What Suomen Punainen Risti does

Suomen Punainen Risti (Finnish Red Cross, SPR) is a state-independent, non-profit humanitarian organization founded in 1877 and headquartered in Helsinki, Finland, operating as the Finnish national society of the International Red Cross and Red Crescent Movement. The organization serves Finnish residents and international crisis populations through a diversified portfolio of humanitarian services, with primary beneficiary segments including youth aged 12-29 and their families (crisis support, counseling, temporary accommodation), individuals experiencing loneliness or social isolation, immigrants and undocumented persons, and disaster-affected populations both domestically and internationally. Core service delivery operates through 5 physical youth shelters (Nuorten turvatalot) in Helsinki, Espoo, Vantaa, Turku, and Tampere, supplemented by nationwide digital platforms including Nettiturvis (online counseling), Sekasin-chat (24/7 anonymous youth chat), Ystävächat, Kammari 24/7 (Discord peer community for isolated adults over 25), and Verkkoystävä (one-on-one online friendship service).

The organization's technology layer consists of self-built digital service delivery platforms rather than a unified software product: the Oma Punainen Risti member/volunteer portal, Sekasin-chat national platform, Nettiturvis video/chat/camera-off counseling infrastructure, and integration with Discord for peer communities. Evidence-based intervention methodologies include the TRT (Teaching Recovery Techniques) trauma recovery program developed with the Children And War Foundation and the Henkinen ensiapu (Psychological First Aid) resource library available in multiple languages. Subsidiaries include Veripalvelu (Blood Service) operating Finland's blood supply and Ensiapu (First Aid Training) operations. Revenue mechanics are diversified across donations (MobilePay, SMS, monthly giving, corporate), membership fees, paid first aid training courses, Kontti secondhand retail chain, and blood service operations, with all core beneficiary services provided free of charge. Go-to-market is community-led and direct-to-consumer, leveraging 100+ local chapters, district offices, and a multi-channel digital marketing presence.

Name

Suomen Punainen Risti

Legal name

Suomen Punainen Risti

Website

https://punainenristi.fi

Company type

Private

Founded year

1877

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Suomen Punainen Risti is Finland's national Red Cross society, providing free humanitarian services including youth crisis support, mental health counseling, disaster relief, first aid training, blood services, and loneliness prevention to Finnish residents and international crisis-affected populations.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (62423), Human Rights Organizations (813311)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Membership Organizations (8600)

akta.pro primary industry

Refugee & Immigrant Support Services (BPAGAEAI)

akta.pro secondary industries

Disaster Response & Search and Rescue (SAR) (BPADADAA), Resettlement, Relocation & Repatriation Support (BPADAHAD)

Keywords

• Humanitarian aid services
• Disaster relief operations
• First aid training
• Youth shelter services
• Crisis counseling

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Donations and Fundraising: Individual donors contribute via MobilePay (disaster fund 10900, domestic aid 32232), text message donations (SPR to 16499, EUR15), monthly giving programs, bank transfers, and phone donations. Corporate donations are also accepted.
2. Membership Fees: The organization has members who pay membership fees. Member services include a member service desk and various member benefits.
3. First Aid Training: First aid training courses are offered to the public, schools, and organizations. The organization operates ensiapukoulutus.fi for training bookings.
4. Commercial Services: Includes Punaisen Ristin verkkokauppa (online store), Kontti secondhand chain, and Nälkäpäivä fundraising campaign.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels9 records

Core offering

Suomen Punainen Risti (Finnish Red Cross) is a national humanitarian aid society founded in 1877 and a member of the International Red Cross and Red Crescent Movement. The organization delivers a portfolio of humanitarian services, including youth crisis shelters (Nuoret turvatalot), first aid training, disaster relief operations, crisis counseling, and immigration support, and supplements charitable funding with commercial activities such as the Kontti secondhand retail chain and an online store.

Product overview

Suomen Punainen Risti operates as a humanitarian organization with a diverse portfolio of support services rather than a unified software product. The core offerings center on Nuorten turvatalot (Youth Shelters) providing physical locations in Helsinki, Espoo, Vantaa, Turku, and Tampere, complemented by digital services including Nettiturvis, Sekasin-chat, Ystävächat, Kammari 24/7, Verkkoystävä, and Digiraati for online youth support. The organization also delivers Henkinen ensiapu (Psychological First Aid) resources and traditional Ensiapu (First Aid Training) services. Digital engagement is facilitated through the Oma Punainen Risti online portal, while the Kontti secondhand chain and separate Veripalvelu (Blood Service) operate as affiliated programs.

