CURA Unternehmensgruppe

Name

CURA Unternehmensgruppe

Legal name

CURA Seniorenwohn- und Pflegeheime Dienstleistungs GmbH

Website

https://wirpflegen.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

Keywords

• Residential elderly care
• Home nursing services
• Assisted living facilities
• Rehabilitation clinics
• Dementia care groups

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Stationäre Pflege (Residential Care): Full-time residential care services in senior centers. Revenue is generated through payments from long-term care insurance (Pflegekasse), private payments for accommodation and additional services, and government subsidies.
2. Ambulante Pflege (Home Care): Mobile nursing services provided in patients' homes. Revenue based on care insurance reimbursements and private payments.
3. Rehabilitation Services (MATERNUS-Kliniken): Rehabilitation services including orthopedics, cardiology, neurology, and behavioral medicine at MATERNUS clinics.
4. Servicewohnen (Assisted Living): Independent living apartments with care support services for seniors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CURA Unternehmensgruppe is a private German provider of elderly and healthcare services, operating approximately 51 residential and assisted-living facilities across Germany plus rehabilitation clinics through MATERNUS-Kliniken AG. Its portfolio covers stationary (residential) care, ambulatory/home nursing, day care, short-term and respite care, assisted living (Servicewohnen), supervised dementia living groups, disability care, and home emergency-call services. Revenue is generated through German long-term care insurance (Pflegekasse) reimbursements and private payments for accommodation, meals, and supplementary services.

Product overview

CURA Unternehmensgruppe is a family-owned healthcare company (founded 1995) operating as a care services provider rather than a software product company. The core offering consists of stationary (residential) elderly care, outpatient/mobile care, day care, short-term and respite care, assisted living (Servicewohnen), and supervised living groups (Wohngruppen). The company also operates rehabilitation clinics through MATERNUS-Kliniken AG and provides disability care services. Subsidiaries include CURA Kurkliniken Seniorenwohn- und Pflegeheime GmbH, MATERNUS-Kliniken AG, IRYO Gesellschaft für Gesundheitsmanagement GmbH, and service provider RECATEC. The group operates approximately 51 facilities with roughly 6,200-6,400 care places and employs around 4,500-5,400 staff across Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Stationäre Pflege (Residential Care) Full-time residential nursing and accommodation services in CURA's SeniorenCentren for seniors who can no longer be cared for at home, providing individualized support aligned with their Pflegegrad and personal preferences.
• Ambulante Pflege (Home Care) Mobile nursing and personal-care services delivered in the client's own home, supporting seniors who want to age in place and providing respite to family caregivers.
• Tagespflege (Day Care) Structured daytime care for seniors living at home, providing social interaction, professional nursing support, meals and individual activities, with return home in the evening.
• Kurzzeit- und Verhinderungspflege (Short-term and Respite Care) Temporary residential nursing care providing relief when family caregivers are unavailable due to illness, vacation or other reasons, with full professional care for the duration of the stay.
• Servicewohnen (Assisted Living) Independent living apartments in CURA facilities with on-site care and household support services, aimed at seniors whose strength is declining but who still want to live self-determined lives.
• Wohngruppen (Supervised Living Groups) Supervised residential living groups in a family-style setting, typically for people with dementia and varying care levels, with 24/7 specialized nursing support.
• MATERNUS-Kliniken AG – Rehabilitation Services Inpatient rehabilitation programs in orthopedics, cardiology, neurology and behavioral medicine, delivered through the MATERNUS-Kliniken AG subsidiary.
• Hausnotrufdienste (Emergency Call Services) Home emergency-call service that allows seniors living independently to summon rapid assistance in case of a fall or medical incident.
• Betreuung von Menschen mit Behinderung (Disability Care) Residential and support services for people with disabilities, delivered as part of CURA's comprehensive care spectrum.

Quantifiable outcome

• CURA operates 51-52 facilities with ~6,200-6,400 care places across Germany
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• akquinet GmbHcoreTechnology or Integration · 4 April 2023CURA partnered with akquinet GmbH to implement Telematikinfrastruktur (TI) in their care facilities. This connects CURA's senior living facilities with the secure digital network used by healthcare providers including doctors, hospitals, insurance companies, and pharmacies. Two pilot facilities in Hamburg and Rastede were connected first, with plans to extend to all 50+ facilities. TI connection will become mandatory for the German care sector in 2025.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Alloheim: One of the largest private senior care operators in Germany with hundreds of residential facilities, directly comparable to CURA's stationary and ambulatory care model. PE-backed by Nordic Capital, it competes for the same workforce, reimbursement, and demographic tailwinds.
• BeneVit Pflege: Mid-sized German private operator of residential care and assisted living facilities with a regional footprint. Directly comparable stationary care model targeting similar Pflegegrade-dependent residents.
• Deutsche Seniorenstift Gesellschaft: German operator of senior care facilities with a multi-state footprint and full-service offerings including residential care and assisted living. Comparable scale, structure, and regulatory exposure.
• Clariane (formerly Korian Germany): European leader in senior care with significant German operations under the Korian brand, offering assisted living, nursing homes, and home care services comparable to CURA's full spectrum. Direct competitor for residents, staff, and Pflegekasse reimbursement.
• Bonitas Pflegeland: German private operator of care facilities and home care services. Comparable offering across stationary and ambulatory care with similar reliance on Pflegekasse reimbursement.
• Convivo Gruppe: German private operator of senior residential facilities, assisted living, and home care services. Comparable product mix spanning Stationäre Pflege, Ambulante Pflege, and Servicewohnen targeting similar customer segments.
• Victor's Group: German family-owned senior care and rehabilitation group with multiple residential facilities and rehab clinics. Operates a comparable stationary care and rehab model to CURA, particularly relevant given CURA's MATERNUS-Kliniken rehab arm.
• ORPEA Deutschland (Residalya/EHPAD): Major European senior care group with German operations covering residential care, assisted living, and rehabilitation. Operates a similarly broad care continuum and competes directly for talent and residents in the German market.

Emerging players

• Argentum Pflege Holding: Smaller private German senior care operator with residential facilities in select regions. Comparable stationary care offering but with a more limited scale and footprint than CURA.

Regional players

• Pflegen & Wohnen Hamburg: Large Hamburg-based municipal/public operator of residential care facilities. Notable as former employer of CURA COO Jana Förste and a regional competitor in northern Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CuraMaternus
• Facebookfacebook.com/wirpflegen.de
• LinkedInlinkedin.com/company/wirpflegen
• Instagraminstagram.com/cura_wirpflegen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CURA Unternehmensgruppe