Regional Eye Associates

What Regional Eye Associates does

Regional Eye Associates (legal name Regional Eye Associates, Inc.) is a privately held, physician-owned multi-specialty eye care practice headquartered at 1255 Pineview Drive, Morgantown, West Virginia, with additional clinics in Bridgeport and Weston (WV) and Oakland and Cumberland (MD). Founded in the early 1990s by Dr. Stephen Powell, the practice has grown to 51-100 employees and operates as a unified service portfolio spanning comprehensive eye exams, cataract surgery (with monofocal, toric, multifocal, and Light Adjustable Lens IOLs), blade-free LASIK, EVO Visian ICL, corneal surgery and transplants, glaucoma and retina/vitreous surgery, oculoplastic procedures, dry eye management, aesthetic services (BOTOX Cosmetic, LATISSE), and full-service optical retail.

The practice is anchored by a team of board-certified ophthalmologists with subspecialty training in cornea/refractive surgery, vitreoretinal disease, and glaucoma, supported by therapeutically licensed optometrists and a board-certified FNP. Its procedural infrastructure is centered on the Surgical Eye Center of Morgantown, a free-standing JCAHO-accredited ambulatory surgery center that is the only facility of its kind in West Virginia and has performed nearly 20,000 lifetime surgeries. Diagnostic and surgical equipment includes CIRRUS HD-OCT (Zeiss), VISX STAR S4 excimer laser, IOL Master 500 (Zeiss), and LENSTAR (Haag-Streit) biometers.

Revenue is generated through professional service fees (insurance-billed exams, medical and surgical eye care), surgical procedure fees including ASC facility fees, retail optical product sales (frames, lenses, contacts), and elective self-pay/financed refractive and aesthetic services. Patient acquisition is sales-led and D2C, driven by the practice website (readocs.com), physician referrals, community reputation, online reviews, and episodic seasonal promotions. The practice accepts all major insurance carriers and offers CareCredit financing for elective procedures. A subsidiary or external investor involvement is not indicated.

Name

Regional Eye Associates

Legal name

Regional Eye Associates, Inc.

Website

https://readocs.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Regional Eye Associates is a private, physician-owned multi-specialty eye care practice operating five clinics and a JCAHO-accredited ambulatory surgery center across north-central West Virginia and western Maryland, serving individual patients with cataract, LASIK, retina, glaucoma, and corneal services.

Ownership category

akta.pro rank

Headquarters

HQ city

Morgantown

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Professional Services - Eye Exams and Consultations: Comprehensive eye exams, medical evaluations, and consultations billed through professional fees. Includes routine eye care, diagnostic testing, and pre-operative evaluations.
2. Surgical Procedures: Revenue from cataract surgery, LASIK and refractive procedures, glaucoma surgery, cornea procedures, and other surgical interventions. Includes facility fees for procedures performed at the Surgical Eye Center.
3. Optical Products: In-house optical shops offering prescription eyeglasses, sunglasses, contact lenses, and related optical products. Revenue from frame sales, lens products, and optical services.
4. Financing Programs: CareCredit healthcare financing accepted, including interest-free and extended-payment plans for LASIK and other elective vision services where insurance coverage is limited. HSA and FSA eligible services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Regional Eye Associates is a multi-location ophthalmology and optometry practice delivering comprehensive medical and surgical eye care, including cataract surgery with multiple intraocular lens options, blade-free custom LASIK, EVO Visian ICL, corneal transplants, glaucoma and vitreoretinal surgery, plus routine eye exams, dry eye management, and aesthetic services. The practice operates a JCAHO-accredited ambulatory surgery center and in-house optical retail shops across five locations in West Virginia and Maryland.

Product overview

Regional Eye Associates is a multi-location ophthalmology and optometry practice offering comprehensive eye care services across northern West Virginia and western Maryland. The practice operates as a unified service portfolio organized around surgical, medical, and retail offerings. Core surgical services include cataract surgery with multiple IOL options (monofocal, toric, multifocal, and Light Adjustable Lens), blade-free custom LASIK, EVO Visian ICL implantable collamer lenses, corneal transplants and cross-linking, glaucoma surgery, and retina/vitreous surgery. The practice also provides medical eye care including dry eye treatment, diabetic eye care, macular degeneration management, and comprehensive eye exams across age groups (20-40, 40-60, 60-80+). Aesthetic services include BOTOX Cosmetic and LATISSE. Retail optical services offer eyeglasses, sunglasses, and contact lens fittings at all locations. The practice operates the JCAHO-accredited Surgical Eye Center of Morgantown, the only free-standing ambulatory eye surgery center in West Virginia, supported by advanced diagnostic technologies including OCT imaging, laser platforms (VISX STAR S4), and biometry systems (IOL Master 500, LENSTAR). The integrated care model connects clinic-based diagnostics, the ambulatory surgery center, and in-house optical shops.

