HEG-FR

What HEG-FR does

HEG-FR (Haute école de gestion Fribourg), also marketed as the School of Management Fribourg and Hochschule für Wirtschaft Freiburg, is a Swiss public university of applied sciences founded in 1990 and integrated into the HES-SO (University of Applied Sciences Western Switzerland) network. The institution delivers trilingual (French, German, English) business education from its campus on Chemin du Musée 4 in Fribourg, serving undergraduate students, graduate students, senior executives, working professionals, and partner organizations across Switzerland and through international exchange agreements.

The school's product portfolio comprises a Bachelor in Business Administration (Économie d'entreprise), a Master in Business Administration with an entrepreneurship orientation, an Executive MBA in Integrated Management, and a layered continuing education stack consisting of DAS diplomas (30+ ECTS), CAS certificates (10–17 ECTS), microcertifications (8 ECTS), and short courses. Specialized CAS tracks cover communication, supply chain management, digital transformation, public management, project management, circular economy, compensation & benefits, and impact entrepreneurship. Programs are taught using shared HES-SO infrastructure including the Moodle-based cyberlearn platform, PocketHES mobile app, and Umbraco CMS, with a MediaLab supporting blended learning.

HEG-FR generates revenue through multiple streams: subsidized degree tuition within the HES-SO public funding framework, Executive MBA tuition, continuing education program fees (CAS CHF 8,500–9,800, DAS CHF 17,500–17,900), mandate-based training contracts with the Canton of Fribourg for state employees, applied research and consulting services for companies and public organizations, and merchandise sales via the online campus store (shop.heg-fr.ch). The institution is distinguished by AACSB accreditation (held by under 6% of business schools globally), ISO 9001 quality certification, and a UNESCO Chair in Interdisciplinary Sustainability and Corporate Social Responsibility awarded in June 2026. Strategic partnerships with Fri Up (Student Venture Program), Ashoka (CAS Entrepreneuriat d'impact), Grenoble Ecole de Management (CAS Gestion d'entreprise), HEIG-VD, and HE-Arc Gestion extend program reach and content depth.

Name

HEG-FR

Legal name

Haute école de gestion Fribourg

Website

https://heg-fr.ch

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

HEG-FR is a Swiss public university of applied sciences in Fribourg, part of the HES-SO network, delivering trilingual Bachelor, Master, Executive MBA, and continuing education (DAS, CAS, microcertifications) in business management to students, executives, and working professionals in Switzerland and internationally.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

ESG, Sustainability & Impact Research (BPAHALAL)

akta.pro secondary industries

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM), Sustainability, Energy & Environmental (ESG/LEED) Certifications (EDAAANAO)

Keywords

• Business administration education
• Higher education services
• Executive education programs
• Applied research institutes
• Continuing professional education

Headquarters

HQ city

Fribourg

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Degree programs (Bachelor & Master): Tuition fees for Bachelor and Master degree programs at a Swiss public university of applied sciences (HES-SO). Programs include a Bachelor in Business Economics and a Master in Business Administration with an entrepreneurship orientation.
2. Executive MBA tuition: Revenue from the Executive MBA in Integrated Management program, a 60+ ECTS postgraduate degree targeting senior managers and C-level professionals with several years of experience.
3. Continuing education programs (DAS, CAS, microcertifications, short courses): Tuition fees from Diploma of Advanced Studies (DAS), Certificate of Advanced Studies (CAS), microcertifications, and short professional development courses. Approximately 150 certificate graduates and ~1,000 short-course training days per year. Programs are largely taught in French.
4. Campus store merchandise: Revenue from selling branded merchandise (hoodies, T-shirts, accessories, stationery, food) through the online campus store (shop.heg-fr.ch) targeting students and alumni.
5. Mandate-based training for Canton of Fribourg: The HSW-FR conducts continuing education programs for employees of the Canton of Freiburg on a mandate basis, contracted by the canton.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

HEG-FR is a public University of Applied Sciences in Fribourg, Switzerland, delivering undergraduate and graduate business degrees (Bachelor, Master, Executive MBA), continuing education (DAS, CAS, microcertifications), and applied research through specialized institutes. Its offerings are oriented toward students seeking business administration education and mid-career professionals pursuing executive development.

Product overview

HEG-FR operates as a unified business school offering a portfolio of interconnected educational products: undergraduate (Bachelor) and graduate (Master) degree programs as part of its core academic offerings; Executive MBA for senior professionals; and a modular continuing education stack comprising DAS diploma programs (requiring 30+ ECTS), CAS certificate programs (10+ ECTS), and microcertifications for targeted skill development. Programs are organized by specialization including entrepreneurship, communication management, supply chain, digital transformation, public management, and circular economy. Applied research and international exchange services complement the academic offerings, with programs delivered in bilingual (French/German) or trilingual formats.