Differentiator

Problem solved

Functional benefit

Brands

• Nuorten turvatalot (Youth Shelters): Youth shelters providing crisis support, discussion help, temporary accommodation, and family support services for young people aged 12-29 and their families
• Nettiturvis
• Verkkoapu (Online Help)
• Sekasin-chat
• Veripalvelu (Blood Service)

Products and services

• Nuoret turvatalot (Youth Crisis Shelters) Free, confidential overnight and short-stay crisis shelter service for young people in unsafe, abusive or otherwise untenable home situations across Finland. Intended for at-risk youth and their families, with referral pathways through social workers and direct self-referral.
• Sekasin-chat (Youth Crisis Chat) Anonymous digital crisis-support chat channel for young people in Finland experiencing sudden emotional, social or mental health difficulties. Targeted at adolescents and young adults who prefer a low-barrier, text-based entry point.
• Nettiturvis (Online Youth Safety Contact) Online safety and contact channel for young people, providing digital outreach and a safe point of contact in difficult situations. Targeted at youth in Finland seeking a low-barrier connection to Red Cross support.
• First Aid Training (Ensiapukoulutus) Certified, fee-based first aid training courses delivered to individuals and corporate clients, supporting workplace occupational safety compliance and general public first aid competence. Targeted at employers needing certified training for staff and members of the public seeking accredited first aid skills.
• Kontti Secondhand Retail Chain A network of physical secondhand retail stores across Finland selling donated and recycled goods, generating earned income to fund Red Cross humanitarian programs and supporting circular-economy and reuse objectives. Targeted at consumers in Finland seeking low-priced secondhand items.
• Online Store Direct-to-consumer e-commerce channel operated by Suomen Punainen Risti, selling merchandise and goods with proceeds supporting the organization's humanitarian programs. Targeted at supporters and the general public in Finland.

Quantifiable outcome

• 88% of partners felt youth and loved ones benefited from youth shelter services

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered major, minor and core.

• Diakonia-ammattikorkeakoulu (DIAK)majorStrategic or Co-development Partner · 1 January 2026Part of the partnership network for TRT method coordination from 2026 onwards. Will organize TRT trainings for professionals.
• Psykologi Nina Lyytinen / PsykopodiaaminorGTM or Marketing Partner · 1 January 2025Commercial collaboration producing podcast episodes on loneliness, its causes, and coping strategies. Part of Finnish Red Cross loneliness prevention work.
• Children And War FoundationcoreStrategic or Co-development PartnerDeveloped the TRT (Teaching Recovery Techniques) method for helping children and youth exposed to war or trauma. Finnish Red Cross uses this evidence-based method in its youth shelters.
• Mannerheimin lastensuojeluliiton Uudenmaan piiriminorStrategic or Co-development PartnerPartner in the national TRT method coordination network from 2026.
• FolkhälsanminorStrategic or Co-development PartnerPartner in the national TRT method coordination network from 2026.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• British Red Cross: UK National Society delivering crisis response, refugee support, and first aid training with significant earned-income operations. Comparable as a larger European Red Cross society with diversified humanitarian programs and commercial fundraising arms.
• Estonian Red Cross (Eesti Punane Rist): Estonian National Society providing disaster preparedness, refugee support, and first aid training. Smaller Nordic-Baltic peer with overlapping service portfolio and similar dependence on volunteers and donations.
• Norwegian Red Cross (Røde Kors): Norwegian National Society offering humanitarian aid, youth activities, refugee integration, and first aid training. Closest peer in scale and service mix, serving a neighboring Nordic welfare state with similar volunteer and chapter structure.
• Danish Red Cross (Røde Kors): Danish National Society with integrated asylum, refugee, and social integration services. Comparable in operating model, Nordic welfare context, and combination of first aid, youth, and integration programs.
• Swedish Red Cross (Röda Korset): National Red Cross society in neighboring Sweden providing disaster relief, refugee support, youth programs, and first aid training. Directly comparable as a Nordic counterpart operating under the same international movement charter with similar volunteer-driven humanitarian mandate.

Broad incumbents

• American Red Cross: Largest National Society with extensive disaster response, blood services, and training operations. Overlaps in service categories (blood, disaster, training) but at far greater scale and with different funding model.
• Médecins Sans Frontières (MSF): International medical-humanitarian organization with significant emergency response in conflict and disease outbreak zones. Comparable in international disaster-response mandate and reliance on donations, but specializes in clinical rather than multi-service humanitarian aid.
• International Federation of Red Cross and Red Crescent Societies (IFRC): Global umbrella coordinating 191 National Societies including Finnish Red Cross. Comparable as the governing humanitarian network, but operates at worldwide scale with disaster-response coordination rather than direct service delivery.

Emerging players

• Finnish Refugee Help (Suomen Pakolaisapu): Finnish NGO focused on refugee support and integration assistance. Overlaps with Finnish Red Cross's refugee and immigrant support services in the same domestic market, but narrower scope and no youth shelter or disaster response operations.
• Mannerheim League for Child Welfare (MLL): Finnish child welfare NGO with overlapping family support, helpline, and youth services. Partner in the TRT coordination network and a comparable domestic peer for child and family services, though more focused on child welfare advocacy than humanitarian aid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/punainenristi
• LinkedInlinkedin.com/company/finnish-red-cross
• Instagraminstagram.com/punainenristi
• Xx.com/punainenristi

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Suomen Punainen Risti