Differentiator

Problem solved

Functional benefit

Products and services

• Cataract Surgery with Intraocular Lens (IOL) Options Small-incision phacoemulsification cataract surgery with a range of intraocular lens options, including standard monofocal, toric (astigmatism-correcting), multifocal, and Light Adjustable Lens implants for personalized visual outcomes. Targeted at patients with visually significant cataracts, typically in the 40-60 and 60-80+ age segments.
• Blade-Free Custom LASIK Laser-assisted in situ keratomileusis using advanced laser platforms for precise corneal reshaping to correct nearsightedness, farsightedness, and astigmatism. Targeted at adult patients aged 20-60 seeking vision correction and freedom from glasses and contact lenses.
• EVO Visian ICL (Implantable Collamer Lens) Phakic intraocular lens implant placed behind the iris and in front of the natural crystalline lens, providing reversible, additive vision correction for moderate to high myopia. Targeted at adults seeking an alternative to corneal refractive procedures.
• Light Adjustable Lens Post-operatively adjustable intraocular lens enabling fine-tuning of lens power through UV light treatments to customize visual outcomes after cataract surgery. Targeted at cataract surgery patients seeking personalized refractive results.
• Corneal Surgery and Transplants Specialized corneal procedures including DSEK and other transplant techniques for corneal disease, dystrophies, and scarring, as well as cross-linking for keratoconus. Targeted at patients with corneal disease, dystrophies, scarring, or keratoconus.
• Glaucoma Diagnosis and Treatment Chronic glaucoma management with pressure monitoring, medical therapy, laser procedures, and surgical interventions to protect the optic nerve. Targeted at patients diagnosed with or at risk of glaucoma, primarily in the 40-60 and 60-80+ segments.
• Retina and Vitreous Surgery Diagnosis and treatment of retinal conditions including diabetic retinopathy, macular degeneration, retinal tears, retinal detachment, and macular holes using laser therapy, injectable medications, and surgical procedures. Targeted at patients with diabetic eye disease, macular degeneration, or other retinal conditions.
• Eyelid and Oculoplastic Surgery Procedures addressing drooping eyelids, excess skin, eyelid malpositions, and related functional or cosmetic concerns, including blepharoplasty. Targeted at patients with functional eyelid conditions or cosmetic eyelid concerns.
• Dry Eye Treatment Evaluation and personalized treatment plans addressing tear quantity, tear quality, and underlying ocular surface disease. Targeted at patients experiencing chronic dry eye symptoms and ocular surface disease.
• Comprehensive Eye Care Complete eye health services including routine eye exams, vision testing, dilation, refraction, and screening for glaucoma, cataracts, retinal disease, and other ocular conditions for adults and older adults. Targeted at patients seeking routine vision and eye health maintenance across all adult age groups.
• BOTOX Cosmetic Botulinum toxin injections administered by experienced physicians to treat facial lines and wrinkles, including forehead wrinkles, crow's feet, and frown lines. Targeted at adults seeking aesthetic facial treatments.
• LATISSE Prescription treatment for hypotrichosis to grow eyelashes longer, fuller, and darker using bimatoprost as the active ingredient. Targeted at adults seeking cosmetic enhancement of eyelashes.
• Optical Services Full-service optical shops offering designer and budget eyeglass frames, sunglasses, lens options, contact lens evaluations and fittings, adjustments, and minor frame repairs across all clinic locations. Targeted at patients needing prescription eyewear or contact lenses following eye exams.
• Surgical Eye Center of Morgantown

Quantifiable outcome

• Approximately 98% patient recommendation rate based on more than 250 reviews
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• The Joint CommissioncoreOthers · 9 January 2023The Surgical Eye Center of Morgantown earned The Joint Commission's Gold Seal of Approval for Ambulatory Health Care Accreditation in January 2023, demonstrating continuous compliance with performance standards. This accreditation is highlighted as the only JCAHO-accredited free-standing ambulatory eye surgery center in West Virginia.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• US Eye: PE-backed multi-specialty eye care platform with affiliated ophthalmology, optometry, and ASCs across the Southeast and Mid-Atlantic. Directly comparable business model of multi-location ophthalmology with owned surgery centers and in-house optical.
• EyeCare Partners: Large multi-state ophthalmology and optometry platform backed by Olympus Partners operating hundreds of locations and ASCs across the U.S. Comparable as a vertically integrated eye care group combining clinic, optical, and surgery center services at much larger scale than Regional Eye Associates.

Regional players

• Katzen Eye Group: Mid-Atlantic multi-location ophthalmology and optometry practice offering cataract, LASIK, glaucoma, and retina services. Comparable in service mix, regional multi-site model, and ASC integration.
• Cincinnati Eye Institute: Multi-subspecialty ophthalmology group with ASCs and optical serving the Greater Cincinnati / Ohio-Kentucky-Indiana region. Comparable as a multi-physician, multi-location ophthalmology group with subspecialty depth, though in a different metro geography.

Direct peers

• American Vision Partners: PE-backed ophthalmology platform built through partnerships with multi-specialty practices and ASCs across the Southwest and Mid-Atlantic. Comparable in vertical integration (clinic + ASC + optical) and regional multi-location footprint.
• Vision Integrated Partners: PE-backed platform partnering with multi-doctor ophthalmology and optometry practices, providing capital, infrastructure, and ASC support. Highly comparable to Regional Eye Associates' profile of a multi-subspecialty practice considering institutional capital.
• EyeSouth Partners: Physician services organization affiliated with ophthalmology practices across the Southeast and Mid-Atlantic, partnering with independent groups and supporting ASC growth. Comparable as a network consolidator in the same ophthalmology specialty.
• ReFocus Eye Health: Multi-location ophthalmology and optometry group with affiliated surgery centers serving the Northeast and Mid-Atlantic. Comparable in scope, multi-subspecialty coverage, and ASC ownership profile.

Emerging players

• LasikPlus: National refractive surgery brand offering LASIK and PRK through a network of centers. Comparable as a direct competitor for the LASIK and refractive portion of Regional Eye Associates' service portfolio.
• TLC Laser Eye Centers: Long-standing national LASIK provider offering laser vision correction across multiple U.S. locations. Comparable as a competitor in the elective refractive surgery segment where Regional Eye Associates competes for cash-pay patients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regional Eye Associates