge), ventilation products (RussVent), underlay products (RussFast HR/LR), ridge tiles, and roof-integrated solar solutions through their partnership with Solfit. The company operates three UK manufacturing sites and supplies products to national housebuilders and commercial projects across the country.

Differentiator

Problem solved

Functional benefit

Products and services

• Bute3® Concrete Roof Tile Flagship concrete roof tile product offering a triple-tile format designed to reduce the number of tiles required per square metre, aimed at housebuilders and developers seeking efficient installation.
• Galloway Concrete Roof Tile

Quantifiable outcome

• 33% faster roof installation with Bute3®
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SolfitcoreStrategic or Co-development Partner · 20 May 2026Strategic partnership focused on supporting deployment of roof-integrated solar systems across UK housing developments in preparation for the Future Homes Standard. Combines Russell Roof Tiles' expertise in roofing systems with Solfit's roof-integrated solar platform and managed delivery framework. Solfit provides specification-led, roof-integrated solar solutions using AC microinverter technology that eliminates high-voltage DC cabling, improving fire performance and safety. The partnership enables solar to be treated as part of the roof system rather than a separate installation.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Edilians (formerly Imerys Toiture): European clay and concrete roof tile manufacturer with growing UK presence. Relevant peer for premium and heritage-style specifications where Russell's concrete-only range is a gap.
• Crest Niclad Roofing: UK manufacturer of concrete interlocking roof tiles and roofing systems, serving housebuilders and merchants. Smaller-scale peer competing in similar concrete tile product lines and channels.

Broad incumbents

• Ibstock plc: UK-listed brick and concrete products group that owns Forticrete. Overlaps with Russell on concrete roof tiles and the social/affordable housing customer base, and competes for specification on large residential developments.
• Wienerberger AG: Parent of Sandtoft and one of the world's largest clay and concrete roof tile producers. Comparable on category, sustainability positioning, and housebuilder relationships, with materially greater scale and international footprint.
• Etex Group (Eternit / Cedral): International building materials group with roofing and cladding portfolios (including UK interests). A broad incumbent whose roofing systems compete indirectly with Russell on large multi-product specification jobs.

Direct peers

• BMI Group (Redland): Major UK pitched roof tile brand (Redland) within BMI's roofing portfolio, supplying concrete and clay tiles to national housebuilders. Direct competitor to Russell with comparable specification-led, B2B housebuilder go-to-market.
• Forticrete (Ibstock): UK concrete roof tile and construction products manufacturer, part of Ibstock plc. Direct competitor in concrete tiles, particularly in social housing, commercial and new-build residential segments.
• Marley Ltd: One of the UK's largest roof tile manufacturers, offering concrete and clay tiles, dry fix systems, and integrated solar (Marley SolarTile). Directly competes with Russell across housebuilder specifications and merchant channels in the UK.
• Sandtoft (Wienerberger): UK concrete and clay roof tile manufacturer owned by Wienerberger, supplying housebuilders, developers and merchants. Comparable in product mix (concrete + clay) and customer base to Russell, with the backing of a much larger European building products group.

Regional players

• Lagan Building Solutions: Roof tile and brick manufacturer serving Ireland and the UK market. Comparable product category and B2B housebuilder model, though primarily a regional peer with limited direct overlap in Russell's core English housebuilder accounts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RussellRoofTile
• YouTubeyoutube.com/@russell-roof-tiles
• LinkedInlinkedin.com/company/russell-roof-tiles
• Instagraminstagram.com/russellrooftiles
• Facebookfacebook.com/Russell-Roof-Tiles

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Russell Roof Tiles