Differentiator

Problem solved

Functional benefit

Brands

• PocketHES: Official mobile app for students of HES-SO Fribourg schools, providing access to schedules, grades, and campus information.
• Seed: Lab Fribourg
• Campus Store
• DevPro HES-SO
• Campus Pérolles

Products and services

• Bachelor's degree in Business Administration (BSc) Three-year undergraduate degree program in business administration taught bilingually, offered to prospective students holding a federal maturity diploma or equivalent.
• Master's degree in Business Administration (MSc) Graduate master program in business administration for holders of a bachelor's degree, with specializations in economics, management, and finance.
• Executive MBA in Integrated Management Executive MBA program aimed at senior managers and executives, designed for working professionals seeking integrated management expertise.
• Diploma of Advanced Studies (DAS) Programs Continuing education diploma programs for working professionals seeking specialized advanced credentials.
• Certificate of Advanced Studies (CAS) Programs Short specialized certificate programs for professionals seeking targeted skills in a business discipline.
• Microcertifications and Short Programs Short, modular learning offerings for professionals seeking mini-credentials or skill-specific training.
• Applied Research and Consulting Mandates Contract research and consulting services delivered by HEG-FR institutes in sustainability, AI, Net Zero, and management for organizations and public bodies.
• Campus Store Merchandise Branded merchandise and textbooks sold through the on-campus store.

Quantifiable outcome

• ~150 certificate graduates per year across all CAS/DAS programs
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Fri UpcoreStrategic or Co-development PartnerFri Up is the official support body for business creation in the Canton of Fribourg. HES-SO Fribourg and Fri Up jointly offer the Student Venture Program, supporting students who wish to develop their company or innovative startup during their studies.
• AshokacoreStrategic or Co-development PartnerThe CAS Entrepreneuriat d'impact program has the support of the Ashoka network, the global association of social entrepreneurs, and ESS (Social and Solidarity Economy) chambers. Ashoka supports the program's positioning within the impact entrepreneurship ecosystem.
• Grenoble Ecole de Management (GEM)coreStrategic or Co-development PartnerThe CAS Gestion d'entreprise program is delivered in collaboration with Grenoble Ecole de Management. Module 10 of the 10-module program takes place at GEM in Grenoble, providing international exposure and cross-cultural management perspectives.
• HEIG-VD (Haute école d'ingénierie et de gestion du canton de Vaud)minorStrategic or Co-development PartnerThe CAS Public Management program features a partnership with HEIG-VD, contributing to the program's multidisciplinary approach and allowing participants from different cantons to benefit from cross-institutional expertise.
• HE-Arc Gestion (Neuchâtel)minorStrategic or Co-development PartnerThe CAS Gestion de la supply chain program is delivered in collaboration with HE-Arc Gestion. Some course modules are held at the HEG Arc campus in Neuchâtel, enabling cross-institutional learning in supply chain management.
• HES-SO (University of Applied Sciences Western Switzerland)coreStrategic or Co-development PartnerHEG-FR is part of the HES-SO network (24,000+ students, 1,500+ professors). HES-SO provides institutional accreditation, coordination of programs (DAS/CAS EMBA), DevPro teacher training, and shared digital infrastructure (Moodle/cyberlearn, IT services, PocketHES app).
• Swiss Universities and International PartnersminorChannel Partner/ Reseller/ DistributorInternational Office facilitates student and faculty exchanges with universities worldwide. Programs include bilateral exchange agreements and international mobility for both inbound and outbound students and teachers, supporting HEG-FR's multilingual and multicultural positioning.
• Canton of FribourgcoreOthersHEG-FR is a public higher education institution funded by the Canton of Fribourg. The school conducts mandate-based continuing education for Canton employees and maintains close ties with regional government, business, and community stakeholders.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hochschule Luzern - Wirtschaft: Central Switzerland HES-SO partner school delivering Bachelor, Master, and continuing education in business. Comparable as another HES-SO UAS management school with significant continuing education revenue.
• FHNW School of Business: Northwestern Switzerland Fachhochschule business school with overlapping Bachelor/Master and executive education portfolio. Direct peer within the Swiss UAS landscape.
• ZHAW School of Management and Law: Fellow HES-SO/Fachhochschule business school offering Bachelor, Master, MBA, and continuing education in Winterthur. Most direct comparable as a sister public UAS management school in Switzerland with similar program mix and continuing education stack.
• Grenoble Ecole de Management: French business school partnered with HEG-FR for the CAS Gestion d'entreprise program. Comparable in scale and program mix, with overlapping accreditation standards (AACSB, EQUIS, AMBA) and similar executive education focus.
• Berner Fachhochschule BFH - School of Business: HES-SO/BFH business school in Bern offering parallel UAS degree, EMBA, and CAS/DAS programs in business administration. Direct public-sector peer with similar regulatory framework and target audience.

Regional players

• EHL Hospitality Business School: Swiss-based business school with strong executive education and continuing education programs; competes in the broader Swiss management education market though focused on hospitality/service industries.
• Geneva School of Economics and Management (GSEM): University of Geneva's economics and management faculty; competes for the same French-speaking Swiss and international student pool, but as a traditional university rather than a UAS, with a more academic orientation.

Broad incumbents

• EPFL College of Management of Technology (CDM): Swiss public institution offering technology management education at Bachelor, Master, and doctoral levels, plus executive programs. Overlaps with HEG-FR in management/digital transformation topics but anchored in engineering rather than pure business.
• IMD Lausanne: Top-tier Swiss executive education provider based in Lausanne, focused on MBAs, executive programs, and leadership development. A higher-priced incumbent in the Swiss executive education market that competes for corporate mandates.
• University of St.Gallen (HSG): Switzerland's leading business university, offering Bachelor, Master, MBA, and executive education. A higher-prestige incumbent that competes for top Swiss and international management students and corporate executive education mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HEG-FR
• Facebookfacebook.com/heg.hsw.som
• LinkedInlinkedin.com/company/school
• Instagraminstagram.com/heg_fr
• Xx.com/heg_fr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEG-FR